모바일 지갑과 NFC 지원 기기의 등장으로 비접촉 결제 거래가 확산되고 있습니다. 기업들은 고객 경험을 개선하기 위해 비접촉 결제 거래 시스템을 장착하는 경향이 증가하고 있으며, 이로 인해 시장 규모는 2024년 143억 6,000만 달러를 돌파하고 2032년에는 약 349억 3,000만 달러에 달할 것으로 예측됩니다.
이와 더불어, 디지털 결제 거래에 대한 지원적인 규제와 인센티브는 현금 없는 거래로의 전환을 촉진하고 비접촉 결제 거래의 채택을 촉진하고 있습니다. 온라인 쇼핑의 확대는 매장 내 거래와 온라인 거래 모두에 비접촉 솔루션의 채택을 촉진하고 있으며, 이로 인해 시장은 2026-2032년 연평균 11.75%의 성장률을 보일 것으로 예측됩니다.
비접촉 결제 거래 시장 정의/개요
비접촉 결제 거래란 결제 거래 기기와 단말기가 물리적으로 접촉하지 않고 결제 거래를 하는 방법을 말합니다. 이 기술은 근거리무선통신(NFC) 또는 무선주파수 식별(RFID)을 이용하여 카드, 스마트폰, 웨어러블 단말기를 지원되는 결제 거래 단말기에 가까이 가져다 대는 것만으로 안전한 거래를 가능하게 합니다. 이 프로세스는 빠르고 효율적으로 설계되어 전반적인 사용자 경험을 향상시킵니다.
비접촉 결제 거래는 소매, 대중교통, 숙박업 등 다양한 분야에서 널리 사용되고 있습니다. 소매업의 경우, 소비자는 계산대에서 카드나 스마트폰을 터치하여 빠른 쇼핑을 할 수 있어 대기 시간을 줄일 수 있습니다. 대중교통에서는 비접촉 카드나 모바일 앱을 통해 원활하게 요금을 지불할 수 있어 현금 없는 교통수단으로 전환되고 있습니다. 또한, 편리함과 속도에 대한 소비자의 요구에 부응하기 위해 많은 기업들이 비접촉 결제 거래 솔루션을 채택하고 있습니다.
스마트폰 및 웨어러블 기기의 급속한 보급은 비접촉 결제 거래 시장을 크게 발전시키고 있습니다. 퓨 리서치 센터에 따르면 2020년 전 세계 스마트폰 보급률은 78%에 달했으며, 소비자들은 모바일 지갑과 비접촉 결제 거래의 편리함을 점점 더 많이 받아들이고 있습니다. 이러한 추세는 최근 들어 더욱 가속화되고 있으며, 애플은 2023년 6월 애플페이 거래 건수가 전년 대비 50% 이상 증가했다고 발표해 비접촉 선호도가 높아지고 있음을 알 수 있습니다.
코로나19 사태는 소비자와 기업이 보다 안전하고 터치 없는 거래 방식을 요구하면서 비접촉 결제 거래가 확산되는 계기가 되었습니다. 미국 연방준비제도이사회(Fed)는 2020년 비접촉 결제 거래가 전년 대비 34% 증가했다고 보고했습니다. 이러한 소비자 행동의 변화에 따라 다양한 부문의 기업들이 비접촉 결제 거래 인프라에 투자하고 있으며, 2023년 8월 마스터카드는 최신 혁신 기술인 생체인식 결제 프로그램을 발표했습니다. 이 프로그램은 소비자가 얼굴 인식이나 지문을 통해 결제 거래를 할 수 있게 함으로써 비접촉 결제의 선택지를 더욱 넓힐 수 있도록 합니다.
디지털 결제 거래를 지원하는 정부의 이니셔티브와 규제 역시 시장 성장을 가속하고 있습니다. 유럽중앙은행(ECB)은 유로존 내 비접촉 결제 거래 비중이 2019년 41%에서 2022년 62%로 증가할 것이라고 보고했습니다. 이러한 급격한 증가는 팬데믹 기간 동안 많은 유럽 국가들이 비접촉 결제 거래 한도를 상향 조정한 것이 한 요인으로 작용한 것으로 보입니다. 이러한 수요 증가에 따라 Visa는 2023년 7월 Tap to Phone 기술을 15개 신규 시장으로 확대하여 중소기업이 하드웨어를 추가하지 않고도 스마트폰으로 직접 비접촉 결제 거래를 이용할 수 있도록 하겠다고 발표했습니다.
비접촉 결제 거래 시장은 성장과 보급에 영향을 미치는 몇 가지 억제요인에 직면해 있습니다. 중요한 과제 중 하나는 인프라가 보급되지 않았다는 점입니다. 많은 소규모 소매점이나 기업들은 비접촉 거래를 지원하는 데 필요한 결제 거래 단말기나 기술을 갖추지 못할 수 있으며, 이는 소비자의 접근을 제한하고 전반적인 이용률을 감소시킵니다.
또 다른 제약은 보안에 대한 우려입니다. 암호화 및 보안 기능의 발전에도 불구하고, 일부 소비자들은 비접촉 결제 거래와 관련된 사기 및 데이터 유출의 가능성을 우려하고 있습니다. 이러한 불안감은 특히 비접촉 결제에 익숙하지 않은 노년층이 비접촉 결제 수단을 채택하는 것을 방해할 수 있습니다.
또한, 지역마다 규제가 다르기 때문에 복잡한 문제가 발생할 수도 있습니다. 디지털 결제 거래에 관한 현지 법률을 준수하는 것은 기업에게 복잡하고 비용이 많이 들 수 있습니다. 이러한 모순은 특히 규제 프레임워크가 엄격한 국가에서는 비접촉 결제 거래 시스템의 도입을 지연시킬 수 있습니다.
또한, 모바일 뱅킹이나 기존 카드 결제 거래와 같은 대체 결제 수단과의 경쟁도 과제입니다. 소비자들은 거래를 할 수 있는 다양한 선택지가 있기 때문에 보급을 촉진하기 위해서는 비접촉 결제 거래의 고유한 이점을 명확하게 전달해야 합니다.
The rise of mobile wallets and NFC-enabled devices are propelling the adoption of contactless payment transaction. Businesses are increasingly equipping themselves with contactless payment systems to enhance customer experience, this is driving the market size surpass USD 14.36 Billion valued in 2024 to reach a valuation of around USD 34.93 Billion by 2032.
In addition to this, supportive regulations and incentives for digital payments promote the shift towards cashless transactions, this is spurring up the adoption of contactless payment transaction. The expansion of online shopping encourages the adoption of contactless solutions for both in-store and online transactions, this is enabling the market grow at a CAGR of 11.75% from 2026 to 2032.
Contactless Payment Transaction Market: Definition/ Overview
Contactless payment transactions refer to the method of making payments without the need for physical contact between the payment device and the terminal. This technology utilizes Near Field Communication (NFC) or radio-frequency identification (RFID) to enable secure transactions by simply tapping a card, smartphone, or wearable device near a compatible payment terminal. The process is designed to be quick and efficient, enhancing the overall user experience.
Contactless payments are widely used in various sectors, including retail, public transportation, and hospitality. In retail, consumers can make swift purchases at checkout counters by tapping their cards or smartphones, reducing wait times. In public transportation, contactless cards or mobile apps allow users to pay fares seamlessly, promoting cashless travel. Additionally, many businesses are adopting contactless payment solutions to cater to consumer demand for convenience and speed.
The rapid adoption of smartphones and wearable devices has significantly propelled the contactless payment transaction market forward. With the global smartphone penetration rate reaching 78% in 2020 according to the Pew Research Center, consumers have increasingly embraced the convenience of mobile wallets and contactless payments. This trend has accelerated in recent years, with Apple announcing in June 2023 that Apple Pay transactions had grown by over 50% year-over-year, demonstrating the growing preference for contactless methods.
The COVID-19 pandemic has acted as a catalyst for contactless payment adoption, as consumers and businesses sought safer, touch-free transaction methods. The U.S. Federal Reserve reported that contactless payments increased by 34% in 2020 compared to the previous year. This shift in consumer behavior has prompted businesses across various sectors to invest in contactless payment infrastructure. In August 2023, Mastercard unveiled its latest innovation, the Biometric Checkout Program, which allows consumers to pay using facial recognition or fingerprints, further expanding contactless options.
Government initiatives and regulations supporting digital payments have also driven market growth. The European Central Bank reported that the share of contactless payments in the euro area rose from 41% in 2019 to 62% in 2022. This surge can be partially attributed to increased contactless payment limits implemented by many European countries during the pandemic. In response to this growing demand, Visa announced in July 2023 the expansion of its Tap to Phone technology to 15 new markets, enabling small businesses to accept contactless payments directly on their smartphones without additional hardware.
The free contactless payment transaction market faces several restraints that can impact its growth and adoption. One significant challenge is the lack of widespread infrastructure. Many smaller retailers and businesses may not have the necessary payment terminals or technology to support contactless transactions, limiting consumer access and reducing overall usage.
Another restraint is security concerns. Despite advancements in encryption and security features, some consumers remain wary of potential fraud and data breaches associated with contactless payments. This apprehension can hinder the willingness to adopt these payment methods, especially among older demographics who may be less familiar with the technology.
Additionally, varying regulations across different regions can create complications. Compliance with local laws regarding digital payments can be complex and costly for businesses. This inconsistency may slow the implementation of contactless payment systems, particularly in countries with stringent regulatory frameworks.
Also, competition from alternative payment methods, such as mobile banking and traditional card payments, poses a challenge. As consumers have numerous options for making transactions, the unique benefits of contactless payments must be clearly communicated to encourage greater adoption, or they risk being overlooked in favor of more familiar methods.
Contactless mobile payments have emerged as a dominant force in the contactless payment transaction market, driven by widespread smartphone adoption and evolving consumer preferences. According to the Federal Reserve's 2022 Diary of Consumer Payment Choice, mobile payment usage in the United States increased by 12% from 2020 to 2021. This trend is reflected globally, with consumers increasingly relying on their smartphones for quick and convenient transactions. In August 2023, Google announced the expansion of its Google Wallet to support digital IDs and driver's licenses in select U.S. states, further integrating mobile devices into daily financial interactions.
The rise of near-field communication (NFC) technology has been instrumental in the proliferation of contactless mobile payments. The European Central Bank reported that in 2022, 62% of all in-person card payments in the euro area were contactless, up from 41% in 2019. This significant increase demonstrates the growing consumer comfort with tap-to-pay technology. Capitalizing on this trend, Samsung unveiled its Wallet platform in February 2023, combining digital payments, IDs, and keys in one secure mobile application, enhancing the convenience and versatility of mobile payment solutions.
The retail industry has emerged as a dominant force in the contactless payment transaction market, driven by changing consumer preferences and the need for faster, more convenient checkout experiences. According to the U.S. Department of Commerce, e-commerce sales accounted for 14.6% of total retail sales in the second quarter of 2023, highlighting the growing importance of digital and contactless payment options. This shift has prompted major retailers to invest heavily in contactless payment infrastructure. In September 2023, Walmart announced the expansion of its "Scan & Go" technology to all U.S. stores, allowing customers to scan items and pay using their smartphones, further streamlining the checkout process.
Brick-and-mortar retailers have rapidly adopted contactless payment technologies to remain competitive and meet customer expectations. The UK Finance's Payment Markets Report 2023 revealed that contactless payments accounted for 57% of all card transactions in the UK in 2022, demonstrating the widespread acceptance of this technology in retail settings. This trend has led to innovations in point-of-sale systems. In August 2023, Square introduced its latest contactless payment terminal with a customer-facing display, designed specifically for retail environments to enhance the shopping experience and reduce checkout times.
North America has emerged as a dominant force in the contactless payment transaction market, driven by rapid technological adoption and a strong financial infrastructure. According to the Federal Reserve Bank of San Francisco, contactless payments in the United States increased by 150% between 2019 and 2021, indicating a significant shift in consumer behavior. This growth has been further accelerated by the pandemic and the increasing availability of contactless-enabled cards and devices. In August 2023, Visa reported that over 80% of in-person transactions in the U.S. now occur at contactless-enabled merchant locations, showcasing the widespread acceptance of this technology across the region.
The Canadian market has been particularly progressive in contactless payment adoption. Statistics Canada reported that in 2022, 85% of Canadians used contactless payments for in-store purchases, up from 62% in 2019. This high adoption rate has made Canada a key testing ground for innovative payment solutions. In July 2023, Mastercard announced the launch of its biometric payment program in Canada, allowing consumers to authenticate purchases using facial recognition or fingerprints, further enhancing the convenience and security of contactless transactions in the North American market.
The Asia Pacific region is experiencing rapid growth in the contactless payment transaction market, driven by increasing smartphone penetration and government initiatives promoting digital payments. According to the Reserve Bank of India, the volume of contactless card transactions in the country grew by 187% in FY 2022-23 compared to the previous year. This substantial increase reflects the region's swift adoption of contactless technologies. In July 2023, Alipay+ announced its expansion to South Korea, partnering with local mobile payment service Kakao Pay, further integrating cross-border contactless payment solutions across the Asia Pacific region.
China continues to lead the contactless payment revolution in Asia Pacific, with its advanced mobile payment ecosystem. The People's Bank of China reported that in 2022, mobile payments accounted for 86.4% of all non-cash transactions in the country. This dominance has inspired innovation across the region. In August 2023, Singapore's DBS Bank launched a new feature allowing customers to make contactless ATM withdrawals using QR codes, eliminating the need for physical cards and enhancing convenience while maintaining security.
The contactless payment transaction market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the contactless payment transaction market include: