세계의 근접 결제 시장 규모는 2023년에 425억 달러로 평가되며, 예측 기간(2025-2032년)의 CAGR은 9.9%로, 2024년 467억 1,000만 달러에서 2032년에는 994억 달러로 성장할 전망입니다.
세계 근접 결제 시장은 스마트폰의 보급과 빠르고 편리하고 안전한 결제 수단에 대한 소비자의 선호도가 높아지면서 큰 성장을 거듭하고 있습니다. 소매업체들은 애플페이, 구글페이 등 모바일 지갑을 이용한 탭투페이 거래에 대응하기 위해 비접촉식 결제단말기 도입을 추진하고 있습니다. 특히 건강과 안전에 대한 우려로 인해 비접촉식 솔루션에 대한 소비자의 선호도가 높아지면서 이 같은 추세는 더욱 가속화되고 있습니다. 그러나 주로 모바일 결제에 대한 소비자 및 가맹점의 보안 불안, 사기 및 데이터 유출 문제 등 과제도 남아있습니다. 또한 일부 신흥 시장의 경우 인프라가 부족하고 다양한 모바일 결제 플랫폼 간의 상호운용성 문제도 시장 확대에 걸림돌로 작용하고 있습니다. 앞으로의 성장을 위해서는 소비자의 신뢰 구축이 필수적입니다.
Global Proximity Payment Market size was valued at USD 42.5 billion in 2023 and is poised to grow from USD 46.71 billion in 2024 to USD 99.4 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).
The global proximity payment market is witnessing significant growth, largely fueled by the increasing adoption of smartphones and a rising consumer preference for fast, convenient, and secure payment methods. Retailers are increasingly integrating contactless payment terminals to accommodate tap-to-pay transactions via mobile wallets such as Apple Pay and Google Pay. The momentum has been bolstered by consumers' heightened inclination towards contactless solutions, particularly in light of health and safety concerns. However, challenges remain, primarily related to security apprehensions among consumers and merchants regarding mobile payments, along with issues of fraud and data breaches. Additionally, inadequate infrastructure in some developing regions and interoperability issues between varied mobile payment platforms hinder market expansion. Building consumer trust will be crucial for future growth.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proximity Payment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Proximity Payment Market Segments Analysis
Global Proximity Payment Market is segmented by Technology, Device Type, Application and region. Based on Technology, the market is segmented into Near Field Communication (NFC), QR (Quick Response) Codes and Bluetooth Low Energy (BLE). Based on Device Type, the market is segmented into Smartphones, Smart Cards (Contactless Cards), Wearable Devices (Smartwatches, Rings) and Point-of-Sale (POS) Terminals. Based on Application, the market is segmented into Retail & E-commerce, Hospitality & Tourism, Transportation, Healthcare and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Proximity Payment Market
The primary driving force behind the Global Proximity Payment market is the growing consumer demand for a faster and more convenient checkout experience. With the ability to make payments simply by tapping a phone or card, proximity payments significantly outpace traditional cash transactions and chip-and-PIN methods in terms of speed and efficiency. This streamlined process not only enhances user satisfaction but also serves as a compelling catalyst for market adoption. As consumers increasingly seek seamless and swift payment solutions, the preference for such technology is becoming a key factor in shaping the landscape of modern payment methods.
Restraints in the Global Proximity Payment Market
Despite the presence of robust security measures such as tokenization, there remains a significant reluctance among consumers and merchants regarding the safety of mobile payments. Concerns surrounding security breaches, unauthorized transactions, and digital fraud contribute to hesitance in embracing this payment method. This environment fosters a climate of distrust that poses a considerable obstacle for service providers striving to encourage widespread adoption. Ensuring consumer confidence is a continuous struggle, as addressing these security issues is essential for the growth of the Global Proximity Payment market. Without heightened assurance and transparent practices, the sector may face persistent challenges in attracting users.
Market Trends of the Global Proximity Payment Market
The global proximity payment market is experiencing a significant shift towards biometric authentication, which is redefining consumer payment methods. The increasing adoption of fingerprint scanning and facial recognition technology is enhancing transaction security while streamlining the payment process. This shift not only fosters consumer trust but also diminishes friction in the payment journey, making transactions faster and more convenient. As users become more comfortable with these advanced security measures, the reliance on traditional PIN-based systems is diminishing, signaling a promising trend towards a more seamless and efficient payment landscape that prioritizes user experience and security.