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세계의 모빌리티 온디맨드 시장 - 산업 규모, 점유율, 동향, 기회, 예측, 유형별, 부문별, 차량 유형별, 추진 유형별, 통근 통학 유형별, 지역별, 경쟁사별(2019-2029년)
Mobility on Demand Market -Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Vehicle Type, By Propulsion Type, By Commute Type, By Region, By Competition, 2019-2029F
상품코드 : 1614008
리서치사 : TechSci Research
발행일 : 2024년 12월
페이지 정보 : 영문 185 Pages
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한글목차

2023년 모빌리티 온디맨드 세계 시장 규모는 1,071억 1,000만 달러로 평가되었고, 예측 기간 동안 11.45%의 연평균 복합 성장률(CAGR)로 성장하여 2029년에는 2,052억 6,000만 달러에 달할 것으로 예상됩니다.

세계의 모빌리티 온디맨드 서비스는 도시 교통을 재편하고 있으며, 앱 기반 솔루션을 통해 편리함과 비용 효율성을 제공합니다. 라이드 헤일링, 카셰어링, 렌터카, 스테이션형 모빌리티를 포함한 이러한 서비스는 유연한 이동 수단에 대한 소비자의 선호도 변화에 부응하고 있습니다. 급속한 도시화와 교통 혼잡 증가는 효율적인 모빌리티 솔루션에 대한 시급한 수요를 창출하고 시장 수요를 촉진하고 있습니다. 스마트폰과 인터넷 연결의 확산은 모빌리티 서비스에 대한 원활한 접근을 가능하게 하여 사용자의 편의성을 높이고 있습니다. 또한, 환경 인식이 높아지면서 세계 지속가능성 목표에 부합하는 공유 차량과 전기자동차의 이용이 증가하고 있습니다. 이 시장에서는 AI를 통한 경로 최적화, 자율주행차 통합, 전기자동차 차량 도입 등 기술적으로도 상당한 진전이 이뤄지고 있습니다. 구독 기반 모델은 기존 자동차 소유에 대한 저렴하고 유연한 대안을 제공하면서 인기를 끌고 있으며, 소비자들이 라스트 마일 연결 옵션을 원함에 따라 전기 스쿠터 및 자전거 공유와 같은 공유형 마이크로모빌리티 솔루션이 확대되고 있습니다. 확대되고 있습니다. 기술 제공업체, 자동차 제조업체, 정부 간의 전략적 파트너십은 혁신과 확장성을 촉진하고 있습니다. 서비스형 모빌리티(Mobility-as-a-Service, MaaS) 플랫폼으로의 전환은 원활한 멀티모달 교통 경험의 기회를 더욱 확대할 것입니다. 성장 잠재력에도 불구하고, 시장은 규제 장벽과 서비스 제공업체 간 경쟁 등 몇 가지 문제에 직면해 있습니다. 특히 개발도상국에서는 인프라 제약이 서비스의 효율성과 보급을 저해하는 요인으로 작용할 수 있습니다. 앱 기반 플랫폼과 관련된 데이터 프라이버시 우려와 사이버 보안 위험은 사용자의 신뢰를 유지하기 위해 해결해야 할 중요한 문제입니다. 모빌리티 서비스 제공업체는 차량 유지보수, 진화하는 규제 대응 등 높은 운영비용이 수익성을 압박할 수 있습니다. 다양한 인구 집단과 지리적 부문에서 이러한 서비스에 대한 공평한 접근성을 보장하는 것은 업계의 지속적인 과제입니다.

시장 개요
예측 기간 2025-2029년
시장 규모 : 2023년 1,071억 1,000만 달러
시장 규모 : 2029년 2,052억 6,000만 달러
CAGR: 2024-2029년 11.45%
급성장 부문 이륜차
최대 시장 아시아태평양

시장 성장 촉진요인

도시화 및 교통체증 증가

소비자의 공유경제로의 전환

기술의 발전

주요 시장 과제

규제 및 법적 장애물

공급자 간 경쟁 심화

데이터 프라이버시 및 사이버 보안에 대한 우려

주요 시장 동향

자율주행차 통합

마이크로모빌리티 솔루션의 부상

전기차로 전환

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 고객의 소리

제5장 세계의 모빌리티 온디맨드 시장 전망

제6장 북미의 모빌리티 온디맨드 시장 전망

제7장 유럽·CIS의 모빌리티 온디맨드 시장 전망

제8장 아시아태평양의 모빌리티 온디맨드 시장 전망

제9장 중동 및 아프리카의 모빌리티 온디맨드 시장 전망

제10장 남미의 모빌리티 온디맨드 시장 전망

제11장 시장 역학

제12장 COVID-19의 영향 세계의 모빌리티 온디맨드 시장

제13장 시장 동향과 발전

제14장 경쟁 구도

제15장 전략적 제안 및 행동 플랜

제16장 리서치사에 대해 & 면책사항

LSH
영문 목차

영문목차

The Global Mobility on Demand market was valued at USD 107.11 Billion in 2023 and is expected to reach USD 205.26 Billion by 2029 with a CAGR of 11.45% during the forecast period. Global mobility-on-demand services are reshaping urban transportation, offering convenience and cost-effectiveness through app-based solutions. These services, encompassing ride-hailing, car sharing, renting, and station-based mobility, cater to evolving consumer preferences for flexible travel options. Rapid urbanization and the rise in traffic congestion have created a pressing need for efficient mobility solutions, driving market demand. The widespread adoption of smartphones and internet connectivity has further enabled seamless access to mobility services, enhancing user convenience. Increasing environmental awareness also promotes the use of shared and electric vehicles, aligning with global sustainability goals. The market is witnessing significant technological advancements, including AI-driven route optimization, integration of autonomous vehicles, and the adoption of electric vehicle fleets. Subscription-based models are gaining traction, offering users affordable and flexible alternatives to traditional car ownership. Shared micro-mobility solutions, such as e-scooters and bike-sharing, are expanding as consumers seek last-mile connectivity options. Strategic partnerships between technology providers, automakers, and governments foster innovation and scalability. The transition toward Mobility-as-a-Service (MaaS) platforms further unlocks opportunities for seamless multimodal transportation experiences. Despite its growth potential, the market faces several challenges, including regulatory hurdles and competition among service providers. Infrastructure limitations, particularly in developing regions, can hinder service efficiency and adoption. Data privacy concerns and cybersecurity risks associated with app-based platforms are critical issues that need to be addressed to maintain user trust. High operational costs, including vehicle maintenance and compliance with evolving regulations, can strain profitability for mobility service providers. Ensuring equitable access to these services across diverse demographic and geographic segments remains an ongoing challenge for the industry.

Market Overview
Forecast Period2025-2029
Market Size 2023USD 107.11 Billion
Market Size 2029USD 205.26 Billion
CAGR 2024-202911.45%
Fastest Growing SegmentTwo-Wheeler
Largest MarketAsia-Pacific

Market Drivers

Urbanization and Increasing Traffic Congestion

As cities expand, rapid urbanization has resulted in denser populations, leading to unprecedented traffic congestion and longer commute times. Traditional infrastructure struggles to keep up with the growing demand for mobility. Mobility-on-demand services address these issues by offering alternatives to private vehicle use, such as ride-hailing and car sharing, which reduce the number of cars on the road. These solutions also support better resource utilization and urban planning by providing flexible and scalable transportation options tailored to real-time demand. This role is becoming increasingly crucial in cities aiming to improve commuter experiences while mitigating the environmental impact of urbanization.

Consumer Shift Toward Shared Economy

The shared economy is reshaping consumer behaviors, with individuals prioritizing convenience, affordability, and sustainability over ownership. This paradigm shift is particularly evident in urban areas where car ownership is becoming less practical due to high costs, parking challenges, and maintenance requirements. Mobility-on-demand platforms enable users to access transportation services on a need basis, eliminating the hassles of ownership while offering predictable and lower costs. Younger generations, especially millennials and Gen Z, are driving this trend, preferring subscription and pay-per-use models that align with their flexible and dynamic lifestyles.

Technological Advancements

Technological innovation has been a cornerstone of the mobility-on-demand sector's rapid expansion. Artificial intelligence and machine learning enable dynamic pricing, efficient route optimization, and demand forecasting, which enhance service efficiency and user satisfaction. Internet of Things (IoT) technology allows for seamless vehicle tracking and predictive maintenance, ensuring high availability and reduced downtime. These innovations also improve safety features and communication between drivers and passengers, making mobility services more reliable and appealing. For instance, in 2024, Uber Technologies enhanced its collaboration with Alphabet's Waymo by launching self-driving, all-electric Jaguar I-PACE vehicles in Austin, Texas, and Atlanta, Georgia, beginning early next year. This development builds on a fruitful partnership in Phoenix, Arizona, where Waymo's autonomous vehicles have been operational since 2023. Furthermore, Uber will manage and roll out an expanding fleet of Waymo's fully autonomous vehicles, which is anticipated to grow to hundreds in the future. This initiative is in line with Uber's overarching strategy to incorporate innovative technologies and shift its entire fleet towards sustainable energy.

Key Market Challenges

Regulatory and Legal Barriers

Mobility-on-demand services must navigate a complex web of regulations, often varying by region and mode of transport. These include licensing requirements, labor laws for gig workers, and vehicle safety standards. In some markets, traditional taxi unions and policymakers resist ride-hailing and car-sharing services, viewing them as disruptive to established systems. Complying with these regulations often incurs high costs, delays service rollouts, and increases operational complexity for companies, potentially stalling market growth.

High Competition Among Providers

The mobility-on-demand landscape is saturated with service providers offering overlapping solutions, from ride-hailing giants to niche car-sharing platforms. This intense competition drives companies to adopt aggressive pricing strategies and offer promotions to capture market share. While beneficial to consumers, it reduces profitability for providers. Startups and smaller players often struggle to sustain themselves against established brands with extensive resources, leading to consolidation and monopolistic tendencies that can stifle innovation.

Data Privacy and Cybersecurity Concerns

The dependence on digital platforms raises significant privacy and security challenges. Mobility services collect sensitive user data, including location, payment information, and personal preferences, making them prime targets for cyberattacks. Data breaches can lead to financial losses, reputational damage, and loss of consumer trust. Governments are imposing stricter data protection regulations, such as GDPR, compelling companies to invest heavily in secure technologies and compliance measures, which increases operational costs.

Key Market Trends

Integration of Autonomous Vehicles

Autonomous vehicles represent a revolutionary trend in mobility-on-demand, with the potential to eliminate driver-related costs and improve operational efficiency. Companies are actively piloting self-driving fleets in select cities, focusing on safety and user trust. These vehicles also offer consistent service quality and extended operational hours, making them attractive for both providers and users. As technology matures and regulatory frameworks evolve, autonomous vehicles are expected to redefine the sector.

Rise of micro mobility Solutions

Micromobility options, such as shared e-scooters and bikes, are increasingly popular for short-distance travel and last-mile connectivity. These solutions are cost-effective, environmentally friendly, and ideal for navigating congested urban areas. Cities are investing in dedicated lanes and parking zones to support micromobility, encouraging adoption. As demand for sustainable and flexible transportation grows, micromobility is becoming a key component of the mobility-on-demand ecosystem.

Shift to Electric Fleets

Electric vehicles are becoming a cornerstone of mobility services as providers strive to reduce emissions and operating costs. Governments worldwide are supporting this shift through subsidies, tax incentives, and investments in charging infrastructure. Electric fleets appeal to environmentally conscious users and offer long-term savings through reduced fuel and maintenance costs, making them a strategic priority for service providers. For instance, in 2024, BluSmart, the leading electric taxi operator in India, plans to secure more than USD 300 million over the next three years. This capital will be allocated to expand their fleet by incorporating thousands of additional vehicles. The company intends to grow its Indian electric vehicle fleet, which is sourced from Tata Motors Ltd., BYD Co., SAIC Motor Corp.'s MG Motor, and Stellantis NV's Citroen, from the current 7,500 to 13,000 by March. Furthermore, within three years, BluSmart aims to increase its fleet by an additional 25,000 electric cars.

Segmental Insights

Type Insights

In the Mobility on Demand (MoD) market, the leading segment varies by region and demographic factors, but ride-hailing has emerged as the dominant category globally. Ride-hailing services, such as Uber, Lyft, have revolutionized urban transportation by offering convenience, affordability, and accessibility through app-based platforms. These services cater to a wide range of consumers, from daily commuters to travelers, making them highly scalable and adaptable to diverse urban needs. The success of ride-hailing is driven by its ability to reduce the need for private vehicle ownership, ease traffic congestion, and offer on-demand availability. It also benefits from technological advancements in navigation, artificial intelligence, and digital payments, which enhance user experience and operational efficiency. The global urbanization trend and increasing smartphone penetration further support its growth. In emerging economies, ride-hailing has become a critical solution for affordable mobility, while in developed markets, it serves as an alternative to public transport or traditional taxis. Overall, ride-hailing's agility and customer-centric approach position it as the leading segment within the MoD market, with continuous innovation and expansion into adjacent areas like food delivery and autonomous vehicles promising sustained dominance.

Region Insights

Asia-Pacific emerged as the dominant region in the global mobility-on-demand market, driven by several key factors. Rapid urbanization across major cities has created significant demand for efficient, scalable, and accessible transportation solutions. The region's high population density, coupled with increasing traffic congestion, has made mobility-on-demand services a practical alternative to private vehicle use. Governments and urban planners are also actively promoting shared mobility as part of broader efforts to reduce environmental impact and improve urban infrastructure. Technological adoption in Asia-Pacific has played a pivotal role in driving the mobility-on-demand sector. The widespread availability of smartphones and high-speed internet has enabled seamless access to digital platforms, which are essential for ride-hailing, car sharing, and other mobility services. Consumers in the region, particularly in densely populated urban centers, have shown a strong preference for app-based transportation due to its convenience, affordability, and adaptability to local needs. These platforms have also integrated multilingual features and payment options to cater to diverse populations, further enhancing accessibility.

Economic factors have contributed significantly to the growth of mobility-on-demand services in Asia-Pacific. The rising middle class and increasing disposable incomes have boosted demand for affordable and flexible transportation solutions. In addition, the region's emphasis on sustainable development has spurred the adoption of eco-friendly practices within the mobility industry, including the integration of electric vehicles and micromobility options such as e-scooters and bike-sharing services. These initiatives align with consumer preferences for greener transportation and support government efforts to reduce emissions and promote energy efficiency.

The region's infrastructure investments and supportive regulatory frameworks have also facilitated the expansion of mobility-on-demand services. Governments are collaborating with service providers to enhance urban mobility, implementing policies that encourage shared transportation and improve last-mile connectivity. The development of smart cities across Asia-Pacific, with integrated transportation systems and digital platforms, has further streamlined mobility solutions, creating a more interconnected and user-friendly experience for commuters. Asia-Pacific's diverse market dynamics, fueled by its economic growth, technological advancements, and consumer preferences, have established it as a leader in the mobility-on-demand industry. This dominance highlights the region's ability to adapt to evolving transportation needs while addressing challenges related to urbanization and environmental sustainability.

Key Market Players

Report Scope:

In this report, the Global Mobility on Demand market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobility on Demand Market, By Type:

Mobility on Demand Market, By Vehicle Type:

Mobility on Demand Market, By Propulsion Type:

Mobility on Demand Market, By Commute Type:

Mobility on Demand Market, By Region:

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobility on Demand Market.

Available Customizations:

Global Mobility on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Table of Contents

1. Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Mobility on Demand Market Outlook

6. North America Mobility on Demand Market Outlook

7. Europe & CIS Mobility on Demand Market Outlook

8. Asia-Pacific Mobility on Demand Market Outlook

9. Middle East & Africa Mobility on Demand Market Outlook

10. South America Mobility on Demand Market Outlook

11. Market Dynamics

12. Impact of COVID-19 on the Global Mobility on Demand Market

13. Market Trends & Developments

14. Competitive Landscape

15. Strategic Recommendations/Action Plan

16. About Us & Disclaimer

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