Video on Demand Market Size, Share, and Growth Analysis, By Revenue Model, By Type, By Content Type, By Application, By Region - Industry Forecast 2025-2032
주문형 비디오 시장 규모는 2023년 1,194억 2,000만 달러로 평가되며, 2024년 1,356억 6,000만 달러에서 2032년 3,762억 5,000만 달러로 예측 기간(2025-2032년) 동안 13.6%의 CAGR로 성장할 것으로 예상됩니다.
세계 주문형 비디오(VoD) 시장은 인터넷의 급속한 확산과 스마트폰의 보급률 증가에 힘입어 크게 성장할 것으로 전망됩니다. 소비자 취향의 진화와 시청 습관의 변화는 전 세계 VoD 수요를 견인하는 매우 중요한 요소입니다. 구독 기반 모델의 급격한 증가와 함께 지역 및 국제 컨텐츠의 가용성 증가는 향후 몇 년 동안 시장 개척을 촉진할 것으로 예상됩니다. 한편, 저렴한 가격의 초고속 인터넷 요금제는 VoD 플랫폼을 더욱 친숙하게 만들고 있습니다. 새로운 VoD 서비스의 출현과 편의성에 대한 수요 증가는 기업들에게 더 많은 비즈니스 기회를 제공합니다. 그러나 컨텐츠 획득 비용의 상승, 불법 복제, 서비스 파편화, 개발도상국에서의 대역폭 제한 등의 문제는 이 기간 동안 업계의 발전을 저해할 수 있습니다.
목차
소개
조사 방법
- 정보 조달
- 2차와 1차 데이터 방법
- 시장 규모 예측
- 시장 가정과 제한
주요 요약
- 세계 시장 전망
- 공급과 수요 동향 분석
- 부문별 기회 분석
시장 역학과 전망
- 시장 개요
- 시장 규모
- 시장 역학
- Porters 분석
주요 시장 인사이트
- 핵심성공요인
- 경쟁 정도
- 주요 투자 기회
- 시장 생태계
- 시장 매력 지수(2024년)
- PESTEL 분석
- 거시경제 지표
- 밸류체인 분석
- 가격 분석
- 사례 연구
- 규제 상황
- 고객과 구매 기준 분석
- 특허 분석
- 기술 분석
주문형 비디오 시장 규모 : 수익 모델별
- 시장 개요
- 구독 주문형 비디오(SVoD)
- 거래 주문형 비디오(TVoD)
- 광고 기반 주문형 비디오(AVoD)
- 하이브리드
주문형 비디오 시장 규모 : 유형별
- 시장 개요
- 인터넷 프로토콜 TV(IPTV)
- 오버 더 탑(OTT)
- 유료 TV
- 주문형 비디오(VoD)
주문형 비디오 시장 규모 : 컨텐츠 유형별
- 시장 개요
- 스포츠
- 음악
- TV 엔터테인먼트
- 아동
- 영화
- 기타
주문형 비디오 시장 규모 : 디바이스별
- 시장 개요
- 스마트폰
- 태블릿
- 노트북
- 스마트 TV
- 기타
주문형 비디오 시장 규모 : 용도별
- 시장 개요
- 교육과 트레이닝
- 건강과 피트니스
- 미디어와 엔터테인먼트
주문형 비디오 시장 규모
- 북미
- 유럽
- 아시아태평양
- 라틴아메리카
- 중동 및 아프리카
- GCC 국가
- 남아프리카공화국
- 기타 중동 및 아프리카
경쟁 정보
- 상위 5개사의 비교
- 주요 기업의 시장 포지셔닝(2024년)
- 주요 시장 기업이 채용한 전략
- 최근의 시장 동향
- 기업의 시장 점유율 분석(2024년)
- 주요 기업 개요
- 기업 상세
- 제품 포트폴리오 분석
- 기업 부문별 점유율 분석
- 매출 전년비 비교(2022-2024년)
주요 기업 개요
- Netflix, Inc.(USA)
- Amazon.com, Inc.(USA)
- Hulu LLC(USA)
- Apple, Inc.(USA)
- Google LLC(USA)
- Comcast Corporation(USA)
- Facebook, Inc.(USA)
- AT&T, Inc.(USA)
- The Walt Disney Company(USA)
- Verizon Communications Inc.(USA)
- Sony Corporation(Japan)
- Rakuten, Inc.(Japan)
- Tencent Holdings Ltd.(China)
- iQIYI, Inc.(China)
- Alibaba Group Holding Limited(China)
- Telefonaktiebolaget LM Ericsson(Sweden)
- Deutsche Telekom AG(Germany)
- Vivendi SE(France)
- Sky Group(UK)
- BBC iPlayer(UK)
결론과 제안
ksm
Video on Demand Market size was valued at USD 119.42 billion in 2023 and is poised to grow from USD 135.66 billion in 2024 to USD 376.25 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).
The global video on demand (VoD) market is poised for significant growth, fueled by rapid internet expansion and rising smartphone adoption. Evolving consumer preferences and shifting viewing habits are pivotal in driving VoD demand worldwide. The increasing availability of both regional and international content, alongside a surge in subscription-based models, is expected to enhance market development in the coming years. Meanwhile, affordable high-speed internet plans are making VoD platforms more accessible. The emergence of new VoD services and the growing demand for convenience present further opportunities for companies. However, challenges such as high content acquisition costs, piracy, service fragmentation, and bandwidth limitations in developing regions may hinder progress in the industry during this period.
Top-down and bottom-up approaches were used to estimate and validate the size of the Video On Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Video On Demand Market Segments Analysis
Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Video On Demand Market
The increasing availability of high-speed internet and the widespread adoption of smartphones globally have significantly amplified the demand for various forms of video and audio content. With the rise of affordable data plans and enhanced network connectivity, access to video on demand platforms has become more convenient than ever, paving the way for new growth opportunities within the market. This trend indicates a clear shift in consumer behavior towards on-demand content consumption, as users seek more tailored experiences. As a result, the video on demand market is poised for continued expansion as it caters to the evolving preferences of audiences worldwide.
Restraints in the Video On Demand Market
Digital piracy continues to be a significant challenge for the video on demand (VOD) sector, reminiscent of issues faced in the past. The unauthorized distribution of content and illicit access to VOD platforms contribute to substantial revenue losses for companies, which in turn dissuades potential investments in new content creation. This ongoing threat not only affects company profits but also hinders the overall growth and potential of the global VOD market. As a result, the long-term forecasts for the industry may face considerable impediments due to the persistent struggle against piracy and its adverse effects on content production.
Market Trends of the Video On Demand Market
The Video on Demand (VOD) market is increasingly characterized by a burgeoning demand for original content, as companies pivot from merely acquiring pre-existing media to developing exclusive programming. This strategic shift allows VOD platforms to enhance their competitive edge by providing unique and engaging entertainment that resonates with viewers. Successful original series and films serve dual purposes: they attract new subscribers eager for fresh, diverse content and foster brand loyalty among existing users. As consumers seek distinct viewing experiences, the investment in original content is becoming a crucial trend, shaping the future dynamics of the VOD landscape.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Case Studies
- Regulatory Landscape
- Customer & Buying Criteria Analysis
- Patent Analysis
- Technology Analysis
Global Video on Demand Market Size by Revenue Model & CAGR (2025-2032)
- Market Overview
- Subscription Video on Demand (SVoD)
- Transactional Video on Demand (TVoD)
- Advertisement-Based Video on Demand (AVoD)
- Hybrid
Global Video on Demand Market Size by Type & CAGR (2025-2032)
- Market Overview
- Internet Protocol Television (IPTV)
- Over-the-Top (OTT)
- Pay-TV
- Video on Demand (VoD)
Global Video on Demand Market Size by Content Type & CAGR (2025-2032)
- Market Overview
- Sports
- Music
- TV Entertainment
- Kids
- Movies
- Others
Global Video on Demand Market Size by Device & CAGR (2025-2032)
- Market Overview
- Smartphones
- Tablets
- Laptops
- Smart TVs
- Others
Global Video on Demand Market Size by Application & CAGR (2025-2032)
- Market Overview
- Education & Training
- Health & Fitness
- Media & Entertainment
Global Video on Demand Market Size & CAGR (2025-2032)
- North America (Revenue Model, Type, Content Type, Device, Application)
- Europe (Revenue Model, Type, Content Type, Device, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Revenue Model, Type, Content Type, Device, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Revenue Model, Type, Content Type, Device, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Revenue Model, Type, Content Type, Device, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Netflix, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amazon.com, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hulu LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Apple, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Comcast Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Facebook, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AT&T, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Walt Disney Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Verizon Communications Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Rakuten, Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tencent Holdings Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- iQIYI, Inc. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Alibaba Group Holding Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Telefonaktiebolaget LM Ericsson (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Deutsche Telekom AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vivendi SE (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sky Group (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BBC iPlayer (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
