Advertising Video on Demand Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Content (Media & Entertainment, Education, Others ), By Region & Competition, 2020-2030F
Global Advertising Video on Demand market was valued at USD 48.84 billion in 2024 and is expected to grow to USD 71.62 billion by 2030 with a CAGR of 6.65% during the forecast period. The Global Advertising Video on Demand (AVOD) market is experiencing significant growth, fueled by the rising adoption of digital streaming services, increasing internet penetration, and the growing preference for ad-supported content. Consumers are shifting from traditional TV to online platforms, driving demand for personalized and targeted advertisements.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 48.84 Billion
Market Size 2030
USD 71.62 Billion
CAGR 2025-2030
6.65%
Fastest Growing Segment
Media & Entertainment
Largest Market
North America
Key Market Drivers
Increasing Digital Content Consumption
One of the primary drivers of the AVOD market is the significant rise in digital content consumption. The shift from traditional television to on-demand digital platforms has accelerated, driven by changing consumer preferences, advancements in technology, and the proliferation of smart devices. Consumers increasingly prefer flexible, on-demand access to content, making AVOD platforms a popular choice as they provide free streaming options supported by advertisements. A study reveals that the average U.S. consumer holds 8.2 subscriptions, with 53% managing them across multiple platforms, creating a complex and time-consuming process. This challenge has fueled strong demand for subscription management solutions, with 73% of consumers expressing interest in apps that simplify the process. Interest is particularly high among younger consumers aged 18-44 (80%), compared to 54% of individuals aged 65 and older, highlighting a significant market opportunity for streamlined subscription management services.
Additionally, the surge in mobile video consumption plays a crucial role in AVOD growth. With smartphones and tablets becoming primary content consumption devices, platforms like YouTube, Tubi, and Pluto TV have gained immense traction. The rise of social media-based video content, short-form videos, and live streaming further boosts AVOD adoption. As a result, advertisers are leveraging AVOD platforms to reach a diverse and engaged audience.
Key Market Challenges
Ad Fatigue and Consumer Resistance
One of the biggest challenges in the Global Advertising Video on Demand (AVOD) Market is ad fatigue, where users become overwhelmed or frustrated by the frequency and repetitiveness of advertisements. Unlike traditional television, where commercial breaks are expected, AVOD viewers often seek a more seamless, on-demand experience. Excessive ad interruptions can lead to dissatisfaction, reducing engagement and increasing the likelihood of users abandoning a platform in favor of alternatives such as Subscription Video on Demand (SVOD) services.
Moreover, consumers today have greater control over their content consumption and often use ad-blocking tools or opt for premium versions of streaming services to avoid advertisements altogether. Advertisers and AVOD platforms must strike a delicate balance between monetization and user experience. Overloading content with ads can deter viewers, while too few ads may impact revenue potential. The challenge lies in ensuring a non-intrusive ad experience by incorporating AI-driven, personalized ads and optimizing ad placement strategies to maintain viewer retention and engagement.
Key Market Trends
Growth of Hybrid Monetization Models
One of the most notable trends in the Global Advertising Video on Demand (AVOD) Market is the rise of hybrid monetization models that combine ad-supported and subscription-based services. As competition in the streaming industry intensifies, many platforms are shifting away from purely ad-supported or subscription-only models to offer consumers more flexibility.
Streaming giants like Netflix, Disney+, and HBO Max have introduced ad-supported tiers, allowing users to access premium content at a lower price while still generating revenue through advertisements. This trend benefits both consumers and advertisers-viewers gain access to content at reduced costs, while advertisers reach a broader audience. Additionally, platforms like Hulu and Peacock have successfully implemented tiered pricing structures, giving users the choice between an ad-supported or ad-free experience.
Key Market Players
Amazon.com, Inc.
Alphabet Inc.
The Walt Disney Company
Hulu LLC
Paramount Globa
Netflix, Inc.
Tubi, Inc.
Muvi LLC
Vimeo.com, Inc.
Roku, Inc.
Report Scope:
In this report, the Global Advertising Video on Demand Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Advertising Video on Demand Market, By Type:
Pre-Roll Advertisement
Mid-Roll Advertisement
Post-Roll Advertisement
Advertising Video on Demand Market, By Content:
Media & Entertainment
Education
Others
Advertising Video on Demand Market, By Region:
North America
United States
Canada
Mexico
Asia-Pacific
China
Japan
India
Australia
South Korea
Indonesia
Europe
France
United Kingdom
Italy
Germany
Spain
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Advertising Video on Demand Market.
Available Customizations:
Global Advertising Video on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customers
4.1. Brand Awareness
4.2. Frequency of Advertisement
5. Global Advertising Video on Demand Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement)