[시장보고서]광고형 주문형 비디오(AVOD) 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 유형별, 컨텐츠별(미디어 및 엔터테인먼트, 교육, 기타), 지역별, 경쟁별(2020-2030년)

광고형 주문형 비디오(AVOD) 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 유형별, 컨텐츠별(미디어 및 엔터테인먼트, 교육, 기타), 지역별, 경쟁별(2020-2030년)

Advertising Video on Demand Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Content (Media & Entertainment, Education, Others ), By Region & Competition, 2020-2030F

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리서치사 : TechSci Research

발행일 : 2025년 03월

페이지 정보 : 영문 181 Pages

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한글목차

샘플 요청 목록에 추가

광고형 주문형 비디오 세계 시장 규모는 2024년 488억 4,000만 달러로 예측 기간 동안 6.65%의 CAGR로 2030년 716억 2,000만 달러로 성장할 것으로 예상됩니다.

세계 광고형 주문형 비디오(AVOD) 시장은 디지털 스트리밍 서비스의 확산, 인터넷 보급률 증가, 광고가 포함된 컨텐츠에 대한 선호도 증가에 힘입어 큰 폭으로 성장하고 있습니다. 소비자들은 전통적인 TV에서 온라인 플랫폼으로 이동하고 있으며, 개인화된 타겟팅 광고에 대한 수요가 증가하고 있습니다.

시장 개요
예측 기간	2026-2030년
시장 규모 : 2024년	488억 4,000만 달러
시장 규모 : 2030년	716억 2,000만 달러
CAGR : 2025-2030년	6.65%
급성장 부문	미디어 및 엔터테인먼트
최대 시장	북미

시장 촉진요인

디지털 컨텐츠 소비 증가

주요 시장 과제

광고 피로와 소비자의 저항

주요 시장 동향

하이브리드 수익화 모델의 성장

시장 규모 및 예측
- 금액별
시장 점유율과 예측
- 유형별(프리롤 광고, 미드롤 광고, 포스트롤 광고)
- 컨텐츠별(미디어·엔터테인먼트, 교육, 기타(스포츠 등))
- 지역별
- 상위 5개사, 기타(2024)
세계의 광고형 주문형 비디오 시장 매핑 및 기회 평가
- 유형별
- 컨텐츠별
- 지역별

제6장 북미의 광고형 주문형 비디오 시장 전망

시장 규모 및 예측
시장 점유율과 예측
북미 : 국가별 분석
- 미국
- 캐나다
- 멕시코

제7장 아시아태평양의 광고형 주문형 비디오 시장 전망

시장 규모 및 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
- 중국
- 일본
- 인도
- 호주
- 한국
- 인도네시아

제8장 유럽의 광고형 주문형 비디오 시장 전망

시장 규모 및 예측
시장 점유율과 예측
유럽 : 국가별 분석
- 프랑스
- 영국
- 이탈리아
- 독일
- 스페인

제9장 남미의 광고형 주문형 비디오 시장 전망

시장 규모 및 예측
시장 점유율과 예측
남미 : 국가별 분석
- 아르헨티나
- 콜롬비아
- 브라질

제10장 중동 및 아프리카의 광고형 주문형 비디오 시장 전망

시장 규모 및 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
- 남아프리카공화국
- 사우디아라비아
- 아랍에미리트
- 튀르키예

제11장 시장 역학

성장 촉진요인
과제

제12장 COVID-19가 세계의 광고형 주문형 비디오 시장에 미치는 영향

영향 평가 모델
- 영향을 받는 주요 부문
- 영향을 받는 주요 지역
- 영향을 받는 주요 국가

제13장 시장 동향과 발전

제14장 경쟁 구도

기업 개요
- Amazon.com, Inc.
- Alphabet Inc.
- The Walt Disney Company
- Hulu LLC
- Paramount Globa
- Netflix, Inc.
- Tubi, Inc.
- Muvi LLC
- Vimeo.com, Inc.
- Roku, Inc.

제15장 전략적 제안·액션 플랜

주요 중점 분야
타겟 : 유형별
지역별 타겟

제16장 조사 회사 소개 및 면책사항

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영문 목차

영문목차

Global Advertising Video on Demand market was valued at USD 48.84 billion in 2024 and is expected to grow to USD 71.62 billion by 2030 with a CAGR of 6.65% during the forecast period. The Global Advertising Video on Demand (AVOD) market is experiencing significant growth, fueled by the rising adoption of digital streaming services, increasing internet penetration, and the growing preference for ad-supported content. Consumers are shifting from traditional TV to online platforms, driving demand for personalized and targeted advertisements.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 48.84 Billion
Market Size 2030	USD 71.62 Billion
CAGR 2025-2030	6.65%
Fastest Growing Segment	Media & Entertainment
Largest Market	North America

Key Market Drivers

Increasing Digital Content Consumption

One of the primary drivers of the AVOD market is the significant rise in digital content consumption. The shift from traditional television to on-demand digital platforms has accelerated, driven by changing consumer preferences, advancements in technology, and the proliferation of smart devices. Consumers increasingly prefer flexible, on-demand access to content, making AVOD platforms a popular choice as they provide free streaming options supported by advertisements. A study reveals that the average U.S. consumer holds 8.2 subscriptions, with 53% managing them across multiple platforms, creating a complex and time-consuming process. This challenge has fueled strong demand for subscription management solutions, with 73% of consumers expressing interest in apps that simplify the process. Interest is particularly high among younger consumers aged 18-44 (80%), compared to 54% of individuals aged 65 and older, highlighting a significant market opportunity for streamlined subscription management services.

Additionally, the surge in mobile video consumption plays a crucial role in AVOD growth. With smartphones and tablets becoming primary content consumption devices, platforms like YouTube, Tubi, and Pluto TV have gained immense traction. The rise of social media-based video content, short-form videos, and live streaming further boosts AVOD adoption. As a result, advertisers are leveraging AVOD platforms to reach a diverse and engaged audience.

Key Market Challenges

Ad Fatigue and Consumer Resistance

One of the biggest challenges in the Global Advertising Video on Demand (AVOD) Market is ad fatigue, where users become overwhelmed or frustrated by the frequency and repetitiveness of advertisements. Unlike traditional television, where commercial breaks are expected, AVOD viewers often seek a more seamless, on-demand experience. Excessive ad interruptions can lead to dissatisfaction, reducing engagement and increasing the likelihood of users abandoning a platform in favor of alternatives such as Subscription Video on Demand (SVOD) services.

Moreover, consumers today have greater control over their content consumption and often use ad-blocking tools or opt for premium versions of streaming services to avoid advertisements altogether. Advertisers and AVOD platforms must strike a delicate balance between monetization and user experience. Overloading content with ads can deter viewers, while too few ads may impact revenue potential. The challenge lies in ensuring a non-intrusive ad experience by incorporating AI-driven, personalized ads and optimizing ad placement strategies to maintain viewer retention and engagement.

Key Market Trends

Growth of Hybrid Monetization Models

One of the most notable trends in the Global Advertising Video on Demand (AVOD) Market is the rise of hybrid monetization models that combine ad-supported and subscription-based services. As competition in the streaming industry intensifies, many platforms are shifting away from purely ad-supported or subscription-only models to offer consumers more flexibility.

Streaming giants like Netflix, Disney+, and HBO Max have introduced ad-supported tiers, allowing users to access premium content at a lower price while still generating revenue through advertisements. This trend benefits both consumers and advertisers-viewers gain access to content at reduced costs, while advertisers reach a broader audience. Additionally, platforms like Hulu and Peacock have successfully implemented tiered pricing structures, giving users the choice between an ad-supported or ad-free experience.

Key Market Players

Amazon.com, Inc.
Alphabet Inc.
The Walt Disney Company
Hulu LLC
Paramount Globa
Netflix, Inc.
Tubi, Inc.
Muvi LLC
Vimeo.com, Inc.
Roku, Inc.

Report Scope:

In this report, the Global Advertising Video on Demand Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Advertising Video on Demand Market, By Type:

Pre-Roll Advertisement
Mid-Roll Advertisement
Post-Roll Advertisement

Advertising Video on Demand Market, By Content:

Media & Entertainment
Education
Others

Advertising Video on Demand Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Advertising Video on Demand Market.

Available Customizations:

Global Advertising Video on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customers

4.1. Brand Awareness
4.2. Frequency of Advertisement

5. Global Advertising Video on Demand Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type Market Share Analysis (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement)
- 5.2.2. By Content Market Share Analysis (Media & Entertainment, Education, Others (Sports, etc.)),)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. North America Market Share Analysis
  - 5.2.3.2. Europe Market Share Analysis
  - 5.2.3.3. Asia Pacific Market Share Analysis
  - 5.2.3.4. Middle East & Africa Market Share Analysis
  - 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Advertising Video on Demand Market Mapping & Opportunity Assessment
- 5.3.1. By Type Market Mapping & Opportunity Assessment
- 5.3.2. By Content Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Advertising Video on Demand Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type Market Share Analysis
- 6.2.2. By Content Market Share Analysis
- 6.2.3. By Country Market Share Analysis
6.3. North America: Country Analysis
- 6.3.1. United States Advertising Video on Demand Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type Market Share Analysis
    - 6.3.1.2.2. By Content Market Share Analysis
- 6.3.2. Canada Advertising Video on Demand Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type Market Share Analysis
    - 6.3.2.2.2. By Content Market Share Analysis
- 6.3.3. Mexico Advertising Video on Demand Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type Market Share Analysis
    - 6.3.3.2.2. By Content Market Share Analysis

7. Asia Pacific Advertising Video on Demand Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type Market Share Analysis
- 7.2.2. By Content Market Share Analysis
- 7.2.3. By Country Market Share Analysis
7.3. Asia Pacific: Country Analysis
- 7.3.1. China Advertising Video on Demand Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type Market Share Analysis
    - 7.3.1.2.2. By Content Market Share Analysis
- 7.3.2. Japan Advertising Video on Demand Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type Market Share Analysis
    - 7.3.2.2.2. By Content Market Share Analysis
- 7.3.3. India Advertising Video on Demand Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type Market Share Analysis
    - 7.3.3.2.2. By Content Market Share Analysis
- 7.3.4. Australia Advertising Video on Demand Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type Market Share Analysis
    - 7.3.4.2.2. By Content Market Share Analysis
- 7.3.5. South Korea Advertising Video on Demand Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type Market Share Analysis
    - 7.3.5.2.2. By Content Market Share Analysis
- 7.3.6. Indonesia Advertising Video on Demand Market Outlook
  - 7.3.6.1. Market Size & Forecast
    - 7.3.6.1.1. By Value
  - 7.3.6.2. Market Share & Forecast
    - 7.3.6.2.1. By Type Market Share Analysis
    - 7.3.6.2.2. By Content Market Share Analysis

8. Europe Advertising Video on Demand Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type Market Share Analysis
- 8.2.2. By Content Market Share Analysis
- 8.2.3. By Country Market Share Analysis
8.3. Europe: Country Analysis
- 8.3.1. France Advertising Video on Demand Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type Market Share Analysis
    - 8.3.1.2.2. By Content Market Share Analysis
- 8.3.2. United Kingdom Advertising Video on Demand Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type Market Share Analysis
    - 8.3.2.2.2. By Content Market Share Analysis
- 8.3.3. Italy Advertising Video on Demand Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type Market Share Analysis
    - 8.3.3.2.2. By Content Market Share Analysis
- 8.3.4. Germany Advertising Video on Demand Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type Market Share Analysis
    - 8.3.4.2.2. By Content Market Share Analysis
- 8.3.5. Spain Advertising Video on Demand Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type Market Share Analysis
    - 8.3.5.2.2. By Content Market Share Analysis

9. South America Advertising Video on Demand Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type Market Share Analysis
- 9.2.2. By Content Market Share Analysis
- 9.2.3. By Country Market Share Analysis
9.3. South America: Country Analysis
- 9.3.1. Argentina Advertising Video on Demand Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type Market Share Analysis
    - 9.3.1.2.2. By Content Market Share Analysis
- 9.3.2. Colombia Advertising Video on Demand Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type Market Share Analysis
    - 9.3.2.2.2. By Content Market Share Analysis
- 9.3.3. Brazil Advertising Video on Demand Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type Market Share Analysis
    - 9.3.3.2.2. By Content Market Share Analysis

10. Middle East & Africa Advertising Video on Demand Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type Market Share Analysis
- 10.2.2. By Content Market Share Analysis
- 10.2.3. By Country Market Share Analysis
10.3. Middle East & Africa: Country Analysis
- 10.3.1. South Africa Advertising Video on Demand Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type Market Share Analysis
    - 10.3.1.2.2. By Content Market Share Analysis
- 10.3.2. Saudi Arabia Advertising Video on Demand Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type Market Share Analysis
    - 10.3.2.2.2. By Content Market Share Analysis
- 10.3.3. UAE Advertising Video on Demand Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type Market Share Analysis
    - 10.3.3.2.2. By Content Market Share Analysis
- 10.3.4. Turkey Advertising Video on Demand Market Outlook
  - 10.3.4.1. Market Size & Forecast
    - 10.3.4.1.1. By Value
  - 10.3.4.2. Market Share & Forecast
    - 10.3.4.2.1. By Type Market Share Analysis
    - 10.3.4.2.2. By Content Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Advertising Video on Demand Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Region Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Amazon.com, Inc.
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Alphabet Inc.
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. The Walt Disney Company
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Hulu LLC
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Paramount Globa
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Netflix, Inc.
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Tubi, Inc.
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Muvi LLC
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. Vimeo.com, Inc.
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Roku, Inc.
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target By Type
15.3. Target By Region