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세계의 호스피탈리티용 주문형 비디오 시장 보고서(2025년)
Video on Demand in Hospitality Global Market Report 2025
상품코드 : 1657069
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

호스피탈리티용 주문형 비디오 시장 규모는 앞으로 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 25.0%로 983억 달러로 성장할 것으로 추정됩니다. 예측기간의 성장은 VoD용 음성 기동 제어의 통합 증가, 비접촉 및 모바일 기반 VoD 액세스의 중시, 개별화된 컨텐츠 추천의 진전, 4k 및 고해상도 컨텐츠의 채용 증가, 회의 및 이벤트용 VoD 서비스의 확대 등에 기인할 수 있습니다. 예측 기간의 주요 동향으로는 맞춤형 호텔 브랜드 컨텐츠 개발, 원활한 결제를 위한 호텔 관리 시스템과의 통합, 접객 체인과 컨텐츠 제공업체 간의 협력, 게스트 행동 및 컨텐츠 선호도에 대한 분석 활용, VoD의 가상현실(VR) 및 증강현실(AR) 경험 채택 등이 있습니다.

호스피탈리티용 주문형 비디오의 예상 성장은 스마트폰 및 태블릿 단말기의 보급이 진행되고 있는 것이 배경에 있습니다. 태블릿 단말기는 터치스크린 인터페이스가 있는 무선 휴대용 컴퓨터를 가리키며, 스마트폰은 통합된 컴퓨터, 운영 체제, 웹 브라우징 및 앱 기능이 있는 휴대폰을 가리킵니다. 이들은 호텔 투숙객에 의해 널리 이용됩니다. 투숙객은 스마트폰 및 태블릿을 사용하여 TV의 QR 코드를 스캔하여 기기를 디스플레이에 연결합니다. 주문형 비디오가 제공하는 주목할만한 스트리밍 옵션은 접객 업계에 최신 영화에 대한 액세스를 제공하여 즉시 시청 및 선주문을 가능하게 합니다. Bankmycell에 따르면 세계 스마트폰 사용자는 2022년까지 66억 4,800만 명에 이르렀으며, 이는 세계 인구의 83.37%를 차지합니다. 이와 같이 스마트폰 및 태블릿 단말기의 보급이 진행되고 있는 것이, 호스피탈리티 시장에서의 주문형 비디오의 성장에 기여하고 있습니다.

인터넷 보급률의 상승은 향후 접객 시장에서 주문형 비디오의 성장을 가속화할 것으로 예상됩니다. 인터넷 보급률은 인터넷에 액세스할 수 있는 인구 및 지역의 비율을 말합니다. 인터넷 연결이 강화됨에 따라 호텔은 고객이 개인화된 경험을 제공할 수 있게 되며, 고객은 기기에서 컨텐츠와 취향에 액세스할 수 있습니다. 예를 들어, 캐나다에 본부를 둔 연방 정부인 캐나다 정부는 2023년 고속 인터넷 접속이 2026년까지 인구의 98%에 달하고, 2030년까지 100%를 달성해 인터넷이 전국에 완전히 보급될 것으로 예측했습니다. 게다가 스위스에 본부를 둔 정보통신기술에 특화된 기관인 국제전기통신연합(ITU)에 따르면 2022년 세계 인터넷 이용자 수는 51억 명을 기록했으며 인구의 65%를 차지했습니다. 2023년에는 이 수치가 54억 명으로 증가했으며, 세계 인터넷 보급률은 67%를 달성했습니다. 그 결과, 인터넷 보급률의 상승이 호스피탈리티 시장에서의 주문형 비디오의 성장을 뒷받침하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Video on demand in hospitality refers to a technology that allows guests to select and view video content on their TVs or computers, and it may also involve using videoconferencing for hospitality purposes. Unlike traditional broadcast technology used in TV, video on demand employs unicast transmission. This technology offers a diverse range of video programming, including sports, entertainment, instructional content, and feature films.

The primary solutions for video on demand in the hospitality market include pay TV, internet protocol television (IPTV), and over-the-top (OTT) services. Pay TV involves television broadcasts sent in encrypted form, requiring paid descrambling equipment for viewing. Various services, such as training, support, and professional services, are delivered through multiple devices, including laptops, desktops, smartphones, tablets, and smart TVs. End users of video on demand in hospitality span across hotels, cruise ships or luxury yachts, daycare centers, and other relevant sectors.

The video on demand in the hospitality report is one of a series of new reports from The Business Research Company that provides video on demand in the hospitality statistics, including video on demand in the hospitality industry global market size, regional shares, competitors with a video on demand in the hospitality share, detailed video on demand in the hospitality segments, market trends and opportunities, and any further data you may need to thrive in the video on demand in the hospitality industry. This video on demand in the hospitality market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video on demand in hospitality market size has grown rapidly in recent years. It will grow from $33.75 billion in 2024 to $40.27 billion in 2025 at a compound annual growth rate (CAGR) of 19.3%. The growth in the historic period can be attributed to increased demand for in-room entertainment, growth in high-speed internet access, adoption of smart TVs and connected devices, expansion of content libraries and streaming services, rise of personalized guest experiences.

The video on demand in hospitality market size is expected to see exponential growth in the next few years. It will grow to $98.3 billion in 2029 at a compound annual growth rate (CAGR) of 25.0%. The growth in the forecast period can be attributed to increasing integration of voice-activated controls for VoD, emphasis on contactless and mobile-based VoD access, growth in personalized content recommendations, increased adoption of 4k and high-resolution content, expansion of VoD services for meetings and events. Major trends in the forecast period include development of customized hotel branded content, integration with hotel management systems for seamless billing, collaboration between hospitality chains and content providers, use of analytics for guest behavior and content preferences, adoption of virtual reality (VR) and augmented reality (AR) experiences in VoD.

The anticipated growth of video on demand in the hospitality market is driven by the increasing penetration of smartphones and tablets. Tablets, denoting wireless portable computers with a touchscreen interface, and smartphones, encompassing cellular phones with integrated computers, operating systems, web browsing, and application capabilities, are widely used by hotel guests. They employ their smartphones or tablets to scan a QR code on the TV, connecting the device to the display. The remarkable streaming options offered by Video on Demand provide the hospitality industry access to the latest films, allowing immediate viewing or pre-order. As per Bankmycell, the global smartphone user base is projected to reach 6. 648 billion by 2022, representing 83. 37% of the global population, with the United States having the highest smartphone penetration at 81. 60%. Hence, the increasing prevalence of smartphones and tablets contributes to the growth of video on demand in the hospitality market.

The rise in internet penetration is expected to accelerate the growth of video on demand in the hospitality market moving forward. Internet penetration refers to the proportion of a particular population or geographic area that has access to the internet. Enhanced internet connectivity allows hotels to offer a more personalized experience for guests, enabling them to access their own content and preferences on their devices. For example, in 2023, the Government of Canada, a federal administration based in Canada, projected that high-speed internet access would reach 98% of the population by 2026 and attain 100% by 2030, achieving full internet penetration nationwide. Additionally, according to the International Telecommunication Union (ITU), a Switzerland-based agency focused on information and communication technologies, global internet usage rose to 5.1 billion people in 2022, representing 65% of the population. By 2023, this number increased to 5.4 billion, indicating a worldwide internet penetration of 67%. Consequently, the increase in internet penetration is fueling the growth of video on demand in the hospitality market.

Leading companies in the video on demand sector within the hospitality market are concentrating on creating advanced integration solutions, such as QAM for hospitality networks, to optimize content delivery and improve the overall guest entertainment experience. QAM for hospitality networks facilitates efficient bandwidth management and delivers high-quality video streaming, ensuring an exceptional viewing experience for guests. For example, in October 2023, WISI Communications GmbH & Co. KG, a Germany-based electronics manufacturing company, introduced an innovative ABR Receive Solution as part of the Tangram Video Platform to streamline video delivery at hospitality sites. The ABR Receive solution of the Tangram Video Platform enables video operators to effectively convert ABR streams into IP or QAM, removing redundancy in the headend and boosting operational efficiency. This cutting-edge platform operates at the edge, effortlessly transforming streams while preserving the integrity of existing infrastructure. Featuring a modular 1RU chassis, it supports customization for location-specific requirements and includes functionalities such as bulk decryption and re-encryption within a single, compact unit.

Major companies in the video on demand sector within the hospitality market are creating innovative products, such as video platforms, to cater to larger customer bases, boost sales, and increase revenue. A video platform, often referred to as an online video platform (OVP) or video hosting service, is a software or service that enables users to upload, store, manage, playback, and distribute video content over the internet. For instance, in October 2023, WISI, a Germany-based video technologies company, introduced the ABR Receive solution as part of the Tangram Video Platform to facilitate efficient video delivery at hospitality sites. This unique solution enables video providers to streamline their headend operations by utilizing ABR streams for business accounts that maintain linear workflows. Video providers are transitioning their delivery networks from QAM-based video to IP at the edge, allowing them to save bandwidth and sell more data services. WISI's ABR Receiver repurposes video streams from multiscreen delivery, converting them into IP transport streams for IPTV services or QAM for hospitality networks. This solution minimizes unnecessary replication in the headend and enhances operational efficiency. It is also particularly beneficial for operators looking to expand their network reach and deliver services to new locations.

In April 2022, VITEC, a company based in France that specializes in IPTV (Internet Protocol television), digital signage, and video streaming technologies, acquired Anevia for an undisclosed sum. This acquisition allowed VITEC to integrate the hospitality and enterprise aspects of Anevia's business with its own, enabling it to further enhance its offerings in the enterprise and hospitality sectors. Anevia, also based in France, is known for its innovative multiscreen solutions that facilitate the delivery of live TV, streaming video, time-shifted TV, and video-on-demand services through OTT and IPTV software, serving the hospitality, healthcare, and corporate business markets.

Major companies operating in the video on demand in hospitality market include Akamai Technologies Inc., Alcatel-Lucent Enterprise, Apple Inc., AT&T Inc., Avaya Holdings Corporation., Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Huawei Technologies Co Ltd., Netflix Inc., Amazon. com Inc., Nokia Networks, The Walt Disney Company, ZTE Corporation, Google LLC, Broadpeak Technologies Pvt Ltd., Comcast Technology Solutions, Conax Technologies, Deluxe Entertainment Services Group, Edgeware AB, Elemental Technologies LLC, Espial Group Inc., Harmonic Inc., Imagine Communications Corp., Inca Networks Inc., Kaltura Inc., Minerva Networks Inc., Muvi LLC, NeuLion Inc.

North America was the largest region in the video on demand hospitality market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand in hospitality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the video on demand in hospitality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The video on demand in hospitality market includes revenues earned by entities by providing transactional video-on-demand (TVoD) and subscription video-on-demand (SVoD), which are used by viewers to request immediate access to video content on their computers or televisions, and customer enhancement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Video on Demand in Hospitality Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on video on demand in hospitality market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for video on demand in hospitality ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The video on demand in hospitality market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Video on Demand in Hospitality Market Characteristics

3. Video on Demand in Hospitality Market Trends And Strategies

4. Video on Demand in Hospitality Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Video on Demand in Hospitality Growth Analysis And Strategic Analysis Framework

6. Video on Demand in Hospitality Market Segmentation

7. Video on Demand in Hospitality Market Regional And Country Analysis

8. Asia-Pacific Video on Demand in Hospitality Market

9. China Video on Demand in Hospitality Market

10. India Video on Demand in Hospitality Market

11. Japan Video on Demand in Hospitality Market

12. Australia Video on Demand in Hospitality Market

13. Indonesia Video on Demand in Hospitality Market

14. South Korea Video on Demand in Hospitality Market

15. Western Europe Video on Demand in Hospitality Market

16. UK Video on Demand in Hospitality Market

17. Germany Video on Demand in Hospitality Market

18. France Video on Demand in Hospitality Market

19. Italy Video on Demand in Hospitality Market

20. Spain Video on Demand in Hospitality Market

21. Eastern Europe Video on Demand in Hospitality Market

22. Russia Video on Demand in Hospitality Market

23. North America Video on Demand in Hospitality Market

24. USA Video on Demand in Hospitality Market

25. Canada Video on Demand in Hospitality Market

26. South America Video on Demand in Hospitality Market

27. Brazil Video on Demand in Hospitality Market

28. Middle East Video on Demand in Hospitality Market

29. Africa Video on Demand in Hospitality Market

30. Video on Demand in Hospitality Market Competitive Landscape And Company Profiles

31. Video on Demand in Hospitality Market Other Major And Innovative Companies

32. Global Video on Demand in Hospitality Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Video on Demand in Hospitality Market

34. Recent Developments In The Video on Demand in Hospitality Market

35. Video on Demand in Hospitality Market High Potential Countries, Segments and Strategies

36. Appendix

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