혼합현실(MR) 헤드셋 시장 보고서(2026년)
Mixed Reality Headsets Global Market Report 2026
상품코드 : 1923439
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

최근, 혼합현실(MR) 헤드셋 시장 규모는 급격하게 확대하고 있습니다. 2025년 40억 9,000만 달러에서 2026년에는 51억 1,000만 달러에 이르고, CAGR 24.9%의 성장이 전망되고 있습니다. 지난 수년간의 성장에는 AR 및 VR 가전기기 보급 확대, 게임 및 엔터테인먼트 분야의 몰입형 용도 증가, 기업 내 헤드마운트 디스플레이의 조기 도입, 첨단 광학 기기 및 센서의 보급 확대, 초기 단계의 복합현실 개발자 생태계의 초기 단계의 복합현실 개발자 생태계 확대 등이 요인으로 꼽힙니다.

혼합현실(MR) 헤드셋 시장 규모는 향후 몇 년간 급격한 성장이 전망됩니다. 2030년에는 110억 2,000만 달러에 이르고, CAGR은 21.2%를 나타낼 전망입니다. 예측 기간 동안 성장 요인으로는 AI 기반 상호작용 모델 통합, 기업용 원격 협업 이용 사례 증가, 의료 훈련 분야에서의 MR 도입 확대, 산업 및 제조 시뮬레이션 용도 확대, 경량 고해상도 헤드셋 개발 진전 등이 꼽힙니다. 주요 동향으로는 몰입형 및 인터랙티브 시각화 기술에 대한 수요 증가, 웨어러블 컴퓨팅 디바이스의 보급 가속화, 센서 융합 기술의 활용 증가, 실시간 공간 매핑 기술의 발전, 다중 환경 상호작용 기능의 통합 강화 등이 예측됩니다.

계속 확대되고 있는 게임 산업은 향후 복합현실 헤드셋 시장의 성장을 견인할 것으로 예측됩니다. 게임산업은 비디오게임의 제작, 개발, 유통, 수익화에 관련된 모든 사업을 포함합니다. 다양한 계층과 플랫폼에 걸쳐 전 세계 다양한 시청자층에게 어필할 수 있는 몰입형 인터랙티브 경험을 제공할 수 있다는 점에서 성장세를 보이고 있습니다. 게임에서의 MR 헤드셋은 가상과 현실 세계의 요소를 매끄럽게 결합하여 몰입감을 높이고, 기업에게 혁신적인 게임 플레이를 제공하며, 디지털 환경, 캐릭터, 사물과의 상호 작용을 향상시킵니다. 예를 들어, 2023년 6월, 미국에 본사를 둔 업계 단체인 'Fantasy Sports &Gaming Association'은 미국 내 총 베팅 고객 수가 2022년 대비 7% 증가했다고 보고했습니다. 그 결과, 게임 산업의 성장은 복합 현실 헤드셋 수요를 촉진하고 있습니다.

복합현실 헤드셋 시장의 주요 기업들은 경쟁 우위를 확보하기 위해 대중용 복합현실 헤드셋과 같은 혁신적인 제품 개발에 주력하고 있습니다. 이러한 소비자용 디바이스는 가상현실(VR)과 증강현실(AR)의 요소를 매끄럽게 결합하여 사용자에게 몰입감 있고 인터랙티브한 디지털 경험을 제공합니다. 예를 들어, 2023년 9월 미국을 대표하는 기술 기업인 메타 플랫폼(Meta Platform Inc.)은 첨단 칩셋과 최첨단 그래픽 기술을 자랑하는 복합 현실 헤드셋 'Quest 3'를 발표했습니다. 이 제품은 놀라운 비주얼과 사실적인 환경을 구현합니다. 가상세계와 현실세계를 자연스럽게 융합하는 설계를 통해 사용자는 커피 테이블 위에서 가상 피아노를 연주하거나 거실에 다른 차원으로 가는 포털을 열 수 있습니다. 그 와중에도 고화질 풀컬러 패스스루 기능을 통해 물리적 주변 환경을 계속 볼 수 있습니다. 이전 모델 'Quest 2'의 2배에 달하는 그래픽 처리 능력을 갖춘 새로운 플랫폼 'Snapdragon XR2 Gen 2'를 탑재했습니다. 또한 '4K+Infinite Display'를 통해 Meta Quest 2 대비 약 30% 향상된 해상도를 구현하여, Quest 3는 복합현실 헤드셋 기술의 새로운 기준을 제시하였습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의의 공급망에 대한 영향, 코로나 팬데믹이 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 세계 전체 시장(TAM) 규모

제9장 시장 세분화

제10장 지역별/국가별 분석

제11장 아시아태평양 시장

제12장 중국 시장

제13장 인도 시장

제14장 일본 시장

제15장 호주 시장

제16장 인도네시아 시장

제17장 한국 시장

제18장 대만 시장

제19장 동남아시아 시장

제20장 서유럽 시장

제21장 영국 시장

제22장 독일 시장

제23장 프랑스 시장

제24장 이탈리아 시장

제25장 스페인 시장

제26장 동유럽 시장

제27장 러시아 시장

제28장 북미 시장

제29장 미국 시장

제30장 캐나다 시장

제31장 남미 시장

제32장 브라질 시장

제33장 중동 시장

제34장 아프리카 시장

제35장 시장 규제 상황과 투자환경

제36장 경쟁 구도와 기업 개요

제37장 기타 주요 기업 및 혁신 기업

제38장 세계 시장 경쟁 벤치마킹과 대시보드

제39장 주요 인수합병(M&A)

제40장 시장 잠재력이 높은 국가, 부문, 전략

제41장 부록

LSH
영문 목차

영문목차

Mixed reality headsets are wearable gadgets that blend augmented reality (AR) and virtual reality (VR) features, enabling users to overlay digital content onto the real world and interact with both virtual and physical environments simultaneously. These headsets typically integrate sensors, cameras, and displays to seamlessly merge digital and physical realities.

The primary types of mixed reality headsets include tethered headsets, untethered headsets, and others. Tethered headsets require a connection to a powerful computer or gaming console to operate, and they encompass various technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR) functionalities. These headsets are distributed through online and offline retail channels, enterprise direct sales, and specialized vendors, catering to end-users spanning consumer electronics, healthcare, industrial and manufacturing sectors, education, and gaming and entertainment industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on electronic components, optical modules, sensors, and semiconductor parts have increased production costs for mixed reality headsets, slowing device availability in highly import dependent regions such as North America and Europe. Manufacturing segments involving tethered and untethered headsets face higher bill of material costs and longer supply chain lead times. However, tariffs have encouraged localized assembly, increased investment in regional supply ecosystems, and accelerated development of cost optimized hardware alternatives.

The mixed reality headsets market research report is one of a series of new reports from The Business Research Company that provides mixed reality headsets market statistics, including mixed reality headsets industry global market size, regional shares, competitors with a mixed reality headsets market share, detailed mixed reality headsets market segments, market trends and opportunities, and any further data you may need to thrive in the mixed reality headsets industry. This mixed reality headsets market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mixed reality headsets market size has grown exponentially in recent years. It will grow from $4.09 billion in 2025 to $5.11 billion in 2026 at a compound annual growth rate (CAGR) of 24.9%. The growth in the historic period can be attributed to growth in ar and vr consumer electronics adoption, rise in gaming and entertainment based immersive applications, early adoption of head mounted displays in enterprises, increasing availability of advanced optics and sensors, expansion of early mixed reality developer ecosystems.

The mixed reality headsets market size is expected to see exponential growth in the next few years. It will grow to $11.02 billion in 2030 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to integration of AI driven interaction models, growth in enterprise remote collaboration use cases, rising adoption of mr in medical training, expansion of industrial and manufacturing simulation applications, increasing development of lightweight high resolution headsets. Major trends in the forecast period include growing demand for immersive and interactive visualization, increasing adoption of wearable computing devices, rising use of sensor fusion technologies, advancements in real time spatial mapping, increasing integration of multi environment interaction features.

The expanding gaming industry is expected to drive the growth of the mixed reality headset market in the future. The gaming industry includes all businesses involved in creating, developing, distributing, and monetizing video games. It is experiencing growth due to its ability to offer immersive and interactive experiences that appeal to a wide global audience across various demographics and platforms. Mixed reality headsets in gaming enhance immersion by blending virtual and real-world elements seamlessly, providing players with innovative gameplay and improving their interaction with digital environments, characters, and objects. For example, in June 2023, the Fantasy Sports & Gaming Association, a U.S.-based trade group, reported a 7% increase in total bettors in the U.S. compared to 2022. As a result, the growth of the gaming industry is fueling the demand for mixed reality headsets.

Key players in the mixed reality headsets market are channeling their efforts toward crafting innovative products, such as mass-market mixed reality headsets, to gain a competitive edge. These consumer-grade devices seamlessly merge elements of virtual reality (VR) and augmented reality (AR) to furnish users with immersive and interactive digital experiences. For instance, in September 2023, Meta Platform Inc., a prominent US-based technology firm, unveiled Quest 3, a mixed reality headset boasting advanced chipsets and cutting-edge graphics technology for delivering stunning visuals and lifelike environments. Engineered to effortlessly blend virtual and real-world experiences, Quest 3 empowers users to play a virtual piano on their coffee table or unlock a portal to alternate dimensions in their living room, all while maintaining visibility of their physical surroundings through high-fidelity, full-color passthrough. With double the graphic processing power of its predecessor, Quest 2, and leveraging the new Snapdragon XR2 Gen 2 platform alongside a 4K+ Infinite Display achieving nearly 30% enhanced resolution compared to Meta Quest 2, Quest 3 sets a new standard in mixed reality headset technology.

In June 2023, Apple Inc., a renowned US-based technology titan, executed the acquisition of Mira Labs Inc. for an undisclosed sum. This strategic move is poised to augment the capabilities of Apple's forthcoming AR devices, leading to the development of more user-friendly and ergonomic headsets, enhanced tracking and spatial mapping functionalities, and advanced gesture recognition features. Mira Labs Inc., a US-based software company specializing in augmented reality (AR) headsets, brings valuable expertise and assets to Apple's AR endeavors, positioning the company at the forefront of innovation within the mixed reality landscape.

Major companies operating in the mixed reality headsets market are Apple Inc., Samsung Electronics Co. Ltd., Meta Platform Inc., Dell Technologies Inc., Huawei Technologies Co. Ltd., Sony Group Corporation, Lenovo Group Limited, Panasonic Corporation, LG Electronics Inc., Qualcomm Technologies Inc., Xiaomi Corporation, Asus Tek Computer Inc., Seiko Epson Corporation, Acer Inc., Razer Inc., Valve Corporation, Magic Leap Inc., High Tech Computer Corporation, Pimax Technology Co. Ltd., Varjo Technologies Oy, Vuzix Corporation, Occipital Inc., GlassUP S.r.l, Atheer Inc., Amber Garage

North America was the largest region in the mixed reality headsets market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mixed reality headsets market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mixed reality headsets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mixed reality headsets market consists of sales of consumer-grade headsets, development kits, controllers, and hand tracking devices. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mixed Reality Headsets Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses mixed reality headsets market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mixed reality headsets ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mixed reality headsets market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

2. Mixed Reality Headsets Market Characteristics

3. Mixed Reality Headsets Market Supply Chain Analysis

4. Global Mixed Reality Headsets Market Trends And Strategies

5. Mixed Reality Headsets Market Analysis Of End Use Industries

6. Mixed Reality Headsets Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Mixed Reality Headsets Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

8. Global Mixed Reality Headsets Total Addressable Market (TAM) Analysis for the Market

9. Mixed Reality Headsets Market Segmentation

10. Mixed Reality Headsets Market Regional And Country Analysis

11. Asia-Pacific Mixed Reality Headsets Market

12. China Mixed Reality Headsets Market

13. India Mixed Reality Headsets Market

14. Japan Mixed Reality Headsets Market

15. Australia Mixed Reality Headsets Market

16. Indonesia Mixed Reality Headsets Market

17. South Korea Mixed Reality Headsets Market

18. Taiwan Mixed Reality Headsets Market

19. South East Asia Mixed Reality Headsets Market

20. Western Europe Mixed Reality Headsets Market

21. UK Mixed Reality Headsets Market

22. Germany Mixed Reality Headsets Market

23. France Mixed Reality Headsets Market

24. Italy Mixed Reality Headsets Market

25. Spain Mixed Reality Headsets Market

26. Eastern Europe Mixed Reality Headsets Market

27. Russia Mixed Reality Headsets Market

28. North America Mixed Reality Headsets Market

29. USA Mixed Reality Headsets Market

30. Canada Mixed Reality Headsets Market

31. South America Mixed Reality Headsets Market

32. Brazil Mixed Reality Headsets Market

33. Middle East Mixed Reality Headsets Market

34. Africa Mixed Reality Headsets Market

35. Mixed Reality Headsets Market Regulatory and Investment Landscape

36. Mixed Reality Headsets Market Competitive Landscape And Company Profiles

37. Mixed Reality Headsets Market Other Major And Innovative Companies

38. Global Mixed Reality Headsets Market Competitive Benchmarking And Dashboard

39. Key Mergers And Acquisitions In The Mixed Reality Headsets Market

40. Mixed Reality Headsets Market High Potential Countries, Segments and Strategies

41. Appendix

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