세계의 AI 생성 인플루언서 스크립트 시장 보고서(2025년)
Artificial Intelligence (AI)-Generated Influencer Script Global Market Report 2025
상품코드 : 1888077
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 AI 생성 인플루언서 스크립트 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 11억 8,000만 달러에서 2025년에는 14억 8,000만 달러에 달하고, CAGR 25.7%로 성장할 전망입니다. 이 성장은 개인화된 디지털 컨텐츠에 대한 수요 증가, 인플루언서를 활용한 마케팅 캠페인에 대한 투자 확대, 브랜드를 통한 가상 인플루언서 채용 증가, 소셜 미디어 컨텐츠 소비 급증, 세계 인플루언서 마케팅 예산 확대, 비용 효율적인 컨텐츠 제작 모델에 대한 선호도 등의 요인으로 인한 것입니다.

AI 생성 인플루언서 스크립트 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년까지 36억 6,000만 달러에 달하고 CAGR은 25.3%로 예측됩니다. 예측 기간 동안 성장 요인으로는 잠재고객 참여와 컨텐츠 신뢰성에 대한 주목을 받고, 브랜드와 디지털 제작자 간의 협업 증가, 대화형으로 몰입감 있는 경험을 추구하는 소비자의 선호도 확대 대규모, 확장 가능한 인플루언서 마케팅 솔루션에 대한 수요 급증, 다양한 분야의 인플루언서 파트너십 확대, 실시간 잠재고객 분석 및 행동 통찰력에 대한 중시 강화 등이 있습니다. 예측 기간의 주요 동향으로는 스크립트 작성을 위한 생성형 언어 모델의 기술적 진보, 감정 구동형 스토리텔링 알고리즘의 개선, 인플루언서용 자동 음성 및 표정 합성 기술의 혁신, 텍스트와 비주얼을 조합한 멀티 모달 컨텐츠 생성의 발전, 문화 적응형 인플루언서 내러티브의 연구, 실시간 AI 지원 스크립트 최적화 툴의 진보 등이 있습니다.

디지털 마케팅의 채택 확대는 향후 수년간 AI 생성 인플루언서 스크립트 시장의 성장을 이끌 것으로 예측됩니다. 디지털 마케팅은 소셜 미디어, 검색 엔진, 온라인 플랫폼 등 디지털 채널을 통한 제품, 브랜드 및 서비스 프로모션을 의미합니다. 그 성장은 브랜드 참여와 고객 도달 강화를 목표로 하는 기업의 온라인 존재 확대로 추진되고 있습니다. AI 생성 인플루언서 스크립트는 맞춤형, 매력적이고 확장 가능한 컨텐츠 제작을 가능하게 하고, 잠재고객 타겟팅, 캠페인 일관성, 전체 마케팅 효율성을 향상시켜 디지털 마케팅을 지원합니다. 예를 들어 유럽연합(EU)의 통계국인 룩셈부르크 거점의 Eurostat에 따르면 2024년 6월 현재 EU 지역 내의 기업의 60.9%가 2023년에 적어도 하나의 소셜 미디어를 이용했습니다. 따라서 디지털 마케팅의 채용 증가는 AI 생성 인플루언서 스크립트 시장의 성장에 기여하고 있습니다.

AI 생성 인플루언서 스크립트 시장에서 활동하는 주요 기업은 자동화, 창의성, 컨텐츠의 확장성을 강화하기 위해 생성형 사전학습 트랜스포머(GPT)를 활용한 스크립트 생성 등 기술적 진보에 주력하고 있습니다. GPT를 활용한 스크립트 생성은 심층 학습과 자연 언어 처리(NLP)를 활용하여 인간의 입력을 해석하고 컨텍스트에 맞는 인간다운 텍스트 출력을 생성하는 고급 언어 모델링 기술입니다. 예를 들어, 2024년 2월에는 미국을 거점으로 하는 AI 동영상 제작 플랫폼 'Pictory'가 사용자의 아이디어와 프롬프트를 완전한 동영상 스크립트로 변환하여 공개 가능한 동영상을 자동 생성하는 GPT 탑재 스크립트 생성 툴 'Custom Pictory GPT'를 발표했습니다. 이 플랫폼은 AI에 의한 스크립트에서 동영상으로의 변환, 자동 내레이션과 장면 선택, 실시간 컨텐츠 편집을 특징으로 합니다. Custom Pictory GPT는 컨텐츠 제작의 효율성, 확장성 및 브랜드 스토리의 일관성을 향상시켜 제작자와 마케터가 다양한 시청자 계층 및 플랫폼에 맞는 고품질 인플루언서 스타일 동영상을 신속하게 생성할 수 있도록 합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

An artificial intelligence (AI)-generated influencer script is a content framework or set of talking points created by artificial intelligence for use by social media influencers or virtual influencers in promotional activities. It outlines who communicates what, when, and how, as well as the intended audience, tone, message flow, and desired reactions, allowing influencers to deliver consistent and branded content with minimal manual writing effort.

The key components of artificial intelligence (AI)-generated influencer script are software and services. In this field, software supports the creation, generation, and optimization of digital scripts, allowing creators and brands to automate storytelling and boost engagement through AI tools and algorithms. These are deployed using various modes such as cloud-based and on-premises. They are utilized in applications including social media marketing, brand promotion, content creation, advertising, and others, and are used by different end users such as enterprises, small and medium enterprises, influencer agencies, individual influencers, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The artificial intelligence (AI) generated influencer script market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) generated influencer script market statistics, including artificial intelligence (AI) generated influencer script industry global market size, regional shares, competitors with an artificial intelligence (AI) generated influencer script market share, detailed artificial intelligence (AI) generated influencer script market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) generated influencer script industry. This artificial intelligence (AI) generated influencer script market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The artificial intelligence (AI)-generated influencer script market size has grown exponentially in recent years. It will grow from $1.18 billion in 2024 to $1.48 billion in 2025 at a compound annual growth rate (CAGR) of 25.7%. The growth during the historic period can be attributed to the increasing demand for personalized digital content, the rising investment in influencer-based marketing campaigns, the growing adoption of virtual influencers by brands, the surge in social media content consumption, the expansion of global influencer marketing budgets, and the rising preference for cost-efficient content creation models.

The artificial intelligence (AI)-generated influencer script market size is expected to see exponential growth in the next few years. It will grow to $3.66 billion in 2029 at a compound annual growth rate (CAGR) of 25.3%. The growth during the forecast period can be attributed to the increasing focus on audience engagement and content authenticity, the rising collaborations between brands and digital creators, the growing consumer preference for interactive and immersive experiences, the surge in demand for scalable influencer marketing solutions, the expansion of influencer partnerships across diverse sectors, and the increasing emphasis on real-time audience analytics and behavioral insights. Key trends in the forecast period include technological advancements in generative language models for script creation, improvements in emotion-driven storytelling algorithms, innovations in automated voice and expression synthesis for influencers, developments in multimodal content generation combining text and visuals, research in culturally adaptive influencer narratives, and advancements in real-time AI-assisted script optimization tools.

The increasing adoption of digital marketing is expected to drive the growth of the artificial intelligence (AI)-generated influencer script market in the coming years. Digital marketing refers to the promotion of products, brands, or services through digital channels such as social media, search engines, and online platforms. Its growth is driven by the expanding online presence of businesses aiming to enhance brand engagement and customer reach. AI-generated influencer scripts support digital marketing by enabling brands to produce personalized, engaging, and scalable content, improving audience targeting, campaign consistency, and overall marketing efficiency. For example, in June 2024, according to Eurostat, the Luxembourg-based statistical office of the European Union, 60.9 percent of enterprises in the EU used at least one type of social media in 2023. Therefore, the rising adoption of digital marketing is contributing to the growth of the AI-generated influencer script market.

Key companies operating in the AI-generated influencer script market are focusing on technological advancements such as generative pre-trained transformer (GPT)-powered script generation to enhance automation, creativity, and content scalability. GPT-powered script generation is an advanced language modeling technology that leverages deep learning and natural language processing (NLP) to interpret human input and produce contextually relevant, human-like text outputs. For instance, in February 2024, Pictory, a United States-based AI video creation platform, launched Custom Pictory GPT, a GPT-powered script generation tool designed to convert user ideas or prompts into complete video scripts and automatically produce ready-to-publish videos. The platform features AI-driven script-to-video conversion, automated voiceover and scene selection, and real-time content editing. Custom Pictory GPT enhances content creation efficiency, scalability, and brand storytelling consistency, enabling creators and marketers to quickly generate high-quality influencer-style videos tailored to different audiences and platforms.

In April 2025, HeyGen, a United States-based provider of AI-driven video creation and personalization solutions, partnered with HubSpot to enable marketers and sales teams to automatically generate personalized, AI-powered videos within HubSpot workflows using customer data from its customer relationship management (CRM) platform. Through this partnership, HeyGen aims to expand its presence in the rapidly growing AI-driven content automation space by leveraging HubSpot's marketing automation and CRM capabilities to scale personalized video production, streamline content-to-campaign workflows, and enhance audience engagement and conversion across digital channels. HubSpot is a United States-based developer of marketing, sales, and customer service software that provides CRM-driven automation and analytics solutions for businesses.

Major players in the artificial intelligence (AI)-generated influencer script market are Google LLC, Pepper Content Pvt. Ltd., Synthesia Limited, Anyword Ltd., HeyGen Inc., Jasper AI Inc., InVideo Inc., Descript Inc., CopyAI Inc., Writesonic Inc., VEED Limited, Colossyan Ltd., Pictory Inc., Scalenut Technologies Pvt. Ltd., Creatify AI Inc., Predis.ai Technologies Pvt. Ltd., Yarnit Innovations Pvt. Ltd., BIGVU Inc., Quso AI Inc., Mootion SAS

North America was the largest region in the artificial intelligence (AI)-generated influencer script market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-generated influencer script report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the artificial intelligence (AI)-generated influencer script market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI)-generated influencer script market consists of revenues earned by entities by providing services such as campaign management services, influencer collaboration services, content localization services, data analytics services, creative direction services, and audience engagement optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI)-generated influencer script market also includes sales of natural language generation tools, AI video editing software, digital avatar creation platforms, emotion recognition systems, performance analytics dashboards, and social media content scheduling tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI)-Generated Influencer Script Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai)-generated influencer script market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai)-generated influencer script ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The artificial intelligence (ai)-generated influencer script market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI)-Generated Influencer Script Market Characteristics

3. Artificial Intelligence (AI)-Generated Influencer Script Market Trends And Strategies

4. Artificial Intelligence (AI)-Generated Influencer Script Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Artificial Intelligence (AI)-Generated Influencer Script Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI)-Generated Influencer Script Market Segmentation

7. Artificial Intelligence (AI)-Generated Influencer Script Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI)-Generated Influencer Script Market

9. China Artificial Intelligence (AI)-Generated Influencer Script Market

10. India Artificial Intelligence (AI)-Generated Influencer Script Market

11. Japan Artificial Intelligence (AI)-Generated Influencer Script Market

12. Australia Artificial Intelligence (AI)-Generated Influencer Script Market

13. Indonesia Artificial Intelligence (AI)-Generated Influencer Script Market

14. South Korea Artificial Intelligence (AI)-Generated Influencer Script Market

15. Western Europe Artificial Intelligence (AI)-Generated Influencer Script Market

16. UK Artificial Intelligence (AI)-Generated Influencer Script Market

17. Germany Artificial Intelligence (AI)-Generated Influencer Script Market

18. France Artificial Intelligence (AI)-Generated Influencer Script Market

19. Italy Artificial Intelligence (AI)-Generated Influencer Script Market

20. Spain Artificial Intelligence (AI)-Generated Influencer Script Market

21. Eastern Europe Artificial Intelligence (AI)-Generated Influencer Script Market

22. Russia Artificial Intelligence (AI)-Generated Influencer Script Market

23. North America Artificial Intelligence (AI)-Generated Influencer Script Market

24. USA Artificial Intelligence (AI)-Generated Influencer Script Market

25. Canada Artificial Intelligence (AI)-Generated Influencer Script Market

26. South America Artificial Intelligence (AI)-Generated Influencer Script Market

27. Brazil Artificial Intelligence (AI)-Generated Influencer Script Market

28. Middle East Artificial Intelligence (AI)-Generated Influencer Script Market

29. Africa Artificial Intelligence (AI)-Generated Influencer Script Market

30. Artificial Intelligence (AI)-Generated Influencer Script Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI)-Generated Influencer Script Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI)-Generated Influencer Script Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI)-Generated Influencer Script Market

34. Recent Developments In The Artificial Intelligence (AI)-Generated Influencer Script Market

35. Artificial Intelligence (AI)-Generated Influencer Script Market High Potential Countries, Segments and Strategies

36. Appendix

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