세계의 소셜미디어용 AI 시장 예측(-2029년) : 제품 유형별, 사용 사례별, 최종사용자별, 지역별

AI in Social Media Market by Product Type (Social Media Management (Social Media Listening), Content Generation Type (Text, Video, Image, & Content Idea), Influencer Marketing, Reporting & Analytics, Content Strategy), End User - Global Forecast to 2029

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한글목차

소셜미디어용 AI 시장 규모는 2024년 22억 달러에서 2029년에는 103억 3,000만 달러로 성장하며, 예측 기간 중 CAGR은 36.2%에 달할 것으로 예측됩니다.

시장 성장을 가속하는 주요 요인으로는 소셜미디어에 AI를 활용한 딥페이크 감지 기술이 도입되어 변조된 컨텐츠를 식별하고 플래그 플래그가 설정된 것을 들 수 있습니다. 사용자의 취향과 행동에 맞춘 고도로 개인화된 컨텐츠와 추천에 대한 수요 증가가 소셜미디어 시장을 형성하고 있습니다.

조사 범위
조사 대상연도	2019-2029년
기준연도	2023년
예측 기간	2024-2029년
검토 단위	달러(10억 달러)
부문	제품 유형별, 사용 사례별, 최종사용자별, 지역별
대상 지역	북미, 유럽, 아시아태평양, 중동 및 아프리카, 라틴아메리카

AI 소셜미디어 툴은 인플루언서 마케팅을 자동화하고 최적화함으로써 브랜드가 데이터에 기반한 의사결정을 내리고, 관련성 높은 잠재고객에게 도달하며, 보다 효과적이고 비용 효율적으로 캠페인을 진행할 수 있도록 돕습니다. 인플루언서 마케팅의 AI 기반 소셜미디어 툴은 브랜드가 불량 인플루언서를 감지하고, ROI를 개선하고, 매출을 늘리며, 브랜드 평판을 향상시킬 수 있도록 돕습니다. 예를 들어 Lumen5, Canva, Jasper, Midjourney와 같은 AI 컨텐츠 툴은 고품질 컨텐츠를 생성하여 인플루언서 마케팅 전략을 개선하는 주요 툴입니다.

아시아태평양은 높은 모바일 및 인터넷 보급률과 기술에 정통한 젊은 인구에 힘입어 소셜미디어용 AI가 빠르게 성장하고 있는 지역입니다. 중국, 인도, 일본, 한국 등의 국가들이 AI 도입을 주도하고 있으며, 소셜미디어 플랫폼은 이 지역의 소셜미디어 생태계의 중심이 되고 있습니다. 다양한 언어로 생성되는 방대한 양의 컨텐츠로 인해 소셜미디어의 AI는 특히 중국과 인도에서 컨텐츠 중재, 언어 번역, 사용자 생성 컨텐츠의 이해에 활용되고 있습니다.

세계의 소셜미디어용 AI 시장에 대해 조사했으며, 제품 유형별, 사용 사례별, 최종사용자별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 주요 인사이트

제5장 시장 개요와 업계 동향

• 서론
• 시장 역학
• 소셜미디어용 AI 시장의 진화
• 공급망 분석
• 에코시스템
• 사례 연구 분석
• 기술 분석
• 2025-2026년의 주요 컨퍼런스와 이벤트
• 투자 상황과 자금조달 시나리오
• 규제 상황
• 특허 분석
• 가격 분석
• Porter's Five Forces 분석
• 고객 비즈니스에 영향을 미치는 동향/혼란
• 주요 이해관계자와 구입 기준
• 소셜미디어용 AI 시장에 대한 생성형 AI의 영향

제6장 소셜미디어용 AI 시장(제품 유형별)

• 서론
• 배포 모드별 제품

제7장 소셜미디어용 AI 시장(사용 사례별)

• 서론
• 고객 서비스
• 판매
• 마케팅
• 인사
• IT·보안

제8장 소셜미디어용 AI 시장(최종사용자별)

• 서론
• 기업
• 개인 사용자

제9장 소셜미디어용 AI 시장(지역별)

• 서론
• 북미
  • 북미 : 소셜미디어용 AI 시장 성장 촉진요인
  • 북미 : 거시경제에 대한 영향
  • 미국
  • 캐나다
• 유럽
  • 유럽 : 소셜미디어용 AI 시장 성장 촉진요인
  • 유럽 : 거시경제에 대한 영향
  • 영국
  • 독일
  • 프랑스
  • 이탈리아
  • 스페인
  • 기타
• 아시아태평양
  • 아시아태평양 : 소셜미디어용 AI 시장 성장 촉진요인
  • 아시아태평양 : 거시경제에 대한 영향
  • 중국
  • 일본
  • 인도
  • 한국
  • 호주 및 뉴질랜드(ANZ)
  • ASEAN 국가
  • 기타
• 중동 및 아프리카
  • 중동 및 아프리카 : 소셜미디어용 AI 시장 성장 촉진요인
  • 중동 및 아프리카 : 거시경제에 대한 영향
  • 중동
  • 아프리카
• 라틴아메리카
  • 라틴아메리카 : 소셜미디어용 AI 시장 성장 촉진요인
  • 라틴아메리카 : 거시경제적 영향
  • 브라질
  • 멕시코
  • 아르헨티나
  • 기타

제10장 경쟁 구도

• 개요
• 주요 참여 기업의 전략/강점
• 매출 분석
• 시장 점유율 분석
• 제품 비교 분석
• 기업 가치 평가와 재무 지표
• 기업 평가 매트릭스 : 주요 참여 기업, 2023년
• 기업 평가 매트릭스 : 스타트업/중소기업, 2023년
• 경쟁 시나리오와 동향

제11장 기업 개요

• 서론
• 주요 참여 기업
  • GOOGLE
  • META
  • IBM
  • SPROUT SOCIAL
  • SPRINKLR
  • AWS
  • LIVEPERSON
  • HUBSPOT
  • MICROSOFT
  • ADOBE
  • OPENAI
  • BAIDU
  • HOOTSUITE
  • QUALTRICS
  • BRANDWATCH
  • CONVERSEON
  • MELTWATER
  • QUID
  • DIGIMIND
  • CREATORIQ
  • ASPIRE.IO
• 스타트업/중소기업
  • LATELY
  • SOCIALPILOT
  • COPY.AI
  • FLICK
  • DASH HUDSON
  • JASPER
  • UPFLUENCE
  • OCOYA
  • UPGROW
  • STORYCHIEF
  • GENIUS.AI
  • CONTENTSTUDIO
  • EMPLIFI
  • LUMEN5
  • BUFFER
  • NARRATO.IO
  • MENTIONLYTICS
  • KAPWING
  • PREDIS.AI
  • PICTORY
  • MIDJOURNEY
  • SYNTHESIA

제12장 인접 시장과 관련 시장

제13장 부록

KSA

영문 목차

영문목차

The AI in social media market is projected to grow from USD 2.20 billion in 2024 to USD 10.33 billion by 2029, at a compound annual growth rate (CAGR) of 36.2% during the forecast period. The major factors driving the market growth include the introduction of AI-powered deepfake detection in social media to identify and flag altered content. The rising demand for highly personalized content and recommendations tailored to user preferences and behavior is shaping the social media market.

Scope of the Report
Years Considered for the Study	2019-2029
Base Year	2023
Forecast Period	2024-2029
Units Considered	USD (Billion)
Segments	Product type, Use case, End user, and Region
Regions covered	North America, Europe, Asia Pacific, Middle East & Africa, Latin America

"By product type, the influencer marketing segment registers for the fastest growing market during the forecast period."

By automating and optimizing influencer marketing, AI social media tools enable brands to make data-driven decisions, reach relevant audiences, and ensure their campaigns are more effective and cost-efficient. AI-based social media tools in influencer marketing assist brands in detecting fraudulent influencers, which can improve the ROI, increase sales, and improve the brand's reputation. For instance, AI content tools like Lumen5, Canva, Jasper, and Midjourney are major tools for improving influencer marketing strategies by crafting high-quality content.

"By region, Asia Pacific to register the highest CAGR market during the forecast period." Asia Pacific is a rapidly growing region for AI in social media, compelled by high mobile and internet penetration rates and a young, tech-savvy population. Countries like China, India, Japan, and South Korea are leading the adoption, with social media platforms being central to the region's social media ecosystem. With the vast amount of content generated in diverse languages, AI in social media is used for content moderation, language translation, and understanding user-generated content, specifically across China and India.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AI in social media market.

• By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
• By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%
• By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 10%, and Latin America: 5%.

Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US); are some of the key players in the AI in social media market.

The study includes an in-depth competitive analysis of these key players in the AI in social media market, including their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the AI in social media market by product type (content creation and optimization, influencer marketing, social media management, audience targeting and engagement, reporting and analytics, eCommerce and conversion optimization, content strategy), by deployment mode (cloud and on-premises), by Use case (customer service, sales, marketing, HR, IT & security), by End user (Enterprise users (Retail & eCommerce, Healthcare & Pharma, Banking & Financial Services, Insurance, News & Publishing Agencies, Advertising & Creative Marketing Agencies, PR Agencies, Sports & Gaming, Technology & Software, Travel & Hospitality, Education, Telecommunications, Professional Services Firms, and other enterprise users) and individual users (Influencers & Content Creators and social media managers)), and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the AI in social media market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the authentication and brand protection market. Competitive analysis of upcoming startups in the authentication and brand protection market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall authentication and brand protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (the emergence of AR in social media enhances brand visibility and boosts user engagement, growth in GenAI-based content creation tools enables brands to create captivating and unique content, rising demand for highly personalized content and recommendations tailored to user preferences and behavior, and improved collaboration among influencer brands to design more effective influencer marketing campaigns), restraints (stricter regulations surrounding the usage of AI in social media and privacy), opportunities (the introduction of AI-powered deepfake detection in social media to identify and flag altered content, AI-driven social media assistants to optimize account management, content sharing, and user engagement for business), and challenges (content misinterpretation and devaluation and limited creativity and personalization) influencing the growth of the AI in social media market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the authentication and brand protection market
• Market Development: Comprehensive information about lucrative markets - the report analyses the authentication and brand protection market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the authentication and brand protection market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US) among others in AI in social media market.

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 STUDY OBJECTIVES
• 1.2 MARKET DEFINITION
  • 1.2.1 INCLUSIONS & EXCLUSIONS
• 1.3 MARKET SCOPE
  • 1.3.1 MARKET SEGMENTATION
  • 1.3.2 YEARS CONSIDERED
• 1.4 CURRENCY CONSIDERED
• 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

• 2.1 RESEARCH DATA
  • 2.1.1 SECONDARY DATA
  • 2.1.2 PRIMARY DATA
    • 2.1.2.1 Breakup of primary profiles
    • 2.1.2.2 Key insights from industry experts
• 2.2 DATA TRIANGULATION
• 2.3 MARKET SIZE ESTIMATION
  • 2.3.1 TOP-DOWN APPROACH
  • 2.3.2 BOTTOM-UP APPROACH
• 2.4 MARKET FORECAST
• 2.5 RESEARCH ASSUMPTIONS
• 2.6 RISK ASSESSMENT
• 2.7 STUDY LIMITATIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

• 4.1 ATTRACTIVE OPPORTUNITIES IN AI IN SOCIAL MEDIA MARKET
• 4.2 AI IN SOCIAL MEDIA MARKET: TOP THREE USE CASES
• 4.3 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE AND END USER
• 4.4 AI IN SOCIAL MEDIA MARKET, BY REGION

5 MARKET OVERVIEW AND INDUSTRY TRENDS

• 5.1 INTRODUCTION
• 5.2 MARKET DYNAMICS
  • 5.2.1 DRIVERS
    • 5.2.1.1 Streamlining content creation with AI automation tools
    • 5.2.1.2 Growth in gen AI-based content creation tools to enable brands to create captivating and unique content
    • 5.2.1.3 Rising demand for highly personalized content and recommendations tailored to user preferences and behavior
    • 5.2.1.4 Improved collaboration among influencer brands to design more effective influencer marketing campaigns
  • 5.2.2 RESTRAINTS
    • 5.2.2.1 Stricter regulations surrounding usage of AI in social media and privacy
  • 5.2.3 OPPORTUNITIES
    • 5.2.3.1 Introduction of AI-powered deepfake detection in social media to identify and flag altered content
    • 5.2.3.2 AI-driven social media assistants to optimize account management, content sharing, and user engagement for businesses
  • 5.2.4 CHALLENGES
    • 5.2.4.1 Content misinterpretation and devaluation
    • 5.2.4.2 Combatting echo chambers with transparent and inclusive algorithms
• 5.3 EVOLUTION OF AI IN SOCIAL MEDIA MARKET
• 5.4 SUPPLY CHAIN ANALYSIS
• 5.5 ECOSYSTEM
  • 5.5.1 SOCIAL MEDIA MANAGEMENT PROVIDERS
  • 5.5.2 SOCIAL LISTENING PROVIDERS
  • 5.5.3 INFLUENCER MARKETING PROVIDERS
  • 5.5.4 REPORTING AND ANALYTICS PROVIDERS
  • 5.5.5 AI TOOLS PROVIDERS BY USE CASE
    • 5.5.5.1 Customer service providers
    • 5.5.5.2 Sales & marketing
    • 5.5.5.3 HR
  • 5.5.6 END USERS
• 5.6 CASE STUDY ANALYSIS
  • 5.6.1 EMPLIFI TRANSFORMED CUSTOMER ENGAGEMENT SYSTEM OF DINE BRANDS BY REVOLUTIONIZING STRATEGY AND AMPLIFYING SOCIAL CARE
  • 5.6.2 LATELY'S AI-DRIVEN STRATEGY AMPLIFIED CONTENT REACH AND ENGAGEMENT, BOOSTING SUPPORTING STRATEGIES AND BRAND VISIBILITY
  • 5.6.3 SPRINKLR'S UNIFIED PLATFORM ENHANCED COSTA CRUISES' SOCIAL MEDIA STRATEGY AND CUSTOMER ENGAGEMENT
  • 5.6.4 AI-POWERED SOCIAL LISTENING FROM DASH HUDSON BOOSTED BRAND INSIGHTS FOR SUMMER FRIDAYS
  • 5.6.5 KETTLER ENGAGED CUSTOMERS ACROSS ITS EXTENSIVE REAL ESTATE PORTFOLIO USING SPROUT SOCIAL
• 5.7 TECHNOLOGY ANALYSIS
  • 5.7.1 KEY TECHNOLOGIES
    • 5.7.1.1 NLP & deep learning
    • 5.7.1.2 Computer vision
    • 5.7.1.3 Conversational AI
    • 5.7.1.4 Recommendation systems
    • 5.7.1.5 Speech & voice recognition
    • 5.7.1.6 Speech & text
    • 5.7.1.7 Deepfake detection
  • 5.7.2 ADJACENT TECHNOLOGIES
    • 5.7.2.1 AR & VR
    • 5.7.2.2 Blockchain
    • 5.7.2.3 IoT
    • 5.7.2.4 RPA
    • 5.7.2.5 Big data analytics
  • 5.7.3 COMPLEMENTARY TECHNOLOGIES
    • 5.7.3.1 Cloud computing
    • 5.7.3.2 Edge computing
    • 5.7.3.3 5G connectivity
    • 5.7.3.4 OCR
• 5.8 KEY CONFERENCES AND EVENTS, 2025-2026
• 5.9 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
• 5.10 REGULATORY LANDSCAPE
  • 5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • 5.10.2 REGULATORY FRAMEWORK
    • 5.10.2.1 North America
      • 5.10.2.1.1 US
      • 5.10.2.1.2 Canada
    • 5.10.2.2 Europe
      • 5.10.2.2.1 UK
      • 5.10.2.2.2 France
      • 5.10.2.2.3 Germany
      • 5.10.2.2.4 Spain
    • 5.10.2.3 Asia Pacific
      • 5.10.2.3.1 Australia
      • 5.10.2.3.2 China
      • 5.10.2.3.3 India
      • 5.10.2.3.4 Japan
      • 5.10.2.3.5 South Korea
      • 5.10.2.3.6 Singapore
      • 5.10.2.3.7 Taiwan
    • 5.10.2.4 Middle East & Africa
      • 5.10.2.4.1 UAE
      • 5.10.2.4.2 Saudi Arabia
      • 5.10.2.4.3 Qatar
      • 5.10.2.4.4 Egypt
      • 5.10.2.4.5 South Africa
      • 5.10.2.4.6 Kenya
      • 5.10.2.4.7 Nigeria
    • 5.10.2.5 Latin America
      • 5.10.2.5.1 Brazil
      • 5.10.2.5.2 Mexico
      • 5.10.2.5.3 Argentina
• 5.11 PATENT ANALYSIS
  • 5.11.1 METHODOLOGY
  • 5.11.2 PATENTS FILED, BY DOCUMENT TYPE
  • 5.11.3 INNOVATIONS AND PATENT APPLICATIONS
    • 5.11.3.1 Top 10 patent applicants
• 5.12 PRICING ANALYSIS
  • 5.12.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PRODUCT TYPE
  • 5.12.2 INDICATIVE PRICING ANALYSIS, BY USE CASE
• 5.13 PORTER'S FIVE FORCES ANALYSIS
  • 5.13.1 THREAT OF NEW ENTRANTS
  • 5.13.2 THREAT OF SUBSTITUTES
  • 5.13.3 BARGAINING POWER OF SUPPLIERS
  • 5.13.4 BARGAINING POWER OF BUYERS
  • 5.13.5 INTENSITY OF COMPETITIVE RIVALRY
• 5.14 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
• 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
  • 5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
  • 5.15.2 BUYING CRITERIA
• 5.16 IMPACT OF GENERATIVE AI ON AI IN SOCIAL MEDIA MARKET
  • 5.16.1 TOP USE CASES & MARKET POTENTIAL
    • 5.16.1.1 Key Use Cases
  • 5.16.2 AUTOMATED CONTENT CREATION
  • 5.16.3 PERSONALIZATION AND TARGETING
  • 5.16.4 ENHANCED CUSTOMER INTERACTION
  • 5.16.5 INFLUENCER MARKETING AND SOCIAL LISTENING
  • 5.16.6 CONTENT MODERATION AND COMPLIANCE
  • 5.16.7 CREATIVE INNOVATION AND EXPERIMENTATION

6 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE

• 6.1 INTRODUCTION
  • 6.1.1 PRODUCT TYPE: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 6.1.2 CONTENT CREATION & OPTIMIZATION
    • 6.1.2.1 Content generation
  • 6.1.3 CONTENT IDEA GENERATION
    • 6.1.3.1 Utilizing AI tools for generating engaging content ideas based on trends, audience insights, and competitor data
  • 6.1.4 TEXT CREATION
    • 6.1.4.1 Leveraging AI-powered text generation to optimize and streamline social media content creation
  • 6.1.5 VIDEO CREATION
    • 6.1.5.1 Harnessing AI for efficient video creation and engagement in social media market
  • 6.1.6 IMAGE CREATION
    • 6.1.6.1 Empowering social media engagement through AI-driven image creation and enhancement
  • 6.1.7 SOCIAL MEDIA CONTENT ANALYTICS
    • 6.1.7.1 Leveraging AI-driven social media content analytics for audience insights
  • 6.1.8 INFLUENCER MARKETING
    • 6.1.8.1 Influencer discovery
      • 6.1.8.1.1 Influencer discovery maximizes marketing impact for social media campaigns
    • 6.1.8.2 Campaign management
      • 6.1.8.2.1 AI-powered campaign management for enhanced social media success to drive growth
    • 6.1.8.3 Performance tracking
      • 6.1.8.3.1 Utilizing AI for real-time performance tracking to provide actionable insights
  • 6.1.9 SOCIAL MEDIA MANAGEMENT
    • 6.1.9.1 Scheduling and publishing
      • 6.1.9.1.1 Optimizing content delivery with AI-driven scheduling and publishing
    • 6.1.9.2 Social media listening
      • 6.1.9.2.1 Enhancing social media listening with AI-powered insights
    • 6.1.9.3 Social media collaboration
      • 6.1.9.3.1 Empowering social media collaboration with AI-driven solutions
  • 6.1.10 AUDIENCE TARGETING & ENGAGEMENT
    • 6.1.10.1 Social media engagement
      • 6.1.10.1.1 Transforming social media engagement through AI-driven strategies
    • 6.1.10.2 Audience and segmentation
      • 6.1.10.2.1 Harnessing AI for content creation, insights, and engagement optimization for empowering marketing teams
  • 6.1.11 REPORTING & ANALYTICS
    • 6.1.11.1 Performance tracking
      • 6.1.11.1.1 Optimizing campaign success: Power of AI in performance tracking and metrics analysis
    • 6.1.11.2 Sentiment analysis
      • 6.1.11.2.1 Tailoring strategies for enhanced engagement and brand loyalty
    • 6.1.11.3 Predictive analytics
      • 6.1.11.3.1 Leveraging predictive analytics by driving engagement and personalization in social media marketing
  • 6.1.12 ECOMMERCE & CONVERSION OPTIMIZATION
    • 6.1.12.1 eCommerce retention optimization platform
      • 6.1.12.1.1 AI-driven retention strategies for eCommerce success empowers customer loyalty
    • 6.1.12.2 Content personalization engines
      • 6.1.12.2.1 Harnessing personalization engines: Elevating engagement and brand loyalty in social media marketing
  • 6.1.13 CONTENT STRATEGY
    • 6.1.13.1 Content discovery
      • 6.1.13.1.1 Revolutionizing user experience: AI-driven content discovery for personalized engagement
    • 6.1.13.2 AI content workflow
      • 6.1.13.2.1 AI-driven content workflow streamlines success for social media excellence
• 6.2 PRODUCT BY DEPLOYMENT MODE
  • 6.2.1 CLOUD
    • 6.2.1.1 Cloud deployment promotes collaboration through shared access to insights and applications
  • 6.2.2 ON-PREMISES
    • 6.2.2.1 On-premises provide fast data processing and real-time analytics

7 AI IN SOCIAL MEDIA MARKET, BY USE CASE

• 7.1 INTRODUCTION
  • 7.1.1 USE CASE: AI IN SOCIAL MEDIA MARKET DRIVERS
• 7.2 CUSTOMER SERVICE
  • 7.2.1 AI CHATBOTS & VIRTUAL ASSISTANTS
    • 7.2.1.1 AI tools improve customer satisfaction, ultimately increasing efficiency and support
  • 7.2.2 BEHAVIOR ANALYSIS
    • 7.2.2.1 Behavior analysis tracks user interactions, preferences, and trends that foster personalized experiences
• 7.3 SALES
  • 7.3.1 LEAD GENERATION
    • 7.3.1.1 Lead generation enables targeted campaigns and personalized engagement, enhancing conversion rates and nurturing customer relationships
  • 7.3.2 MARKET/INDUSTRY INSIGHTS
    • 7.3.2.1 Advancements in NLP and ML are enabling analytics, allowing businesses to understand consumer behavior
• 7.4 MARKETING
  • 7.4.1 CUSTOMER EXPERIENCE MANAGEMENT
    • 7.4.1.1 Enhancing customer experience with AI-driven social media management
  • 7.4.2 BRAND AWARENESS
    • 7.4.2.1 Optimizing brand awareness and management with AI-driven social media strategies
  • 7.4.3 AD TARGETING & OPTIMIZATION
    • 7.4.3.1 Maximizing ad targeting and optimization with AI-driven social media strategies
  • 7.4.4 PRODUCT DEVELOPMENT
    • 7.4.4.1 Driving consumer-centric product development with AI-powered social media insights
  • 7.4.5 COMPETITIVE ANALYSIS
    • 7.4.5.1 Leveraging predictive analytics and AI for strategic competitive advantage in social media marketing
• 7.5 HR
  • 7.5.1 REPUTATION MANAGEMENT
    • 7.5.1.1 AI helps detect negative comments, reviews, or conversations that harm brand's reputation
  • 7.5.2 RECRUITMENT MARKETING
    • 7.5.2.1 AI in social media enhances recruitment by providing deeper insights, streamlining processes, and improving quality of hires
• 7.6 IT & SECURITY
  • 7.6.1 RISK, PRIVACY, AND COMPLIANCE MANAGEMENT
    • 7.6.1.1 Navigating risk, privacy, and compliance in AI social media landscape

8 AI IN SOCIAL MEDIA MARKET, BY END USER

• 8.1 INTRODUCTION
  • 8.1.1 END USER: AI IN SOCIAL MEDIA MARKET DRIVERS
• 8.2 ENTERPRISE
  • 8.2.1 RETAIL & ECOMMERCE
    • 8.2.1.1 Driving eCommerce success through AI-enhanced targeting and consumer insights
  • 8.2.2 HEALTHCARE & PHARMA
    • 8.2.2.1 AI in social media targets communication and insights in healthcare and pharma to enhance patient engagement
  • 8.2.3 BANKING & FINANCIAL SERVICES
    • 8.2.3.1 Rise of personalized customer interactions in banking and financial services through AI in social media
  • 8.2.4 INSURANCE
    • 8.2.4.1 Insurance enables targeted marketing, efficient claims processing, and improved service through real-time interactions
  • 8.2.5 NEWS & PUBLISHING AGENCIES
    • 8.2.5.1 News and publishing agencies enhance audience engagement and improve relevance of news delivery
  • 8.2.6 ADVERTISING & CREATIVE MARKETING AGENCIES
    • 8.2.6.1 Demand for personalized content to enable targeted campaigns that enhance audience engagement and brand loyalty
  • 8.2.7 PR AGENCIES
    • 8.2.7.1 PR agencies enable targeted strategies that enhance engagement and optimize brand communication effectively
  • 8.2.8 SPORTS & GAMING
    • 8.2.8.1 Transforming fan engagement: Impact of AI in sports and gaming on social media
  • 8.2.9 TECHNOLOGY & SOFTWARE
    • 8.2.9.1 Demand for personalized user experiences, enhancing engagement through targeted content and data-driven insights
  • 8.2.10 TRAVEL & HOSPITALITY
    • 8.2.10.1 Transforming customer engagement for enhanced personalization and real-time support in travel and hospitality
  • 8.2.11 EDUCATION
    • 8.2.11.1 Demand for AI-driven insights and personalized support in education sector's social media strategies
  • 8.2.12 TELECOMMUNICATIONS
    • 8.2.12.1 Telecommunications leverage AI analytics and chatbots to deliver personalized for efficient support and engagement
  • 8.2.13 PROFESSIONAL SERVICE FIRMS
    • 8.2.13.1 Professional service firms enable targeted content strategies to enhance client engagement and optimize marketing efforts
  • 8.2.14 OTHER ENTERPRISES
• 8.3 INDIVIDUAL USERS
  • 8.3.1 INFLUENCERS & CONTENT MANAGERS
    • 8.3.1.1 AI analytics empower influencers & content managers to create targeted campaigns that enhance engagement and brand loyalty
  • 8.3.2 SOCIAL MEDIA MANAGERS
    • 8.3.2.1 Social media managers leverage AI tools to analyze vast amounts of data, including user behavior, preferences, and trends

9 AI IN SOCIAL MEDIA MARKET, BY REGION

• 9.1 INTRODUCTION
• 9.2 NORTH AMERICA
  • 9.2.1 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 9.2.2 NORTH AMERICA: MACROECONOMIC IMPACT
  • 9.2.3 US
    • 9.2.3.1 Enhancing personalization using AI algorithms for integration in social media to transform brands and facilitate decision-making
  • 9.2.4 CANADA
    • 9.2.4.1 Rise of influencer marketing to prompt development of AI tools that identify and connect brands with suitable influencers
• 9.3 EUROPE
  • 9.3.1 EUROPE: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 9.3.2 EUROPE: MACROECONOMIC IMPACT
  • 9.3.3 UK
    • 9.3.3.1 AI-powered social media innovation enhances engagement, compliance, and commerce in UK
  • 9.3.4 GERMANY
    • 9.3.4.1 Rise of AI in social media in Germany's corporate landscape providing competitive edge and content moderation
  • 9.3.5 FRANCE
    • 9.3.5.1 Driving social commerce and personalization: Role of AI in transforming social media in France
  • 9.3.6 ITALY
    • 9.3.6.1 Empowering Italian social media by AI-driven personalization, commerce, and influencer marketing
  • 9.3.7 SPAIN
    • 9.3.7.1 AI in social media to help enhance social media engagement and commerce in Spain
  • 9.3.8 REST OF EUROPE
• 9.4 ASIA PACIFIC
  • 9.4.1 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 9.4.2 ASIA PACIFIC: MACROECONOMIC IMPACT
  • 9.4.3 CHINA
    • 9.4.3.1 Integration of AI in social media facilitates better user experience by analyzing data patterns and preferences
  • 9.4.4 JAPAN
    • 9.4.4.1 Growing influence of content trends to fuel demand for AI technologies that analyze and optimize advertising strategies
  • 9.4.5 INDIA
    • 9.4.5.1 Indian government's commitment to AI and digital initiatives to fuel market growth
  • 9.4.6 SOUTH KOREA
    • 9.4.6.1 AI to enhance user experiences and marketing strategies, strengthening South Korea's global position in social media
  • 9.4.7 AUSTRALIA & NEW ZEALAND (ANZ)
    • 9.4.7.1 Government initiatives to fuel START-UP innovation and AI development in Australia and New Zealand's social media landscape
  • 9.4.8 ASEAN COUNTRIES
    • 9.4.8.1 eCommerce boom to drive AI adoption in social media, enhancing customer experience and streamlining business operations
  • 9.4.9 REST OF ASIA PACIFIC
• 9.5 MIDDLE EAST & AFRICA
  • 9.5.1 MIDDLE EAST & AFRICA: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 9.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT
  • 9.5.3 MIDDLE EAST
    • 9.5.3.1 KSA
      • 9.5.3.1.1 Harnessing AI for sentiment analysis, personalized content, and enhanced customer service in social commerce landscape
    • 9.5.3.2 UAE
      • 9.5.3.2.1 UAE's commitment to regulating AI technologies in social media marketing to drive market growth
    • 9.5.3.3 Qatar
      • 9.5.3.3.1 Capitalizing on global events: Qatar's AI-driven social media strategies and commitment to data privacy
    • 9.5.3.4 Bahrain
      • 9.5.3.4.1 Driving AI adoption in social media for enhanced customer engagement and innovation
    • 9.5.3.5 Rest of Middle East
  • 9.5.4 AFRICA
• 9.6 LATIN AMERICA
  • 9.6.1 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET DRIVERS
  • 9.6.2 LATIN AMERICA: MACROECONOMIC IMPACT
  • 9.6.3 BRAZIL
    • 9.6.3.1 Rise of digital marketing initiatives has propelled adoption of AI technologies as businesses strive to enhance their online presence and drive engagement on social media platforms
  • 9.6.4 MEXICO
    • 9.6.4.1 Leveraging influencer marketing in Mexico's AI-driven social media landscape
  • 9.6.5 ARGENTINA
    • 9.6.5.1 Harnessing influencer marketing to engage wider audiences in Argentina's AI in social media landscape
  • 9.6.6 REST OF LATIN AMERICA

10 COMPETITIVE LANDSCAPE

• 10.1 OVERVIEW
• 10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
• 10.3 REVENUE ANALYSIS
• 10.4 MARKET SHARE ANALYSIS
  • 10.4.1 MARKET RANKING ANALYSIS
• 10.5 PRODUCT COMPARATIVE ANALYSIS
  • 10.5.1 PRODUCT COMPARATIVE ANALYSIS, BY CONTENT CREATION & OPTIMIZATION
    • 10.5.1.1 AI Content Writer (HubSpot)
    • 10.5.1.2 OwlyWriter AI (Hootsuite)
    • 10.5.1.3 Deep Social Platform (Lately)
    • 10.5.1.4 Content Discovery (BuzzSumo)
  • 10.5.2 PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING
    • 10.5.2.1 Influencer Marketing Platform (Upfluence)
    • 10.5.2.2 Aspire's Influencer Search Engine (Aspire)
    • 10.5.2.3 Creator Marketing Solution (CreatorIQ)
    • 10.5.2.4 Influence (Brandwatch)
  • 10.5.3 PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT
    • 10.5.3.1 Sprinklr Social (Sprinklr)
    • 10.5.3.2 AI-powered Social Listening (Hootsuite)
    • 10.5.3.3 Social Media Management (Brandwatch)
• 10.6 COMPANY VALUATION AND FINANCIAL METRICS
• 10.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
  • 10.7.1 STARS
  • 10.7.2 EMERGING LEADERS
  • 10.7.3 PERVASIVE PLAYERS
  • 10.7.4 PARTICIPANTS
  • 10.7.5 COMPANY FOOTPRINT: KEY PLAYERS
    • 10.7.5.1 Company footprint
    • 10.7.5.2 Regional footprint
    • 10.7.5.3 Product type footprint
    • 10.7.5.4 Use-case footprint
    • 10.7.5.5 End-user footprint
• 10.8 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023
  • 10.8.1 PROGRESSIVE COMPANIES
  • 10.8.2 RESPONSIVE COMPANIES
  • 10.8.3 DYNAMIC COMPANIES
  • 10.8.4 STARTING BLOCKS
  • 10.8.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023
    • 10.8.5.1 Detailed list of key START-UPs/SMEs
    • 10.8.5.2 Competitive benchmarking of key start-ups/SMEs
• 10.9 COMPETITIVE SCENARIO AND TRENDS
  • 10.9.1 PRODUCT LAUNCHES & ENHANCEMENTS
  • 10.9.2 DEALS

11 COMPANY PROFILES

• 11.1 INTRODUCTION
• 11.2 KEY PLAYERS
  • 11.2.1 GOOGLE
    • 11.2.1.1 Business overview
    • 11.2.1.2 Products/Solutions/Services offered
    • 11.2.1.3 Recent developments
      • 11.2.1.3.1 Product Launches and Enhancements
      • 11.2.1.3.2 Deals
    • 11.2.1.4 MnM view
      • 11.2.1.4.1 Key strengths
      • 11.2.1.4.2 Strategic choices
      • 11.2.1.4.3 Weaknesses and competitive threats
  • 11.2.2 META
    • 11.2.2.1 Business overview
    • 11.2.2.2 Products/Solutions/Services offered
    • 11.2.2.3 Recent developments
      • 11.2.2.3.1 Product launches and enhancements
    • 11.2.2.4 MnM view
      • 11.2.2.4.1 Key strengths
      • 11.2.2.4.2 Strategic choices
      • 11.2.2.4.3 Weaknesses and competitive threats
  • 11.2.3 IBM
    • 11.2.3.1 Business overview
    • 11.2.3.2 Products/Solutions/Services offered
    • 11.2.3.3 Recent developments
      • 11.2.3.3.1 Product Launches and Enhancements
      • 11.2.3.3.2 Deals
    • 11.2.3.4 MnM view
      • 11.2.3.4.1 Key strengths
      • 11.2.3.4.2 Strategic choices
      • 11.2.3.4.3 Weaknesses and competitive threats
  • 11.2.4 SPROUT SOCIAL
    • 11.2.4.1 Business overview
    • 11.2.4.2 Products/Solutions/Services offered
    • 11.2.4.3 Recent developments
      • 11.2.4.3.1 Product Launches and Enhancements
    • 11.2.4.4 MnM view
      • 11.2.4.4.1 Key strengths
      • 11.2.4.4.2 Strategic choices
      • 11.2.4.4.3 Weaknesses and competitive threats
  • 11.2.5 SPRINKLR
    • 11.2.5.1 Business overview
    • 11.2.5.2 Products/Solutions/Services offered
    • 11.2.5.3 Recent developments
      • 11.2.5.3.1 Product launches and enhancements
      • 11.2.5.3.2 Deals
    • 11.2.5.4 MnM view
      • 11.2.5.4.1 Key strengths
      • 11.2.5.4.2 Strategic choices
      • 11.2.5.4.3 Weaknesses and competitive threats
  • 11.2.6 AWS
    • 11.2.6.1 Business overview
    • 11.2.6.2 Products/Solutions/Services offered
    • 11.2.6.3 Recent developments
      • 11.2.6.3.1 Product Launches and Enhancements
      • 11.2.6.3.2 Deals
  • 11.2.7 LIVEPERSON
    • 11.2.7.1 Business overview
    • 11.2.7.2 Products/Solutions/Services offered
    • 11.2.7.3 Recent developments
      • 11.2.7.3.1 Product Launches and Enhancements
      • 11.2.7.3.2 Deals
  • 11.2.8 HUBSPOT
    • 11.2.8.1 Business overview
    • 11.2.8.2 Products/Solutions/Services offered
    • 11.2.8.3 Recent developments
      • 11.2.8.3.1 Product Launches and Enhancements
  • 11.2.9 MICROSOFT
    • 11.2.9.1 Business overview
    • 11.2.9.2 Products/Solutions/Services offered
    • 11.2.9.3 Recent developments
      • 11.2.9.3.1 Product launches and enhancements
      • 11.2.9.3.2 Deals
  • 11.2.10 ADOBE
    • 11.2.10.1 Business overview
    • 11.2.10.2 Products/Solutions/Services offered
    • 11.2.10.3 Recent developments
      • 11.2.10.3.1 Product launches and enhancements
      • 11.2.10.3.2 Deals
  • 11.2.11 OPENAI
    • 11.2.11.1 Business overview
    • 11.2.11.2 Products/Solutions/Services offered
    • 11.2.11.3 Recent developments
      • 11.2.11.3.1 Product launches and enhancements
      • 11.2.11.3.2 Deals
  • 11.2.12 BAIDU
    • 11.2.12.1 Business overview
    • 11.2.12.2 Products/Solutions/Services offered
    • 11.2.12.3 Recent developments
      • 11.2.12.3.1 Product launches and enhancements
      • 11.2.12.3.2 Deals
  • 11.2.13 HOOTSUITE
  • 11.2.14 QUALTRICS
  • 11.2.15 BRANDWATCH
  • 11.2.16 CONVERSEON
  • 11.2.17 MELTWATER
  • 11.2.18 QUID
  • 11.2.19 DIGIMIND
  • 11.2.20 CREATORIQ
  • 11.2.21 ASPIRE.IO
• 11.3 START-UPS/SMES
  • 11.3.1 LATELY
  • 11.3.2 SOCIALPILOT
  • 11.3.3 COPY.AI
  • 11.3.4 FLICK
  • 11.3.5 DASH HUDSON
  • 11.3.6 JASPER
  • 11.3.7 UPFLUENCE
  • 11.3.8 OCOYA
  • 11.3.9 UPGROW
  • 11.3.10 STORYCHIEF
  • 11.3.11 GENIUS.AI
  • 11.3.12 CONTENTSTUDIO
  • 11.3.13 EMPLIFI
  • 11.3.14 LUMEN5
  • 11.3.15 BUFFER
  • 11.3.16 NARRATO.IO
  • 11.3.17 MENTIONLYTICS
  • 11.3.18 KAPWING
  • 11.3.19 PREDIS.AI
  • 11.3.20 PICTORY
  • 11.3.21 MIDJOURNEY
  • 11.3.22 SYNTHESIA

12 ADJACENT AND RELATED MARKETS

• 12.1 INTRODUCTION
• 12.2 SOCIAL MEDIA ANALYTICS MARKET - GLOBAL FORECAST TO 2028
  • 12.2.1 MARKET DEFINITION
  • 12.2.2 MARKET OVERVIEW
    • 12.2.2.1 Social media analytics market, by offering
    • 12.2.2.2 Social media analytics market, by analytics type
    • 12.2.2.3 Social media analytics market, by business function
    • 12.2.2.4 Social media analytics market, by vertical
    • 12.2.2.5 Social media analytics market, by region
• 12.3 SOCIAL MEDIA MANAGEMENT MARKET - GLOBAL FORECAST TO 2027
  • 12.3.1 MARKET DEFINITION
  • 12.3.2 MARKET OVERVIEW
    • 12.3.2.1 Social media management market, by component
    • 12.3.2.2 Social media management market, by deployment mode
    • 12.3.2.3 Social media management market, by organization size
    • 12.3.2.4 Social media management market, by application
    • 12.3.2.5 Social media management market, by vertical
    • 12.3.2.6 Social media management market, by region

13 APPENDIX

• 13.1 DISCUSSION GUIDE
• 13.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
• 13.3 CUSTOMIZATION OPTIONS
• 13.4 RELATED REPORTS
• 13.5 AUTHOR DETAILS

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