Non-thermal pasteurization is a process that involves effectively eliminating or rendering inactive microorganisms in foods and beverages without utilizing conventional heat-based technologies. These techniques are employed to extend the shelf life of processed foods while preserving their nutritional content.
Various types of non-thermal pasteurization techniques exist, including high-pressure processing, pulse electric fields, microwave volumetric heating, ultrasonics, irradiation, and others. High-pressure processing (HPP) is a specific non-thermal food processing method wherein packaged foods or beverages undergo exceptionally high levels of hydrostatic pressure. This technique is applicable to both solid and liquid forms and finds use in various industries, including food and beverages, pharmaceuticals, and cosmetics. HPP is known for its ability to inactivate harmful microorganisms and enzymes while maintaining the sensory and nutritional attributes of the treated products.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and rising trade tensions in spring 2025 are having a substantial impact on the machinery sector, driving up the costs of essential components such as steel, hydraulic systems, and precision bearings many of which are sourced from regions affected by the tariffs. Manufacturers of construction, agricultural, and industrial machinery are now facing tighter profit margins, as existing long-term contracts limit their ability to raise prices immediately. This climate of uncertainty has also led to postponed investments in automation and smart machinery, slowing potential productivity improvements. In response, companies are focusing on developing local suppliers, redesigning products to incorporate alternative materials, and adopting predictive maintenance strategies to extend equipment life and reduce the need for costly replacements.
The non-thermal pasteurization market research report is one of a series of new reports from The Business Research Company that provides non-thermal pasteurization market statistics, including non-thermal pasteurization industry global market size, regional shares, competitors with a non-thermal pasteurization market share, detailed non-thermal pasteurization market segments, market trends and opportunities, and any further data you may need to thrive in the non-thermal pasteurization industry. This non-thermal pasteurization market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The non-thermal pasteurization market size has grown rapidly in recent years. It will grow from $2.28 billion in 2024 to $2.73 billion in 2025 at a compound annual growth rate (CAGR) of 20.0%. The growth in the historic period can be attributed to government support and funding for innovation, consumer education on food safety, increasing demand for ready-to-eat foods, industrialization of food production, cost efficiency, and process optimization.
The non-thermal pasteurization market size is expected to see rapid growth in the next few years. It will grow to $5.61 billion in 2029 at a compound annual growth rate (CAGR) of 19.7%. The growth in the forecast period can be attributed to market expansion strategies, environmental sustainability considerations, consumer concerns over chemical additives, rise in demand for plant-based and vegan foods, cost efficiency and process optimization, and globalization of food trade. Major trends in the forecast period include the integration of pulsed electric field (PEF) technology, market emphasis on high-pressure processing (HPP), growth in irradiation techniques, advancements in UV-c technology, and adoption of microwave-assisted thermal sterilization (MATS).
The forecast of 19.7% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through supply chain disruptions for critical components like high-pressure homogenizers and UV treatment chambers, sourced from key regions such as the Netherlands, Denmark, and Switzerland, which could lead to reduced food safety processing capacity. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The expected growth in the non-thermal pasteurization market is driven by several key factors, with the increasing number of instances related to foodborne diseases being a significant contributor. Foodborne illnesses arise from consuming contaminated water or food, and non-thermal pasteurization techniques play a crucial role in eliminating or inactivating harmful microbes responsible for these diseases. According to the World Health Organization (WHO), approximately one in ten people globally, or 600 million individuals, suffer from foodborne illnesses, leading to 0.42 million deaths annually. Additionally, data from the European Food Safety Authority (EFSA) in 2023 indicates a 29.8% increase in foodborne outbreaks in the European Union, reaching 4,005 cases in 2021 compared to the previous year. The growing instances of foodborne diseases are expected to drive the adoption of non-thermal pasteurization methods.
The increasing popularity of ready-to-drink beverages is anticipated to enhance the growth of the non-thermal pasteurization market. Ready-to-drink (RTD) beverages are packaged drinks that are prepared and ready for immediate consumption without requiring any additional mixing or preparation by the consumer. Non-thermal pasteurization techniques help extend the shelf life of these beverages without the use of excessive heat, ensuring that ready-to-drink products remain fresh and safe for consumption over a longer period. For instance, in February 2023, Monster Beverage Corporation, a US-based company that produces energy drinks, reported that net sales in its Monster Energy Drinks segment increased by 2.6 percent to $1.39 billion in the fourth quarter of 2022, up from $1.35 billion in the same quarter of 2021. Therefore, the growing popularity of ready-to-drink beverages is fueling the growth of the non-thermal pasteurization market.
Product innovation is a significant trend gaining traction in the non-thermal pasteurization market. Key players in this market are focused on developing new products that enhance the convenience of pasteurization on an industrial scale. For example, in June 2024, Ventolini, a Colombia-based company known for its diverse food industry offerings, introduced a line of high-pressure processing (HPP) ready-to-eat meals. These dishes have a shelf life of up to 60 days without freezing and are made exclusively from natural ingredients, mimicking homemade meals while ensuring safety and health benefits. HPP uses high water pressure, reaching up to 6,000 bar, to maintain the nutritional quality of food without the use of preservatives or colorants, making it a gentle yet effective preservation method that Ventolini fully endorses.
Prominent companies in the non-thermal pasteurization market are actively engaged in advancing and compacting pasteurization technology to solidify their market positions. An advanced and compact pasteurizer, integral to the food and beverage industry, is designed to pasteurize products such as milk, beer, and other beverages, ensuring the elimination of harmful bacteria and extending shelf life. For example, in October 2023, IDD Process & Packaging, a renowned US-based manufacturer, designer, and supplier of keg processing machines, unveiled the RP-1 Rotary Pasteurizer-a compact and efficient solution tailored to meet the specific requirements of small brewers and craft beverage producers. This state-of-the-art pasteurizer technology facilitates the safe production of non-alcoholic beers and other craft beverages. The RP-1 Rotary Pasteurizer's design and footprint make it particularly suitable for small-scale operations, underscoring IDD's commitment to delivering sophisticated pasteurization solutions customized to the craft brewing industry's demands.
In May 2022, Universal Pure Holdings LLC, a prominent US-based provider specializing in high-pressure processing (HPP) and cold chain services, successfully completed the acquisition of Hydrofresh Ltd. from Keller Logistics Group. The financial details of the transaction remain undisclosed. This strategic acquisition serves to enhance Universal Pure's HPP production capabilities, positioning the company for increased efficiency and growth within the United States. Hydrofresh Ltd., a respected US-based provider, specializes in offering customized solutions in high-pressure processing (HPP), further complementing Universal Pure's comprehensive service offerings in this domain.
Major companies operating in the non-thermal pasteurization market include Emerson Electric Co., GEA Group, Syntegon, JBT Corporation, Sterigenics International Inc., FresherTech, Buhler Holding AG, Nordion Inc., Thyssenkrupp AG, Universal Pure, Hiperbaric Espana, Avure Technologies Inc., MULTIVAC Group, Elea Technology GmbH, Chic Freshertech Co. Ltd., FENCO Food Machinery, AseptoRay, Bao Tou Kefa High Pressure Technology Co. Ltd., Ionisos SA, Sadex Corporation, BRIO Ultrasonics, SONIMAT
North America was the largest region in the non-thermal pasteurization market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the non-thermal pasteurization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the non-thermal pasteurization market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The non-thermal pasteurization market includes revenues earned by entities by ultraviolet (UV) light treatment and cold plasma treatment. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Non-thermal Pasteurization Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on non-thermal pasteurization market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for non-thermal pasteurization ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The non-thermal pasteurization market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Technique: High Pressure Processing; Pulse Electric Field; Microwave Volumetric Heating; Ultrasonic; Irradiation; Other Techniques
2) By Form: Solid; Liquid
3) By Application: Food And Beverages; Pharmaceuticals; Cosmetics
Subsegments:
1) By High-Pressure Processing (HPP): Batch Processing; Continuous Processing
2) By Pulse Electric Field (PEF): Treatment Systems; Application-Specific Systems
3) By Microwave Volumetric Heating: Continuous Microwave Systems; Batch Microwave Systems
4) By Ultrasonic: Low-Frequency Ultrasonic; High-Frequency Ultrasonic
5) By Irradiation: Gamma Irradiation; Electron Beam Irradiation; X-Ray Irradiation
6) By Other Techniques: Cold Plasma Treatment; Ozone Treatment; Other Emerging Technologies
3. Non-thermal Pasteurization Market Trends And Strategies
4. Non-thermal Pasteurization Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Non-thermal Pasteurization Growth Analysis And Strategic Analysis Framework
5.1. Global Non-thermal Pasteurization PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Non-thermal Pasteurization Market Growth Rate Analysis
5.4. Global Non-thermal Pasteurization Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Non-thermal Pasteurization Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Non-thermal Pasteurization Total Addressable Market (TAM)
6. Non-thermal Pasteurization Market Segmentation
6.1. Global Non-thermal Pasteurization Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Urea
Biuret
Ammonia
Other Types
6.2. Global Non-thermal Pasteurization Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Dry
Liquid
Pellets
6.3. Global Non-thermal Pasteurization Market, Segmentation By Livestock, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Swine
Poultry
Cattle
Aquaculture
Other Livestock
6.4. Global Non-thermal Pasteurization Market, Sub-Segmentation Of Urea, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Agricultural Grade Urea
Industrial Grade Urea
6.5. Global Non-thermal Pasteurization Market, Sub-Segmentation Of Biuret, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Feed Grade Biuret
Technical Grade Biuret
6.6. Global Non-thermal Pasteurization Market, Sub-Segmentation Of Ammonia, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Anhydrous Ammonia
Ammonium Hydroxide
6.7. Global Non-thermal Pasteurization Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Calcium Ammonium Nitrate (CAN)
Ammonium Sulfate
Other Non-Protein Nitrogen Compounds
7. Non-thermal Pasteurization Market Regional And Country Analysis
7.1. Global Non-thermal Pasteurization Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Non-thermal Pasteurization Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion