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한글목차
가상 인플루언서 시장 규모는 향후 몇 년 동안 연평균 성장률(CAGR) 41.6%를 기록하며 2029년까지 453억 5,500만 달러 규모로 성장할 것으로 예상됩니다. 예측 기간 동안 성장의 원동력은 가상 인플루언서를 활용한 브랜드 협업 증가, AI 기반 페르소나에 대한 소비자 참여 증가, 디지털 컨텐츠 및 몰입형 경험에 대한 수요 증가, 광고 캠페인에서 가상 인플루언서의 폭넓은 활용 등이 될 것으로 보입니다. 광고 캠페인에서 가상 인플루언서의 폭넓은 활용 등이 예상됩니다. 이 기간 동안 예상되는 주목할 만한 동향으로는 머신러닝의 발전, 인공지능(AI) 및 CGI(CGI)의 개선, 보다 정교한 알고리즘의 생성 등이 있습니다.
소셜 미디어와 인플루언서 마케팅의 인기가 높아짐에 따라 향후 몇 년 동안 가상 인플루언서 시장이 확대될 것으로 예상됩니다. 소셜 미디어와 인플루언서 마케팅은 소셜 플랫폼과 영향력 있는 인물을 활용하여 브랜드, 제품, 서비스를 홍보하는 것입니다. 소비자들은 기존 광고보다 인플루언서를 점점 더 신뢰하게 되었고, 인플루언서의 추천에 따라 구매를 하는 경향이 강해지고 있습니다. 가상 인플루언서는 브랜드에게 메시지에 대한 완전한 통제권, 일관된 컨텐츠 배포, 인간 인플루언서가 겪는 어려움 없이 청중을 사로잡을 수 있는 능력을 제공함으로써 이러한 추세를 뒷받침하고 있습니다. 예를 들어, 2025년 1월 캐나다산 제품과 혁신을 촉진하는 캐나다 기반 온라인 플랫폼인 Made in CA는 2023년 초 캐나다의 소셜 미디어 사용자가 3,190만 명으로 91.3%의 보급률에 해당한다고 보고했습니다. 이는 캐나다인 대다수가 최소 1개 이상의 소셜 미디어 프로필을 보유하고 있음을 시사합니다. 결과적으로 소셜 미디어와 인플루언서 마케팅의 영향력이 커지면서 가상 인플루언서 시장이 성장하고 있습니다.
가상 인플루언서 시장의 주요 업체들은 인공지능과 머신러닝의 발전에 초점을 맞추고 있으며, 특히 여성 가상 인플루언서를 만들어 현실감, 상호작용성, 시청자 참여를 높이기 위해 노력하고 있습니다. 이 디지털 캐릭터는 인간 여성과 유사하게 디자인되었으며, AI를 탑재하여 개인화되고 적응력이 뛰어난 마케팅 컨텐츠를 생성합니다. 예를 들어, 2023년 8월 인도에 본사를 둔 미디어 및 엔터테인먼트 기업 Xhadow Media Pvt. 친근감 있는 라이프스타일 컨텐츠를 통해 시청자와 소통하는 동시에 브랜드에 일관성 있고, 비용 효율적이며, 광범위한 홍보 도구를 제공합니다. 그녀의 사명은 몰입형 디지털 참여를 위한 창의적인 스토리텔링과 기술 혁신을 결합하여 인플루언서 마케팅을 혁신하는 것입니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 가상 인플루언서 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업 분석
세계의 가상 인플루언서 시장 : 성장률 분석
세계의 가상 인플루언서 시장 실적 : 규모와 성장, 2019-2024
세계의 가상 인플루언서 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 가상 인플루언서 전체 시장(TAM)
제6장 시장 세분화
세계의 가상 인플루언서 시장 : 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
가상 휴먼
애니메이션 캐릭터
인공지능 구동형 아바타
세계의 가상 인플루언서 시장 : 전개별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소셜 미디어 플랫폼
브랜드 웹사이트
E-Commerce 플랫폼
세계의 가상 인플루언서 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제품 마케팅
고객 서비스
브랜드 스토리텔링
엔터테인먼트
세계의 가상 인플루언서 시장 : 최종사용자별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소비재·소매
패션과 미용
테크놀러지와 소프트웨어
여행과 호스피탈리티
세계의 가상 인플루언서 시장 가상 휴먼 유형별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
AI 탑재 디지털 모델
소셜 미디어 저명인
브랜드 앰베서더
디지털 고객 서비스 담당자
세계의 가상 인플루언서 시장 애니메이션 캐릭터 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
2D 애니메이션 인플루언서
3D CGI 캐릭터
만화풍 아바타
판타지와 SF 캐릭터
세계의 가상 인플루언서 시장 애니메이션 캐릭터 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
대화형 인공지능(AI) 아바타
가상 브란도 대표자
인터랙티브 게임 아바타
개인화된 인공지능(AI) 어시스턴트
제7장 지역별·국가별 분석
세계의 가상 인플루언서 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 가상 인플루언서 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
가상 인플루언서 시장 : 경쟁 구도
가상 인플루언서 시장 : 기업 개요
Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
LG Uplus Corp. Overview, Products and Services, Strategy and Financial Analysis
Magazine Luiza S.A. Overview, Products and Services, Strategy and Financial Analysis
Prada S.p.A. Overview, Products and Services, Strategy and Financial Analysis
SM Entertainment Co. Ltd. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업과 혁신적 기업
Balmain S.A.
The Diigitals
Dapper Labs Inc.
Hololive Production
Superplastic Inc.
Colossyan Limited
Aww Inc.
UneeQ Limited
Brud Inc.
Creatify AI
Castleberry Media
FUTR Studios Ltd.
InfluencerFarm
AvatarOS
SynthLife
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
가상 인플루언서 시장 2029 : 새로운 기회를 제공하는 국가
가상 인플루언서 시장 2029 : 새로운 기회를 제공하는 부문
가상 인플루언서 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제36장 부록
ksm
영문 목차
영문목차
Virtual influencers are digitally created personas or computer-generated characters that mimic real people. They are developed using techniques such as 3D modeling, animation, and artificial intelligence, and are usually managed by creators, brands, or marketing agencies. These virtual figures maintain a presence on social media platforms, interacting with audiences in a manner similar to human influencers by sharing content, endorsing products, and cultivating a follower base.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main categories of virtual influencers include virtual humans, animated characters, and AI-driven avatars. Virtual humans are computer-generated, AI-powered digital characters designed to replicate human-like appearances, behaviors, and interactions within virtual environments. They are utilized across platforms such as social media, brand websites, and e-commerce sites for various purposes such as product promotion, customer support, brand storytelling, and entertainment. Key end users span industries including consumer goods and retail, fashion and beauty, technology and software, as well as travel and hospitality.
The virtual influencers market research report is one of a series of new reports from The Business Research Company that provides virtual influencers market statistics, including the virtual influencers industry global market size, regional shares, competitors with the virtual influencers market share, detailed virtual influencers market segments, market trends, and opportunities, and any further data you may need to thrive in the virtual influencers industry. This virtual influencers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The virtual influencers market size has grown exponentially in recent years. It will grow from$7.94 billion in 2024 to $11.26 billion in 2025 at a compound annual growth rate (CAGR) of 41.9%. The growth during the historic period can be attributed to heightened consumer engagement on social media platforms, a growing demand for innovative marketing approaches, the emergence of immersive technologies such as augmented reality (AR) and virtual reality (VR), and the increasing popularity of social media and influencer marketing.
The virtual influencers market size is expected to see exponential growth in the next few years. It will grow to$45.35 billion in 2029 at a compound annual growth rate (CAGR) of 41.6%. Growth in the forecast period is expected to be driven by the increasing number of brand collaborations with virtual influencers, rising consumer engagement with AI-driven personas, a growing demand for digital content and immersive experiences, and the broader adoption of virtual influencers in advertising campaigns. Notable trends anticipated during this time include advancements in machine learning, improvements in artificial intelligence (AI) and computer-generated imagery (CGI), and the creation of more sophisticated algorithms.
The growing popularity of social media and influencer marketing is anticipated to drive the expansion of the virtual influencers market in the coming years. Social media and influencer marketing involve leveraging social platforms and influential personalities to promote brands, products, or services. As consumers increasingly trust influencers over traditional advertisements, they are more inclined to make purchases based on influencer recommendations. Virtual influencers support this trend by providing brands with complete control over messaging, consistent content delivery, and the ability to engage audiences without the challenges posed by human influencers. For example, in January 2025, Made in CA, a Canada-based online platform promoting Canadian-made goods and innovations, reported that Canada had 31.9 million social media users as of early 2023, representing a 91.3% penetration rate. This suggests that the vast majority of Canadians maintain at least one social media profile. Consequently, the growing influence of social media and influencer marketing is propelling the virtual influencers market.
Key players in the virtual influencers market are concentrating on advancements in artificial intelligence and machine learning, particularly by creating female virtual influencers to boost realism, interactivity, and audience engagement. These digital characters are designed to resemble human females and are AI-powered to produce personalized and adaptive marketing content. For instance, in August 2023, Xhadow Media Pvt. Ltd., a media and entertainment company based in India, introduced Sanvii-the first female virtual influencer on Instagram. Utilizing AI and 3D visualization, Sanvii connects with audiences through relatable lifestyle content while offering brands a consistent, cost-effective, and far-reaching promotional tool. Her mission is to transform influencer marketing by blending technological innovation with creative storytelling for immersive digital engagement.
In November 2024, 17LIVE Group Limited, a Taiwan-based interactive live-streaming company, announced the acquisition of Mikai Inc. for an undisclosed sum. Through this acquisition, 17LIVE aims to expand its V-liver services, enhance its virtual influencer capabilities, and tap into the growing global market for virtual entertainment and Japanese animation. Mikai Inc., based in Japan, is an entertainment startup that focuses on managing virtual YouTubers (VTubers) and developing virtual reality (VR) and augmented reality (AR) content.
Major players in the virtual influencers market are Meta Platforms Inc., LG Uplus Corp., Magazine Luiza S.A., Prada S.p.A., SM Entertainment Co. Ltd., Balmain S.A., The Diigitals, Dapper Labs Inc., Hololive Production, Superplastic Inc., Colossyan Limited, Aww Inc., UneeQ Limited, Brud Inc., Creatify AI, Castleberry Media, FUTR Studios Ltd., InfluencerFarm, AvatarOS, and SynthLife.
North America was the largest region in the virtual influencers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in virtual influencers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the virtual influencers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The virtual influencers market consists of revenues earned by entities by providing services such as brand promotion, content creation, and customer engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual influencers market also includes sales of high-performance computers, motion capture equipment, headsets, camera rigs, and green screen setups. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Virtual Influencers Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on virtual influencers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for virtual influencers ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The virtual influencers market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Virtual Influencers Market Characteristics
3. Virtual Influencers Market Trends And Strategies
4. Virtual Influencers Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Virtual Influencers Growth Analysis And Strategic Analysis Framework
5.1. Global Virtual Influencers PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Virtual Influencers Market Growth Rate Analysis
5.4. Global Virtual Influencers Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Virtual Influencers Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Virtual Influencers Total Addressable Market (TAM)
6. Virtual Influencers Market Segmentation
6.1. Global Virtual Influencers Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Virtual Humans
Animated Characters
Artificial Intelligence-Driven Avatars
6.2. Global Virtual Influencers Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Platforms
Brand Websites
E-Commerce Platforms
6.3. Global Virtual Influencers Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Product Marketing
Customer Service
Brand Storytelling
Entertainment
6.4. Global Virtual Influencers Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consumer Goods And Retail
Fashion And Beauty
Technology And Software
Travel And Hospitality
6.5. Global Virtual Influencers Market, Sub-Segmentation Of Virtual Humans, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
AI-Powered Digital Models
Social Media Personalities
Brand Ambassadors
Digital Customer Service Representatives
6.6. Global Virtual Influencers Market, Sub-Segmentation Of Animated Characters, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
2D Animated Influencers
3D CGI Characters
Cartoon-Style Avatars
Fantasy And Sci-Fi Characters
6.7. Global Virtual Influencers Market, Sub-Segmentation Of Animated Characters, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
