Influencer Marketing Platform Global Market Report 2025
상품코드:1691935
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 200 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
인플루언서 마케팅 플랫폼 시장 규모는 향후 몇 년 동안 비약적인 성장을 보일 것으로 예상되며, 2029년까지 CAGR 32.9%로 878억 7,000만 달러에 달할 것으로 예측됩니다. 예측 기간 동안의 성장은 새로운 소셜 미디어 플랫폼의 출현, 전자상거래 기능의 통합, 고급 AI 기반 분석, 마이크로 인플루언서의 부상, 장기적인 관계의 중요성 등에 기인하는 것으로 분석됩니다. 예측 기간의 주요 트렌드로는 마이크로 인플루언서의 부상, AI를 활용한 인플루언서 매칭, 동영상 컨텐츠의 우위, 에페메랄드 컨텐츠와 스토리, 진정성과 투명성 등을 꼽을 수 있습니다.
스마트폰의 보급이 향후 인플루언서 마케팅 플랫폼 시장 확대를 견인할 것으로 예상됩니다. 스마트폰은 고도의 컴퓨팅 기능과 연결성을 갖춘 모바일 기기이며, 인플루언서들은 소셜 미디어 플랫폼용 컨텐츠 제작에 활용하고 있습니다. 스마트폰에는 카메라 및 편집 도구가 내장되어 있기 때문에 인플루언서들은 캠페인용 고품질 사진과 동영상을 촬영하고 편집할 수 있습니다. 예를 들어, GSM협회가 2024년 10월 발표한 'The State of Mobile Internet Connectivity 2024'에 따르면, 2023년에는 전년과 마찬가지로 약 1억 6,000만 명이 모바일 인터넷에 접속할 것으로 예상되며, 스마트폰에 의한 스마트폰으로 인한 인터넷 이용자 수는 전 세계 인구의 53%에 해당하는 약 43억 명에 달할 것으로 예측됩니다. 또한, 2022-2023년 사이에 4G와 5G 사용자 수는 3억 3,000만 명 증가하여 현재 전 세계 모바일 인터넷 가입자의 거의 80%를 차지할 것으로 예상됩니다. 따라서 스마트폰의 이용 증가가 인플루언서 마케팅 플랫폼 시장의 성장을 견인하고 있습니다.
인플루언서 마케팅 플랫폼 시장의 주요 업체들은 특히 기술 기반 인플루언서 마케팅 플랫폼 분야에서 혁신을 적극적으로 추진하고 있습니다. 기술 기반 인플루언서 마케팅 플랫폼은 인공지능, 데이터 기반 기술, 고급 알고리즘의 능력을 활용하여 브랜드가 인플루언서를 효율적으로 찾고, 연결하고, 관리할 수 있도록 지원하는 소프트웨어 솔루션입니다. 이러한 플랫폼은 AI 알고리즘과 데이터베이스를 활용하여 인구통계, 관심사, 청중 등의 요소를 기반으로 잠재적인플루언서를 식별합니다. 일례로, 싱가포르에 기반을 둔 기술 기반 크리에이터 기업 Animeta는 2023년 8월 Animeta Brandstar를 출시했습니다. 이 플랫폼은 인플루언서와 협업하는 브랜드에 힘을 실어주는 최초의 기술 데이터 기반 인플루언서 마케팅 플랫폼으로 주목받고 있습니다. 인플루언서 발굴, 원활한 실행, 투자 회수를 위한 측정 가능한 성과 추적 등 브랜드의 니즈를 충족시켜 인플루언서 발굴 프로세스를 간소화하고 투명성을 보장하며 인플루언서 마케팅을 위한 단일 창구 솔루션을 제공합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 인플루언서 마케팅 플랫폼 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업 분석
세계의 인플루언서 마케팅 플랫폼 시장 : 성장률 분석
세계 인플루언서 마케팅 플랫폼 시장 규모 실적과 성장, 2019-2024
세계 인플루언서 마케팅 플랫폼 시장 규모와 성장 예측, 2024-2029, 2034F
세계 인플루언서 마케팅 플랫폼 전체 시장(TAM)
제6장 시장 세분화
세계의 인플루언서 마케팅 플랫폼 시장 : 컴포넌트별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
솔루션
서비스
세계의 인플루언서 마케팅 플랫폼 시장 : 용도별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
검색 및 발견
캠페인 관리
기업 관계 관리
분석 및 보고서
컴플라이언스 관리 및 부정 감지
기타 용도(워크플로우 자동화, 시간관리, 써드파티 통합)
세계의 인플루언서 마케팅 플랫폼 시장 : 최종사용자별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
패션및 라이프스타일
대리점 및 홍보
소매 및 소비재
건강 및 웰니스
Ad-Tech
은행 및 금융기관
여행 및 관광
기타 최종사용자
세계의 인플루언서 마케팅 플랫폼 시장 : 솔루션별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
인플루언서 발견 툴
캠페인 관리 솔루션
분석 및 보고서 툴
지불 및 계약 관리 솔루션
세계의 인플루언서 마케팅 플랫폼 시장 : 서비스 유형별 세분화, 분석과 예측, 2019-2024, 2024-2029F, 2034F
전략 개발
컨텐츠 작성 및 관리
기업 관계 관리
퍼포먼스 추적 및 보고서
제7장 지역별/국가별 분석
세계의 인플루언서 마케팅 플랫폼 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 인플루언서 마케팅 플랫폼 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
인플루언서 마케팅 플랫폼 시장 : 경쟁 구도
인플루언서 마케팅 플랫폼 시장 : 기업 개요
Quotient Technology Inc. Overview, Products and Services, Strategy and Financial Analysis
Hootsuite Inc. Overview, Products and Services, Strategy and Financial Analysis
Impact Tech Inc. Overview, Products and Services, Strategy and Financial Analysis
Brandwatch Overview, Products and Services, Strategy and Financial Analysis
Launchmetrics Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업 및 혁신 기업
AspireIQ Inc.
IZEA Worldwide
Linqia Inc.
Traackr Inc.
Social Beat Digital Marketing LLP
ExpertVoice Inc.
Open Influence
Onalytica
Maverick
JuliusWorks Inc.
Lefty
Klear
CreatorIQ
Tagger Media Inc.
Influencity
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
인플루언서 마케팅 플랫폼 시장(2029년) : 새로운 기회를 제공하는 국가
인플루언서 마케팅 플랫폼 시장(2029년) : 새로운 기회를 제공하는 부문
인플루언서 마케팅 플랫폼 시장(2029년) : 성장 전략
시장 동향에 근거한 전략
경쟁 전략
제36장 부록
LSH
영문 목차
영문목차
An influencer marketing platform is an automated software solution specifically created to aid brands and agencies in the planning and execution of influencer marketing campaigns. These platforms typically offer a database of influencers across various social media platforms and include tools for efficient campaign management. Additionally, they provide metrics and analytics to track the performance and effectiveness of influencer campaigns.
The main components of an influencer marketing platform are solutions and services. Services, in this context, refer to intangible offerings produced and consumed simultaneously. The applications of influencer marketing platforms include search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management, fraud detection, and other applications such as workflow automation, time management, and third-party integration. These platforms cater to various end-users, including fashion and lifestyle, agencies and public relations, retail and consumer goods, health and wellness, ad-tech, banking and financial institutes, travel and tourism, and other industries.
The influencer marketing platform market research report is one of a series of new reports from The Business Research Company that provides influencer marketing platform market statistics, including influencer marketing platform industry global market size, regional shares, competitors with an influencer marketing platform market share, detailed influencer marketing platform market segments, market trends and opportunities, and any further data you may need to thrive in the influencer marketing platform industry. This event app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The influencer marketing platform market size has grown exponentially in recent years. It will grow from $21.32 billion in 2024 to $28.2 billion in 2025 at a compound annual growth rate (CAGR) of 32.3%. The growth in the historic period can be attributed to rise of social media channels, increasing influence of social media influencers, data analytics for audience insights, demand for authenticity and personalization, evolving consumer behavior.
The influencer marketing platform market size is expected to see exponential growth in the next few years. It will grow to $87.87 billion in 2029 at a compound annual growth rate (CAGR) of 32.9%. The growth in the forecast period can be attributed to emergence of new social media platforms, integration of e-commerce features, advanced ai-driven analytics, rise of micro-influencers, focus on long-term relationships. Major trends in the forecast period include micro-influencers on the rise, ai-powered influencer matching, video content dominance, ephemeral content and stories, authenticity and transparency.
The growing use of smartphones is expected to drive the expansion of the influencer marketing platform market in the future. Smartphones are mobile devices that provide advanced computing and connectivity features, which influencers use to create content for their social media platforms. With built-in cameras and editing tools, smartphones allow influencers to capture and edit high-quality photos and videos for their campaigns. For example, according to "The State of Mobile Internet Connectivity 2024," published by the GSM Association in October 2024, approximately 160 million people began using mobile internet in 2023, similar to the previous year's growth, bringing the total number of smartphone internet users to nearly 4.3 billion, or 53% of the global population. Additionally, the number of 4G and 5G users grew by 330 million between 2022 and 2023, now accounting for almost 80% of mobile internet subscribers worldwide. Therefore, the increasing use of smartphones is driving the growth of the influencer marketing platform market.
Major players in the influencer marketing platform market are actively prioritizing innovation, particularly in the realm of tech-powered influencer marketing platforms. Tech-powered influencer marketing platforms are software solutions that harness the capabilities of artificial intelligence, data-driven technologies, and advanced algorithms to assist brands in finding, connecting with, and managing influencers efficiently. These platforms utilize AI algorithms and databases to identify potential influencers based on factors such as demographics, interests, and audience. An example is Animeta, a Singapore-based tech-powered creator company, launching Animeta Brandstar in August 2023. This platform stands out as a first-of-its-kind tech-data-enabled influencer marketing platform, empowering brands for informed influencer collaborations. It streamlines the discovery process, ensures transparency, and provides a single-window solution for influencer marketing, addressing brand needs such as influencer discovery, seamless execution, and measurable performance tracking for return on investment.
In August 2023, Sprout Social, a US-based provider of social media management software, completed the acquisition of Tagger Media for $140 million in cash. This strategic acquisition positions Sprout Social as a leader in the social media software market, enabling customers to navigate the growing demand for influencer and creator marketing more effectively. Tagger Media, a US-based influencer marketing and social intelligence platform, brings valuable expertise and capabilities to further enhance Sprout Social's offerings in the dynamic influencer marketing landscape. This acquisition reflects a commitment to meeting the evolving needs of businesses in the realm of social media and influencer marketing.
Major companies operating in the influencer marketing platform market report are Quotient Technology Inc., Hootsuite Inc., Impact Tech Inc., Brandwatch, Launchmetrics, AspireIQ Inc., IZEA Worldwide, Linqia Inc., Traackr Inc., Social Beat Digital Marketing LLP, ExpertVoice Inc., Open Influence, Onalytica, Maverick, JuliusWorks Inc., Lefty, Klear, CreatorIQ, Tagger Media Inc., Influencity, NeoReach, Lumanu Inc., Takumi, Upfluence Inc., GrapeVine Logic Inc., Tidal Labs, Markerly Inc.
North America was the largest region in the influencer marketing platform market in 2024. The regions covered in the influencer marketing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the influencer marketing platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The influencer marketing platforms market includes revenues earned by entities through services such as audience insights, content approval and compliance, monitoring and reporting, payment and contracts and relationship building. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Influencer Marketing Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on influencer marketing platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for influencer marketing platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The influencer marketing platform market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Solutions; Services
2) By Application: Search And Discovery; Campaign Management; Influencer Relationship Management; Analytics And Reporting; Compliance Management And Fraud Detection; Other Applications (Workflow Automation And Time Management And Third-Party Integration)
3) By End User: Fashion And Lifestyle; Agencies And Public Relations; Retail And Consumer Goods; Health And Wellness; Ad-Tech; Banking And Financial Institutes; Travel And Tourism; Other End Users
Subsegments:
1) By Solutions: Influencer Discovery Tools; Campaign Management Solutions; Analytics And Reporting Tools; Payment And Contract Management Solutions
2) By Services: Strategy Development; Content Creation And Management; Influencer Relationship Management; Performance Tracking And Reporting
3. Influencer Marketing Platform Market Trends And Strategies
4. Influencer Marketing Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Influencer Marketing Platform Growth Analysis And Strategic Analysis Framework
5.1. Global Influencer Marketing Platform PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Influencer Marketing Platform Market Growth Rate Analysis
5.4. Global Influencer Marketing Platform Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Influencer Marketing Platform Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Influencer Marketing Platform Total Addressable Market (TAM)
6.1. Global Influencer Marketing Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solutions
Services
6.2. Global Influencer Marketing Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Search And Discovery
Campaign Management
Influencer Relationship Management
Analytics And Reporting
Compliance Management And Fraud Detection
Other Applications (Workflow Automation And Time Management And Third-Party Integration)
6.3. Global Influencer Marketing Platform Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Fashion And Lifestyle
Agencies And Public Relations
Retail And Consumer Goods
Health And Wellness
Ad-Tech
Banking And Financial Institutes
Travel And Tourism
Other End Users
6.4. Global Influencer Marketing Platform Market, Sub-Segmentation Of Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Influencer Discovery Tools
Campaign Management Solutions
Analytics And Reporting Tools
Payment And Contract Management Solutions
6.5. Global Influencer Marketing Platform Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Strategy Development
Content Creation And Management
Influencer Relationship Management
Performance Tracking And Reporting
7. Influencer Marketing Platform Market Regional And Country Analysis
7.1. Global Influencer Marketing Platform Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Influencer Marketing Platform Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
