ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
가상 비서 시장 규모는 향후 몇 년 동안 비약적인 성장을 보일 것으로 예상되며, 2029년에는 연평균 24.6%의 CAGR로 196억 6,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 인간과 기계의 협업, 멀티모달 인터페이스, 산업별 맞춤화, 자연어 처리의 발전, 기계 학습 및 AI 알고리즘에 기인합니다. 예측 기간의 주요 동향으로는 하이퍼 개인화, 멀티모달 인터페이스, 감성 지능 통합, IoT 기기와의 지속적인 통합, 엔터프라이즈급 가상 비서 등이 있습니다.
스마트 기기의 보급이 예상됨에 따라 가상 비서 시장의 향후 확대가 예상됩니다. 스마트 디바이스는 다양한 무선 프로토콜을 통해 다른 디바이스 및 네트워크와 상호연결된 전자기기를 포괄하며, 대화형 및 자율적인 작동을 가능하게 합니다. 가상 비서는 스마트폰, 스마트 스피커, 기타 IoT 지원 장치와 같은 스마트 장치와 원활하게 통합되어 제어, 관리, 컨텍스트 정보 제공, 개인화 된 추천 및 서비스를 용이하게 할 수 있습니다. 예를 들어, 2023년 10월 SmartTek Solutions가 발표한 보고서에 따르면 2021년에는 미국 가구의 41.9% 이상이 스마트홈 기기를 소유하고 있으며, 2025년에는 48.4%로 증가할 것으로 예측됩니다. 따라서 스마트 기기의 급속한 보급은 가상 비서 시장을 발전시키는 촉매제 역할을 할 것입니다.
가상 비서 시장의 주요 기업들은 시장에서의 입지를 강화하기 위해 첨단 기술 솔루션, 특히 AI 기반 가상 비서를 통합한 혁신적인 제품 개발에 우선순위를 두고 있습니다. 자연어 처리(NLP), 기계 학습, 때로는 음성 인식과 같은 인공지능 기술을 갖춘 디지털 엔티티로, 사용자와의 대화 및 작업 수행을 가능하게 합니다. 예를 들어, 2022년 2월, 미국의 대형 기술 기업인 International Business Machines Corporation(IBM)은 캐나다의 TD Precious Metals Digital Store 고객을 위한 맞춤형 AI 기반 가상 비서를 발표했습니다. IBM Watson Assistant가 탑재된 이 가상 비서는 가격, 배송 옵션, 배송에 대한 고객의 빈번한 문의에 신속하게 대응하고 추가 지원을 위한 관련 링크를 제공하는 등 고객 맞춤형 AI 기반 가상 비서를 발표했습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 가상 비서 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
최종 이용 산업 분석
세계의 가상 비서 시장 : 성장률 분석
세계의 가상 비서 시장 실적 : 규모와 성장, 2019-2024
세계의 가상 비서 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 가상 비서 전체 시장(TAM)
제6장 시장 세분화
세계의 가상 비서 시장 : 제품 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
챗봇
스마트 스피커
세계의 가상 비서 시장 사용자 인터페이스별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
텍스트 기반
문자 음성 변환 기반
자동 음성 인식
세계의 가상 비서 시장 : 최종사용자별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
은행, 금융 서비스, 보험(BFSI)
정보기술(IT)과 통신
가전
방위와 정부
소매
헬스케어
여행과 호스피탈리티
자동차
미디어와 엔터테인먼트
기타 최종사용자
세계의 가상 비서 시장, 챗봇 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
텍스트 기반 챗봇
음성 대응 챗봇
AI구동형 챗봇
세계의 가상 비서 시장 스마트 스피커 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
싱글 룸용 스마트 스피커
멀티 룸 스마트 스피커
디스플레이 대응 스마트 스피커
제7장 지역별·국가별 분석
세계의 가상 비서 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 가상 비서 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
가상 비서 시장 : 경쟁 구도
가상 비서 시장 : 기업 개요
Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
Samsung Electronics Co. Ltd. Overview, Products and Services, Strategy and Financial Analysis
Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업과 혁신적 기업
Alibaba
Tencent
IBM Corporation
Oracle Corporation
Baidu Inc.
Nuance Communication
247.ai Inc.
Verint Systems Inc.
KAI
eGain Corporation
SoundHound Inc.
Creative Virtual Ltd.
Next IT Corp.
CX Company
Synthetix Ltd.
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
가상 비서 시장 2029 : 새로운 기회를 제공하는 국가
가상 비서 시장 2029 : 새로운 기회를 제공하는 부문
가상 비서 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제36장 부록
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영문 목차
영문목차
Virtual assistants are software applications or programs devised to execute tasks and deliver user services, streamlining routine operations and enabling specific actions without manual intervention. They frequently integrate with diverse devices and services, empowering users to command smart home devices, access weather updates, play music, and accomplish various tasks seamlessly.
The primary product categories within virtual assistants comprise chatbots and smart speakers. Chatbots are computer programs simulating conversation with human users, often employing natural language processing (NLP) for input interpretation and generative AI for automated responses. The user interface of virtual assistants is categorized into text-based, text-to-speech-based, and automatic speech recognition. End-users span across diverse sectors, including Banking, Financial Services, and Insurance (BFSI), Information Technology (IT) and Telecommunications, Consumer Electronics, Defense and Government, Retail, Healthcare, Travel and Hospitality, Automotive, Media and Entertainment, alongside other industries.
The virtual assistant research report is one of a series of new reports from The Business Research Company that provides virtual assistant market statistics, including the virtual assistant industry's global market size, regional shares, competitors with a virtual assistant market share, detailed virtual assistant market segments, market trends and opportunities, and any further data you may need to thrive in the virtual assistant industry. This virtual assistant market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The virtual assistant market size has grown exponentially in recent years. It will grow from $6.37 billion in 2024 to $8.17 billion in 2025 at a compound annual growth rate (CAGR) of 28.2%. The growth in the historic period can be attributed to integration of virtual assistants in various devices, enhanced customer experiences, increasing need for personalized customer service, increased connectivity and mobile usage, and speech recognition technology.
The virtual assistant market size is expected to see exponential growth in the next few years. It will grow to $19.66 billion in 2029 at a compound annual growth rate (CAGR) of 24.6%. The growth in the forecast period can be attributed to human-machine collaboration, multimodal interfaces, industry-specific customization, advancements in natural language processing, and machine learning and ai algorithms. Major trends in the forecast period include hyper-personalization, multimodal interfaces, emotional intelligence integration, continued integration with IoT devices, and enterprise-level virtual assistants.
The anticipated rise in smart device penetration is set to propel the expansion of the virtual assistant market in the future. Smart devices, encompassing electronic devices interconnected with other devices or networks via various wireless protocols, enable interactive and autonomous operation. Virtual assistants can seamlessly integrate with smart devices such as smartphones, smart speakers, and other IoT-enabled devices to facilitate control, management, contextual information provision, and personalized recommendations and services. For instance, as per SmartTek Solutions' report in October 2023, over 41.9% of US households possessed a smart home device in 2021, with projections indicating an increase to 48.4% by 2025. Hence, the burgeoning penetration of smart devices serves as a catalyst driving the virtual assistant market forward.
Key players in the virtual assistant market are prioritizing the development of innovative products embedded with advanced technological solutions, notably AI-based virtual assistants, to solidify their market presence. AI-based virtual assistants are digital entities driven by software and equipped with artificial intelligence technologies such as natural language processing (NLP), machine learning, and sometimes speech recognition, enabling interaction with users and task performance. For instance, in February 2022, International Business Machines Corporation (IBM), a US-based technology giant, unveiled an AI-based virtual assistant tailored for TD Precious Metals Digital Store customers in Canada. Powered by IBM Watson Assistant, this virtual assistant swiftly addresses frequently asked customer inquiries concerning pricing, delivery options, shipping, and provides relevant links for further assistance.
In August 2023, Generative AI Solutions Corp. (GenAI), a Canadian artificial intelligence company, acquired SpeakGPT for an undisclosed sum. This acquisition is intended to facilitate the integration of SpeakGPT's text-to-speech capabilities into GenAI's suite of solutions, while also enabling GenAI to concentrate on developing vertically integrated AI solutions. SpeakGPT, also based in Canada, specializes in providing AI-powered virtual assistants.
Major companies operating in the virtual assistant market report are Amazon.com Inc., Apple Inc., Alphabet Inc, Samsung Electronics Co. Ltd, Microsoft Corporation, Alibaba, Tencent, IBM Corporation, Oracle Corporation, Baidu Inc., Nuance Communication, 247.ai Inc., Verint Systems Inc., KAI, eGain Corporation, SoundHound Inc., Creative Virtual Ltd., Next IT Corp., CX Company, Synthetix Ltd., Anboto Group, Artificial Solutions Holding Ash AB, True Image Interactive Inc, Speaktoit, MedRespond, CSS Corp, CodeBaby, VA Company LLC, Eidoserve
North America was the largest region in the virtual assistant market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual assistant market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the virtual assistant market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The virtual assistant market consists of revenues earned by entities by providing services such as voice-activated virtual assistants, enterprise virtual assistants, and personal assistant services. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual assistant market also includes sales of language translation devices, Echo devices, smartphones, and smart home devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Virtual Assistant Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on virtual assistant market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for virtual assistant ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The virtual assistant market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product Type: Chatbots; Smart Speakers
2) By User Interface: Text-Based; Text-To-Speech Based; Automatic Speech Recognition
3) By End-Users: Banking, Financial Services, And Insurance (BFSI); Information Technology (IT) And Telecommunications; Consumer Electronics; Defense And Government; Retail; Healthcare; Travelling And Hospitality; Automotive; Media And Entertainment; Other End-Users
Subsegments:
1) By Chatbots: Text-Based Chatbots; Voice-Enabled Chatbots; AI-Driven Chatbots
