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Marketing Automation Software Global Market Report 2025
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Marketing automation software refers to the software designed to streamline and automate various marketing tasks, including email campaigns and social media posts. The primary goal is to enhance efficiency and engage the target audience more effectively. These systems enable personalized interactions with leads and customers, resulting in efficiency gains and the simplification of marketing procedures.

The primary types of marketing automation software deployment include cloud-based deployment and on-premise deployment. Cloud-based deployment involves hosting and managing software programs or services on remote servers accessible online. This deployment method is utilized by organizations of various sizes, including large enterprises and small to medium enterprises. It finds applications in diverse areas such as campaign management, lead management, sales enablement programs, analytics and reporting solutions, among others. Cloud-based marketing automation software is employed across different industry verticals, including entertainment and media, financial services, government, healthcare, manufacturing, retail, and others.

The marketing automation software market research report is one of a series of new reports from The Business Research Company that provides marketing automation software market statistics, including marketing automation software industry global market size, regional shares, competitors with a marketing automation software market share, detailed marketing automation software market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation software industry. This marketing automation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing automation software market size has grown rapidly in recent years. It will grow from $7.15 billion in 2024 to $8.23 billion in 2025 at a compound annual growth rate (CAGR) of 15.2%. The growth in the historic period can be attributed to focus on lead generation and conversion optimization, the rise of influencer marketing, demand for marketing automation consulting services, need for improved customer engagement and retention, expansion of email marketing automation.

The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $14.73 billion in 2029 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, the rise of influencer marketing, adoption of marketing automation in financial services, growing importance of customer journey mapping. Major trends in the forecast period include integration with customer service platforms, shift towards account-based marketing, integration with data management platforms, integration with sales automation tools, technological advancement.

The expansion of digital marketing channels is expected to drive the growth of the marketing automation software market in the future. Digital marketing channels refer to the various online platforms, tools, and techniques businesses use to promote their products or services, engage with their audience, and drive conversions. The growth of these channels is fueled by the widespread use of internet-connected devices like smartphones and computers, which has increased global internet penetration and provided businesses with access to a larger online audience. Marketing automation software helps streamline repetitive tasks such as email campaigns and social media posts, boosting efficiency within digital marketing channels and enabling more targeted, personalized user interactions. For example, in June 2024, NGDATA, a Belgium-based digital experience company, reported that digital ad spending reached $522.5 billion in 2021 and is projected to rise to $835.2 billion by 2026. Additionally, social media advertising plays a critical role in digital marketing, with global spending expected to nearly double from $141 billion in 2022 to $262 billion by 2028. As a result, the growth of digital marketing channels is fueling the expansion of the marketing automation software market.

Major players in the marketing automation software market are actively developing advanced technologies, such as marketing automation integration solutions, to maintain a competitive edge. Marketing automation integration involves combining and connecting various marketing tools, platforms, or software applications to streamline and automate diverse marketing tasks and processes. In January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. These connectors enable organizations and charities to utilize HubSpot's marketing automation tools for developing compelling marketing campaigns and communications, leveraging the YourMembership association management system or the Raiser's Edge NXT donor management system.

In December 2022, GetResponse, a Poland-based company offering marketing automation and email marketing software, successfully acquired Recostream for an undisclosed amount. This strategic acquisition enhances GetResponse's personalization functionality by incorporating AI product recommendations. This addition allows businesses to display personalized product and content recommendations to their website's visitors, ultimately boosting conversions. Recostream, the acquired company, is a Poland-based marketing automation software provider specializing in AI and ML-based personalized recommendations for e-commerce platforms.

Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.

North America was the largest region in the marketing automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation software market includes revenues earned by entities by providing services such as automated email marketing, lead generation, customer segmentation, and campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Automation Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing automation software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for marketing automation software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing automation software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Marketing Automation Software Market Characteristics

3. Marketing Automation Software Market Trends And Strategies

4. Marketing Automation Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Marketing Automation Software Growth Analysis And Strategic Analysis Framework

6. Marketing Automation Software Market Segmentation

7. Marketing Automation Software Market Regional And Country Analysis

8. Asia-Pacific Marketing Automation Software Market

9. China Marketing Automation Software Market

10. India Marketing Automation Software Market

11. Japan Marketing Automation Software Market

12. Australia Marketing Automation Software Market

13. Indonesia Marketing Automation Software Market

14. South Korea Marketing Automation Software Market

15. Western Europe Marketing Automation Software Market

16. UK Marketing Automation Software Market

17. Germany Marketing Automation Software Market

18. France Marketing Automation Software Market

19. Italy Marketing Automation Software Market

20. Spain Marketing Automation Software Market

21. Eastern Europe Marketing Automation Software Market

22. Russia Marketing Automation Software Market

23. North America Marketing Automation Software Market

24. USA Marketing Automation Software Market

25. Canada Marketing Automation Software Market

26. South America Marketing Automation Software Market

27. Brazil Marketing Automation Software Market

28. Middle East Marketing Automation Software Market

29. Africa Marketing Automation Software Market

30. Marketing Automation Software Market Competitive Landscape And Company Profiles

31. Marketing Automation Software Market Other Major And Innovative Companies

32. Global Marketing Automation Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Automation Software Market

34. Recent Developments In The Marketing Automation Software Market

35. Marketing Automation Software Market High Potential Countries, Segments and Strategies

36. Appendix

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