Stratistics MRC에 따르면 세계의 태국 요리 시장은 예측 기간 동안 CAGR 8.2%를 나타낼 것으로 예상됩니다..
태국 요리는 단맛, 신맛, 짠맛, 매운 맛의 균형으로 알려진 활기찬 풍부한 태국 전통 요리입니다. 쌀이 주식으로, 진한 양념의 고기, 해산물, 야채 요리와 함께 나오는 것이 많습니다. 태국 요리는 맛과 담아의 조화를 중시해, 나라의 문화적 가치관을 반영하고 있습니다.
민족 요리의 세계적인 인기 증가
에스닉 요리의 세계의 인기가 높아져, 본격적이고 풍미 풍부한 다양한 음식 체험에 대한 수요 증가를 촉진해, 태국 요리 시장에 플러스의 영향을 주고 있습니다. 이 동향은 레스토랑의 확대를 촉진하고, 태국산 식재료의 수출을 뒷받침하고, 요리의 혁신을 촉진합니다.
정통 태국 요리 레스토랑의 높은 영업 비용
높은 운영 비용이 본격적인 태국 요리 레스토랑의 성장을 크게 방해하여 태국 요리 시장에 영향을 미치고 있습니다. 경비를 관리하면서 본고장의 맛을 유지하는데 고생하고, 제공하는 요리의 질이나 유형의 저하로 이어질 수도 있습니다.
관광객 증가와 문화 노출
관광객 증가와 문화적 노출 증가는 본격적인 태국의 맛에 대한 세계 수요와 평가를 높이고 태국 요리 시장에 긍정적인 영향을 미치고 있습니다. 이러한 노출은 수출을 촉진하고 세계의 퓨전 요리에 영감을 주고 현지 기업과 농가를 지지하고 있습니다.
다른 민족 요리와의 경쟁
중국 요리, 인도 요리, 일본 요리 등 다른 민족 요리와의 경쟁은 태국 요리 시장에 있어서 큰 과제입니다. 이러한 경쟁 증가는 태국 음식점의 확장을 방해하고 시장 점유율을 낮추고 대체 요리가 상승하는 동안 고객 충성도를 유지하는 것을 어렵게 만들 수 있습니다.
COVID-19의 영향
COVID-19의 유행은 태국 요리 시장에 큰 영향을 미치고 레스토랑 폐쇄, 영업 정지, 음식 제한 등이 매출 감소로 이어졌습니다. 소비자들은 가정 요리와 조리된 제품을 선택하게 되었습니다.
예측 기간 동안 음료 분야가 최대가 될 전망
음료 부문은 음식 경험을 향상시키고 대담하고 매운 맛을 태국 아이스티와 허브 인퓨전과 같은 전통 음료와 보완함으로써 예측 기간 동안 최대 시장 점유율을 차지할 것으로 예측됩니다. 또한 혁신적인 음료의 조합과 태국 스타일의 칵테일의 인기 상승도 세계의 젊은 소비자를 끌어들이고 있습니다.
예측 기간 동안 CAGR이 가장 높을 것으로 예상되는 것은 레스토랑 부문
예측 기간 동안 소비자의 인지도를 높이고 문화에 대한 이해를 촉진하며 맛있는 태국 요리를 추구하는 현지인과 관광객을 유치하는 레스토랑 부문이 가장 높은 성장률을 보일 것으로 예측됩니다. 도시나 푸드 딜리버리 플랫폼에 있어서의 레스토랑의 존재는 액세스성을 확대해, 최종적으로 수요를 자극해, 식재 조달을 촉진해, 지역 경제를 지지해, 태국 요리 시장 전체의 확대에 플러스에 기여하고 있습니다.
예측 기간 동안 아시아태평양은 다양하고 맛있는 요리에 대한 소비자 수요 증가로 최대 시장 점유율을 차지할 것으로 예측됩니다. 또한 태국 요리 레스토랑과 식품 브랜드의 존재감이 높아지고 있는 것도 시장 진입을 뒷받침하고 있습니다.
예측 기간 동안 다양하고 본격적인 맛을 요구하는 소비자 수요 증가로 북미가 가장 높은 CAGR을 나타낼 것으로 예측됩니다. 식물성 식품, 글루텐 프리, 향신료가 든 요리에 대한 관심 증가는 태국 요리에 대한 수요와 일치합니다.
According to Stratistics MRC, the Global Thai Cuisine Market is growing at a CAGR of 8.2% during the forecast period. Thai cuisine is a vibrant and flavorful culinary tradition from Thailand, known for its balance of sweet, sour, salty, bitter, and spicy tastes. It features a variety of fresh herbs and ingredients such as lemongrass, galangal, lime, chili, and fish sauce. Common dishes include Pad Thai, green curry, and Tom Yum soup. Rice is a staple, often served with richly seasoned meat, seafood, or vegetable dishes. Thai food emphasizes harmony in taste and presentation, reflecting the country's cultural values. It varies regionally, with the north, northeast, central, and southern regions offering distinct flavors and specialties influenced by neighboring countries.
Rising Global Popularity of Ethnic Foods
The rising global popularity of ethnic foods is positively impacting the Thai cuisine market by driving increased demand for authentic, flavorful, and diverse dining experiences. Thai food, known for its unique balance of sweet, sour, salty, and spicy flavors, is gaining traction in international markets. This trend encourages restaurant expansions, boosts exports of Thai ingredients, and fosters culinary innovation. As consumers seek healthier and more adventurous options, Thai cuisine continues to captivate global palates, fueling market growth and cultural appreciation.
High Operating Costs for Authentic Thai Restaurants
High operating costs significantly hinder the growth of authentic Thai restaurants, impacting the Thai cuisine market. These costs, including rent, labor, and ingredient sourcing, often force restaurants to raise prices, limiting their customer base. Smaller establishments may struggle to maintain authenticity while managing expenses, leading to a decline in the quality and variety of dishes offered. This financial strain also reduces the ability to expand or promote the restaurant, affecting overall market growth.
Growth in Tourism and Cultural Exposure
The growth in tourism and increased cultural exposure have positively impacted the Thai cuisine market by boosting global demand and appreciation for authentic Thai flavors. As more tourists experience Thailand's rich culinary traditions, international interest in Thai food products, restaurants, and cooking classes has surged. This exposure has encouraged exports, inspired fusion dishes worldwide, and supported local businesses and farmers. Overall, it has transformed Thai cuisine into a vibrant global brand while preserving its cultural heritage and culinary identity.
Competition from Other Ethnic Cuisines
Competition from other ethnic cuisines, such as Chinese, Indian, or Japanese, poses a significant challenge to the Thai cuisine market. As consumers become more exposed to diverse food options, the unique appeal of Thai dishes may diminish, resulting in slower market growth. This increased competition can hinder the expansion of Thai food establishments, reducing their market share and making it difficult to maintain customer loyalty amidst rising culinary alternatives.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Thai cuisine market, as restaurant closures, lockdowns, and restrictions on dining led to a decline in sales. However, the market saw a shift towards delivery services and takeout, with consumers opting for home-cooked meals and ready-to-eat products. The rise in health-conscious eating and the growing trend of online food platforms contributed to the recovery, with innovations in packaging and flavors gaining popularity.
The beverages segment is expected to be the largest during the forecast period
The beverages segment is expected to account for the largest market share during the forecast period, as it enhances dining experiences and complementing bold, spicy flavors with traditional drinks like Thai iced tea and herbal infusions. This synergy boosts consumer satisfaction and encourages repeat patronage. Innovative beverage pairings and the rising popularity of Thai-inspired cocktails also attract younger, global audiences. As beverage offerings expand, they increase restaurant revenues, strengthen brand identity, and support the overall growth and international appeal of Thai culinary culture.
The restaurants segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the restaurants segment is predicted to witness the highest growth rate, as it boosts consumer awareness, fosters cultural appreciation, and attracts both locals and tourists seeking flavorful Thai dishes. Restaurants also innovate traditional recipes, enhancing global appeal while maintaining authenticity. Their presence in urban areas and food delivery platforms expands accessibility, ultimately stimulating demand, encouraging ingredient sourcing, and supporting local economies-contributing positively to the overall expansion of the Thai cuisine market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing consumer demand for diverse and flavorful dishes. The rising popularity of Thai food, known for its unique blend of spices and fresh ingredients, is influencing dining trends across the region. Additionally, the expanding presence of Thai restaurants and food brands is boosting market reach. The growing awareness of Thai culinary traditions and flavors, coupled with increasing disposable incomes, is further fueling the market's expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing consumer demand for diverse and authentic flavors. As more people embrace global food trends, Thai cuisine's popularity is expanding due to its rich, bold flavors and health-conscious options. The growing interest in plant-based, gluten-free, and spice-forward dishes aligns with the demand for Thai food. This expansion boosts the food service industry, creating jobs and fostering culinary innovation, positively impacting both local economies and cultural exchange.
Key players in the market
Some of the key players profiled in the Thai Cuisine Market include Thai Union Group, Charoen Pokphand Foods, Lobo, Mae Ploy, Aroy-D, Chaokoh, Suree Interfoods Co., Ltd., Flying Goose Brand, Blue Elephant International PLC, Pan Asia Foods Co., Ltd., Thai Express, Patara Fine Thai Cuisine, Tuk Tuk Thai, Asian Home Gourmet and Am Thai Delight.
In January 2025, Blue Elephant Energy GmbH (BEE), a Hamburg-based operator of solar and wind farms, has expanded its portfolio in the Netherlands by acquiring an 88 MWp photovoltaic (PV) park from Dutch developer TPSolar. This acquisition aligns with BEE's strategy to enhance its presence in Western and Central Europe.
In November 2024, ZTE Corporation partnered with TrueBusiness and Charoen Pokphand Foods (CPF) to deploy a 5G private network at CPF's factory in Thailand. This collaboration aimed to enhance operational efficiency, security, and reliability in food manufacturing.