B2B SaaS 세계 시장 규모는 2023년에 3,286억 달러로 평가되었으며, 2024년 3,930억 1,000만 달러에서 2032년에는 1조 6,453억 1,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 CAGR 19.6%로 성장할 전망입니다.
디지털화는 전 세계 비즈니스 범위에 혁명을 가져왔고, 기술의 발전은 새로운 시장 기회를 창출하고 있습니다. 스마트폰의 보급은 매우 중요하며, 원격지에서도 인터넷에 접속할 수 있게 되어 기업들이 B2B E-Commerce에 참여할 수 있게 되었습니다. 이러한 접근의 용이성은 빠르고 효율적인 거래를 촉진하고 B2B 플랫폼을 점점 더 매력적으로 만들고 있습니다. 동시에 B2B SaaS 시장은 빠르게 진화하고 있으며, 기업들은 업무 효율성 향상과 IT 비용 절감을 위해 기존 소프트웨어 모델보다 클라우드 기반 솔루션을 선호하고 있습니다. 이러한 변화는 경제 성장과 디지털 도입이 급증하고 있는 아시아태평양에서 특히 두드러집니다. 중국과 같은 국가들은 이러한 디지털 전환의 최전선에 있으며, 인터넷 사용자 증가와 디지털 기술에 대한 관심이 높아지면서 B2B E-Commerce 솔루션에 대한 수요가 증가하고 있습니다.
Global B2B SaaS Market size was valued at USD 328.6 billion in 2023 and is poised to grow from USD 393.01 billion in 2024 to USD 1645.31 billion by 2032, growing at a CAGR of 19.6% during the forecast period (2025-2032).
Digitalization is revolutionizing global business reach, creating new market opportunities driven by technological advancements. The growing penetration of smartphones is pivotal, enhancing internet access even in remote areas, which enables businesses to engage in B2B e-commerce. This accessibility fosters quick and efficient transactions, making B2B platforms increasingly attractive. Concurrently, the B2B SaaS market is evolving rapidly, with businesses favoring cloud-based solutions over traditional software models to improve operational efficiency and lower IT costs. This transformation is particularly pronounced in the Asia Pacific region, where economic growth and digital adoption are surging. Countries like China are at the forefront of this digital shift, with rising internet users and a growing inclination towards digital technologies propelling the demand for B2B e-commerce solutions.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global B2B SaaS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global B2B SaaS Market Segments Analysis
Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global B2B SaaS Market
The transformation brought about by the growing prevalence of remote and hybrid work is reshaping business operations on a global scale. Organizations now rely heavily on cloud-based software solutions for essential functions like communication, collaboration, project management, and overall productivity. Applications such as Microsoft Teams, Zoom, and Trello have become indispensable for ensuring business continuity in this new landscape. Consequently, even the most traditional companies are fast-tracking their digital transformation efforts, leading to significant adoption of B2B SaaS solutions across various industries. These tools not only enhance operational efficiency but also enable businesses to foster flexible work arrangements and broaden their talent acquisition strategies across different regions.
Restraints in the Global B2B SaaS Market
Although there have been significant advancements in cloud technology, many businesses still exhibit reluctance to store sensitive data in third-party environments due to various concerns. Issues such as data breaches, unauthorized access, and the need to comply with stringent regulations-including GDPR, HIPAA, and CCPA-pose major obstacles, particularly for industries like healthcare, legal, and finance. Consequently, even top-tier SaaS providers are required to continuously enhance their security measures, perform regular audits, and obtain necessary certifications to instill confidence among their enterprise clients. This cautious attitude towards data privacy and security remains a substantial constraint within the global B2B SaaS market.
Market Trends of the Global B2B SaaS Market
The Global B2B SaaS market is experiencing a transformative shift as Artificial Intelligence (AI) evolves from a differentiator to an essential element of software offerings. By 2024, major players like Salesforce and HubSpot have integrated AI features such as embedded assistants, which streamline operations by automating repetitive tasks and facilitating more profound data analysis. This trend includes the rise of AI-driven chatbots, predictive lead scoring, and automated content creation, which have become baseline requirements for customer-centric applications. As businesses increasingly rely on these AI capabilities, they're optimizing their sales, marketing, and support functions, significantly enhancing overall operational efficiency and decision-making.