무알코올 맥주 시장 규모, 점유율, 성장 분석 : 제품별, 카테고리별, 재료별, 판매채널별, 지역별 - 산업 예측(2025-2032년)
Non-alcoholic Beer Market Size, Share, and Growth Analysis, By Product (Alcohol-free, Low Alcohol), By Category (Plain, Flavored), By Material, By Sales Channel, By Region - Industry Forecast 2025-2032
상품코드:1663158
리서치사:SkyQuest Technology Consulting Pvt. Ltd.
발행일:2025년 02월
페이지 정보:영문 198 Pages
라이선스 & 가격 (부가세 별도)
한글목차
무알코올 맥주(Non-alcoholic Beer) 시장 규모는 2023년에 232억 3,000만 달러에 달하며, 예측 기간(2025-2032년)의 CAGR은 5.6%로, 2024년 245억 3,000만 달러에서 2032년에는 379억 3,000만 달러로 성장할 전망입니다.
무알코올 맥주 시장은 소비자의 취향 변화, 건강 지향성, 절제된 음주 습관을 향한 움직임에 힘입어 괄목할 만한 성장세를 보이고 있습니다. 이 분야는 술에 취하지 않고 맥주의 맛을 즐기는 사람들에게 어필하는 분야로, 감압증류나 역삼투막과 같은 방식으로 알코올 도수 0.5% 미만의 음료를 생산합니다. 건강 지향적인 소비자, 지정 운전자, 임산부, 문화적, 종교적 알코올 규제를 준수하는 사람들 등 다양한 계층을 타깃으로 하고 있습니다. 소비자들이 점점 더 건강한 라이프스타일을 우선시함에 따라 무알코올 대체품에 대한 수요가 급증하고 있습니다. 전통적인 맥주 경험을 재현하는 데는 어려움이 있지만, 무알코올 맥주의 장점과 맛에 대한 효과적인 소비자 교육은 시장의 지속적인 성장에 필수적입니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
무알코올 맥주 시장 규모 : 제품별 & CAGR(2025-2032)
시장 개요
알코올 프리
저알코올
무알코올 맥주 시장 규모 : 카테고리별 & CAGR(2025-2032)
시장 개요
플레인
플레이버드
무알코올 맥주 시장 규모 : 재료별 & CAGR(2025-2032)
시장 개요
맥아 곡물
호프
효모
효소
기타
무알코올 맥주 시장 규모 : 판매채널별 & CAGR(2025-2032)
시장 개요
편의점
주류 판매점
슈퍼마켓
레스토랑 & 바
온라인 스토어
무알코올 맥주 시장 규모 : 지역별 & CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Anheuser-Busch InBev(Belgium)
Heineken N.V.(Netherlands)
Carlsberg A/S(Denmark)
Athletic Brewing Company(USA)
Bundaberg Brewed Drinks(Australia)
Radeberger Gruppe(Germany)
Volfas Engelman(Lithuania)
Van Pur(Poland)
Feldschlosschen Getranke AG(Switzerland)
Moscow Brewing Company(Russia)
Big Drop Brewing Co.(United Kingdom)
Bernard Family Brewery Inc.(Czech Republic)
Suntory Beer(Japan)
Kirin Brewery Company(Japan)
Coors Brewing Company(USA)
Erdinger WeiBbrau GmbH(Germany)
Krombacher Brauerei(Germany)
Royal Swinkels Family Brewers(Netherlands)
BrewDog plc(United Kingdom)
Bitburger Braugruppe GmbH(Germany)
결론과 제안
KSA
영문 목차
영문목차
Non-alcoholic Beer Market size was valued at USD 23.23 billion in 2023 and is poised to grow from USD 24.53 billion in 2024 to USD 37.93 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).
The non-alcoholic beer market has experienced notable growth, fueled by shifting consumer preferences, a heightened focus on health, and a movement towards moderation in drinking habits. This segment appeals to those who appreciate the taste of beer without the intoxicating effects, producing a beverage with less than 0.5% ABV through methods like vacuum distillation and reverse osmosis. It targets a diverse audience, including health-conscious consumers, designated drivers, pregnant women, and those adhering to cultural or religious alcohol restrictions. As consumers increasingly prioritize healthier lifestyles, the demand for alcohol-free alternatives surges. Despite challenges in replicating the traditional beer experience, effective consumer education on the benefits and flavors of non-alcoholic beer is vital for continued market growth.
Top-down and bottom-up approaches were used to estimate and validate the size of the Non-Alcoholic Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Non-Alcoholic Beer Market Segments Analysis
Global Non-alcoholic Beer Market is segmented by Product, Category, Material, Sales Channel and region. Based on Product, the market is segmented into Alcohol-free and Low Alcohol. Based on Category, the market is segmented into Plain and Flavored. Based on Material, the market is segmented into Malted Grains, Hops, Yeasts, Enzymes and Others. Based on Sales Channel, the market is segmented into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Non-Alcoholic Beer Market
A significant factor propelling the non-alcoholic beer market is the growing consumer trend toward healthier beverage options. As individuals become more health-conscious, there is a marked shift away from traditional alcoholic drinks, fueled by a desire for moderation and a broader array of drinking alternatives. This shift was particularly evident in 2022, when brands responded by launching a variety of innovative non-alcoholic beer options and flavors to meet the changing preferences of consumers. The increasing demand for these alternatives reflects a collective inclination towards making more informed lifestyle choices, further driving the expansion of the non-alcoholic beer segment.
Restraints in the Non-Alcoholic Beer Market
The non-alcoholic beer market encounters significant hurdles in mimicking the taste, aroma, and overall enjoyment associated with conventional alcoholic beers. Striking a harmonious balance between delivering a rich flavor profile while maintaining low or zero alcohol content poses a considerable technical challenge. As a result, certain consumers may perceive non-alcoholic options as less enjoyable and appealing compared to their alcoholic versions. This discrepancy in taste and experience can hinder market growth, as some individuals may be reluctant to choose non-alcoholic beers over their traditional counterparts, limiting the potential audience for these products and impacting their overall market acceptance.
Market Trends of the Non-Alcoholic Beer Market
The non-alcoholic beer market is witnessing a significant trend towards the expansion of craft and artisanal offerings. As the craft beer movement gains momentum, breweries and beverage companies are increasingly investing in the production of non-alcoholic beers that prioritize unique flavors, high-quality ingredients, and innovative brewing techniques. This shift caters to a discerning consumer base that seeks premium alternatives without compromising on taste or experience. With the growing health-consciousness among consumers, the demand for sophisticated non-alcoholic options is set to rise, driving further innovations and market growth in this segment. This alignment with consumer preferences signals a promising future for craft non-alcoholic beers.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Global Non-alcoholic Beer Market Size by Product & CAGR (2025-2032)
Market Overview
Alcohol-free
Low Alcohol
Global Non-alcoholic Beer Market Size by Category & CAGR (2025-2032)
Market Overview
Plain
Flavored
Global Non-alcoholic Beer Market Size by Material & CAGR (2025-2032)
Market Overview
Malted Grains
Hops
Yeasts
Enzymes
Others
Global Non-alcoholic Beer Market Size by Sales Channel & CAGR (2025-2032)
Market Overview
Convenience Stores
Liquor Stores
Supermarkets
Restaurants & Bars
Online Stores
Global Non-alcoholic Beer Market Size & CAGR (2025-2032)
North America (Product, Category, Material, Sales Channel)
US
Canada
Europe (Product, Category, Material, Sales Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product, Category, Material, Sales Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product, Category, Material, Sales Channel)
Brazil
Rest of Latin America
Middle East & Africa (Product, Category, Material, Sales Channel)
