세계의 무알콜 맥주 시장 규모 : 제품별, 유통 채널별, 지역별 범위와 예측

Global Non-Alcoholic Beer Market Size By Product (Alcohol Free, Low Alcohol), By Distribution Channel (Online, Offline), & By Geographic Scope And Forecast

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한글목차

무알콜 맥주 시장 규모 및 예측

무알콜 맥주 시장 규모는 2024년 250억 달러로 평가되며 2026-2032년 연평균 5.35% 성장하여 2032년에는 420억 달러에 달할 것으로 예측됩니다.

• 청량음료는 부피 대비 최대 2.8%의 에틸 알코올을 함유하고 있으며, 알코올 음료의 효과적인 대체품으로 인식되고 있습니다. 연구에 따르면, 알코올이 함유된 맥주를 마시면 풀 스트렝스 맥주와 같은 감각을 불러일으키는 것으로 나타났습니다.
• 맥주 유형에는 IPA, 맥아, 맥아, 밀 등이 있습니다. 맥주는 심장병 위험 감소, 수면 촉진, 뼈 성장 촉진 등 다양한 건강 효과를 가지고 있습니다.
• 무알콜 맥주는 임산부, 심장병이나 간 질환자, 스포츠 관계자, 약을 복용하는 사람 등 특정 그룹에 권장됩니다.
• 알코올 섭취가 건강에 미치는 악영향에 대한 인식 증가는 무알콜 맥주 시장 침투를 뒷받침하는 주요 요인 중 하나입니다. 맥아 음료 섭취의 이점에 대한 소비자의 건강 인식이 높아지고 제품의 가용성이 높아지면서 산업 전망을 촉진하고 있습니다.
• 알코올 소비는 인구의 상당 부분이 전통 문화와 신앙을 강하게 반영하고 있기 때문에 수십년동안 여러 국가에서 사회적 문제가 되어 왔으며, 무알콜 맥주 시장의 추세를 뒷받침할 것입니다.

세계 무알콜 맥주 시장 역학

세계 무알콜 맥주 시장을 형성하는 주요 시장 역학은 다음과 같습니다.

주요 시장 성장 촉진요인

• 건강 지향성: 건강 지향성: 알코올 소비와 그에 따른 건강 위험에 대한 우려 등 소비자의 건강에 대한 인식이 높아지면서 무알콜 맥주에 대한 수요가 증가하고 있습니다.
• 소비자 선호도 변화: 알코올 소비량 감소 등 건강한 라이프스타일에 대한 소비자 선호도 변화는 무알콜 맥주를 포함한 무알콜 음료에 대한 수요 증가로 이어지고 있습니다.
• 제품 혁신 : 제조업체들은 무알콜 맥주의 맛, 향, 전반적인 품질을 향상시키기 위해 제품 혁신에 투자하고 있으며, 이는 맛에 타협하지 않고 무알콜 맥주를 찾는 소비자들에게 더욱 매력적으로 다가갈 수 있도록 하고 있습니다.
• 소비자층 확대: 무알콜 맥주는 지정 운전자, 알코올을 피하는 사람들뿐만 아니라 임산부, 운동선수, 저칼로리 음료를 찾는 건강 지향적 인 개인 등 점점 더 광범위한 소비자층을 끌어 들이고 있습니다.
• 마케팅 및 광고: 무알콜 맥주의 건강상의 이점, 맛, 다용도성을 강조하는 효과적인 마케팅 전략과 광고 캠페인은 소비자의 인식과 수용도를 높이고 시장 성장에 기여합니다.
• 규제 지원: 책임감 있는 소비와 건강한 음료 선택을 촉진하는 유리한 규제 프레임워크와 정책, 유리한 세제 및 라벨링 규제와 함께 무알콜 맥주 시장의 성장을 가속합니다.

주요 과제

• 맛과 품질: 맛과 품질의 발전에도 불구하고, 무알콜 맥주는 여전히 전통적인 알코올 맥주의 맛과 입맛을 재현해야 하는 과제에 직면해 있습니다. 무알콜의 선택
• 인식과 낙인: 무알콜 맥주는 여전히 알코올 맥주의 열등한 대체품이라는 인식의 문제와 낙인에 직면하고 있으며, 이는 특정 소비자층에 의한 수용을 제한하고 있습니다.
• 제한된 제품 인지도: 특히 신흥 시장과 소비율이 낮은 지역의 소비자들 사이에서 무알콜 맥주에 대한 인식과 이해가 부족하여 시장 침투와 성장에 어려움을 겪고 있습니다.
• 유통 채널: 무알콜 맥주는 알코올 맥주에 비해 소매점이나 매장에서의 가용성이나 인지도가 제한적이기 때문에 소비자가 무알콜 맥주를 구하고 받아들이기 어렵습니다.
• 가격 민감도: 무알콜 맥주는 주로 생산 비용과 낮은 규모의 경제로 인해 알코올 맥주보다 가격이 높은 경우가 많아 가격에 민감한 소비자의 전환을 방해할 수 있습니다.
• 대체 음료와의 경쟁: 무알콜 맥주는 청량감, 수분 보충 등 유사한 특성을 가진 다양한 대체 음료, 예를 들어, 칵테일, 청량음료, 맛의 물 등과 경쟁하고 있습니다.

주요 기회

• 건강 및 웰빙 트렌드: 소비자들의 건강에 대한 관심이 높아짐에 따라 기존 알코올 음료를 대체할 수 있는 청량음료에 대한 수요가 증가하고 있습니다. 무알콜 맥주는 맛과 경험을 희생하지 않으면서도 저칼로리 옵션을 원하는 건강 지향적인 소비자들을 만족시킬 수 있는 기회를 제공합니다.
• 소비자층 확대: 무알콜 맥주는 임산부, 임산부, 지정 운전자, 피트니스 애호가, 종교적, 문화적 제약이 있는 사람 등 기존 알코올 음료를 소비하지 않는 계층을 대상으로 하는 기회를 설명합니다.
• 맛의 혁신 : 무알콜 맥주는 다양한 소비자의 취향을 충족시키기 위해 맛프로파일을 혁신하고 다양화할 수 있는 기회를 가지고 있습니다. 다양한 원료, 양조 기술, 맛의 개선을 시도함으로써 새로운 소비자를 유치하고 기존 소비자를 유지할 수 있습니다.
• 프리미엄화: 고품질 원료, 세련된 포장, 프리미엄 브랜딩을 통해 무알콜 맥주를 프리미엄 음료로 포지셔닝하고, 고품질 무알콜 음료에 프리미엄을 지불할 의향이 있는 안목 있는 소비자를 끌어들일 수 있는 기회가 있습니다.
• 기능성 성분: 무알콜 맥주에 비타민, 미네랄, 항산화제, 식물 추출물과 같은 기능성 성분을 첨가하여 건강 효과를 높이고, 특정 건강 요구와 라이프 스타일 선택을 위해 기능성 음료를 찾는 소비자를 끌어들일 수 있는 기회가 있습니다.
• 소매 확대: 무알콜 맥주 브랜드는 슈퍼마켓, 편의점, 온라인 플랫폼 등 소매 채널에서 무알콜 음료의 가용성이 확대됨에 따라 이익을 얻을 수 있습니다. 선반 공간과 가시성을 높여 매출을 늘리고 시장 도달 범위를 확대할 수 있습니다.

목차

제1장 세계의 무알콜 맥주 시장 서론

• 시장 개요
• 조사 범위
• 전제조건

제2장 주요 요약

제3장 VERIFIED MARKET RESEARCH의 조사 방법

• 데이터 마이닝
• 밸리데이션
• 1차 자료
• 데이터 소스 리스트

제4장 세계의 무알콜 맥주 시장 전망

• 개요
• 시장 역학
  • 성장 촉진요인
  • 성장 억제요인
  • 기회
• Porter's Five Forces 모델
• 밸류체인 분석

제5장 무알콜 맥주 세계 시장 : 제품별

• 개요
• 알코올 프리
• 저알코올

제6장 무알콜 맥주 세계 시장 : 유통 채널별

• 개요
• 점포형
• 무점포형

제7장 무알콜 맥주 세계 시장 : 지역별

• 개요
• 북미
  • 미국
  • 캐나다
  • 멕시코
• 유럽
  • 독일
  • 영국
  • 프랑스
  • 기타 유럽
• 아시아태평양
  • 중국
  • 일본
  • 인도
  • 기타 아시아태평양
• 기타
  • 라틴아메리카
  • 중동 및 아프리카

제8장 세계의 무알콜 맥주 시장 경쟁 구도

• 개요
• 기업의 시장 순위
• 주요 개발 전략

제9장 기업 개요

• Heineken International B.V.
• Moscow Brewing Company
• Anheuser-Busch InBev SA/NV
• Krombacher Brauerei
• Carlsberg

제10장 주요 개발

• 제품 출시 및 개발
• 인수합병(M&A)
• 사업 확대
• 파트너십 및 제휴

제11장 부록

• 관련 조사

LSH

영문 목차

영문목차

Non-Alcoholic Beer Market Size And Forecast

Non-Alcoholic Beer Market size is valued at USD 25 Billion in 2024 and is anticipated to reach USD 42 Billion by 2032, growing at a CAGR of 5.35% from 2026 to 2032.

• The soft drink contains up to 2.8% ethyl alcohol by volume and is recognized as an effective substitute for alcoholic beverages. Research has shown that drinking alcoholic beer evokes the same sensations as full-strength beer.
• Some types of beer are IPA, malt and wheat. It has numerous health benefits, such as reducing the risk of heart disease, promoting sleep, and promoting bone growth.
• Non-alcoholic beer is recommended for specific groups of people, such as pregnant women, people with heart and liver disease, sports professionals and people taking medications.
• Increasing awareness of the negative health effects of alcohol consumption is one of the main factors supporting the penetration of non-alcoholic beer into the market. Growing consumer health awareness about the benefits of consuming malt beverages along with product availability are driving the industry outlook.
• Alcohol consumption has been a social problem in several countries for decades due to the strong representation of traditional culture and beliefs among a significant part of the population, which should support trends in the Non-Alcoholic Beer Market.

Global Non-Alcoholic Beer Market Dynamics

The key market dynamics that are shaping the global non-alcoholic beer market include:

Key Market Drivers:

• Health Consciousness: Growing consumer health awareness, including concerns over alcohol consumption and associated health risks, is driving the demand for non-alcoholic beer as a healthier alternative.
• Changing Consumer Preferences: Changes in consumer preferences towards healthier lifestyles, including reducing alcohol consumption, are leading to an increase in demand for non-alcoholic beverages, including non-alcoholic beer.
• Product Innovation: Manufacturers are investing in product innovation to improve the taste, aroma and overall quality of non-alcoholic beers, making them more attractive to consumers looking for a non-alcoholic option without compromising on taste.
• Growing Consumer Base: Non-alcoholic beer is increasingly attracting a broader consumer base that extends beyond designated drivers and those who avoid alcohol, including pregnant women, athletes and individuals health-conscious people looking for low-calorie drinks.
• Marketing and Advertising: Effective marketing strategies and advertising campaigns that highlight the health benefits, taste and versatility of non-alcoholic beer increase consumer awareness and acceptance and contribute to market growth.
• Regulatory Support: Favourable regulatory frameworks and policies promoting responsible consumption and healthier beverage options, coupled with favourable tax and labelling regulations, facilitate the growth of the non-alcoholic beer market.

Key Challenges:

• Taste and Quality: Despite advances in taste and quality, non-alcoholic beer still faces the challenge of replicating the taste and mouthfeel of traditional alcoholic beer, which may deter some consumers from switching to alternatives. Non-alcoholic options.
• Perception and Stigma: Non-alcoholic beer continues to face perception issues and stigma as an inferior alternative to alcoholic beer, which limits its acceptance by certain consumer segments.
• Limited Product Awareness: Lack of awareness and understanding of non-alcoholic beer, especially among consumers in emerging markets or regions with low consumption rates, poses a challenge to market penetration and growth.
• Distribution Channels: The limited availability and visibility of non-alcoholic beer in retail stores and on-premises compared to alcoholic beer makes it difficult for consumers to access and accept non-alcoholic options.
• Price Sensitivity: Non-alcoholic beer is often priced higher than alcoholic beer, primarily due to production costs and lower economies of scale, which may dissuade price-sensitive consumers from switching.
• Competition from Alternative Beverages: Non-alcoholic beer faces competition from a wide range of alternative beverages, including mocktails, soft drinks and flavored waters, which offer similar properties such as refreshment and hydration.

Key Opportunities

• Health and Wellness Trend: As consumers become more health conscious, there is a growing demand for soft drinks as an alternative to traditional alcoholic beverages. Non-alcoholic beer offers the opportunity to satisfy health-conscious consumers looking for low-calorie options without sacrificing taste or experience.
• Expanding the Consumer Base: Non-alcoholic beer offers the opportunity to target demographic groups that traditionally do not consume alcoholic beverages, including pregnant women, designated drivers, fitness enthusiasts, and individuals with religious or cultural restrictions.
• Innovation in flavor profiles: There is an opportunity to innovate and diversify flavor profiles in non-alcoholic beer, catering to a wider range of consumer preferences. Experimenting with different ingredients, brewing techniques and flavor enhancements can help attract new consumers and retain existing ones.
• Premiumisation: There is an opportunity to position non-alcoholic beer as a premium drink, with high-quality ingredients, sophisticated packaging and premium branding to attract discerning consumers who are willing to pay a premium for high-quality non-alcoholic options.
• Functional Ingredients: The inclusion of functional ingredients such as vitamins, minerals, antioxidants and botanical extracts in non-alcoholic beer offers the opportunity to enhance its health benefits and attract consumers seeking functional beverages for specific health needs or lifestyle choices.
• Retail Expansion: Non-alcoholic beer brands can benefit from the growing availability of non-alcoholic beverages in retail channels, including supermarkets, convenience stores and online platforms. Increasing shelf space and visibility can help boost sales and expand market reach.

Global Non-Alcoholic Beer Market Regional Analysis

Here is a more detailed regional analysis of the global non-alcoholic beer market

Asia Pacific

• Asia Pacific is experiencing a significant increase in beer consumption, driven by rising disposable incomes, urbanization and changing consumer preferences. This growth represents a great opportunity for alcoholic beer producers to expand their presence and enter new markets in the region.
• The region's emerging middle class represents a significant consumer base with growing purchasing power, resulting in increased demand for premium and craft beers. Alcoholic beer producers can capitalize on this trend by offering diverse, high-quality products tailored to local preferences, enabling the region exhibit rapid growth.
• Urbanization and the influence of Western culture are driving the adoption of beer consumption in many Asian countries. This provides opportunities for national and international beer brands to launch new products and gain market share in urban centers.
• The craft beer movement is gaining momentum in the Asia-Pacific region, particularly in countries like Japan, South Korea, Australia, and China. Alcoholic beer producers can capitalize on this trend by offering unique, craft beers aimed at discerning consumers looking for variety and quality.

North America

• North America is at the forefront of the craft beer revolution, with a thriving craft beer industry made up of small, independent breweries producing innovative, artisanal beers, holding major shar in the market. This presents opportunities for both established and new operators to participate in the growing craft beer market.
• Consumer preferences in North America are shifting toward healthier lifestyles, leading to greater demand for low-calorie, low-carb and organic beers. Alcoholic beer producers can respond to this trend by offering healthier alternatives and promoting transparency in beer ingredients and production processes.
• The premiumization trend in North America is driving demand for high-quality, high-priced alcoholic beers, including specialty beers, limited editions and cask ales. Alcoholic beer producers can use premiumization to differentiate their brands and command higher prices.
• The rise of e-commerce platforms and direct-to-consumer channels offers alcoholic beer brands the opportunity to reach consumers directly, bypassing traditional retail channels and expanding its reach on the market.

Global Non-Alcoholic Beer Market: Segmentation Analysis

The Non-Alcoholic Beer Market is segmented on the basis of Application, End-User, and Geography.

Non-Alcoholic Beer Market, By Product

• Alcohol Free
• Low Alcohol

Based on Product, the market is segmented into Alcohol free and Low alcohol. The growing inclination toward socialization while still maintain focus on health is surging the demand for light beer options. Thus, the need to experience little alcoholic effect without affecting the health is bolstering the sales of low alcohol. This segment is projected to hold a dominant share in the market.

Non-Alcoholic Beer Market, By Distribution Channel

• Online
• Offline

Based on Distribution Channel, the market is segmented into Store Based and Non-Store Based. Offline segment is projected to hold a large share, accounting for a share of 81.2% in the market. This segment includes supermarkets, retail outlets (company-owned or franchisee-owned), convenience stores, and convenience stores. The quick delivery and lower damage risks is major factor bolstering the offline sales.

Non-Alcoholic Beer Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global Non-Alcoholic Beer Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. European Non-Alcoholic Beer Market is estimated to exceed USD 4 Billion owing to rise in beer companies capitalizing on the surging interest in the low alcohol varieties by launching products in this segment. Consumption of Non-Alcoholic Beer is growing fast as consumers have become more aware of the adverse effects of excessive sugar and calorie consumption & are focusing on healthier lifestyles.

Key Players

The "Global Non-Alcoholic Beer Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Big Drop Brewing Co., Anheuser-Busch InBev, Heineken N.V., Bernard Family Brewery Inc., Moscow Brewing Company, Carlsberg A/S, Suntory Beer, Erdinger Weibbrau, Arpanoosh CO, Krombacher Braueri.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

• Non-Alcoholic Beer Market Recent Developments
• In May 2020, Carlsberg, a Danish brewer, and Marston's, a British pub and cask ale company, announced a joint venture. The new company supplies Carlsberg beers to Marston's 1,400 United Kingdom pubs. As well as Carlsberg mass-market lagers and Marston's cask ale brands including Hobgoblin and Pedigree.
• In December 2020, Brooklyn Brewery, revealed its plan to enhance its non-alcoholic portfolio with the introduction of Special Effects IPA. Since craft brewers are seeking a 0%-ABV area, the buzz around low-alcohol beers has further been propelled. Thus, creating a beneficial outlook for the non-alcoholic beer industry in the estimated period.

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL NON-ALCOHOLIC BEER MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL NON-ALCOHOLIC BEER MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL NON-ALCOHOLIC BEER MARKET, BY PRODUCT

• 5.1. Overview
• 5.2. Alcohol Free
• 5.3. Low alcohol

6. GLOBAL NON-ALCOHOLIC BEER MARKET, BY DISTRIBUTION CHANNEL

• 6.1. Overview
• 6.2. Store Based
• 6.3. Non-Store Based

7. GLOBAL NON-ALCOHOLIC BEER MARKET, BY GEOGRAPHY

• 7.1. Overview
• 7.2. North America
  • 7.2.1. U.S.
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. Europe
  • 7.3.1. Germany
  • 7.3.2. U.K.
  • 7.3.3. France
  • 7.3.4. Rest of Europe
• 7.4. Asia Pacific
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. India
  • 7.4.4. Rest of Asia Pacific
• 7.5. Rest of the World
  • 7.5.1. Latin America
  • 7.5.2. Middle East & Africa

8. GLOBAL NON-ALCOHOLIC BEER MARKET COMPETITIVE LANDSCAPE

• 8.1. Overview
• 8.2. Company Market Ranking
• 8.3. Key Development Strategies

9. COMPANY PROFILES

• 9.1. Heineken International B.V.
  • 9.1.1. Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Outlook
  • 9.1.4. Key Developments
• 9.2. Moscow Brewing Company
  • 9.2.1. Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Outlook
  • 9.2.4. Key Developments
• 9.3. Anheuser-Busch InBev SA/NV
  • 9.3.1. Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Outlook
  • 9.3.4. Key Developments
• 9.4. Krombacher Brauerei
  • 9.4.1. Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Outlook
  • 9.4.4. Key Developments
• 9.5. Carlsberg
  • 9.5.1. Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Outlook
  • 9.5.4. Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research

관련자료