스마트폰 시장 규모, 점유율, 성장 분석 : 운영체제별, 가격별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Smartphones Market Size, Share, Growth Analysis, By Operating System (Android, iOS), By Price Range (Low-range Smartphones (Below $200), Mid-range Smartphones ($200-$500)), By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1636851
리서치사:SkyQuest
발행일:2025년 01월
페이지 정보:영문 292 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 스마트폰 시장 규모는 2023년에 6,078억 달러로 평가되며, 2024년 6,491억 3,000만 달러에서 2032년에는 1조 987억 6,000만 달러로 성장하며, 예측 기간 중(2025-2032년) CAGR은 6.8%로 성장할 전망입니다.
전 세계 스마트폰 시장은 특히 근로자들의 E-Commerce와 모바일 상거래에 대한 선호도가 높아짐에 따라 큰 폭의 성장이 예상됩니다. 이러한 추세를 이끄는 주요 요인으로는 인터넷 접근성 향상, 스마트폰 제조업체의 강력한 마케팅 전략, 소셜미디어 사용 급증 등이 있으며, COVID-19 팬데믹의 경제적 영향으로 인해 저예산 스마트폰에 대한 수요가 증가했습니다.에 대한 수요가 증가했습니다. 그러나 가처분 소득이 증가함에 따라 소비자들은 미디어, 엔터테인먼트, 네트워킹, 모바일 커뮤니케이션에 더 많은 투자를 하게 될 것이며, 스마트폰, 태블릿, 노트북, 게임기 등 소비자 전자제품에 큰 판매 기회를 창출할 가능성이 높습니다. 큰 판매 기회가 생길 가능성이 높습니다. 또한 Apple, Samsung, Huawei와 같은 주요 브랜드가 에너지 효율이 높은 스마트폰 AI 프로세서를 도입하는 등 첨단 인공지능(AI) 기술의 통합은 이러한 경쟁 환경에서 수요를 더욱 증폭시키고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요의 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술 분석
스마트폰 시장 규모 : 운영체제별
시장 개요
Android
iOS
Windows
기타
Linux
스마트폰 시장 규모 : 가격별
시장 개요
저가격 스마트폰(200달러 이하)
중간 가격대 스마트폰(200-500달러)
프리미엄 스마트폰(500달러 이상)
스마트폰 시장 규모 : 유통 채널별
시장 개요
OEM 스토어
소매업체
E-Commerce
스마트폰 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
회사 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출의 전년대비 비교(2022-2024년)
주요 기업 개요
Apple Inc.(United States)
Samsung Electronics Co., Ltd.(South Korea)
Xiaomi Corporation(China)
Vivo Communication Technology Co. Ltd.(China)
Oppo Mobile Telecommunications Corp., Ltd.(China)
Huawei Technologies Co., Ltd.(China)
Transsion Holdings(China)
Sony Corporation(Japan)
Lenovo Group Limited(China)
ASUSTeK Computer Inc.(Taiwan)
ZTE Corporation(China)
Nokia Corporation(Finland)
Google LLC(United States)
LG Electronics Inc.(South Korea)
HTC Corporation(Taiwan)
Micromax Informatics(India)
Realme(China)
OnePlus Technology Co., Ltd.(China)
TCL Technology(China)
Panasonic Corporation(Japan)
결론과 권장사항
KSA
영문 목차
영문목차
Global Smartphones Market size was valued at USD 607.8 billion in 2023 and is poised to grow from USD 649.13 billion in 2024 to USD 1098.76 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).
The global smartphone market is poised for substantial growth, driven by the rising trend of e-Commerce and m-Commerce, especially among the workforce. Key factors propelling this trend include increased internet accessibility, robust marketing strategies from smartphone manufacturers, and a surge in social media usage. The economic impact of the COVID-19 pandemic led to a heightened demand for budget-friendly smartphones; however, as disposable incomes rise, consumers are likely to invest more in media, entertainment, networking, and mobile communication, creating significant opportunities for sales in consumer electronics, including smartphones, tablets, laptops, and gaming consoles. Additionally, the integration of advanced Artificial Intelligence (AI) technologies, with leading brands like Apple, Samsung, and Huawei introducing energy-efficient smartphone AI processors, further amplifies demand in this competitive landscape.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartphones market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Smartphones Market Segmental Analysis
Global Smartphones Market is segmented by Operating System, Price Range, Distribution Channel and Region. Based on Operating System, the market is segmented into Android, iOS, Windows and Others. Based on Price Range, the market is segmented into Low-range Smartphones (Below $200), Mid-range Smartphones ($200-$500) and Premium Smartphones (Above $500). Based on Distribution Channel, the market is segmented into OEMs stores, Retailer and E-commerce. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Smartphones Market
The global smartphones market is expected to experience significant growth driven primarily by the increasing adoption of 5G technology. The widespread implementation of 4G LTE and emerging 5G services in developing nations is anticipated to enhance smartphone sales dramatically. Major manufacturers are prioritizing the launch of 5G-enabled devices to cater to the rising demand among tech-savvy consumers for both 4G and 5G smartphones. This surge in interest for 5G devices is likely to lead to a reduction in prices for 4G models, further boosting sales volumes. Additionally, as urban populations embrace smartphones at a faster pace compared to their rural counterparts, the demand for smartphones in developed regions continues to rise significantly.
Restraints in the Global Smartphones Market
The global smartphones market is currently facing challenges due to shortages of semiconductors and mobile chips, which have impacted various industries since the latter half of 2020. Although the demand-supply imbalance has been decreasing since late 2021, it is evident that supply constraints are still affecting the market. Despite the lingering complications caused by the pandemic, India's smartphone sector is projected to grow by 7% in 2021, as noted by IDC. In contrast, the overall mobile handset market in India experienced a significant decline of 16% year-on-year in the first quarter of 2022, with feature phones seeing an even steeper drop of 39%.
Market Trends of the Global Smartphones Market
The global smartphones market is witnessing a significant shift, exemplified by Xiaomi's recent ascension to the top position in Indian smartphone shipments, overtaking Samsung. This trend highlights the increasing localization of production, as Xiaomi claims that 99% of its devices sold in India are manufactured domestically across seven production sites. Additionally, the company's strategic expansion into neighboring markets like Bangladesh and Nepal signals a broader ambition to capture market share in South Asia. As manufacturers prioritize local production and regional sales, the competitive landscape in the global smartphone arena is expected to evolve, driven by consumer preferences for domestically produced products.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Global Smartphones Market Size by Operating System & CAGR (2025-2032)
Market Overview
Android
iOS
Windows
Others
Linux
Global Smartphones Market Size by Price Range & CAGR (2025-2032)
Market Overview
Low-range Smartphones (Below $200)
Mid-range Smartphones ($200-$500)
Premium Smartphones (Above $500)
Global Smartphones Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
OEMs stores
Retailer
E-commerce
Global Smartphones Market Size & CAGR (2025-2032)
North America (Operating System, Price Range, Distribution Channel)
US
Canada
Europe (Operating System, Price Range, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Operating System, Price Range, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Operating System, Price Range, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Operating System, Price Range, Distribution Channel)
GCC Countries
South Africa
Rest of Middle East & Africa
Competitive Intelligence
Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
Company Details
Product Portfolio Analysis
Company's Segmental Share Analysis
Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
Apple Inc. (United States)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Samsung Electronics Co., Ltd. (South Korea)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Xiaomi Corporation (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Vivo Communication Technology Co. Ltd. (China)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Oppo Mobile Telecommunications Corp., Ltd. (China)
