미국의 식용유 시장 규모는 예측기간인 2024년부터 2031년까지 CAGR이 4.56%로 전망되며, 2023년 316억 7,000만 달러에서 2031년에는 452억 5,000만 달러로 성장할 것으로 예측되고 있습니다. 이 시장은 요리 용도 증가로 최근 몇 년간 현저한 성장을 이루고 있으며, 요리에 필요한 제품이기 때문에 향후 몇 년간 견조한 확대 페이스를 유지할 것으로 예상됩니다.
현재 건강한 라이프 스타일을 지향하는 소비자들 사이에서 유기농 오일과 비유전자 재조합 오일에 대한 수요가 증가하는 요인이 점점 인기를 얻고 있습니다. 소비자들은 식품의 안전성과 우수한 품질에 대한 선호도에 부합하여 건강을 악화시키지 않는 식용유를 찾고 있습니다. 이것이 유기적이고 지속 가능한 방법으로 생산된 식용유의 성장을 뒷받침하고 있습니다.
요리의 실험적 동향과 다양한 외국 요리의 도입이 시장을 강화하고 있으며 호박씨 오일 및 캐놀라 오일과 같은 독특한 맛을 제공하는 특정 오일에 대한 소비자 수요가 증가하고 있습니다.
식용유의 가격은 소비자 수요 증가로 급격히 상승하고 있습니다. 미국 농무부의 조사에 따르면 2022년과의 비교에서 유지의 연간 평균 가격은 9% 상승해 국내에서는 비교적 비싼 기름이 되고 있습니다.
다양한 소비자들이 식용유를 시식하고 궁극적으로 점점 인기가 높아지면서 제조업체의 브랜드력이 식용유의 소비자를 늘리는 데 중요한 역할을 하고 있습니다.
이 보고서는 미국 식용유 시장에 대해 조사했으며, 시장 개요와 함께 성질별, 제품 유형별, 포장 유형별, 용도별, 지역별 동향 및 시장 진출기업 프로파일 등의 정보를 제공합니다.
United States edible oils market is projected to witness a CAGR of 4.56% during the forecast period 2024-2031, growing from USD 31.67 billion in 2023 to USD 45.25 billion in 2031. The market has experienced significant growth in recent years due to a rise in culinary applications and is expected to maintain a strong pace of expansion in the coming years as it is a necessary product in cooking.
Factors such as increasing demand for organic and non-GMO oils are presently increasingly popular among consumers due to their inclination towards a healthy lifestyle. Consumers seek edible oils that align with their preference for food safety and superior quality, which does not deteriorate their health. This is driving the growth of organically and sustainably produced edible oils.
The trend towards culinary experimentation and the introduction of various foreign meals in the country is enhancing the market, with rising consumer demand for certain oils offering distinct flavors, such as pumpkin seed oil and canola oil.
The price of edible oils is increasing sharply due to increased consumer demand. According to a study by the U.S. Department of Agriculture, in comparison to 2022, the average annual price of fats and oils rose by 9%, making the oils relatively expensive in the country.
The branding of the manufacturers has played a crucial role in attracting more consumers of edible oils as various consumers have tested them and eventually became increasingly popular.
Sustainable Packaging to Drive Market Growth
Sustainable packaging for edible oils is increasingly becoming the preferred choice in the United States for various reasons. As more concerns increase about climate change and pollution, higher conscience is building in customers regarding purchases that may influence the environment now and in the future. Packaging sustainably, usually with materials that are recyclable, biodegradable, or compostable, reduces the generation of waste and, in many ways, reduces the carbon footprints associated with production and disposal.
Moreover, government restrictions and policies are forcing more environment-friendly practices. There has been an increase in the legislation of limits to plastic waste and promotion of recycling in the United States. Companies with sustainable packaging would have a better strategic advantage concerning such laws and the resultant penalties or bans.
In May 2023, DEOLEO, S.A. launched the latest sustainably sourced versions of Carapelli and Bertolli extra virgin olive oil in the United States. The olive oil is packed in 100% recycled plastic bottles. The company is reducing the consumption of resources in its packaging by optimizing the weight of its plastic packaging up to 10%, which will lead to a total reduction of around 110 tons of plastic every year globally.
Locally Produced Edible Oils to Appeal to the Health-Conscious Consumers
Americans largely prefer locally produced edible oils as they are superior in quality and freshness. With a shorter supply chain from local farms to consumers, there is more retention of nutritional value and flavor which is not available in the imported edible oils.
The locally produced edible oils have a better perception of quality due to more stringent local regulations and standards. People believe that the local producers would be bound by more careful and safe quality control practices that prevent contamination and ensure a much purer produce. This is further supported by the ability of the consumers to visit farms and places of production, giving transparency to consumers and a close connection between consumer and producer.
Moreover, most of the local edible oils are produced organically and have been recognized through various institutions, increasing the trust of consumers to drive market growth.
In March 2024, Fresh Press Farms launched its latest locally produced High Oleic Sunflower Oil at Natural Products Expo West. The oil is crafted from the farm grown high oleic sunflower seeds and cold-pressed to achieve a healthier version of the oil. This oil is Keto Certified, Non-GMO, Whole30 approved, and American Health Association approved.
Olive Oil to Dominate the Market
Olive oil is preferred in the United States due to its health benefits and wider applicability in various cuisines. As the interest of consumers increases in the Mediterranean diet, the use of olive oil as the primary source of fat is encouraged. Moreover, as it is linked to reduced cases of risks of heart diseases and stroke, the Mediterranean diet increased the popularity of olive oil among health-conscious consumers in the region.
The health benefits from olive oil consumption are very well documented and include high content of monounsaturated fats, antioxidants, and anti-inflammatory properties. In line with this, olive oil has become a staple in many American kitchens as consumers prefer to improve their diet with better choices of fat.
Other than health and gastronomic reasons, increased consumption of olive oil in line with greater availability of better-quality oil, through both domestic produce and imports leads to an increase in market demand. Availability of specialty stores and online retailers offers convenience to the consumers, enhancing their experience.
In May 2023, Pompeian, Inc. announced the debut of its latest Made Easy Olive Oil collection which features four new cooking oils, namely, Easy Fry Olive Oil, Made Easy Saute Olive Oil, Made Easy Bake Olive Oil, and Made Easy Drizzle Extra Virgin Olive Oil. These superior quality olive oils are derived from sustainably sourced olives.
Future Market Scenario (2024 - 2031F)
The edible oil market in the United States is anticipated to witness growth in the forecast period due to following reasons:
Consumers are preferring healthier edible oils such as avocado oil and olive oil which are unsaturated fats and contain important nutrients such as omega-3 and omega-6 fatty acids.
The consumers are increasingly shifting towards specialty oils such as hemp seed oil, walnut oil, flaxseed oil, and fortified edible oil which are infused with vitamins, to further augment the growth of edible oils in the United States.
Key Players Landscape and Outlook
Continuous innovation, expansion of production capacities and product portfolio, and partnerships among the key players characterize the landscape of edible oils in the United States as the companies compete to outperform each other.
Key players are making innovations in the packaging of edible oils to make the cooking process simpler and more convenient. Moreover, consumers are introducing sustainable packaging solutions for their edible oils. For instance, in March 2024, California Olive Ranch, Inc. launched their latest Chef's Bottles, which offers a more versatile and functional way to incorporate them into daily cooking routines. This fully recyclable aluminum bottle packaging comes in a squeezable format, giving consumers control while pouring the oil.
All segments will be provided for all regions covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.