미국의 전기 이륜차 시장 규모는 2023년 39억 1,000만 달러에서 2031년에 92억 5,000만 달러에 달할 것으로 예측되며, 예측 기간인 2024-2031년에 CAGR로 11.36%의 성장이 전망됩니다. 시장은 최근 수년간 상당한 성장을 보였으며, 기업의 제품 개발에 대한 막대한 투자, 연료비 상승, 전기자동차 채택을 장려하는 정부 정책, 환경 의식에 대한 인식이 높아짐에 따라 앞으로도 계속 확대될 것으로 예상됩니다. 미국 전기 이륜차 시장 수요는 가스의 유해성에 대한 인식 증가, 배터리 기술의 급속한 발전, 전기 이륜차에 대한 선호도 증가 등 다양한 이유로 인해 증가하고 있습니다. 시장은 공유 모빌리티 시장 확대, 도시화 진행, 이산화탄소 배출 차량에 대한 규제 강화에 의해 주도되고 있습니다. 또한 미국 정부는 탄소 배출 제로 정책을 수립하고 전기 이륜차 보급을 장려하기 위해 다양한 인센티브와 보조금을 제공합니다. 예를 들어 미국은 2023년 3월에 전기자동차에 대한 보조금을 외국 제조업체에도 확대할 것이라고 발표하며 유럽연합(EU)과의 협정 체결을 위한 문을 열었습니다.
미국의 전기 이륜차(E2W) 수요 증가는 급속한 도시화로 인한 도시 교통 혼잡이 전기 이륜차 수요를 더욱 증가시키고 있습니다. 전기 이륜차는 단거리 출퇴근의 편리함을 효율적으로 제공하고 가격도 저렴합니다. 또한 미국 전기 이륜차 시장의 기업은 전기자동차의 성능을 향상시키고 비용 효율적인 가격으로 고급 기능을 갖춘 전기 이륜차를 출시할 계획이 많습니다.
예를 들어 2024년 3월 Harley-Davidson, Inc.는 음성 제어, 내비게이션, 스마트폰 연결성 등을 갖춘 새로운 전기 오토바이를 미화 15,999달러에 미국에서 출시할 것이라고 발표했습니다.
전기 이륜차 기술 발전으로 시장 수요 촉진
배터리 기술 혁신, 회생 제동 시스템 통합, 기능 개선 등 전기자동차 기술의 발전은 향후 수년간 미국 전기 이륜차 시장 수요를 촉진할 것으로 예상됩니다. 전기 이륜차 제조업체는 성능과 전반적인 운전 경험을 개선하기 위해 다양한 기능, 디자인 및 기술 발전을 효율적으로 발견하여 예측 기간 중 전기 이륜차 시장의 성장을 가속하고 있습니다. 또한 업체들은 E2W에 다양한 컴포넌트를 통합하여 차량 간 통신을 가능하게 하고, 실시간 모니터링과 급속 충전을 가능하게 하는 컨트롤러 영역 네트워크를 도입하여 배터리 수명을 연장하고 성능을 향상시키고 있습니다. 또한 국내 제조업체들은 시장 점유율을 확보하기 위해 급속 충전 기술, 주행거리 연장, 독특한 디자인을 갖춘 다양한 전기 오토바이 모델을 출시하고 있습니다.
예를 들어 2024년 8월 Bombardier Recreational Products Inc.(BRP)와 그 오토바이 브랜드인 Can-Am은 Can-Am Pulse와 Can-Am Origin이라는 두 가지 최초의 전기 오토바이를 출시했습니다. 두 모델 모두 8.9kWh의 배터리 팩을 탑재하고 있으며, Pulse는 160km, Origin은 145km의 주행거리를 예상하고 있습니다. 두 모델 모두 급속 충전이 가능하며, 레벨 2 충전기를 사용할 경우 20-80% 충전에 50분이면 충분합니다.
충전 인프라의 성장이 시장 확대를 촉진
미국 정부는 충전 인프라 확충에 많은 투자를 통해 민간 부문이 전기자동차 판매를 늘리도록 장려할 계획입니다. 부하 관리를 통한 스마트 충전, 휴대용 충전소, 양방향 충전, 자동 결제 기술과 같은 기술의 발전은 예측 기간 중 E2W에 대한 새로운 수요를 끌어들이고 시장 기업에게 새로운 성장 기회를 제공할 것으로 예상됩니다. 또한 시장 기업은 급속 충전의 발전을 통해 충전 인프라의 성능을 효율적으로 향상시키고 새로운 EV 배터리 셀 공장 건설을 계획하고 있으며, 이는 미국 전기 이륜차 시장 수요 성장을 가속하고 있습니다.
미국의 전기 이륜차 시장에 대해 조사분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업의 상황과 전망 등을 제공하고 있습니다.
United States electric two-wheeler market is projected to witness a CAGR of 11.36% during the forecast period 2024-2031, rising from USD 3.91 billion in 2023 to USD 9.25 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to substantial investment by companies in product development, increasing fuel costs, government policies boasting the adoption of electric vehicles, and rising awareness concerning environmental awareness. The United States electric two-wheeler market demand is rising owing to different reasons including increasing awareness concerning the harmful effects of gases, rapid advancement in battery technology, and growing preferences for electric two-wheelers. The market is driven by a rise in the share mobility market, growing urbanization, and increasing restrictions on carbon-emission vehicles. In addition, the United States government is framing policies for accomplishing zero carbon emissions and offering different incentives and subsidies to encourage the adoption of electric two-wheelers. For instance, in March 2023, the United States announced an expansion of subsidies on electric vehicles to foreign producers and opened the door to a deal with the European Union.
The growth of electric two-wheeler (E2W) demand in the United States is also accredited to rapid urbanization as it results in traffic congestion in cities, which further drives the demand for electric two-wheelers. Electric two-wheelers are efficient in offering convenience for commuting at a shorter distance and are easily affordable. Moreover, companies in the United States electric two-wheeler market are significantly planning to advance the performance of electric vehicles and launch electric two-wheelers with advanced features at a cost-effective price.
For instance, in March 2024, Harley-Davidson, Inc. announced the launch of a new electric motorcycle featuring voice control, navigation, smartphone connectivity, and others in the United States at USD 15,999.
Technological Advancements in Electric Two-Wheelers Drive Market Demand
Advancements in electric vehicle technology, including innovations in battery technology, integration of regenerative braking systems, and improvements in features, will propel the United States electric two-wheeler market demand in the coming years. Electric two-wheeler manufacturers are efficiently discovering different features, designs, and technological advancements to enhance the performance and overall driving experience, fostering the electric two-wheeler market growth in the forecast period. In addition, companies are integrating different components in E2W to communicate vehicles with each other and introducing controller area networks to allow real-time monitoring and fast charging, resulting in longevity and improved battery performance. Also, domestic players are launching different electric motorcycle models with fast charging technologies, extended range and unique design to capture market share.
For instance, in August 2024, Bombardier Recreational Products Inc. (BRP) and its motorcycle brand, Can-Am, launched their first two electric motorcycles, the Can-Am Pulse and Can-Am Origin. Both models come with 8.9 kWh battery packs, offering an estimated city range of 100 miles (160 km) for the Pulse and 90 miles (145 km) for the Origin. They can charge faster, with the company claiming a 20-80% charge time of just 50 minutes using a Level 2 charger.
Growth in Charging Infrastructure Fuels Market Expansion
The United States government plans to invest significantly in expanding charging infrastructure and encourage private sectors to increase the sale of electric vehicles. The advancement in technologies, including smart charging with load management, portable charging stations, bi-directional charging, and automated payment technology, is projected to introduce new demand for E2W and new growth opportunities for market players in the forecast period. In addition, companies in the market are efficiently enhancing the performance of charging infrastructure by advancing fast-charging and planning to build a new EV battery cell plant, fostering the demand for electric two-wheelers market growth in the United States.
For instance, in June 2024, the United States government announced an allocation of USD 1.3 billion to expand EV charging infrastructure to transform rural and urban communities and ensure that commuters can charge their EVs easily and conveniently.
Market Growth Driven by US Government Regulations and Policies for Electric Vehicles
The United States government is benefiting the EV consumer by lowering operating costs, improving the performance of EVs, and reducing maintenance requirements. This initiative eases by framing a strategy for eliminating climate-related emissions from transportation coupled with rising investment in advancing the quality of transit. In addition, the federal government announced a few goals as well to make half of all new vehicles sold across the United States during 2030 zero-carbon emission vehicles and to construct an equitable and convenient network of 500,000 chargers to make electric vehicles reachable to all residents. Furthermore, the government plans to announce new actions to decrease the cost of electric vehicles for residents and build publicly available charging ports.
For instance, in January 2024, the Biden-Harris Administration announced new actions to cut EV costs for Americans and continue building out a reliable, convenient, and made-in-America EV charging network.
Electric Motorcycles Segment Lead the United States Electric Two-Wheeler Market
Electric motorcycles register the largest market share in the United States market as E-motorcycles are environmentally friendly and efficiently contribute to cleaner air coupled with significant technological advancements. The considerable innovation in lithium-ion batteries offers higher energy densities, enhancing the range and performance of electric motorcycles, driving the US electric two-wheeler market growth. With the constant innovations in electric motorcycle technology, the demand for electric motorcycles is rising, and they are projected to become more cost-effective as compared to traditional fuel-powered counterparts in terms of performance. In addition, the United States government is also encouraging the adoption of electric vehicles by offering different subsidies and incentives coupled with framing policies concerning zero-carbon emissions, further surging the United States electric two-wheeler market demand. Furthermore, companies are planning to launch new and advanced E2W to address the rising demand for electric vehicles and contribute to cleaner air.
For instance, in May 2024, Ryvid, Inc. announced the launch of the Ryvid Anthem electric motorcycle at USD 5,995 to provide the most accessible light electric vehicle to a broad audience.
Commercial Application is Expected to Capture the Largest Market Share
Commercial application is anticipated to dominate the largest market share due increased demand for E2W in the transportation and logistics sector. Manufacturers of electric two-wheelers for commercial applications are functioning to enhance the range given on a single charge by EV batteries. The adoption of electric two-wheelers for commercial use can be effective as it reduces costs, enhances effectiveness, and contributes to more sustainable and environmentally friendly logistics functions. The government in the United States is framing different policies to decrease the rate of carbon emissions and keeping in line with the commitment to decarbonize the transport sector, e-commerce giants, and quick commerce.
For instance, in December 2022, Auburn University (US) announced a partnership with Spin Mobility Inc. to provide 100 e-bikes and 100 e-scooter transportation for faculty, visitors, students, and employees on campus. This partnership brings the campus community an equitable, safe, and sustainable transportation solution.
Future Market Scenario (2024-2031F)
Advancement in the technology of electric vehicles and integration of advanced safety features are projected to propel the United States electric two-wheeler market demand.
Easy accessibility of electric two-wheelers and an increase in per capita income coupled with the production of a wide range of E2W are estimated to foster market growth in the United States.
Companies are collaborating and introducing new products to address the rising demand and expanding product portfolio, propelling the United States market growth for E2W.
Favorable government policies and regulations are driving the demand for E2W in the United States.
Key Players Landscape and Outlook
Companies in the United States electric two-wheeler market are efficiently investing in different research and development activities to advance their functioning and reduce the cost of E2W. Companies are taking great steps and integrating high-performance technologies and lightweight raw materials. In addition, companies are establishing manufacturing facilities to address the rising demand for E2Ws. Furthermore, companies are adopting strategies including joint ventures, amalgamation, mergers and acquisitions, partnerships, collaborations, and others to expand their product portfolio and market presence.
For instance, in October 2023, Kawasaki Motors Corp., U.S.A. made an announcement to start selling electric motorcycles in the U.S. in two variants, including the Ninja e-1 sport bike and Z e-1 naked bike at USD 7,599 and USD 7,299, respectively.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.