세계의 3D 디지털 자산 시장 규모는 2023년 302억 1,000만 달러에서 2031년 707억 8,000만 달러에 달할 것으로 예상되며, 예측 기간인 2024-2031년 연평균 11.23% 성장할 것으로 예상됩니다. Newzoo International B.V.에 따르면 모바일 게임 시장은 디지털 게임 산업의 강력한 성장에 힘입어 기하급수적으로 성장하고 있으며, 2021년 모바일 게임 매출은 907억 달러에 달해 전 세계 게임 매출의 절반을 넘어섰다고 합니다. 액션 롤플레잉 게임과 배틀 로얄과 같은 복잡한 게임을 포함한 디지털 게임 부문은 사실적인 3D 자산에 대한 수요가 높으며 전년 대비 최대 4.4%의 성장률을 기록했습니다. 이러한 에셋에는 디테일한 3D 모델과 사실적인 텍스처가 포함되며, 보다 몰입감 있는 비디오 게임을 만드는 데 필수적입니다. 모바일 게임 수익의 94%를 차지하는 모바일 게임 이용이 증가함에 따라 고품질 3D 에셋에 대한 수요가 증가하고 있습니다. 아시아 모바일 게임 시장은 매년 지속적으로 성장하고 있으며, 이는 3D 디지털 자산 시장에 유리한 수익 기회가 있다는 것을 강력히 시사합니다.
예를 들어, 2024년 2월 Chromia AB는 RSTLSS Inc.와 제휴하여 'My Neighbor Alice'와 같은 웹3.0 게임을 강화하기 위해 사용자 생성 3D 디지털 웨어러블을 통합했습니다. 이 제휴는 게임의 창의적 가능성과 자산 소유권을 확대하는 것을 목표로 하고 있습니다.
3D 프린팅의 발전은 3D 디지털 자산 시장의 성장을 촉진
3D 프린팅 시장의 발전은 제품 성능과 비용 효율성을 향상시킴으로써 세계 3D 디지털 자산 시장의 성장에 기여하고 있으며, 3D 프린터의 마이크로 스케일에서 대형 스케일 프린팅을 포함한 재료 및 기술 개발은 3D 디지털 자산 기술의 적용 범위를 확대하여 시장 성장을 크게 촉진하고 있습니다. 3D 프린팅이 고도화됨에 따라 디테일한 모델과 프로토타입 등 고품질 3D 디지털 자산에 대한 수요가 증가하면서 시장 성장을 크게 촉진하고 있습니다. 또한, 70%의 기업이 2023년에 2022년에 비해 2023년에 더 많은 부품을 인쇄했다고 보고했으며, 82%는 상당한 비용 절감을 달성했다고 답했습니다. 첨단 디지털 자산에 대한 수요 증가는 업계의 지속적인 기술 발전을 통해 보다 정밀하고 효율적인 솔루션을 통해 시장 성장을 뒷받침하고 있습니다.
예를 들어, 2024년 3월 Dassault Systemes SE와 ASICS Corporation은 Dassault Systemes의 3DEXPERIENCE 플랫폼과 첨단 3D 프린팅 기술을 사용하여 주문형 개인 맞춤형 양말 라이너를 제공하는 맞춤형 양말 라이너를 제공하는 스튜디오를 파리에 오픈했습니다.
메타버스의 성장으로 세계 3D 디지털 자산 시장 성장 촉진
메타버스는 빠른 속도로 진화하고 있으며, 3D 디지털 자산의 개발이 점점 더 중요해지고 있습니다. 메타버스는 물리적 세계와 디지털 세계를 연결하여 소비자, 기업 및 산업 공간에서 완전히 새로운 가능성을 열어줍니다. 예를 들어, 아마존 로보틱스(Amazon Robotics)는 디지털 트윈을 사용하여 공장의 흐름을 최적화하고 메르세데스-벤츠는 공장의 디지털 계획 수립을 간소화합니다. 이러한 몰입형 인터랙티브 경험에 대한 수요는 더욱 정교한 3D 디지털 자산을 만들려는 수요를 촉진합니다. 그 결과, 3D 디지털 자산 시장은 성숙해가는 메타버스를 따라 기업의 경영, 제휴 및 혁신 방식의 변화와 함께 큰 성장을 보이고 있습니다.
예를 들어, 2023년 1월 Accenture plc는 3D 홀로그램 이미지의 라이브 스트리밍을 통해 메타버스 경험을 강화하고 아바타 기반 인터랙션을 넘어 메타버스 경험을 확장하기 위해 Forma Vision, Inc.에 전략적으로 투자했습니다. 를 통해 메타버스 경험을 강화했습니다.
이 보고서는 세계 3D 디지털 자산 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등을 제공합니다.
Global 3D digital asset market is projected to witness a CAGR of 11.23% during the forecast period 2024-2031, growing from USD 30.21 billion in 2023 to USD 70.78 billion in 2031. The 3D digital asset market continues to grow exponentially, mainly due to the strong growth of the digital gaming industry. According to Newzoo International B.V., mobile gaming revenue reached USD 90.7 billion in 2021, accounting for more than half of global game revenues. The digital gaming sector, including complex games such as 3D action role-playing games and battle royales, places high demand for realistic 3D assets, driving a year-over-year growth of up to 4.4%. These assets include detailed 3D models and realistic textures, which are critical for creating more immersive video games. The demand for high-quality 3D assets has been increasing due to the increased usage of mobile phones for gaming, which accounts for 94% of mobile gaming revenue. The Asian mobile gaming market continues to grow year-on-year, highlighting the lucrative revenue opportunities for the 3D digital asset market.
For instance, in February 2024, Chromia AB partnered with RSTLSS Inc. to enhance Web3 games like 'My Neighbor Alice' by integrating user-generated 3D digital wearables. This collaboration aims to expand creative possibilities and asset ownership in gaming.
Advancement in 3D Printing to Drive the 3D Digital Asset Market Growth
Advancements in the 3D printing market are contributing to the growth of the global 3D digital asset market by improving product capabilities and cost efficiency. The development of materials and technologies, including micro-scale to large-scale printing in 3D printers are expanding the range of applications for 3D digital asset technology, significantly driving market growth. The need for high-quality 3D digital assets, such as detailed models and prototypes, is increasing as 3D printing becomes more sophisticated. Furthermore, 70% of businesses reported printing more parts in 2023 as compared to 2022, and 82% realized significant cost savings. The growing demand for advanced digital assets continues to support market growth with more precise and efficient solutions achieved through ongoing technological advancements in the industry.
For instance, in March 2024, Dassault Systemes SE and ASICS Corporation launched a studio in Paris offering on-demand, personalized sockliners using Dassault Systemes' 3DEXPERIENCE platform and advanced 3D printing technology.
Growth of Metaverse Promoting the Global 3D Digital Asset Market
The metaverse is evolving at a fast pace and the development of 3D digital assets is becoming increasingly important. The metaverse connects the physical world to the digital, unlocking entirely new possibilities in consumer, enterprise, and industrial spaces. It includes design and production advancement, such as Amazon Robotics using digital twins to optimize factory flow, while Mercedes-Benz has simplified the digital planning of factories. This demand for immersive and interactive experiences drives the demand to create more sophisticated 3D digital assets. Consequently, the 3D digital asset market is witnessing heavy growth with the way businesses operate, collaborate, and innovate changes in line with a maturing metaverse.
For instance, in January 2023, Accenture plc strategically invested in Forma Vision, Inc., enhancing metaverse experiences by enabling live-streamed 3D holographic images, expanding enterprise applications beyond avatar-based interactions.
Government Initiatives to Foster Market Revenue
Globally, governments are generating income based on a selective approach in 3D digital assets. For instance, the European Union has a Horizon Europe Program to support research and innovation in digital technologies focused on 3D modeling and simulation. The United States National Institute of Standards and Technology partners to demonstrate the utility of digital twins and enhance 3D asset use in manufacturing applications. The advanced 3D printing technology is supported by China's National 3D Printing Innovation Plan. South Korea's Digital New Deal invests in digital infrastructure, while the United Kingdom's Industrial Strategy Challenge Fund drives innovation in sectors utilizing 3D assets. Together, these efforts enhance 3D digital asset market growth and technology development.
For instance, in April 2024, The European Commission launched Horizon Europe calls, including USD 54.62 million to advance AI models that generate and process 3D data, boosting Europe's leadership in AI and quantum technologies.
Media and Entertainment Leading in 3D Digital Asset Market Share
Media and entertainment sector dominates the share of the global 3D digital asset market. Using 3D technology for creating immersive content and the increasing importance of user experience in media and entertainment is anticipated to drive the market growth. Studios around the world use 3D assets to create remarkable animated films and engage audiences in high-quality virtual reality experiences. The dynamic, ever-evolving need for high-quality graphics and creative online spaces by the industry serves as a driving force, promoting 3D digital assets, causing new trends to surface along with continued technology progress in the 3D digital asset market.
North America Dominates 3D Digital Asset Market Share
The 3D digital asset market in North America is anticipated to grow at a relatively higher rate owing to the improved technological infrastructure and huge investments across end-user industries in digitization. The region leads in high-quality 3D asset creation for industries ranging from entertainment and gaming to virtual reality. North America accounted for 45% of global gaming revenues, boosting the need for advanced 3D assets. Moreover, the development and growth of major tech hubs in the United States and Canada play a vital role in market expansion, which is further modernizing 3D modeling and simulation and setting global standards in digital asset innovation techniques.
For instance, in January 2023, Adobe Inc. introduced Substance 3D solutions for retail and fashion, adopted by Amazon.com, Inc., LVMH Moet Hennessy Louis Vuitton, and Burberry Group plc. The suite of tools enhances product design and digital content creation for global brands.
Future Market Scenario (2024 - 2031F)
The metaverse is going to result in a tremendous increase in 3D digital assets, as businesses build immersive virtual worlds and interactive environments. This growth will drive the innovation in 3D modeling and simulation technologies.
Future 3D digital assets would support gaming and entertainment that can be highly personalized such as having customized environments and characters in ways that will highly elevate the user experience.
Computer-generated 3D objects for virtual surgeries and patient-specific treatment plans will play an increasing role in medical imaging, leading to better patient recovery rates, boosting the market growth.
The development of eco-friendly and cost-effective 3D printing materials and processes will become a priority, addressing environmental concerns and reducing production costs.
Key Players Landscape and Outlook
The rise of major technology companies as key players in the global 3D digital asset market is propelling innovation in 3D modeling and simulation. High-quality graphics and immersive contents are key features for companies such as NVIDIA Corporation, Epic Games, Inc., etc. The market outlook looks positive with the increasing demand from gaming and entertainment industry, health sector, and others. Also, continued investment in research and development and strategic partnerships will shape the future of 3D digital assets, driving growth and technological advancements.
In May 2024, Dassault Systemes SE extended its partnership with Jaguar Land Rover Limited, deploying the 3DEXPERIENCE platform globally to enhance efficiency, innovation, and sustainability.
In July 2024, Immensa Group and Det Norske Veritas Group introduced the world's first global guideline for digitizing energy spare parts which aims to boost supply chain efficiency.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.