세계 쌀 단백질 시장 규모는 2023년 5억 341만 달러에서 2031년 7억 7,924만 달러에 달할 것으로 예상되며, 예측 기간인 2024년부터 2031년까지 연평균 5.61% 성장할 것으로 예상됩니다.
시장의 주요 성장 촉진요인은 소비자들 사이에서 유당 불내증이 증가하면서 유제품에서 유제품이 없는 식단으로 전환하고 쌀 단백질과 같은 식물성 대체품에 대한 수요를 증가시켜 시장 성장을 촉진하는 데 도움이 되고 있습니다. 예를 들어, National Library of Medicine에 따르면, 2023년에 실시된 연구에 따르면 전 세계 인구의 약 65%가 유아기 이후 유당 소화능력이 저하된 것으로 나타났다고 합니다. 또한, 유당불내증은 동아시아에서 70-100%의 인구가 앓고 있는 것으로 나타났습니다.
영아용 조제분유에 대한 우유의 대체 가능성, 운동선수들의 운동 시 단백질 보충제로서의 스포츠 영양의 지속적인 발전, 지속가능한 식물성 단백질 대체 식품에 대한 소비자 선호도 등이 시장 성장의 또 다른 요인으로 작용하고 있습니다.
식물성 식단에 대한 새로운 트렌드와 그 건강상의 이점에 대한 인식이 높아지면서 시장 성장을 촉진하고 있습니다. 또한 식품 알레르기 및 불내성, 특히 유제품을 기반으로 한 단백질의 증가와 같은 요인도 원래 저자극성 쌀 단백질에 대한 수요를 더욱 증가시키고 있습니다. 대부분의 반려동물 보호자들이 알레르겐이 없는 반려동물 사료를 선호하기 때문에 저알레르기 쌀 단백질은 시장에서 성장세를 보이고 있습니다.
콩이나 유청과 같은 다른 단백질의 가격이 쌀 단백질에 비해 높기 때문에 베이커리 및 제과 부문은 쌀 단백질 시장의 신흥 부문으로 부상하고 있습니다. 또한, 쌀 단백질은 크래커나 쿠키와 같은 구운 식품의 씹는 맛을 향상시킵니다.
유제품을 사용하지 않는 단백질의 트렌드가 증가
소비자들은 여러 가지 이유로 인해 유제품을 함유하지 않은 대체 단백질로 점점 더 많이 이동하고 있습니다. 이러한 전환의 주요 이유는 소비자들 사이에서 유당 불내증이 증가하고 있으며, 유제품 알레르겐의 증가로 인해 저알레르기 대체품에 대한 수요가 증가하고 있기 때문입니다. 유제품은 우유에 과민한 유아를 위한 유아식 배합의 주요 성분입니다.
또한, 소비자들의 환경 의식과 비건 식단에 대한 선호도가 높아지면서 식물성 식습관 트렌드가 가속화되고 있습니다. 식물성 단백질인 쌀 단백질은 지속가능하고 동물 실험을 하지 않는 단백질에 대한 소비자의 선호에 부합합니다.
또한, 쌀 단백질은 다양한 식음료에서 활용도가 높아 쉐이크, 단백질 파우더, 단백질 바 등 유제품을 기반으로 한 식음료에서 대체성이 높아 다양한 소비자층에 대응할 수 있습니다.
2023년 3월, Premier Protein은 쌀과 완두콩 단백질 25g을 함유한 식물성 단백질 파우더를 출시한다고 발표했습니다. 이 제품은 비건 단백질 분야에 혁명을 일으키기 위해 출시되었습니다. 이 단백질은 100% 식물성 원료로 만들어졌다는 것이 회사 측의 설명입니다.
소비자의 건강 지향이 성장을 촉진
쌀 단백질은 영양가가 매우 높고 저자극성으로 인정받고 있으며, 건강 지향적 인 소비자에게 건강상의 이점으로 인해 건강 지향적 인 소비자들이 선호하고 있습니다. 현미 단백질은 포화지방과 간 콜레스테롤이 비교적 낮습니다. 쌀 단백질은 근육통과 근력 강화에 효과가 있습니다. 운동 직후 물과 함께 쌀 단백질을 섭취하면 유청 단백질과 마찬가지로 근육통을 줄이는 데 도움이 될 수 있습니다.
또한 현미 단백질과 같은 쌀 단백질은 식이섬유, 항산화제, 단백질이 풍부해 식품 과민증을 앓고 있는 소비자들에게도 좋은 선택이 될 수 있습니다. 또한 과도한 체중 증가를 억제하는 데 도움이 될 수 있습니다. 아미노산, 글루타민, 류신, 프롤린, 알라닌과 같은 영양소가 풍부하게 함유되어 있어 현미 단백질의 건강상의 이점을 더욱 높여줍니다.
이 보고서는 세계 쌀 단백질 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황과 전망 등을 제공합니다.
Global rice protein market is projected to witness a CAGR of 5.61% during the forecast period 2024-2031, growing from USD 503.41 million in 2023 to USD 779.24 million in 2031.
The major factor driving the growth of rice protein market are rising lactose intolerance among consumers, making them transition from dairy to dairy-free diets, increasing the demand for plant-based alternatives such as rice protein, which helps in boosting the growth of the market. For instance, According to National Library of Medicine, a study conducted in 2023 showed that around 65% of global human population has a minimized ability to digest lactose soon after infancy. Moreover, lactose intolerance is most prevalent in East Asia, where 70 to 100% of people are affected.
Other factors which are fostering the growth of the market are substitutability to cow's milk into infant milk formula, ongoing trend of sports nutrition as a protein supplement by the athletes in their fitness regime, and consumers' preference for sustainable plant-based protein alternatives.
The emerging trend towards plant-based diets and growing awareness of their health benefits are driving the growth of the market. Other factors such as rising prevalence of food allergies and intolerance, specifically towards dairy-based proteins are further enriching the demand for rice protein since it is hypoallergenic by nature. Hypoallergenic rice protein is witnessing a growth in the market as most of the pet owners prefer allergen-free food for their pets.
Bakeries and confectionary segment is the emerging sector in rice protein market as the prices of other proteins such as soy and whey are higher in comparison with the rice protein, which makes it a preferred option among the bakers. Additionally, the rice protein improves the chewiness of the baked goods like crackers and cookies.
Dairy-Free Proteins are Gaining the Trend
Consumers are increasingly shifting towards dairy free protein alternatives due to several reasons. Major reasons for this transition are increasing lactose intolerance among the consumers, rising dairy allergens creating a demand for hypoallergenic alternatives. It is a key ingredient for the formulation of infant feeds for babies who are sensitive to cow's milk.
Additionally, surging trends for plant-based diets are fueled by consumers' increasing eco-consciousness and preference for vegan diets. Rice protein, being a plant-based protein, aligns with consumers' preference for sustainable and cruelty-free protein options.
Moreover, the versatility of rice protein in various foods and beverages makes it highly substitutable in dairy-based food and beverages such as shakes, protein powders, and protein bars, catering to different segments of consumers.
In March 2023, Premier Protein announced the launch of plant-based protein powder, containing 25g of rice and pea protein. The product was launched to revolutionize the vegan protein space. The company claims that the protein has been formulated with 100% plant-based ingredients.
Health Consciousness Among the Consumer is Augmenting the Growth
Rice protein is preferred by health-conscious consumers due to the health benefits for consumers as it has been recognized as extremely nutritious and hypoallergenic, appealing to health-conscious consumers. Brown rice protein has relatively lower saturated fat and liver cholesterol. Rice protein is beneficial for muscle soreness and muscle strength. Consuming rice protein with water immediately after a work-out session works as whey protein for the reduction of muscle soreness.
Additionally, rice protein such as brown rice protein is rich in fiber, antioxidants, and protein level which makes it a preferred option for consumers with food sensitivities. It helps the consumers in controlling excessive weight gain. Enriched with nutrients such as amino acids, glutamine, leucine, proline, and alanine adds to the health benefits of the ingredient.
For instance, in February 2024, Beyond Meat, Inc. introduced its latest Beyond Burger and Beyond Beef. The product was researched and launched in collaboration with leading nutrition and medical experts to meet the standards of top health organizations. It is a healthy offering which contains 21g of brown rice, peas, faba beans, and red lentil protein.
Animal Feed Flourishing the Growth
Rice protein is preferred by pet owners as a pet feed due to reasons like the quality of being highly digestible for animals such as adult cats. This property of rice protein makes it convenient for the animals to absorb the vital nutrients which support their overall health and well-being. Digestibility is essential for animals who have food allergies, thus, rice protein, which is hypoallergenic and mild on the digestive system, is witnessing a surge in the demand by pet owners.
Additionally, rice protein is rich in amino acids as it is a complete protein source and helps in the growth of the animals, improvement of immune system functioning, and development of muscles. In June 2023, BENEO GmbH launched rice protein for pets. The non-GMO and high-quality protein is developed to deliver healthy diets to the pets. The product is claimed by the company to be highly digestible, providing essential amino acids such as cysteine, methionine, tyrosine, and phenylalanine, which play a crucial role in the process of metabolism and supports a healthy and normal growth of pets.
Ready-to-Drink Protein Beverages Supporting the Market Growth
Ready-to-drink rice protein beverages are gaining immense popularity due to several reasons. They serve as on-the-go nutrition among consumers who have busy lifestyles, as these beverages offer quick and hassle-free consumption, appealing to the consumers who seek convenient food and beverage options.
Additionally, ready-to-drink protein beverages can be stored and consumed directly without the need of any preparation before consumption. Rice protein with a neutral flavor profile offers a diverse range of ready-to-drink protein beverages as it can be blended with any ingredient to improve the taste and texture of the beverage.
In January 2024, Suja Organic introduced Suja Organic Protein Shakes, brand's latest product line of ready-to-drink protein beverage which contains rice protein. The drink is available for the consumers in three distinct variants, Chocolate, Coffee Bean, and Cinnamon.
In June 2023, Anhui Shunxin Shengyuan Biological Food Co. and ZXChem USA announced the launch of HydroRice PA80, which is a rice protein powder. It is launched with the aim of substituting dairy products in applications such as ready-to-drink beverages.
Future Market Scenario (2024 - 2031F)
The rice protein market is anticipated to witness a surge in the forecast period. It is because of the advancements in technology, such as extraction methods and continuous product innovation, which are expected to increase the functionality of rice protein, enlarging its area of application beyond the food and beverage sector and create more relevance in other sectors as well such as in cosmetics, pharmaceuticals, and animal feed industries. Moreover, the key players are making innovations in their offerings to enhance rice protein, so that it can be used as a foundational ingredient for pleasant and smooth mouthfeel, expanding the opportunity for the market to flourish.
For instance, Anhui Shunxin Shengyuan Biological Food Co. and ZXChem USA, developed their latest rice protein offerings using a revolutionary process, which is a combination of spray drying and high-pressure homogenization, eliminating the usage of hydrolyzation or enzymes for the purpose of changing the functionality of the protein.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs. The key players are introducing non-GMO, clean, gluten-free and delicious dairy-based protein substitutes to expand their base of consumers and increase their presence in the market.
For instance, in June 2023, Roquette Freres SA announced the launch of two rice proteins in its product line of Nutralys brand. The latest additions are rice protein isolates and concentrates which have a soft and smooth texture with fine particles, applicable for usage in various industries. The product fulfils the non-GMO and gluten free criteria of the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.