시장보고서 | 연간정보서비스 | 맞춤형시장조사 | 메일링 | 샘플 요청 목록
세계의 스포츠 테크놀러지 시장 예측(-2030년) : 기술별, 플랫폼별, 스포츠별, 최종사용자별, 지역별
Sports Technology Market by Technology (Wearable, AR/VR, Smart Stadium, Sports & Stadium Analytics, Sports Camera, Building Automation, Smart Equipment, Smart Clothing, Crowd Management), Solution (AI-based, Conventional) - Global Forecast to 2030
상품코드 : 1668764
리서치사 : MarketsandMarkets
발행일 : 2025년 02월
페이지 정보 : 영문 346 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,950 ￦ 7,131,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,650 ￦ 9,581,000
PDF (5-user License) help
PDF 보고서를 동일 사업장에서 5명까지 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,150 ￦ 11,742,000
PDF (Corporate License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 이용 인원에 제한은 없으나, 국내에 있는 사업장만 해당되며, 해외 지점 등은 포함되지 않습니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 10,000 ￦ 14,408,000
PDF (Global License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. (100% 자회사는 동일 기업으로 간주됩니다.) 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.

한글목차

스포츠 테크놀러지 시장 규모는 2025년 342억 5,000만 달러에서 성장하며, 2030년에는 687억 달러에 달할 것으로 예측되고 있으며, 2025-2030년 CAGR은 14.9%에 달할 것으로 예측됩니다.

스포츠 테크놀러지 시장은 선수들의 경기력 모니터링과 경기 전략 수립에 AI, IoT, 빅데이터 분석의 채택이 증가함에 따라 큰 기회를 창출하고 있습니다. 훈련과 팬과의 소통에 스마트 웨어러블, 가상현실(VR), 증강현실(AR)의 사용이 증가하면서 시장 기회가 확대되고 있습니다. 스마트 스타디움에 대한 투자와 디지털 방송의 혁신은 시청 경험을 향상시키고 새로운 매출 기회를 창출하고 있습니다. 또한 e스포츠 및 피트니스 앱의 성장으로 선구적인 게임 기술의 기회가 생겨나고 있습니다. 스포츠 위원회는 데이터에 기반한 선택에 중점을 두고 있으며, 기술의 발전은 계속해서 업계가 나아가야 할 길을 열어주며 고매출 성장 기회를 제공할 것으로 보입니다.

조사 범위
조사 대상연도 2020-2030년
기준연도 2024년
예측 기간 2025-2030년
검토 단위 금액(10억 달러)
부문별 기술별, 플랫폼별, 스포츠별, 최종사용자별, 지역별
대상 지역 북미, 유럽, 아시아태평양, 기타 지역

팬 참여도 향상과 새로운 기술 발전은 팬 경험의 특성을 변화시켜 팬들이 보다 인터랙티브하고 개인화된 방식으로 열정을 경험할 수 있도록 하고 있으며, AI 기반 서비스는 실시간 컨텐츠 커스터마이징, 하이라이트 영상, 선수 통계, 관심 경기 예측 등을 제공합니다. 하이라이트 영상, 선수 통계 정보, 관심사 기반 경기 예측 등을 제공합니다. 또한 가상현실 및 증강현실 툴을 통해 더 깊이 있는 시청 경험을 제공하고, 전 세계 어디에서나 팬들이 경기장에 참여할 수 있도록 돕습니다. 모바일 인터랙티브 앱은 라이브 뉴스, 티켓, 최고 수준의 컨텐츠, 그리고 팬과 클럽의 관계를 개선하는 소셜 커넥티비티를 제공하는 앵커 스팟이 될 것입니다. 데이터 분석은 이벤트 프로모터와 스포츠 클럽이 최적의 팬 유지 및 수익화 가치를 달성하기 위해 맞춤형 프로모션, 광고, 로열티 프로그램을 만드는 데 사용되며, AI 기반 관중 관리, 실시간 길 안내, IoT 기반 비접촉식 결제 기술, AI 기반 관중 관리, 실시간 길 안내, IoT 기반 비접촉식 결제 기술은 경기장 내에서 원활하고 최적화된 경험을 제공하기 위해 스마트 스타디움에 도입되고 있습니다. 소셜미디어와의 통합, 판타지 스포츠 및 대화형 설문조사와 같은 게임화 전술은 팬과의 참여를 더욱 강화하여 수동적인 관중을 열성적인 참여자로 전환합니다. 통합된 디지털 경험과 실시간 참여에 대한 수요가 증가함에 따라 이 분야에 대한 투자 확대가 가속화되고 있으며, 스포츠 단체는 팬 만족도를 극대화하고, 팬 커뮤니티를 강화하며, 경쟁이 치열해지는 디지털 사회에서 새로운 수입원을 창출할 수 있습니다.

축구는 스포츠 기술 분야에서 가장 기술적으로 통합된 스포츠 중 하나이며, 선수들의 경기력, 심판의 정확성, 팬 경험을 향상시키기 위한 여러 혁신이 결합되어 있습니다. 비디오 어시스턴트 심판(VAR)과 골라인 기술은 의사결정 과정을 크게 향상시키고 중요한 경기 장면에서 인위적인 실수를 최소화하는 기술 중 일부입니다. 웨어러블 센서, GPS 장비, AI를 활용한 경기력 분석은 선수들의 체력을 추적하고, 훈련 세션을 최적화하고, 부상을 방지할 수 있도록 돕습니다. 클럽은 빅데이터 분석을 통해 경기 전술, 선수 통계, 라이벌의 전략을 면밀히 분석하여 경쟁력을 강화합니다. 팬 경험도 증강현실(AR), 가상현실(VR), AI 기반 플랫폼을 통해 몰입형 경험, 인터랙티브 컨텐츠, 취향에 기반한 디지털 인터랙션으로 변모하고 있습니다. 고속 연결, AI 기반 관중 관리, 모바일 티켓팅 솔루션을 갖춘 스마트 스타디움은 경기 당일 경험을 최적화합니다. 또한 축구 중계는 자동 카메라 시스템, AI가 생성한 하이라이트, 실시간 분석이 내장되어 있으며, 컨텐츠 전송을 강화합니다. 축구의 상업화는 블록체인을 활용한 티켓 판매와 AI를 활용한 스폰서십 분석으로 더욱 강화되어 수입원을 극대화하고 있습니다. 기술의 발전에 따라 5G, 엣지 컴퓨팅, AI를 활용한 의사결정 툴은 축구를 더욱 변화시키고 세계 스포츠 기술 시장을 석권하는 분야가 될 것으로 예측됩니다.

세계의 스포츠 테크놀러지 시장에 대해 조사했으며, 기술별, 플랫폼별, 스포츠별, 최종사용자별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 정리하여 전해드립니다.

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 주요 인사이트

제5장 시장 개요

제6장 스포츠 테크놀러지 시장(기술별)

제7장 스포츠 테크놀러지 시장(플랫폼별)

제8장 스포츠 테크놀러지 시장(스포츠별)

제9장 스포츠 테크놀러지 시장(최종사용자별)

제10장 스포츠 테크놀러지 시장(지역별)

제11장 경쟁 구도

제12장 기업 개요

제13장 부록

KSA
영문 목차

영문목차

The sports technology market is projected to grow from USD 34.25 billion in 2025 and is projected to reach USD 68.70 billion by 2030; it is expected to grow at a CAGR of 14.9% from 2025 to 2030. The market for sports technology offers huge opportunities fueled by increasing adoption of AI, IoT, and big data analytics in athlete performance monitoring and game strategy planning. Increasing usage of smart wearables, virtual reality (VR), and augmented reality (AR) in training and fan interaction is widening market opportunity. Smart stadium investments and digital broadcasting innovations are improving viewing experiences, generating new revenue opportunities. Moreover, the booming of e-sports and fitness apps is introducing opportunities for pioneering gaming technologies. With sports boards emphasizing data-fueled choices, technology evolution will keep sculpting the way forward for the industry, leading to high-income growth opportunities.a

Scope of the Report
Years Considered for the Study2020-2030
Base Year2024
Forecast Period2025-2030
Units ConsideredValue (USD Billion)
SegmentsBy Technology, Solution and Region
Regions coveredNorth America, Europe, APAC, RoW

"Fan Engagement & Experience Enhancement to grow at the highest CAGR in the stadium analytics segment in the sports technology markets"

Greater fan engagement and identification of new technological progress are changing the characteristics of fan experience, allowing fans to experience their passion in a more interactive and personalized way. AI-powered offerings deliver real-time content customization, offering video clip highlights, players' statistics, and game predictions based on interest. Further engagement is created through virtual and augmented reality tools that enable viewing experience in deeper form so that the fans may engage with action regardless of location around the world. Mobile interactive apps become an anchoring spot for live news, tickets, top-notch content, and social connectivity that offers improved relationships among the fans and clubs. Data analysis is employed by event promoters and sports clubs in order to create tailored promotions, advertising, and loyalty programs in an effort to achieve optimum fan retainment and monetization value. AI-based crowd management, real-time way-finding, and IoT-based contactless payment technology are being implemented in smart stadiums in efforts to create a smooth and optimized in-stadium experience. Social media integration and gamification tactics, including fantasy sports and interactive surveys, further heighten fan engagement, transforming passive spectators into engaged contributors. Growing demand for integrated digital experiences and real-time participation is fueling greater investment in this area, allowing sports organizations to maximize fan satisfaction, strengthen fan communities, and tap into new revenue sources in an increasingly competitive digital world.

"Market for soccer segment is projected to hold for largest share during the forecast timeline."

Soccer is one of the most technologically integrated sports in the world of sports technology, combining several innovations for improving player performance, officiating accuracy, and fan experience. Video assistant referee (VAR) and goal-line technology are some of the technologies that have immensely enhanced the decision-making process, minimizing human errors in pivotal match moments. Wearable sensors, GPS devices, and AI-infused performance analytics assist teams in tracking player fitness, optimizing training sessions, and avoiding injuries. Clubs use big data analytics to scrutinize match tactics, player stats, and rival strategies, reinforcing competitive edge. Fan experience has also transformed through augmented reality (AR), virtual reality (VR), and AI-based platforms with immersive experiences, interactive content, and digital interaction based on preferences. Smart stadiums with high-speed connectivity, AI-based crowd management, and mobile ticketing solutions optimize the match-day experience. In addition, soccer broadcasting has incorporated automated camera systems, AI-generated highlights, and real-time analytics for enhanced content delivery. Commercialization of soccer has enhanced further with blockchain-based ticketing, and AI-based sponsorship analytics, maximizing revenue streams. With ongoing advancements in technology, 5G, edge computing, and AI-powered decision-making tools are predicted to further transform soccer and turn it into a dominating segment in the global sports technology market.

"Market for AI-based platform to grow at a highest CAGR during the forecast period."

Transforming sports technology through sophisticated analytics is redefining the way how teams, players, and fans engage with the sport, providing data-based insights that optimize performance and fan experience. AI-driven platforms leverage machine learning, computer vision, and predictive analytics to analyze huge volumes of real-time data, enabling coaches and players to make better decisions. Such technologies monitor player movement, biomechanical patterns, and fatigue levels, radically enhancing injury prevention and recovery programs. AI-powered automated video analysis further streamlines coaching methods by analyzing patterns of play and providing tactical enhancements using past performance data. Aside from performance optimization, AI is redefining fan experience with hyper-personalization. By analyzing behavior and interest, AI creates personalized game highlights, interactive replays, and forecasted match results, augmenting the experience. AI-based virtual and augmented reality sports solutions place the spectator at the heart of the action, replicating the stadium experience remotely from any location. AI is also revolutionizing sports broadcasting by optimizing camera angles, automated commentary, and real-time analysis throughout live matches. These flexible and dynamic AI-driven solutions are becoming an essential part of modern sports organizations seeking to stay ahead of the competition. As AI continues to learn from new data, it enhances strategies, enhances athletic training practices, and maximizes audience engagement. The increasing adoption of AI-driven analytics is driving the next generation of innovation in sports technology, redefining the industry's future.

"Professional Athelets segment to grow at a highest CAGR during the forecast period"

Athletes are increasingly depending on wearables and sports technology to maximize their performance through real-time access to information and actionable insights. Wearable devices such as fitness trackers, smartwatches, and specialized sensors monitor vital metrics like heart rate, sleep, steps taken, oxygen saturation, and muscle activity. Through these devices, sportspeople can monitor their development, pinpoint where they need to improve, and make sure that they are training at the correct intensity levels. With sophisticated capabilities such as GPS tracking and motion analysis, wearables also assist athletes in breaking down their movement patterns and optimizing techniques to enhance efficiency and minimize the risk of injury. Apart from wearables, athletes are taking up sports tech such as performance analytics platforms, virtual reality training, and biomechanical feedback systems. Analytics platforms sort through large sets of data to provide information on performance trends, fatigue, and recovery needs. Virtual reality allows sportspersons to train for decision-making based on game scenario simulations, while biomechanical systems apply the analysis of movement patterns of the body to improve posture and technique. Together, the technologies allow athletes to train smarter, recover faster, and achieve maximum performance, redefining the manner in which they prepare to and dominate contests.

"North Americs is expected to have the highest market share during the forecast period."

North America is the most advanced region in terms of technology adoption and the largest sports technology market in the world. Several stadium operators, sports teams, players, and event organizers in North America are adopting the latest sports technologies to transform their operations digitally. The growing need for network management and high data consumption during matches and events are forcing event operators to adopt solutions that can efficiently reduce data consumption without hampering the spectator experience. The US is the most prominent market in the North American region due to the presence of several active soccer, baseball, American football, basketball, and ice hockey clubs. In addition, North America's thriving landscape of tech businesses and startups facilitates ongoing innovation to enable the creation and integration of advanced solutions. The fact that there are prominent sports technology firms in the region, rising demand for wearables (activity trackers, smartwatch, and fitness bands), and growing popularity of augmented reality (AR) and virtual reality (VR) devices are propelling the market in this region. Apple (US), Google (US), and Garmin (US), are some of the key players in the sports wearables segment.

In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the sports technology marketplace. The break-up of the profile of primary participants in the sports technology market:

Apple Inc. (US), SAMSUNG (South Korea), Alphabet Inc. (US), Cisco Systems, Inc. (US), IBM (US), Telefonaktiebolaget LM Ericsson (Sweden), Catapult (Australia), Garmin Ltd. (US), Johnson Controls (Ireland), and Schneider Electric (France) are some of the key players in the sports technology Market.

The study includes an in-depth competitive analysis of these key players in the sports technology market, with their company profiles, recent developments, and key market strategies. Research Coverage: This research report categorizes the sports technology market by technology (wearables, smart stadium, services, sports analytics, sports cameras, stadium analytics, stadium robots, and smart equipment), by platform (AI-based and conventional), by sport (soccer, baseball, basketball, ice hockey, rugby, formula one, tennis, cricket, golf, and others), by end-user (sports associations, clubs, leagues, professional athletes, and coaches) and by region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the sports technology market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; Contracts, partnerships, agreements. New product & service launches, mergers and acquisitions, and recent developments associated with the sports technology market have been covered in the report. This report covers a competitive analysis of upcoming startups in the sports technology market ecosystem.

Reasons to buy this report The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall sports technology market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

Key benefits of buying the report:

stadium infrastructure), restraints (High initial investments and budget constraints), opportunities (Advent of AI/ML technologies; Emergence of sports leagues and events with large prize pools; Increasing adoption of AR and VR in sports; Increasing reliance on real-time analysis) and challenges (Lack of professionals with analytical skills;

TABLE OF CONTENTS

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

5 MARKET OVERVIEW

6 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY

7 SPORTS TECHNOLOGY MARKET, BY PLATFORM

8 SPORTS TECHNOLOGY MARKET, BY SPORT

9 SPORTS TECHNOLOGY MARKET, BY END USER

10 SPORTS TECHNOLOGY MARKET, BY REGION

11 COMPETITIVE LANDSCAPE

12 COMPANY PROFILES

13 APPENDIX

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기