세계의 유료 TV 시장 규모, 점유율 및 동향 분석 : 용도별, 기술별, 지역별, 전망 및 예측(2024-2031년)
Global Pay TV Market Size, Share & Trends Analysis Report By Application (Residential and Commercial), By Technology, By Regional Outlook and Forecast, 2024 - 2031
상품코드:1587022
리서치사:KBV Research
발행일:2024년 11월
페이지 정보:영문 164 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계 유료 TV 시장 규모는 예측 기간 동안 3.2%의 연평균 복합 성장률(CAGR)로 성장하여 2031년까지 3,286억 달러에 달할 것으로 예상됩니다.
그러나 스트리밍 서비스의 급속한 확산으로 인해 가정 내 엔터테인먼트 환경이 근본적으로 변화하고 소비자의 기대와 선호도가 재편되고 있으며, 넷플릭스, 아마존 프라임, 디즈니와 같은 플랫폼은 가정의 필수품이 되어 전 세계 수백만 명의 시청자를 끌어모으고 있습니다. 시청자를 끌어들이고 있습니다. 기존 유료 TV 서비스는 이러한 OTT 플랫폼이 제공하는 방대한 영화, TV 프로그램 및 오리지널 컨텐츠 라이브러리를 따라잡을 수 없습니다.
응용 분야 전망
용도에 따라 시장은 주거용과 상업용으로 나뉩니다. 상업 부문은 2023년 시장에서 20%의 수익 점유율을 차지했습니다. 접객업, 엔터테인먼트 및 소매업과 같은 산업은 유료 TV 서비스를 많이 사용하여 고객에게 부가가치를 제공하고 라이브 스포츠, 뉴스 및 기타 인기 프로그램을 제공하여 고객을 유치하고 유지합니다.
기술 전망
기술에 따라 시장은 케이블 TV, 위성 TV, IPTV로 분류됩니다. 케이블 TV 부문은 2023년 시장에서 39%의 매출 점유율을 차지했습니다. 케이블 TV 부문의 주요 촉진요인으로는 잘 구축된 인프라와 TV, 인터넷, 전화가 결합된 번들 서비스를 제공하는 능력이 있습니다.
지역 전망
지역별로 시장은 북미, 유럽, 아시아태평양, 라틴아메리카, 중동 및 아프리카에서 분석되었습니다. 유럽 부문은 2023년 시장에서 32%의 매출 점유율을 차지할 것으로 예상됩니다. 유럽 부문은 전통적인 유료 TV에 대한 수요와 지역 전체에서 고속 광대역에 대한 접근성이 높아짐에 따라 IPTV의 인기가 높아짐에 따라 유럽 부문이 주도하고 있습니다.
목차
제1장 시장 범위와 조사 방법
시장의 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 요람
주요 하이라이트
제3장 시장 개요
서론
개요
시장 구성과 시나리오
시장에 영향을 미치는 주요 요인
시장 성장 촉진요인
시장 성장 억제요인
시장 기회
시장이 해결해야 할 과제
Porter의 Five Forces 분석
제4장 세계 시장 : 용도별
세계의 주택 시장 : 지역별
세계의 상업 시장 : 지역별
제5장 세계 시장 : 기술별
세계의 케이블 TV 시장 : 지역별
세계의 위성 TV 시장 : 지역별
세계의 IPTV 시장 : 지역별
제6장 세계 시장 : 지역별
북미
북미 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
유럽 시장 : 국가별
독일
영국
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
아시아태평양 시장 : 국가별
중국
일본
인도
한국
호주
말레이시아
기타 아시아태평양
라틴아메리카/중동 및 아프리카
라틴아메리카/중동 및 아프리카 시장 : 국가별
브라질
아르헨티나
아랍에미리트(UAE)
사우디아라비아
남아프리카공화국
나이지리아
기타 라틴아메리카/중동 및 아프리카
제7장 기업 개요
Akamai Technologies, Inc
AT&T, Inc
Verizon Communications, Inc
MatrixStream Technologies, Inc
Cisco Systems, Inc
Muvi
Setplex LLC
Minerva Networks, Inc
Telstra Corporation Limited
Cox Communications, Inc
제8장 유료 TV 시장을 위한 성공 필수 조건
LSH
영문 목차
영문목차
The Global Pay TV Market size is expected to reach $328.6 billion by 2031, rising at a market growth of 3.2% CAGR during the forecast period.
Many regional consumers appreciate pay TV's reliability and traditional viewing experience. Additionally, bundling services like Internet and phone with pay TV has helped providers retain subscribers, driving North America's leading revenue share in the market. Thus, the North America segment witnessed 36% revenue share in the pay TV market in 2023. The region's well-established cable and satellite networks support widespread pay TV adoption, particularly among households that value comprehensive channel packages, sports, and premium content.
The growing popularity of HD and UHD content is reshaping the pay TV landscape, driven by consumers upgrading to high-definition and 4K televisions. These advanced screens bring sharper images, vibrant colors, and enhanced detail, raising expectations for high-quality video. Additionally, the consumer spending habits within the pay TV market have been substantially altered by the increase in disposable incomes, particularly in emerging markets. This economic shift, fueled by robust economic growth, urbanization, and an expanding middle class with increased purchasing power, has increased expenditure on premium and high-quality entertainment options, including pay TV packages and high-definition content. Thus, this evolution in consumer habits points toward sustained growth in the pay TV market, driven by a population increasingly focused on quality and ready to invest in premium viewing options.
However, the rapid rise of streaming services has fundamentally altered the landscape of home entertainment, reshaping consumer expectations and preferences. Platforms like Netflix, Amazon Prime, Disney+, and others have become household staples, drawing millions of viewers worldwide. Traditional pay TV services are unable to compete with the extensive library of movies, TV programs, and original content that these OTT (over-the-top) platforms provide.
Application Outlook
Based on application, the market is bifurcated into residential and commercial. The commercial segment procured 20% revenue share in the market in 2023. Industries such as hospitality, entertainment, and retail heavily utilize pay TV services to provide added value for their patrons, offering live sports, news, and other popular programming that can attract and retain customers.
Technology Outlook
On the basis of technology, the market is classified into cable TV, satellite TV, and IPTV. The cable TV segment acquired 39% revenue share in the market in 2023. The primary driving factors in the cable TV segment include its established infrastructure and the ability to provide bundled services, which often combine television, Internet, and phone.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 32% revenue share in the market in 2023. The Europe segment is driven by a blend of traditional pay TV demand and the growing popularity of IPTV (Internet Protocol Television) as high-speed broadband becomes increasingly accessible across the region.
List of Key Companies Profiled
Akamai Technologies, Inc.
AT&T Inc.
Verizon Communications, Inc.
MatrixStream Technologies, Inc.
Cisco Systems, Inc.
Muvi
Setplex LLC
Minerva Networks, Inc.
Telstra Corporation Limited
Cox Communications, Inc.
Global Pay TV Market Report Segmentation
By Application
Residential
Commercial
By Technology
Cable TV
Satellite TV
IPTV
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Australia
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Pay TV Market, by Application
1.4.2 Global Pay TV Market, by Technology
1.4.3 Global Pay TV Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Pay TV Market by Application
4.1 Global Residential Market by Region
4.2 Global Commercial Market by Region
Chapter 5. Global Pay TV Market by Technology
5.1 Global Cable TV Market by Region
5.2 Global Satellite TV Market by Region
5.3 Global IPTV Market by Region
Chapter 6. Global Pay TV Market by Region
6.1 North America Pay TV Market
6.1.1 North America Pay TV Market by Application
6.1.1.1 North America Residential Market by Region
6.1.1.2 North America Commercial Market by Region
6.1.2 North America Pay TV Market by Technology
6.1.2.1 North America Cable TV Market by Country
6.1.2.2 North America Satellite TV Market by Country
6.1.2.3 North America IPTV Market by Country
6.1.3 North America Pay TV Market by Country
6.1.3.1 US Pay TV Market
6.1.3.1.1 US Pay TV Market by Application
6.1.3.1.2 US Pay TV Market by Technology
6.1.3.2 Canada Pay TV Market
6.1.3.2.1 Canada Pay TV Market by Application
6.1.3.2.2 Canada Pay TV Market by Technology
6.1.3.3 Mexico Pay TV Market
6.1.3.3.1 Mexico Pay TV Market by Application
6.1.3.3.2 Mexico Pay TV Market by Technology
6.1.3.4 Rest of North America Pay TV Market
6.1.3.4.1 Rest of North America Pay TV Market by Application
6.1.3.4.2 Rest of North America Pay TV Market by Technology
6.2 Europe Pay TV Market
6.2.1 Europe Pay TV Market by Application
6.2.1.1 Europe Residential Market by Country
6.2.1.2 Europe Commercial Market by Country
6.2.2 Europe Pay TV Market by Technology
6.2.2.1 Europe Cable TV Market by Country
6.2.2.2 Europe Satellite TV Market by Country
6.2.2.3 Europe IPTV Market by Country
6.2.3 Europe Pay TV Market by Country
6.2.3.1 Germany Pay TV Market
6.2.3.1.1 Germany Pay TV Market by Application
6.2.3.1.2 Germany Pay TV Market by Technology
6.2.3.2 UK Pay TV Market
6.2.3.2.1 UK Pay TV Market by Application
6.2.3.2.2 UK Pay TV Market by Technology
6.2.3.3 France Pay TV Market
6.2.3.3.1 France Pay TV Market by Application
6.2.3.3.2 France Pay TV Market by Technology
6.2.3.4 Russia Pay TV Market
6.2.3.4.1 Russia Pay TV Market by Application
6.2.3.4.2 Russia Pay TV Market by Technology
6.2.3.5 Spain Pay TV Market
6.2.3.5.1 Spain Pay TV Market by Application
6.2.3.5.2 Spain Pay TV Market by Technology
6.2.3.6 Italy Pay TV Market
6.2.3.6.1 Italy Pay TV Market by Application
6.2.3.6.2 Italy Pay TV Market by Technology
6.2.3.7 Rest of Europe Pay TV Market
6.2.3.7.1 Rest of Europe Pay TV Market by Application
6.2.3.7.2 Rest of Europe Pay TV Market by Technology
6.3 Asia Pacific Pay TV Market
6.3.1 Asia Pacific Pay TV Market by Application
6.3.1.1 Asia Pacific Residential Market by Country
6.3.1.2 Asia Pacific Commercial Market by Country
6.3.2 Asia Pacific Pay TV Market by Technology
6.3.2.1 Asia Pacific Cable TV Market by Country
6.3.2.2 Asia Pacific Satellite TV Market by Country
6.3.2.3 Asia Pacific IPTV Market by Country
6.3.3 Asia Pacific Pay TV Market by Country
6.3.3.1 China Pay TV Market
6.3.3.1.1 China Pay TV Market by Application
6.3.3.1.2 China Pay TV Market by Technology
6.3.3.2 Japan Pay TV Market
6.3.3.2.1 Japan Pay TV Market by Application
6.3.3.2.2 Japan Pay TV Market by Technology
6.3.3.3 India Pay TV Market
6.3.3.3.1 India Pay TV Market by Application
6.3.3.3.2 India Pay TV Market by Technology
6.3.3.4 South Korea Pay TV Market
6.3.3.4.1 South Korea Pay TV Market by Application
6.3.3.4.2 South Korea Pay TV Market by Technology
6.3.3.5 Australia Pay TV Market
6.3.3.5.1 Australia Pay TV Market by Application
6.3.3.5.2 Australia Pay TV Market by Technology
6.3.3.6 Malaysia Pay TV Market
6.3.3.6.1 Malaysia Pay TV Market by Application
6.3.3.6.2 Malaysia Pay TV Market by Technology
6.3.3.7 Rest of Asia Pacific Pay TV Market
6.3.3.7.1 Rest of Asia Pacific Pay TV Market by Application
6.3.3.7.2 Rest of Asia Pacific Pay TV Market by Technology
6.4 LAMEA Pay TV Market
6.4.1 LAMEA Pay TV Market by Application
6.4.1.1 LAMEA Residential Market by Country
6.4.1.2 LAMEA Commercial Market by Country
6.4.2 LAMEA Pay TV Market by Technology
6.4.2.1 LAMEA Cable TV Market by Country
6.4.2.2 LAMEA Satellite TV Market by Country
6.4.2.3 LAMEA IPTV Market by Country
6.4.3 LAMEA Pay TV Market by Country
6.4.3.1 Brazil Pay TV Market
6.4.3.1.1 Brazil Pay TV Market by Application
6.4.3.1.2 Brazil Pay TV Market by Technology
6.4.3.2 Argentina Pay TV Market
6.4.3.2.1 Argentina Pay TV Market by Application
6.4.3.2.2 Argentina Pay TV Market by Technology
6.4.3.3 UAE Pay TV Market
6.4.3.3.1 UAE Pay TV Market by Application
6.4.3.3.2 UAE Pay TV Market by Technology
6.4.3.4 Saudi Arabia Pay TV Market
6.4.3.4.1 Saudi Arabia Pay TV Market by Application
6.4.3.4.2 Saudi Arabia Pay TV Market by Technology
6.4.3.5 South Africa Pay TV Market
6.4.3.5.1 South Africa Pay TV Market by Application
6.4.3.5.2 South Africa Pay TV Market by Technology
6.4.3.6 Nigeria Pay TV Market
6.4.3.6.1 Nigeria Pay TV Market by Application
6.4.3.6.2 Nigeria Pay TV Market by Technology
6.4.3.7 Rest of LAMEA Pay TV Market
6.4.3.7.1 Rest of LAMEA Pay TV Market by Application
6.4.3.7.2 Rest of LAMEA Pay TV Market by Technology
