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세계의 주문형 비디오(VoD) 시장 규모, 점유율, 동향 분석 : 도입 모델별, 제공별, 솔루션 유형별, 플랫폼 유형별, 컨텐츠 유형별, 수익화 모델별, 업계별, 지역별 전망과 예측(2023-2030년)
Global Video on Demand Market Size, Share & Trends Analysis Report By Deployment Model, By Offering, By Solution Type, By Platform Type, By Content-Type, By Monetization Model, By Vertical. By Regional Outlook and Forecast, 2023 - 2030
상품코드 : 1461658
리서치사 : KBV Research
발행일 : 2024년 03월
페이지 정보 : 영문 477 Pages
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한글목차

세계의 주문형 비디오(VoD) 시장 규모는 예측 기간 중 CAGR 13.1%로 성장하며, 2030년까지 3,288억 달러에 달할 것으로 예측되고 있습니다.

또한 서브스크립션 기반 모델은 주문형 비디오(VoD) 서비스 프로바이더에게 안정적이고 예측 가능한 수입원을 제공합니다.월구독료는 안정적인 수입원을 창출하고, 플랫폼은 컨텐츠 제작, 인프라 및 서비스 개선에 계획적으로 투자할 수 있습니다. 따라서 이러한 요인들은 향후 수년간 주문형 비디오(VoD) 서비스에 대한 수요를 증가시킬 수 있습니다.

그러나 수요가 많은 컨텐츠, 특히 인기 있는 영화, TV 프로그램, 오리지널 작품의 경우 상당한 가격이 책정되는 경우가 많습니다. 여러 스트리밍 서비스들이 이러한 컨텐츠에 대한 권리를 놓고 경쟁하고 있으므로 입찰 전쟁으로 인해 비용이 증가할 수 있습니다. 플랫폼들은 독점 컨텐츠를 제공함으로써 차별화를 꾀하고 있습니다. 그러나 독점권을 획득하는 데는 비용이 많이 들 수 있으며, 다양한 독점 컨텐츠를 확보하여 다양한 시청자에게 어필하기 위해 다양한 독점 컨텐츠를 확보하는 것은 금전적 부담을 증가시킬 수 있습니다. 따라서 이러한 측면은 시장 성장을 저해하는 요인이 될 수 있습니다.

목차

제1장 시장 범위·조사 방법

제2장 시장 요약

제3장 시장 개요

제4장 경쟁 분석 - 세계

제5장 세계의 주문형 비디오(VoD) 시장 : 도입 모델별

제6장 세계의 주문형 비디오(VoD) 시장 : 제공별

제7장 세계의 주문형 비디오(VoD) 시장 : 플랫폼 유형별

제8장 세계의 주문형 비디오(VoD) 시장 : 컨텐츠 유형별

제9장 세계의 주문형 비디오(VoD) 시장 : 수익화 모델별

제10장 세계의 주문형 비디오(VoD) 시장 : 업계별

제11장 세계의 주문형 비디오(VoD) 시장 : 지역별

제12장 기업 개요

제13장 주문형 비디오(VoD) 시장의 성공 필수 조건

KSA
영문 목차

영문목차

The Global Video on Demand (VoD) Market size is expected to reach $328.8 billion by 2030, rising at a market growth of 13.1% CAGR during the forecast period.

Government agencies often need to provide training programs and educational content to their employees. VoD platforms offer a convenient and efficient way to deliver training materials, educational videos, and other relevant content. Consequently, the government and public sector segments would generate approximately 13.70 % share of the market by 2030. VoD services can be used for internal communication within government organizations. Hence, owing to these factors, there will be increased demand in the segment.

High-speed internet enables users to stream content in high definition (HD), Ultra HD (4K), and even higher resolutions without buffering or interruptions. This enhances the overall viewing experience, attracting users who value high-quality visuals. Thus, these factors can assist in the expansion of the market.

Additionally, Subscription-based models offer video-on-demand (VoD) service providers a consistent and anticipated revenue stream. Monthly subscription fees create a consistent income stream, allowing platforms to plan and invest in content creation, infrastructure, and service improvements. Therefore, these factors can fuel the demand for the video on demand (VoD) services in the coming years.

However, High-demand content, especially popular movies, TV shows, and original productions, often have a considerable price tag. As multiple streaming services compete for the rights to such content, bidding wars can increase costs. Platforms strive to differentiate themselves by offering exclusive content. However, acquiring exclusive rights can be costly, and securing a diverse range of exclusive content to appeal to a broad audience adds to the financial burden. Thus, these aspects can hamper the growth of the market.

By Deployment Model Analysis

On the basis of deployment model, the market is bifurcated into clouds and on-premises. In 2022, the on-premises segment witnessed a substantial revenue share in the 39.13% market. On-premises solutions can offer better performance and lower latency compared to cloud-based alternatives. This is crucial for VoD services, as users expect quick and seamless access to high-quality content. Depending on a business's specific needs and usage patterns, an on-premises solution may be more cost-effective in the long run, especially for large enterprises that can achieve economies of scale.

By Offering Analysis

Based on offering, the market is segmented into solutions and services. The solution segment held the 74.29% revenue share in the market in 2022. As more people worldwide gain access to high-speed internet and digital devices, the consumer base for VoD services is expanding. This surge in users is driving the need for robust and scalable solutions to meet the increasing demand for content. Solutions providers are constantly innovating to enhance the quality and efficiency of video streaming, attracting both consumers and content creators.

By Solutions Analysis

The solution segment is further segmented into pay TV, OTT, and IPTV. In 2022, the OTT segment witnessed the 44.55% revenue share in the market. Many over the top (OTT) platforms invest heavily in producing original content and securing exclusive licensing agreements. Original series and exclusive movies can be major drawcards, encouraging viewers to subscribe to platforms that offer unique and premium content not available elsewhere. Hence, the segment will expand rapidly in the coming years.

By Platform Type Analysis

On the basis of platform type, the market is divided into smartphones, tablets/laptops, smart TVs, and others. In 2022, the smart TVs segment witnessed a 18.7% revenue share in the market. Increasing smart home trends have led to increased adoption of smart TVs. Smart TVs offer built-in apps and easy navigation, making accessing various streaming services convenient. As per the data from the Government of China, the country's smart home industry experienced a substantial development rate of nearly 20 percent annually from 2016 to 2021, expanding from 260 billion yuan ($36.25 billion) to 580 billion yuan. Hence, these aspects will pose lucrative growth prospects for the segment.

By Content-Type Analysis

By content-type, the market is segmented into movies, music, TV shows/web series, educational/fitness programs, and others. The movies segment procured the 37.14% revenue share in the market in 2022. VoD services offer an extensive and varied collection of films, encompassing timeless classics and contemporary releases. This extensive selection caters to various tastes and preferences, attracting a wider audience. Many VoD platforms invest heavily in producing original movies and exclusive content.

By Monetization Model

Based on monetization model, the market is divided into subscription video on demand (SVoD), transactional video on demand (TVoD), advertising-supported video on demand (AVoD), free Ad-supported streaming TV (FAST), and others., the transactional video on demand (TVoD) segment witnessed a 21.25% revenue share in the market. TVoD allows users to manage their entertainment expenses more efficiently. Instead of paying a monthly subscription fee, viewers can selectively pay for the content they are interested in, controlling their overall spending on digital entertainment. TVoD platforms often provide access to the latest movie releases shortly after they leave theaters.

By Vertical Analysis

Based on vertical, the market is segmented into BFSI, education, government & public sector, healthcare & life sciences, media & entertainment, and others. In 2022 The media and entertainment segment witnessed a 48.05% revenue share in the market. VoD platforms have invested heavily in producing original content, including movies, series, and documentaries. Exclusive content attracts subscribers and enhances the competitive edge of these platforms. Consumers are willing to pay for access to a vast content library without the need for traditional cable or satellite subscriptions.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a 30.1% revenue share in the market. The increasing availability and adoption of high-speed internet across Europe have facilitated the growth of online streaming services. Consumers increasingly prefer on-demand content over traditional broadcasting, allowing them to watch content conveniently. Therefore, these factors can help in the expansion of the segment.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Video on Demand (VoD) Market Report Segmentation

By Deployment Model

By Offering

By Platform Type

By Content-Type

By Monetization Model

By Vertical

By Geography

Table of Contents

Chapter 1.Market Scope & Methodology

Chapter 2.Market at a Glance

Chapter 3.Market Overview

Chapter 4.Competition Analysis - Global

Chapter 5.Global Video on Demand (VoD) Market by Deployment Model

Chapter 6.Global Video on Demand (VoD) Market by Offering

Chapter 7.Global Video on Demand (VoD) Market by Platform Type

Chapter 8.Global Video on Demand (VoD) Market by Content-Type

Chapter 9.Global Video on Demand (VoD) Market by Monetization Model

Chapter 10.Global Video on Demand (VoD) Market by Vertical

Chapter 11.Global Video on Demand (VoD) Market by Region

Chapter 12.Company Profiles

Chapter 13.Winning Imperatives of Video on Demand (VoD) Market

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