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Á¦2Àå Technavio ºÐ¼®
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½ÃÀå Àü¸Á(2024-2029³â)
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±¹°¡º° ºÎ¹® ºÐ¼®(2019-2023³â)
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Acoustic LP
Adobe Inc.
Concentrix Corp.
Huawei Technologies Co. Ltd.
HubSpot Inc.
Infor Inc.
Microsoft Corp.
NICE Ltd.
Oracle Corp.
Pegasystems Inc.
Sage Group Plc
Salesforce Inc.
SAP SE
SAS Institute Inc.
SugarCRM Inc.
Á¦16Àå ºÎ·Ï
LSH
The crm market is forecasted to grow by USD 75.4 bn during 2024-2029, accelerating at a CAGR of 11.5% during the forecast period. The report on the crm market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of crm by smes, increasing adoption of cloud-based offerings, and focus on customer engagement.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 9.9%
CAGR 11.5%
Incremental Value $75.4 bn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's crm market is segmented as below:
By Application
Service and support CRM
Sales CRM
Marketing CRM software
E-commerce software CRM
By Deployment
By Sector
Large enterprises
Small and medium-sized enterprises
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the integration of ai into crm as one of the prime reasons driving the crm market growth during the next few years. Also, integration of analytics into crm and growing demand for social interaction will lead to sizable demand in the market.
The report on the crm market covers the following areas:
CRM Market sizing
CRM Market forecast
CRM Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading crm market vendors that include Acoustic LP, Adobe Inc., Agile CRM Inc., Concentrix Corp., Huawei Technologies Co. Ltd., HubSpot Inc., Infor Inc., Microsoft Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Sage Group Plc, Salesforce Inc., SAP SE, SAS Institute Inc., SugarCRM Inc., Verint Systems Inc., Vtiger Systems India Pvt. Ltd., Zendesk Inc., and Zoho Corp. Pvt. Ltd.. Also, the crm market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Market Segmentation by Sector
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global CRM Market 2019 - 2023
Historic Market Size - Data Table on Global CRM Market 2019 - 2023 ($ billion)
5.2 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.3 Deployment segment analysis 2019 - 2023
Historic Market Size - Deployment Segment 2019 - 2023 ($ billion)
5.4 Sector segment analysis 2019 - 2023
Historic Market Size - Sector Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 The AI impact on Global CRM Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Application
8.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
8.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
8.3 Service and support CRM - Market size and forecast 2024-2029
Chart on Service and support CRM - Market size and forecast 2024-2029 ($ billion)
Data Table on Service and support CRM - Market size and forecast 2024-2029 ($ billion)
Chart on Service and support CRM - Year-over-year growth 2024-2029 (%)
Data Table on Service and support CRM - Year-over-year growth 2024-2029 (%)
8.4 Sales CRM - Market size and forecast 2024-2029
Chart on Sales CRM - Market size and forecast 2024-2029 ($ billion)
Data Table on Sales CRM - Market size and forecast 2024-2029 ($ billion)
Chart on Sales CRM - Year-over-year growth 2024-2029 (%)
Data Table on Sales CRM - Year-over-year growth 2024-2029 (%)
8.5 Marketing CRM software - Market size and forecast 2024-2029
Chart on Marketing CRM software - Market size and forecast 2024-2029 ($ billion)
Data Table on Marketing CRM software - Market size and forecast 2024-2029 ($ billion)
Chart on Marketing CRM software - Year-over-year growth 2024-2029 (%)
Data Table on Marketing CRM software - Year-over-year growth 2024-2029 (%)
8.6 E-commerce software CRM - Market size and forecast 2024-2029
Chart on E-commerce software CRM - Market size and forecast 2024-2029 ($ billion)
Data Table on E-commerce software CRM - Market size and forecast 2024-2029 ($ billion)
Chart on E-commerce software CRM - Year-over-year growth 2024-2029 (%)
Data Table on E-commerce software CRM - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Application
Market opportunity by Application ($ billion)
Data Table on Market opportunity by Application ($ billion)
9 Market Segmentation by Deployment
9.1 Market segments
Chart on Deployment - Market share 2024-2029 (%)
Data Table on Deployment - Market share 2024-2029 (%)
9.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
9.3 SaaS - Market size and forecast 2024-2029
Chart on SaaS - Market size and forecast 2024-2029 ($ billion)
Data Table on SaaS - Market size and forecast 2024-2029 ($ billion)
Chart on SaaS - Year-over-year growth 2024-2029 (%)
Data Table on SaaS - Year-over-year growth 2024-2029 (%)
9.4 On-premises - Market size and forecast 2024-2029
Chart on On-premises - Market size and forecast 2024-2029 ($ billion)
Data Table on On-premises - Market size and forecast 2024-2029 ($ billion)
Chart on On-premises - Year-over-year growth 2024-2029 (%)
Data Table on On-premises - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Deployment
Market opportunity by Deployment ($ billion)
Data Table on Market opportunity by Deployment ($ billion)
10 Market Segmentation by Sector
10.1 Market segments
Chart on Sector - Market share 2024-2029 (%)
Data Table on Sector - Market share 2024-2029 (%)
10.2 Comparison by Sector
Chart on Comparison by Sector
Data Table on Comparison by Sector
10.3 Large enterprises - Market size and forecast 2024-2029
Chart on Large enterprises - Market size and forecast 2024-2029 ($ billion)
Data Table on Large enterprises - Market size and forecast 2024-2029 ($ billion)
Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
10.4 Small and medium-sized enterprises - Market size and forecast 2024-2029
Chart on Small and medium-sized enterprises - Market size and forecast 2024-2029 ($ billion)
Data Table on Small and medium-sized enterprises - Market size and forecast 2024-2029 ($ billion)
Chart on Small and medium-sized enterprises - Year-over-year growth 2024-2029 (%)
Data Table on Small and medium-sized enterprises - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Sector
Market opportunity by Sector ($ billion)
Data Table on Market opportunity by Sector ($ billion)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.10 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
12.11 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.12 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.13 Mexico - Market size and forecast 2024-2029
Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
Chart on Mexico - Year-over-year growth 2024-2029 (%)
Data Table on Mexico - Year-over-year growth 2024-2029 (%)
12.14 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
12.15 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.16 Spain - Market size and forecast 2024-2029
Chart on Spain - Market size and forecast 2024-2029 ($ billion)
Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
Chart on Spain - Year-over-year growth 2024-2029 (%)
Data Table on Spain - Year-over-year growth 2024-2029 (%)
12.17 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
15.2 Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 Acoustic LP
Acoustic LP - Overview
Acoustic LP - Product / Service
Acoustic LP - Key offerings
SWOT
15.5 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
SWOT
15.6 Concentrix Corp.
Concentrix Corp. - Overview
Concentrix Corp. - Product / Service
Concentrix Corp. - Key news
Concentrix Corp. - Key offerings
SWOT
15.7 Huawei Technologies Co. Ltd.
Huawei Technologies Co. Ltd. - Overview
Huawei Technologies Co. Ltd. - Product / Service
Huawei Technologies Co. Ltd. - Key news
Huawei Technologies Co. Ltd. - Key offerings
SWOT
15.8 HubSpot Inc.
HubSpot Inc. - Overview
HubSpot Inc. - Product / Service
HubSpot Inc. - Key news
HubSpot Inc. - Key offerings
SWOT
15.9 Infor Inc.
Infor Inc. - Overview
Infor Inc. - Product / Service
Infor Inc. - Key news
Infor Inc. - Key offerings
SWOT
15.10 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
15.11 NICE Ltd.
NICE Ltd. - Overview
NICE Ltd. - Business segments
NICE Ltd. - Key news
NICE Ltd. - Key offerings
NICE Ltd. - Segment focus
SWOT
15.12 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
SWOT
15.13 Pegasystems Inc.
Pegasystems Inc. - Overview
Pegasystems Inc. - Product / Service
Pegasystems Inc. - Key offerings
SWOT
15.14 Sage Group Plc
Sage Group Plc - Overview
Sage Group Plc - Business segments
Sage Group Plc - Key news
Sage Group Plc - Key offerings
Sage Group Plc - Segment focus
SWOT
15.15 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
SWOT
15.16 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
SWOT
15.17 SAS Institute Inc.
SAS Institute Inc. - Overview
SAS Institute Inc. - Product / Service
SAS Institute Inc. - Key news
SAS Institute Inc. - Key offerings
SWOT
15.18 SugarCRM Inc.
SugarCRM Inc. - Overview
SugarCRM Inc. - Product / Service
SugarCRM Inc. - Key offerings
SWOT
16 Appendix
16.1 Scope of the report
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
16.5 Data procurement
16.6 Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations