한글목차

모바일 컨텐츠 시장은 2023년부터 2028년까지 9,716억 달러 확대될 것으로 예상되며, 예측 기간 동안 38.81%의 연평균 복합 성장률(CAGR)로 성장할 것으로 전망됩니다.

본 보고서에서는 모바일 컨텐츠 시장의 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등을 수록했습니다.

이 보고서는 현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 모바일 기기에서의 소셜 미디어 사용 증가, 모바일 기기 수요 증가, 앱 사용의 인기 상승에 의해 주도되고 있습니다.

이 보고서는 향후 몇 년동안 모바일 컨텐츠 시장의 성장을 주도할 주요 요인 중 하나로 VR(가상현실) 동영상의 사용 증가를 꼽았습니다. 또한, 프로그래매틱 광고의 급격한 성장과 모바일 컨텐츠에 증강현실(AR)을 접목하는 것이 시장의 큰 수요를 창출할 것으로 예상됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계의 모바일 컨텐츠 시장(2018-2022년)
• 유형별 분석(2018-2022년)
• 소유권별 분석(2018-2022년)
• 지역별 분석(2018-2022년)
• 국가별 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 유형별 시장 세분화

• 시장 세분화
• 비교 : 유형별
• 게임 : 시장 규모와 예측(2023-2028년)
• 영상 : 시장 규모와 예측(2023-2028년)
• 음악 및 이미지 : 시장 규모와 예측(2023-2028년)
• 기타 : 시장 규모와 예측(2023-2028년)
• 유형별 시장 기회

제7장 소유권별 시장 세분화

• 시장 세분화
• 비교 : 소유권별
• 중소기업 : 시장 규모와 예측(2023-2028년)
• 대기업 : 시장 규모와 예측(2023-2028년)
• 소유권별 시장 기회

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 일본 : 시장 규모와 예측(2023-2028년)
• 인도 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 지역별 시장 기회

제10장 성장 촉진요인, 과제, 기회 및 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회와 성장 억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Alphabet Inc.
• Amazon.com Inc.
• Apple Inc.
• ByteDance Ltd.
• Huawei Technologies Co. Ltd.
• Meta Platforms Inc.
• Microsoft Corp.
• Netflix Inc.
• Nintendo Co. Ltd.
• Pinterest Inc.
• Samsung Electronics Co. Ltd.
• Snap Inc.
• Sony Group Corp.
• Spotify Technology SA
• Telegram Messenger Inc.

제13장 부록

영문목차

The mobile content market is forecasted to grow by USD 971.6 bn during 2023-2028, accelerating at a CAGR of 38.81% during the forecast period. The report on the mobile content market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of social media on mobile devices, growing demand for mobile devices, and rising popularity of app usage.

Technavio's mobile content market is segmented as below:

By Type

• Gaming
• Video
• Music and image
• Others

By Ownership

• SMEs
• Large enterprises

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the increasing utilization of virtual reality videos as one of the prime reasons driving the mobile content market growth during the next few years. Also, rapid growth of programmatic advertising and incorporation of ar in mobile content will lead to sizable demand in the market.

The report on the mobile content market covers the following areas:

• Mobile content market sizing
• Mobile content market forecast
• Mobile content market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile content market vendors that include Alphabet Inc., Amazon.com Inc., Anchor Mobile Marketing, Apple Inc., ByteDance Ltd., Discord Inc., Huawei Technologies Co. Ltd., Meta Platforms Inc., Microsoft Corp., Netflix Inc., Nintendo Co. Ltd., Pinterest Inc., Rakuten Group Inc., Samsung Electronics Co. Ltd., skillz Inc., Snap Inc., Sony Group Corp., Spotify Technology SA, and Telegram Messenger Inc.. Also, the mobile content market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Ownership
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Mobile Content Market 2018 - 2022
  • Historic Market Size - Data Table on Global Mobile Content Market 2018 - 2022 ($ billion)
• 4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.3 Ownership segment analysis 2018 - 2022
  • Historic Market Size - Ownership Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 6.3 Gaming - Market size and forecast 2023-2028
  • Chart on Gaming - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Gaming - Market size and forecast 2023-2028 ($ billion)
  • Chart on Gaming - Year-over-year growth 2023-2028 (%)
  • Data Table on Gaming - Year-over-year growth 2023-2028 (%)
• 6.4 Video - Market size and forecast 2023-2028
  • Chart on Video - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Video - Market size and forecast 2023-2028 ($ billion)
  • Chart on Video - Year-over-year growth 2023-2028 (%)
  • Data Table on Video - Year-over-year growth 2023-2028 (%)
• 6.5 Music and image - Market size and forecast 2023-2028
  • Chart on Music and image - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Music and image - Market size and forecast 2023-2028 ($ billion)
  • Chart on Music and image - Year-over-year growth 2023-2028 (%)
  • Data Table on Music and image - Year-over-year growth 2023-2028 (%)
• 6.6 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.7 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Ownership

• 7.1 Market segments
  • Chart on Ownership - Market share 2023-2028 (%)
  • Data Table on Ownership - Market share 2023-2028 (%)
• 7.2 Comparison by Ownership
  • Chart on Comparison by Ownership
  • Data Table on Comparison by Ownership
• 7.3 SMEs - Market size and forecast 2023-2028
  • Chart on SMEs - Market size and forecast 2023-2028 ($ billion)
  • Data Table on SMEs - Market size and forecast 2023-2028 ($ billion)
  • Chart on SMEs - Year-over-year growth 2023-2028 (%)
  • Data Table on SMEs - Year-over-year growth 2023-2028 (%)
• 7.4 Large enterprises - Market size and forecast 2023-2028
  • Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Ownership
  • Market opportunity by Ownership ($ billion)
  • Data Table on Market opportunity by Ownership ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.11 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ billion)
  • Data Table on India - Market size and forecast 2023-2028 ($ billion)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.4 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
• 12.5 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
• 12.6 ByteDance Ltd.
  • ByteDance Ltd. - Overview
  • ByteDance Ltd. - Product / Service
  • ByteDance Ltd. - Key offerings
• 12.7 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Product / Service
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
• 12.8 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Business segments
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
  • Meta Platforms Inc. - Segment focus
• 12.9 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.10 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
• 12.11 Nintendo Co. Ltd.
  • Nintendo Co. Ltd. - Overview
  • Nintendo Co. Ltd. - Product / Service
  • Nintendo Co. Ltd. - Key offerings
• 12.12 Pinterest Inc.
  • Pinterest Inc. - Overview
  • Pinterest Inc. - Product / Service
  • Pinterest Inc. - Key news
  • Pinterest Inc. - Key offerings
• 12.13 Samsung Electronics Co. Ltd.
  • Samsung Electronics Co. Ltd. - Overview
  • Samsung Electronics Co. Ltd. - Business segments
  • Samsung Electronics Co. Ltd. - Key news
  • Samsung Electronics Co. Ltd. - Key offerings
  • Samsung Electronics Co. Ltd. - Segment focus
• 12.14 Snap Inc.
  • Snap Inc. - Overview
  • Snap Inc. - Product / Service
  • Snap Inc. - Key news
  • Snap Inc. - Key offerings
• 12.15 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
• 12.16 Spotify Technology SA
  • Spotify Technology SA - Overview
  • Spotify Technology SA - Business segments
  • Spotify Technology SA - Key offerings
  • Spotify Technology SA - Segment focus
• 12.17 Telegram Messenger Inc.
  • Telegram Messenger Inc. - Overview
  • Telegram Messenger Inc. - Product / Service
  • Telegram Messenger Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations