세계의 모바일 컨텐츠 시장 보고서(2025년)
Mobile Content Global Market Report 2025
상품코드 : 1751052
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

모바일 컨텐츠 시장 규모는 향후 수 년간 비약적인 성장이 예상됩니다. 2029년에는 연평균 복합 성장률(CAGR) 26.3%로 1조2,995억 달러로 성장할 전망입니다. AI와 AR 기술의 통합 증가, 개인화된 콘텐츠에 대한 수요 증가, 더 빠른 콘텐츠 제공을 위한 5G 네트워크 채택, 구독 기반 모델에 대한 관심 증가, 그리고 모바일 우선 콘텐츠 전략의 확장에 기인한다고 생각됩니다. 예측 기간에 있어서의 주요한 동향으로서는 몰입형 컨텐츠 포맷의 발전, AI를 활용한 컨텐츠 큐레이션의 개발, 모바일 퍼스트의 스토리텔링 수법의 진화, 인터랙티브한 컨텐츠 체험의 진보, 단편 동영상 컨텐츠의 지속적인 지배력이 포함됩니다.

디지털 광고비 증가는 향후 몇 년간의 모바일 컨텐츠 시장의 성장을 견인할 것으로 예측됩니다. 다양한 온라인 플랫폼을 통해 더 많은 잠재고객과 연결될 수 있게 된 것이 배경입니다. Advertising Association은 영국의 온라인 광고비가 15.9% 증가하여 2023년 7월부터 9월까지 121억 달러(96억 파운드)에 달했다고 보고했습니다.

모바일 컨텐츠 시장의 주요 기업은 사용자 경험과 참여를 향상시키기 위해 모바일 이미지 및 디자인 앱과 같은 혁신적인 솔루션을 창출하는 데 주력하고 있습니다. Adobe Inc.는 Photoshop의 모바일 버전을 발표하고 전문 이미지와 캐주얼 사용자 모두에게 강력한 이미지 편집 도구를 제공했습니다. Firefly를 통한 일반 AI 도구, 데스크톱 및 웹 버전과의 완벽한 통합을 제공하며, 사용자는 기기간에 프로젝트를 동기화할 수 있습니다. Adobe Stock 에셋에 액세스할 수 있습니다. 이 작업은 모바일 플랫폼에서 다기능 및 고급 편집 기능을 제공하여 차세대 제작자를 지원하는 Adobe의 약속을 반영합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 태와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Mobile content refers to any form of digital media or information that is created, distributed, or consumed on mobile devices such as smartphones, tablets, and other portable electronics. It is typically optimized for smaller screens and designed to be easily accessible, engaging, and interactive. Mobile content plays a crucial role in the mobile ecosystem, serving both entertainment and business needs.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main types of mobile content include mobile apps, games, music, videos, e-books, and other digital media. Mobile applications are software programs developed to run on mobile devices, offering various functionalities, ranging from productivity tools to entertainment solutions. These apps operate on multiple platforms such as iOS, Android, and Windows, and cater to different device categories, including low-cost, mid-range, and high-end flagship devices. Revenues for these apps come through various models such as in-app purchases, advertising, subscriptions, pay-per-downloads, and more. Distribution channels include direct-to-consumer (DTC) sales, telecom service providers, third-party content providers, online marketplaces, and partnerships with device manufacturers.

The mobile content market research report is one of a series of new reports from The Business Research Company that provides mobile content market statistics, including mobile content industry global market size, regional shares, competitors with a mobile content market share, detailed mobile content market segments, market trends and opportunities, and any further data you may need to thrive in the mobile content industry. This mobile content market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile content market size has grown exponentially in recent years. It will grow from$403.69 billion in 2024 to $511.19 billion in 2025 at a compound annual growth rate (CAGR) of 26.6%. The growth during the historic period can be attributed to the increasing consumption of social media, the rising popularity of mobile gaming, the adoption of cloud-based content delivery, the growing use of mobile advertising, and the expansion of app-based content ecosystems.

The mobile content market size is expected to see exponential growth in the next few years. It will grow to$1,299.50 billion in 2029 at a compound annual growth rate (CAGR) of 26.3%. The growth during the forecast period can be attributed to the increasing integration of AI and AR technologies, the rising demand for personalized content, the adoption of 5G networks for faster content delivery, the growing focus on subscription-based models, and the expansion of mobile-first content strategies. Key trends in the forecast period include advancements in immersive content formats, the development of AI-driven content curation, the evolution of mobile-first storytelling techniques, advancements in interactive content experiences, and the continued dominance of short-form video content.

The growing digital advertising spend is expected to drive the growth of the mobile content market in the coming years. Digital advertising refers to promoting products or services through online channels and streaming platforms using targeted ads, with a focus on data-driven strategies for increased reach and engagement. The rise in digital advertising spending is driven by the widespread adoption of smartphones and high-speed internet, enabling businesses to connect with larger audiences across various online platforms. Increased digital advertising spending supports mobile content by driving targeted traffic, boosting engagement, and aiding revenue generation for mobile platforms and content creators. For example, in January 2024, the Advertising Association, a UK-based trade group for advertisers, reported that UK online advertising spending rose by 15.9%, reaching $12.1 billion (£9.6 billion) from July to September 2023. Therefore, the surge in digital advertising spend is expected to accelerate the growth of the mobile content market.

Leading companies in the mobile content market are focusing on creating innovative solutions, such as mobile image and design apps, to improve user experience and engagement. Mobile image and design apps are software applications designed for smartphones and tablets, allowing users to create, edit, and enhance images, graphics, and designs. For example, in February 2025, Adobe Inc., a US-based software company, launched a mobile version of Photoshop, bringing its powerful image-editing tools to both professionals and casual users. The app offers an intuitive design, generative AI tools powered by Adobe Firefly, and seamless integration with desktop and web versions, enabling users to synchronize their projects across devices. Available for free, with premium features offered via subscription, the app also provides access to thousands of Adobe Stock assets. This initiative reflects Adobe's commitment to supporting the next generation of creators by offering versatile and advanced editing capabilities on mobile platforms.

In January 2024, MadCap Software, a US-based computer software company, acquired Xyleme Inc. for an undisclosed amount. This acquisition enables MadCap to integrate Xyleme's Learning Content Management System (LCMS) with its existing solutions, unifying content management, eliminating silos, streamlining content delivery, and improving enterprise efficiency in areas such as technical documentation, training, compliance, and onboarding. Xyleme Inc. is a US-based company specializing in intelligent content solutions and offering mobile content capabilities.

Major players in the mobile content market are Google LLC, Amazon.com Inc., Apple Inc., Meta Platforms Inc., Huawei Technologies Co. Ltd., The Walt Disney Company, Netflix Inc., Spotify Technology S.A., Vivendi SE, Instagram LLC, Activision Blizzard Inc., Electronic Arts Inc., Warner Music Group Corporation, Snap Inc., LinkedIn Corporation, Zoom Video Communications Inc., Twitch Interactive Inc., King.com Limited, HBO Max, Aptoide S.A.

North America was the largest region in the mobile content market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in mobile content report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the mobile content market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile content market consists of revenues earned by entities by providing services such as entertainment services, communication services, information services, and utility and productivity services. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile content market also consists of sales of mobile applications, mobile websites, mobile games, mobile display ads, and video streaming platforms. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Content Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile content market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mobile content ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile content market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Mobile Content Market Characteristics

3. Mobile Content Market Trends And Strategies

4. Mobile Content Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Mobile Content Growth Analysis And Strategic Analysis Framework

6. Mobile Content Market Segmentation

7. Mobile Content Market Regional And Country Analysis

8. Asia-Pacific Mobile Content Market

9. China Mobile Content Market

10. India Mobile Content Market

11. Japan Mobile Content Market

12. Australia Mobile Content Market

13. Indonesia Mobile Content Market

14. South Korea Mobile Content Market

15. Western Europe Mobile Content Market

16. UK Mobile Content Market

17. Germany Mobile Content Market

18. France Mobile Content Market

19. Italy Mobile Content Market

20. Spain Mobile Content Market

21. Eastern Europe Mobile Content Market

22. Russia Mobile Content Market

23. North America Mobile Content Market

24. USA Mobile Content Market

25. Canada Mobile Content Market

26. South America Mobile Content Market

27. Brazil Mobile Content Market

28. Middle East Mobile Content Market

29. Africa Mobile Content Market

30. Mobile Content Market Competitive Landscape And Company Profiles

31. Mobile Content Market Other Major And Innovative Companies

32. Global Mobile Content Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Content Market

34. Recent Developments In The Mobile Content Market

35. Mobile Content Market High Potential Countries, Segments and Strategies

36. Appendix

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