한글목차

CRM 시장은 2023-2028년 600억 달러 규모에 달할 것으로 예상되며, 예측 기간 동안 10.23%의 CAGR로 성장할 것으로 전망됩니다.

본 보고서에서는 CRM 시장에 대한 전반적인 분석, 시장 규모 및 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 포함한 벤더 분석 등을 수록하고 있습니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 중소기업의 CRM 도입 증가, 클라우드 기반 오퍼링의 도입 증가, 고객 참여에 대한 중요성 등이 시장을 주도하고 있습니다.

이 보고서는 CRM에 AI를 통합하는 것이 향후 몇 년 동안 CRM 시장의 성장을 촉진하는 주요 이유 중 하나라고 지적합니다. 또한, CRM에 애널리틱스가 통합되고 소셜 인터랙션에 대한 수요가 증가함에 따라 이 시장은 큰 수요를 창출할 것으로 예상됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023년
• 시장 전망 2023-2028년

제4장 시장 규모 실적

• CRM 세계 시장 2018-2022년
• 용도별 부문 분석 2018-2022년
• 전개별 부문 분석 2018-2022년
• 지역별 부문 분석 2018-2022년
• 국가별 부문 분석 2018-2022년

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 용도별

• 시장 세분화
• 비교 : 용도별
• 서비스와 서포트 CRM : 시장 규모와 예측 2023-2028년
• 판매 : 시장 규모와 예측 2023-2028년
• 마케팅 CRM 소프트웨어 : 시장 규모와 예측 2023-2028년
• E-Commerce 소프트웨어 CRM : 시장 규모와 예측 2023-2028년
• 시장 기회 : 용도별

제7장 시장 세분화 : 전개별

• 시장 세분화
• 비교 : 전개별
• 클라우드 : 시장 규모와 예측 2023-2028년
• 온프레미스 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 전개별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2023-2028년
• 유럽 : 시장 규모와 예측 2023-2028년
• 아시아태평양 : 시장 규모와 예측 2023-2028년
• 남미 : 시장 규모와 예측 2023-2028년
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
• 미국 : 시장 규모와 예측 2023-2028년
• 캐나다 : 시장 규모와 예측 2023-2028년
• 영국 : 시장 규모와 예측 2023-2028년
• 독일 : 시장 규모와 예측 2023-2028년
• 일본 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Acoustic LP
• Adobe Inc.
• Concentrix Corp.
• Huawei Technologies Co. Ltd.
• HubSpot Inc.
• Koch Industries Inc.
• Microsoft Corp.
• NICE Ltd.
• Oracle Corp.
• Pegasystems Inc.
• Sage Group Plc
• Salesforce.com Inc.
• SAP SE
• SAS Institute Inc.
• SugarCRM Inc.

제13장 부록

영문목차

The crm market is forecasted to grow by USD 60 bn during 2023-2028, accelerating at a CAGR of 10.23% during the forecast period. The report on the crm market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of crm by smes, increasing adoption of cloud-based offerings, and focus on customer engagement.

Technavio's crm market is segmented as below:

By Application

• Service and support CRM
• Sales CRM
• Marketing CRM software
• E-Commerce software CRM

By Deployment

• SaaS
• On-premise

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the integration of ai into crm as one of the prime reasons driving the crm market growth during the next few years. Also, integration of analytics into crm and growing demand for social interaction will lead to sizable demand in the market.

The report on the crm market covers the following areas:

• Crm market sizing
• Crm market forecast
• Crm market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading crm market vendors that include Acoustic LP, Adobe Inc., Agile CRM Inc., Concentrix Corp., Huawei Technologies Co. Ltd., HubSpot Inc., Koch Industries Inc., Microsoft Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Sage Group Plc, Salesforce Inc., SAP SE, SAS Institute Inc., SugarCRM Inc., Verint Systems Inc., Vtiger Systems India Pvt. Ltd., Zendesk Inc., and Zoho Corp. Pvt. Ltd.. Also, the crm market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global CRM Market 2018 - 2022
  • Historic Market Size - Data Table on Global CRM Market 2018 - 2022 ($ billion)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• 4.3 Deployment segment analysis 2018 - 2022
  • Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 Service and support CRM - Market size and forecast 2023-2028
  • Chart on Service and support CRM - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Service and support CRM - Market size and forecast 2023-2028 ($ billion)
  • Chart on Service and support CRM - Year-over-year growth 2023-2028 (%)
  • Data Table on Service and support CRM - Year-over-year growth 2023-2028 (%)
• 6.4 Sales CRM - Market size and forecast 2023-2028
  • Chart on Sales CRM - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Sales CRM - Market size and forecast 2023-2028 ($ billion)
  • Chart on Sales CRM - Year-over-year growth 2023-2028 (%)
  • Data Table on Sales CRM - Year-over-year growth 2023-2028 (%)
• 6.5 Marketing CRM software - Market size and forecast 2023-2028
  • Chart on Marketing CRM software - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Marketing CRM software - Market size and forecast 2023-2028 ($ billion)
  • Chart on Marketing CRM software - Year-over-year growth 2023-2028 (%)
  • Data Table on Marketing CRM software - Year-over-year growth 2023-2028 (%)
• 6.6 E-Commerce software CRM - Market size and forecast 2023-2028
  • Chart on E-Commerce software CRM - Market size and forecast 2023-2028 ($ billion)
  • Data Table on E-Commerce software CRM - Market size and forecast 2023-2028 ($ billion)
  • Chart on E-Commerce software CRM - Year-over-year growth 2023-2028 (%)
  • Data Table on E-Commerce software CRM - Year-over-year growth 2023-2028 (%)
• 6.7 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Deployment

• 7.1 Market segments
  • Chart on Deployment - Market share 2023-2028 (%)
  • Data Table on Deployment - Market share 2023-2028 (%)
• 7.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 7.3 SaaS - Market size and forecast 2023-2028
  • Chart on SaaS - Market size and forecast 2023-2028 ($ billion)
  • Data Table on SaaS - Market size and forecast 2023-2028 ($ billion)
  • Chart on SaaS - Year-over-year growth 2023-2028 (%)
  • Data Table on SaaS - Year-over-year growth 2023-2028 (%)
• 7.4 On-premise - Market size and forecast 2023-2028
  • Chart on On-premise - Market size and forecast 2023-2028 ($ billion)
  • Data Table on On-premise - Market size and forecast 2023-2028 ($ billion)
  • Chart on On-premise - Year-over-year growth 2023-2028 (%)
  • Data Table on On-premise - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ billion)
  • Data Table on Market opportunity by Deployment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Acoustic LP
  • Acoustic LP - Overview
  • Acoustic LP - Product / Service
  • Acoustic LP - Key offerings
• 12.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 12.5 Concentrix Corp.
  • Concentrix Corp. - Overview
  • Concentrix Corp. - Product / Service
  • Concentrix Corp. - Key news
  • Concentrix Corp. - Key offerings
• 12.6 Huawei Technologies Co. Ltd.
  • Huawei Technologies Co. Ltd. - Overview
  • Huawei Technologies Co. Ltd. - Product / Service
  • Huawei Technologies Co. Ltd. - Key news
  • Huawei Technologies Co. Ltd. - Key offerings
• 12.7 HubSpot Inc.
  • HubSpot Inc. - Overview
  • HubSpot Inc. - Product / Service
  • HubSpot Inc. - Key news
  • HubSpot Inc. - Key offerings
• 12.8 Koch Industries Inc.
  • Koch Industries Inc. - Overview
  • Koch Industries Inc. - Product / Service
  • Koch Industries Inc. - Key offerings
• 12.9 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.10 NICE Ltd.
  • NICE Ltd. - Overview
  • NICE Ltd. - Business segments
  • NICE Ltd. - Key news
  • NICE Ltd. - Key offerings
  • NICE Ltd. - Segment focus
• 12.11 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 12.12 Pegasystems Inc.
  • Pegasystems Inc. - Overview
  • Pegasystems Inc. - Product / Service
  • Pegasystems Inc. - Key news
  • Pegasystems Inc. - Key offerings
• 12.13 Sage Group Plc
  • Sage Group Plc - Overview
  • Sage Group Plc - Business segments
  • Sage Group Plc - Key news
  • Sage Group Plc - Key offerings
  • Sage Group Plc - Segment focus
• 12.14 Salesforce.com Inc.
  • Salesforce.com Inc. - Overview
  • Salesforce.com Inc. - Product / Service
  • Salesforce.com Inc. - Key news
  • Salesforce.com Inc. - Key offerings
• 12.15 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.16 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
• 12.17 SugarCRM Inc.
  • SugarCRM Inc. - Overview
  • SugarCRM Inc. - Product / Service
  • SugarCRM Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
  • 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations