세계의 냉동 피자 시장 규모는 2024년 185억 달러에 달했습니다. IMARC Group은 향후 시장이 2033년까지 303억 달러에 이를 전망이며, 2025년부터 2033년까지 5.04%의 성장률(CAGR)을 나타낼 것으로 예측했습니다. 편의점에 대한 소비자 수요 증가, 퀵 서비스 레스토랑 확대, 피자 풍미 및 토핑 혁신, 냉동 포장 기술의 진보, 전자상거래 및 온라인 식료품 쇼핑 확대, 가처분 소득 증가, 밀레니얼 세대 식습관 변화 등이 시장 성장을 뒷받침하는 요인입니다.
냉동 피자는 조립, 요리 후, 신선도와 맛을 유지하기 위해 냉동된 요리 피자입니다. 일반적으로 반죽으로 만든 얇은 또는 두꺼운 크러스트에 토마토 소스, 치즈, 야채, 고기, 조미료 등 다양한 재료가 토핑됩니다. 냉동 피자는 냉동고에 저장할 수 있고 가정에서 쉽게 요리할 수 있기 때문에 개인과 가족에게 편리하고 즉시 먹을 수 있는 옵션입니다. 냉동 피자를 요리하려면 일반적으로 오븐에 넣고 포장에 설명된 지침에 따라 구워야 합니다. 구워지면 냉동 피자는 뜨겁고 맛있는 식사가 되어, 종래의 수제 피자나 레스토랑에서 만들어진 피자를 대신해, 간편하고 손쉬운 식사를 제공합니다.
시장은 도시화와 편리한 식품에 대한 수요가 증가함에 따라 성장하고 있습니다. 라이프 스타일의 변화, 식생활의 선호, 바쁜 스케줄에 의해 소비자는 간단하게 조리할 수 있어, 곧 먹을 수 있는 식사를 선택하게 되어 있습니다. 이 동향은 노동 인구 확대와 함께 시장 확대를 뒷받침하고 있습니다. 게다가, 소비자의 건강 지향 증가에 의한 글루텐 프리나 유제품 프리의 옵션의 채용도, 성장을 가속하는 큰 요인이 되고 있습니다. 시장은 또한 혁신적인 토핑, 유기농 성분, 채식주의자(완전 채식주의자)를 위한 선택의 인기로부터 혜택을 받고 있습니다. 게다가 생산, 보관, 공급에 있어서 식품과 자원의 낭비를 최소화하기 위한 첨단기술의 도입도 시장 성장을 뒷받침하는 요인이 되고 있습니다.
간편 식품에 대한 수요 증가
간편 식품에 대한 수요 증가가 냉동 피자 시장의 성장의 원동력이 되고 있습니다. 도시화가 가속화되고 라이프스타일의 속도가 빨라짐에 따라 소비자들은 바쁜 일상에서 매끄럽게 녹아내는 편리한 다이어트 솔루션을 찾고 있습니다. 냉동 피자는 빠르고 쉬운 식사를 요구하는 개인과 가족에게 실용적이고 손쉬운 선택을 제공합니다. 게다가, 식사 패턴의 변화나 외출처에서의 영양 보급의 필요성으로부터, 곧 먹을 수 있는 선택지를 좋아하는 사람이 급증하고 있습니다. 냉동 피자는 간편하게 입수할 수 있고, 조리도 최소한으로 끝나기 때문에 이 동향에 합치하고 있습니다. 게다가 노동 인구 증가로 시간 효율적인 식단 솔루션에 대한 수요가 증가하고 냉동 피자 시장을 더욱 강화하고 있습니다.
글루텐 프리, 유제품 프리 채용
현재, 건강 지향 증가와 식사 제한의 보급에 따라, 소비자는 개별적인 요구에 대응하는 식품의 선택을 요구하고 있습니다. 이러한 소비자 선호의 변화에 따라 제조업체는 글루텐 및 유제품 프리 식사에 대응하는 냉동 피자를 혁신적으로 개발하고 있습니다. 글루텐 및 유제품 프리 냉동 피자는 세리악병이나 유당 불내증을 가진 사람, 또는 단순히 개인적인 건강상의 이유로 이러한 재료를 피하기로 선택한 사람에 해당합니다. 제조업체 각사가 기술 혁신을 계속하고 진화하는 식생활 동향에 대응하는 가운데, 글루텐 및 유제품 프리의 바리에이션이 입수가능하다는 것은 시장의 지속적인 확대를 촉구하는 중요한 요인으로 계속 될 것으로 예상됩니다.
소매점 및 전자상거래 채널에서 제품 입수 증가
식료품점 및 슈퍼마켓과 같은 소매점은 쉽고 간편한 식사 솔루션을 요구하는 소비자 수요에 부응하는 데 매우 중요한 역할을 합니다. 이러한 소매점의 선반에 냉동 피자가 늘어서 고객은 자발적으로 구입하여 맛있고 편리한 식사에 대한 욕구를 충족시킬 수 있습니다. 또한 이러한 소매 공간에 냉동 피자 제품을 전략적으로 배치하고 판매 촉진을 함으로써 소비자의 인지도와 매출이 향상됩니다. 또한 전자상거래 채널은 냉동 피자 제품의 도달 범위를 더욱 확대합니다. 온라인 쇼핑의 편의성으로 소비자는 집에 머무르면서 냉동 피자의 다양한 옵션을 고려하고 브랜드를 비교하고 구입할 수 있습니다. 이 매끄러운 쇼핑 경험은 맛과 품질을 타협하지 않고 편리한 식사 솔루션을 추구하는 현대 소비자의 빠른 속도의 라이프 스타일에 맞추어 시장을 홍보합니다.
The global frozen pizza market size reached USD 18.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 30.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.04% during 2025-2033. Increasing consumer demand for convenience foods, the expansion of quick-service restaurants, innovations in pizza flavors and toppings, advancements in freezing and packaging technology, growing e-commerce and online grocery shopping, rising disposable incomes, and changing eating habits among millennials are some of the factors boosting the market growth.
A frozen pizza is a pre-prepared pizza that has been assembled, cooked, and then frozen to preserve its freshness and flavor. It typically consists of a thin or thick crust made from dough, topped with various ingredients such as tomato sauce, cheese, vegetables, meats, and seasonings. Frozen pizzas are a convenient and ready-to-eat option for individuals and families, as they can be stored in the freezer and easily cooked at home. To prepare a frozen pizza, it is typically placed in an oven and baked according to the instructions provided on the packaging. Once cooked, the frozen pizza becomes a hot and delicious meal, offering a quick and hassle-free alternative to traditional homemade or restaurant-made pizzas.
The market is experiencing growth driven by urbanization and a rising demand for convenient food products. Changing lifestyles, dietary preferences, and busy schedules are prompting consumers to choose easily prepared and ready-to-eat meals. This trend, alongside an expanding working population, is fueling market expansion. Furthermore, the introduction of gluten-free and dairy-free options due to growing health consciousness among consumers represents another major growth-inducing factor. The market is also benefiting from the popularity of innovative toppings, organic components, and vegan choices. Moreover, the implementation of advanced technologies to minimize food and resource wastage during production, storage, and supply, are additional factors propelling market growth.
Rising demand for convenient food products
The increasing demand for convenience food products is serving as a driving force behind the growth of the frozen pizza market. As urbanization accelerates and lifestyles become more fast-paced, consumers are seeking convenient meal solutions that fit seamlessly into their busy routines. Frozen pizzas offer a practical and hassle-free option for individuals and families looking for quick and easy meals. Moreover, the shift in dietary patterns and the need for on-the-go sustenance have led to a surge in the preference for ready-to-eat options. Frozen pizzas, being readily available and requiring minimal preparation, align with this trend. Additionally, the rise in the working population has amplified the demand for time-efficient meal solutions, further boosting the frozen pizza market.
Introduction of gluten and dairy-free variants
At present, with a rising emphasis on health-conscious consumption and the increasing prevalence of dietary restrictions, consumers are seeking food options that cater to their individual needs. This shift in consumer preferences has prompted manufacturers to innovate and develop frozen pizzas that accommodate gluten and dairy-free diets. Gluten and dairy-free frozen pizzas cater to individuals who have celiac disease, lactose intolerance, or those who simply choose to avoid these ingredients for personal health reasons. As manufacturers continue to innovate and respond to evolving dietary trends, the availability of gluten and dairy-free variants is expected to remain a significant factor driving the market's continued expansion.
Increasing product availability in retail outlets and e-commerce channels
Retail outlets, such as grocery stores and supermarkets, play a pivotal role in catering to the demands of consumers seeking quick and easy meal solutions. The presence of frozen pizzas on the shelves of these outlets allows customers to make spontaneous purchases and fulfill their cravings for delicious and convenient meals. Additionally, the strategic placement and promotion of frozen pizza products within these retail spaces contribute to increased consumer awareness and sales. Moreover, e-commerce channels further amplify the reach of frozen pizza products. The convenience of online shopping allows consumers to explore a wide variety of frozen pizza options, compare brands, and make purchases from the comfort of their homes. This seamless shopping experience aligns with the fast-paced lifestyles of modern consumers who seek convenient meal solutions without compromising on taste and quality, thus propelling the market.
Thin Crust
Thick Crust
Stuffed Crust
Others
Thin crust pizza represents most popular crust type
In an era where health and wellness are paramount concerns for many consumers, thin crust pizza is often perceived as a lighter and lower-calorie option compared to thicker crusts. The thinner base allows for a greater focus on the toppings and flavors while reducing the overall carbohydrate content. Moreover, thin crust pizzas generally have shorter cooking times compared to thicker crusts. This aligns with the demand for quick and convenient meal options, making thin crust pizzas an ideal choice for busy individuals. Besides, thin crust pizzas are versatile and can be customized with a wide range of toppings to suit diverse tastes. The thinner base allows for a balance between ingredients, making it an adaptable canvas for both traditional and innovative flavor combinations.
Small
Medium
Large
Medium size represents the most preferred size
Medium-sized pizzas strike a balance between serving size and convenience. They are suitable for individual consumption or for sharing among a small group, making them versatile options for various occasions. The moderate size allows consumers to satisfy their hunger without excessive leftovers, minimizing food wastage. Moreover, medium-sized pizzas often offer a variety of toppings and flavors, catering to a broader range of taste preferences. This variety appeals to consumers seeking both classic and innovative flavor combinations, enhancing the overall dining experience. Furthermore, these frozen pizzas are manageable to store in home freezers, as they require less space compared to larger sizes. This convenience aligns with the need for practical storage solutions in home kitchens, particularly for consumers with limited freezer space.
Regular Frozen Pizza
Premium Frozen Pizza
Gourmet Frozen Pizza
Regular frozen pizza holds the largest share in the market
Regular frozen pizzas often feature traditional ingredients such as cheese, tomato sauce, and various toppings like pepperoni, sausage, and vegetables. This familiarity resonates with consumers who seek comfort and convenience in their food choices. Additionally, regular frozen pizzas are often priced competitively, making them an affordable option for individuals and families. The popularity of regular frozen pizzas is also attributed to their versatility. They serve as a convenient meal solution for various occasions, from quick weekday dinners to social gatherings and parties. The straightforward preparation process of regular frozen pizzas aligns well with consumers' busy lifestyles, as they can be easily cooked and enjoyed in a short amount of time. Furthermore, the established presence of regular frozen pizzas in retail outlets and e-commerce platforms enhances their accessibility. Consumers are more likely to gravitate towards products they are familiar with and have enjoyed in the past, contributing to sustained demand for regular frozen pizzas.
Cheese
Meat
Fruits and Vegetables
Others
Meat toppings hold the largest market share
Meat toppings, such as pepperoni, sausage, and ham, are widely favored for their flavorful and savory profiles, appealing to a broad range of taste preferences. The rich and satisfying taste of meat toppings enhances the overall taste experience of the frozen pizza, making it a popular choice among consumers. Moreover, meat toppings are known for their protein content, which is an important consideration for many consumers seeking fulfilling and satisfying meals. Protein-rich ingredients like meat can contribute to a sense of satiety, making frozen pizzas with meat toppings more appealing as a satisfying meal option. Additionally, these toppings often serve as a familiar and comforting choice for consumers. People often associate meat with traditional pizza flavors, and this familiarity drives repeat purchases and brand loyalty. As a result, frozen pizza brands offering meat toppings are likely to attract a larger customer base and maintain consistent demand.
Food Chain Services
Modern Trade
Departmental Stores
Online Stores
Others
Frozen pizzas are widely distributed through food chain services
Food chain services, including fast food outlets and Quick Service Restaurants (QSRs), recognize the appeal of frozen pizzas' convenience. These establishments offer customers the opportunity to enjoy a ready-made, hot, and flavorful pizza without the wait time associated with traditional pizza preparation. The quick and efficient service caters to busy individuals seeking convenient and satisfying meal solutions. Moreover, frozen pizzas provide a consistent and standardized product, ensuring that customers receive the same quality and taste with each order. This consistency is especially important for food chain services, as it helps maintain their brand reputation and customer loyalty. Besides, these establishments can efficiently store and prepare frozen pizzas, reducing the need for extensive ingredient preparation and cooking times. This efficiency contributes to faster service and higher customer turnover.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The preference for convenience, time-saving options, and ready-to-eat meals is widespread in North America. Frozen pizzas align perfectly with these preferences, offering a quick and hassle-free solution for individuals and families with busy lifestyles. Moreover, North America boasts an extensive network of retail outlets, supermarkets, and grocery stores, providing easy access to frozen pizza products. This widespread retail penetration ensures that frozen pizzas are readily available to a large consumer base. Besides, frozen pizza brands in North America have invested in strategic marketing and branding efforts, establishing themselves as reliable and flavorful meal solutions. Effective marketing campaigns have further fueled consumer awareness and loyalty.
The competitive landscape of the market is both dynamic and diversified, characterized by the presence of multiple players that include established brands, emerging startups, and specialty manufacturers. Presently, leading companies are introducing healthier versions of frozen pizzas. This includes using organic ingredients, whole grains, and reduced-sodium or low-fat options, aligning with the growing demand for nutritious convenience foods. Moreover, some brands are focusing on premium and gourmet frozen pizza offerings that target consumers seeking restaurant-quality flavors and ingredients. These upscale options elevate the frozen pizza experience and cater to those willing to pay a premium for quality. Besides, companies are enhancing their e-commerce capabilities and online presence to reach consumers directly. Online platforms enable them to offer exclusive deals, personalized recommendations, and easy ordering, enhancing consumer engagement.
The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Amy's Kitchen Inc.
Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
Conagra Brands Inc.
Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
Dr. Oetker GmbH
Freiberger Lebensmittel GmbH & Co. (Sudzucker AG)
General Mills Inc.
McCain Foods Limited
Nestle S.A.
Newman's Own Inc.
The Kraft Heinz Company