Global Frozen Pizza Market Size By Crust Type (Thin Crust, Thick Crust), By Size (Small, Medium), By Distribution Channel (Modern Trade, Departmental Stores), By Geographic Scope And Forecast
냉동 피자 시장 규모와 예측
냉동 피자 시장 규모는 2024년에 203억 5,000만 달러로 평가되며, 2026-2032년에 CAGR 5.30%로 성장하며, 2032년에는 296억 2,000만 달러에 달할 것으로 예측됩니다.
- 냉동 피자는 간편하고 만족스러운 요리 경험을 원하는 사람들에게 인기 있는 편리한 식사 옵션으로 등장했습니다.
- 다양한 맛, 토핑, 크러스트 유형을 선택할 수 있는 냉동 피자는 안목 있는 소비자에게 맞춤형으로 쉽게 이용할 수 있는 선택권을 제공합니다.
- 냉동 피자는 수제 피자에 비해 경제적인 선택인 경우가 많습니다.
- 냉동 피자는 장기 보관이 가능하여 향후 소비를 위해 편리한 식사 대안을 제공합니다.
- 냉동 피자에 대한 선호도는 지역마다 다릅니다. 예를 들어 미국에서는 딥디쉬 피자가 특히 인기가 많고, 이탈리아에서는 얇게 구운 피자를 선호합니다.
- 고급 냉동 피자 브랜드는 안목 있는 소비자들을 위해 고급 식재료와 미식가적인 맛을 제공하며 인기를 얻고 있습니다.
- 일부 냉동 피자 제조업체들은 포장 폐기물을 줄이고 윤리적이고 지속가능한 공급업체로부터 원재료를 조달하는 등 지속가능성을 위한 노력에 집중하고 있습니다.
세계의 냉동 피자 시장 역학
세계 냉동피자 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
주요 시장 성장 촉진요인
- 간편식에 대한 수요 증가: 빠르게 변화하는 현대인의 라이프스타일은 냉동 피자와 같은 편리한 식사 옵션에 대한 수요를 촉진하고 있습니다. 소비자들은 최소한의 노력과 시간으로 빠르고 쉽게 조리할 수 있는 음식을 원하고 있습니다. 미국 농무부에 따르면 2024년 간편식 매출은 전년 대비 12% 증가할 것으로 예측됩니다.
- 건강 지향적 소비자층의 확대: 건강 지향적 소비자들은 더 건강한 냉동 피자 옵션에 대한 수요를 촉진하고 있습니다. 제조업체들은 통곡물 크러스트, 유기농 재료, 채소 토핑을 특징으로 하는 피자로 대응하고 있습니다. 미국 식품의약국(FDA)은 2024년 1월 미국인의 65%가 더 건강한 식품을 적극적으로 찾고 있다고 보고했습니다.
- 제품 혁신과 다양성 증가: 맛, 재료, 조리법의 혁신이 시장 성장을 주도하고 있습니다. National Frozen Pizza Institute는 2024년 냉동피자 신제품 출시가 20% 증가할 것으로 예상하고 있으며, 각 업체들은 다양한 소비자 취향을 충족시키기 위해 독특한 토핑과 크러스트의 변형을 도입하고 있다고 보고했습니다.
- E-Commerce와 온라인 식료품 쇼핑 촉진: E-Commerce와 온라인 식료품 쇼핑의 부상으로 냉동 피자의 판매가 증가하고 있습니다. 소비자들은 다른 식료품과 함께 냉동 피자를 주문하여 택배로 배달하는 것이 편리하다고 느낍니다. 미국 인구조사국은 2024년 온라인 식료품점 매출이 25% 증가할 것으로 예상하고 있습니다.
주요 과제:
- 원가 상승이 가격 경쟁력을 저해하고 있습니다. 재료비, 포장비, 에너지 비용은 상승 추세에 있으며, 냉동 피자의 전체 생산 비용에 영향을 미치고 있습니다. 특히 가격에 민감한 소비자가 많은 시장에서는 제조업체가 경쟁력 있는 가격을 유지하기가 어렵습니다.
- 시장 성장을 저해하는 치열한 경쟁: 냉동 피자 시장은 경쟁이 치열하고 수많은 브랜드와 제품이 존재합니다. 이러한 경쟁은 신규 시장 진출기업이 시장 점유율을 확보하는 것을 어렵게 하고, 기존 기업이 제품을 차별화하는 것을 어렵게 합니다.
- 변화하는 소비자 취향이 시장 역학에 미치는 영향: 식품에 대한 소비자의 취향은 끊임없이 진화하고 있으며, 냉동 피자도 예외는 아닙니다. 더 건강하고, 더 자연스럽고, 윤리적으로 조달된 원재료에 대한 수요는 이러한 선호도 변화에 대응하기 위해 제품을 조정해야 하는 제조업체에게 도전이 될 수 있습니다.
- 공급망 혼란으로 인한 생산 차질: 팬데믹이나 지정학적 사건 등으로 인한 세계 공급망 혼란은 냉동피자 제조에 사용되는 원자재 및 재료의 수급에 영향을 미칠 수 있습니다. 이는 생산 지연, 비용 증가, 인기 상품의 품절 가능성으로 이어질 수 있습니다.
주요 동향
- 세계 도시화의 발전: 세계 도시화의 발전은 냉동 피자 시장의 성장에 기여하고 있습니다. 도시에 사는 사람들은 종종 바쁜 생활방식을 가지고 있고 부엌이 좁기 때문에 냉동 피자는 매력적인 선택이 되고 있습니다. 유엔은 2024년 12월 세계 인구의 56%가 도시에 살고 있다고 보고했습니다.
- 성장하는 밀레니얼 및 Z세대 소비자층: 밀레니얼 및 Z세대 소비자는 편리하고 맞춤형 식사 옵션을 선호하며 냉동피자 소비를 주도하고 있습니다. 미국 노동통계청은 2024년 2월 밀레니얼 세대가 다른 연령대보다 편의식품에 20% 더 많은 지출을 할 것이라고 보고했습니다.
- 콜드체인 인프라에 대한 투자 증가 : 콜드체인 물류 및 보관 창고 개선으로 냉동 피자 시장의 도달 범위가 확대되고 있습니다. Global Cold Chain Alliance의 보고서에 따르면 2024년까지 전 세계 저온 저장 용량이 15% 증가할 것으로 예상되며, 이는 냉동 제품의 유통을 개선하고 유통기한을 연장할 것입니다.
- 식물성 및 비건 옵션에 대한 수요 증가: 식물성 식단을 추구하는 동향이 증가하면서 비건 및 채식주의자 냉동 피자 옵션에 대한 수요가 증가하고 있습니다. Plant Based Foods Association은 2024년 식물성 냉동식품 매출이 30% 성장할 것으로 예상하고 있으며, 제조업체들은 식물성 치즈와 육류 대체품으로 혁신을 거듭하고 있습니다.
목차
제1장 서론
제2장 개요
제3장 시장 개요
- 시장 규모와 성장 가능성
- 시장 동향
- 시장 성장 촉진요인
- 시장 성장 억제요인
- 시장 기회
- Porter's Five Forces 분석
제4장 냉동 피자 시장 : 유형별
- 레귤러 냉동 피자
- 프리미엄 냉동 피자
- 무글루텐 냉동 피자
- 채식주의자 & 비건 냉동 피자
제5장 냉동 피자 시장 : 크러스트 유형별
- Thin Crust
- Thick Crust
- Stuffed Crust
- 기타
제6장 냉동 피자 시장 : 사이즈별
제7장 냉동 피자 시장 : 유통 채널별
- 푸드 체인 서비스
- 모던 트레이드
- 백화점
- 온라인 스토어
- 기타
제8장 지역 분석
- 북미
- 미국
- 캐나다
- 멕시코
- 유럽
- 영국
- 독일
- 프랑스
- 이탈리아
- 아시아태평양
- 중국
- 일본
- 인도
- 호주
- 라틴아메리카
- 브라질
- 아르헨티나
- 칠레
- 중동 및 아프리카
- 남아프리카공화국
- 사우디아라비아
- 아랍에미리트
제9장 시장 역학
- 시장 성장 촉진요인
- 시장 성장 억제요인
- 시장 기회
- 시장에 대한 COVID-19의 영향
제10장 경쟁 구도
제11장 기업 개요
- Amy's Kitchen Inc.
- Atkins Nutritionals Holdings Inc.(The Simply Good Foods Company)
- Conagra Brands Inc.
- Daiya Foods Inc.(Otsuka Pharmaceutical Co. Ltd.)
- Dr. Oetker GmbH
- Freiberger Lebensmittel GmbH & Co.(Sudzucker AG)
- General Mills Inc.
- McCain Foods Limited
- Nestle S.A.
- Newman's Own Inc.
- The Kraft Heinz Company.
제12장 시장 전망과 기회
제13장 부록
KSA
Frozen Pizza Market Size and Forecast
Frozen Pizza Market size was valued at USD 20.35 Billion in 2024 and is projected to reach USD 29.62 Billion by 2032, growing at a CAGR of 5.30% from 2026 to 2032.
- Frozen pizza has emerged as a popular and convenient meal choice, catering to individuals seeking a quick and satisfying culinary experience.
- Available in a diverse range of flavors, toppings, and crust types, frozen pizza offers a customizable and accessible option for discerning consumers.
- Frozen pizza often presents a more economical option compared to homemade pizza.
- Frozen pizza can be stored for an extended period, providing a convenient meal option for future consumption.
- Frozen pizza preferences can vary across different regions. For instance, deep-dish pizza is particularly popular in the United States, while thin-crust pizza is favored in Italy.
- High-end frozen pizza brands have gained popularity, offering premium ingredients and gourmet flavors to cater to discerning consumers.
- Some frozen pizza manufacturers are focusing on sustainability initiatives, such as reducing packaging waste and sourcing ingredients from ethical and sustainable suppliers.
Global Frozen Pizza Market Dynamics
The key market dynamics that are shaping the global frozen pizza market include:
Key Market Drivers
- Rising Demand for Convenience Foods: The fast-paced modern lifestyle is driving demand for convenient meal options like frozen pizza. Consumers seek quick, easy-to-prepare meals that require minimal effort and time. According to the U.S. Department of Agriculture, convenience food sales increased by 12% in 2024 compared to the previous year.
- Growing Health-Conscious Consumer Base: Health-conscious consumers are fueling demand for healthier frozen pizza options. Manufacturers are responding with pizzas featuring whole grain crusts, organic ingredients, and vegetable toppings. The Food and Drug Administration reported in January 2024 that 65% of Americans actively seek healthier food options.
- Increasing Product Innovation and Variety: Innovation in flavors, ingredients, and cooking techniques is driving market growth. Companies are introducing unique toppings and crust variations to cater to diverse consumer preferences. The National Frozen Pizza Institute reported a 20% increase in new frozen pizza product launches in 2024.
- Fueling E-commerce and Online Grocery Shopping: The rise of e-commerce and online grocery shopping is boosting frozen pizza sales. Consumers find it convenient to order frozen pizzas along with other groceries for home delivery. The U.S. Census Bureau reported that online grocery sales grew by 25% in 2024.
Key Challenges:
- Rising Costs are Hindering the Affordability: The cost of ingredients, packaging, and energy has been on the rise, impacting the overall cost of producing frozen pizza. This can make it challenging for manufacturers to maintain competitive prices, particularly in a market with price-sensitive consumers.
- Intense Competition Hampering the Market Growth: The frozen pizza market is highly competitive, with numerous brands and product offerings. This competition can make it difficult for new entrants to gain market share and for existing players to differentiate their products.
- Changing Consumer Preferences are Challenging the Market Dynamics: Consumer preferences for food are constantly evolving, and frozen pizza is no exception. The demand for healthier, more natural, and ethically sourced ingredients can pose challenges for manufacturers who need to adapt their products to meet these changing preferences.
- Supply Chain Disruptions are Obstructing the Production: Global supply chain disruptions, such as those caused by pandemics or geopolitical events, can impact the availability of ingredients and materials used in frozen pizza production. This can lead to production delays, increased costs, and potential shortages of popular products.
Key Trends
- Rising Global Urbanization: Increasing urbanization worldwide is contributing to the growth of the frozen pizza market. Urban dwellers often have busier lifestyles and smaller kitchens, making frozen pizzas an attractive option. The United Nations reported in December 2024 that 56% of the global population now lives in urban areas.
- Growing Millennial and Gen Z Consumer Base: Millennials and Gen Z consumers are driving frozen pizza consumption with their preference for convenient, customizable meal options. The U.S. Bureau of Labor Statistics reported in February 2024 that millennials spend 20% more on convenience foods than other age groups.
- Increasing Investments in Cold Chain Infrastructure: Improvements in cold chain logistics and storage are expanding the reach of frozen pizza markets. This enables better distribution and longer shelf life for frozen products. The Global Cold Chain Alliance reported a 15% increase in global cold storage capacity in 2024.
- Fueling the Demand for the Plant-Based and Vegan Options: The growing trend towards plant-based diets is driving demand for vegan and vegetarian frozen pizza options. Manufacturers are innovating with plant-based cheese and meat alternatives. The Plant Based Foods Association reported a 30% growth in plant-based frozen meal sales in 2024.
Global Frozen Pizza Market Regional Analysis
Here is a more detailed regional analysis of the global frozen pizza market:
North America
- North America continues to dominate the global frozen pizza market, holding the largest revenue share.
- This dominance is attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. The United States, in particular, leads the market with its diverse consumer base and strong retail infrastructure.
- According to the National Frozen & Refrigerated Foods Association, frozen pizza sales in the U.S. reached $6.2 billion in 2024, a 5% increase from the previous year.
- For instance, in March 18, 2024, Nestle USA announced a $100 million investment in expanding its frozen pizza production facilities across the country to meet growing demand.
- Canada and Mexico also contribute significantly to North America's market leadership, with increasing frozen pizza consumption trends. The market is characterized by intense competition among key players, driving innovation and product diversity.
- Agriculture and Agri-Food Canada reported that frozen pizza sales in the country grew by 7.5% in 2024, outpacing overall frozen food category growth.
- For instance, in February 8, 2024, Dr. Oetker launched a new line of premium frozen pizzas featuring locally sourced Canadian ingredients, aiming to capitalize on the growing demand for high-quality frozen options in the North American market.
Europe
- The Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.
- The region's diverse culinary traditions are reflected in innovative frozen pizza offerings, appealing to a wide range of tastes.
- According to Eurostat, the European Union's statistical office, frozen pizza sales increased by 18% across EU member states in 2024 compared to the previous year.
- For instance, in February 12, 2024, Dr. Oetker, a leading European frozen pizza manufacturer, announced the expansion of its production capacity by 30% to meet growing demand, investing €100 million in new facilities across Germany, Italy, and Poland.
- Italy is leading the charge in premium frozen pizza offerings, while countries like Germany and the UK are seeing a surge in demand for healthier and plant-based options.
- This diversification is contributing to the market's rapid growth. The European Food Safety Authority reported in January 2024 that 40% of European consumers now purchase frozen pizza at least once a month, up from 30% in 2022.
Global Frozen Pizza Market: Segmentation Analysis
The Global Frozen Pizza Market is segmented based on By Crust Type, By Size, By Distribution Channel, and Geography.
Frozen Pizza Market, By Crust Type
- Thin Crust
- Thick Crust
- Stuffed Crust
- Others
Based on Crust Type, the Global Frozen Pizza Market is bifurcated into Thin Crust, Thick Crust, Stuffed Crust, and Others. The thin crust segment is dominating the frozen pizza market, driven by the consumer preferences for healthier and lower-calorie options, as well as the desire for a crispier and more flavorful crust. However, the stuffed crust segment is growing at a rapid CAGR within the global frozen pizza market, fueled by the popularity of indulgent and unique pizza options that offer a combination of flavors and textures.
Frozen Pizza Market, By Size
Based on Size, the Global Frozen Pizza Market is bifurcated into Small, Medium, and Large. The medium segment is dominating the frozen pizza market. This segment's appeal lies in its balance of affordability and quality, making it a preferred choice for consumers. However, the home care segment is growing at a rapid CAGR within the global frozen pizza market, driven by the rising demand for family-sized meals and the introduction of innovative, large-format frozen pizza options featuring unique toppings and crust variations.
Frozen Pizza Market, By Distribution Channel
- Food Chain Services
- Modern Trade
- Departmental Stores
- Online Stores
- Others
Based on Distribution Channel, the Global Frozen Pizza Market is bifurcated into Food Chain Services, Modern Trade, Departmental Stores, Online Stores, and Others. The food chain services segment is dominating the frozen pizza market, leveraging the extensive distribution networks of supermarkets and convenience stores to reach a broad consumer base. However, the online stores segment is growing at a rapid CAGR within the global frozen pizza market, driven by the increasing popularity of online grocery shopping and the convenience of home delivery.
Frozen Pizza Market, By Geography
- North America
- Europe
- Asia Pacific
- Rest of the world
Based on Geography, the Global Frozen Pizza Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has consistently maintained a dominant position in the global frozen pizza market, attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. However, the Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.
Key Players
The "Global Frozen Pizza Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amy's Kitchen Inc., Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company), Conagra Brands Inc., Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.), Dr. Oetker GmbH, Freiberger Lebensmittel GmbH & Co. (Sudzucker AG), General Mills Inc., McCain Foods Limited, Nestle S.A., Newman's Own Inc., The Kraft Heinz Company.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Global Frozen Pizza Market Key Developments
- In November 2022, with its distinctive stone-baked crust, marinated chicken-style chunks, creamy mozzarella, and additional toppings, Dr. Oetker's Meat-Free Chicken Style pizza was introduced under the Good Baker brand.
- In October 2022, to expand its selection of home delivery products, Schwan's Consumer Brands, Inc. introduced five new pizzas and frozen pies.
- In September 2022, Schwan's Consumer Brands, Inc. launched Hearth & Fire, a new pizza brand. The launch featured material on the new brand's website and social media accounts, as well as digital advertisements on Vox Media and Kroger's websites.
TABLE OF CONTENTS
1. Introduction
- Market Definition
- Market Segmentation
- Research Methodology
2. Executive Summary
- Key Findings
- Market Overview
- Market Highlights
3. Market Overview
- Market Size and Growth Potential
- Market Trends
- Market Drivers
- Market Restraints
- Market Opportunities
- Porter's Five Forces Analysis
4. Frozen Pizza Market, By Type
- Regular Frozen Pizza
- Premium Frozen Pizza
- Gluten-Free Frozen Pizza
- Vegetarian and Vegan Frozen Pizza
5. Frozen Pizza Market, By Crust Type
- Thin Crust
- Thick Crust
- Stuffed Crust
- Others
6. Frozen Pizza Market, By Size
7. Frozen Pizza Market, By Distribution Channel
- Food Chain Services
- Modern Trade
- Departmental Stores
- Online Stores
- Others
8. Regional Analysis
- North America
- United States
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Asia-Pacific
- China
- Japan
- India
- Australia
- Latin America
- Brazil
- Argentina
- Chile
- Middle East and Africa
- South Africa
- Saudi Arabia
- UAE
9. Market Dynamics
- Market Drivers
- Market Restraints
- Market Opportunities
- Impact of COVID-19 on the Market
10. Competitive Landscape
- Key Players
- Market Share Analysis
11. Company Profiles
- Amy's Kitchen Inc.
- Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
- Conagra Brands Inc.
- Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
- Dr. Oetker GmbH
- Freiberger Lebensmittel GmbH & Co. (Sudzucker AG)
- General Mills Inc.
- McCain Foods Limited
- Nestle S.A.
- Newman's Own Inc.
- The Kraft Heinz Company.
12 Market Outlook and Opportunities
- Emerging Technologies
- Future Market Trends
- Investment Opportunities
13. Appendix
- List of Abbreviations
- Sources and References
