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Frozen Pizza Global Market Report 2025
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Frozen pizza is a partially baked pizza made from yeasted flatbread flour and frozen for future consumption. It provides a convenient and easily accessible option for individuals seeking a quick and uncomplicated meal at home. The process involves preheating an oven to a specific temperature and baking the pizza for a designated duration.

The primary categories of frozen pizza include regular frozen pizza, premium frozen pizza, and gourmet frozen pizza. Regular frozen pizza typically denotes a standard or traditional option widely found in grocery stores and supermarkets. It comes in various crust types, such as pan, thin crust, stuffed crust, and includes a variety of toppings such as cheese, meat, fruits, and vegetables. These frozen pizza products are distributed through different channels, including hypermarkets, supermarkets, convenience stores, specialty stores, and non-store-based outlets, catering to diverse end-users such as young-generation consumers, the elderly, and the working-class population.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The frozen pizza Market research report is one of a series of new reports from the Business Research Company that provides frozen pizza market statistics, including frozen pizza industry global market size, regional shares, competitors with a frozen pizza market share, detailed frozen pizza market segments, market trends and opportunities, and any further data you may need to thrive in the frozen pizza industry. This frozen pizza market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The frozen pizza market size has grown steadily in recent years. It will grow from $20.87 billion in 2024 to $21.76 billion in 2025 at a compound annual growth rate (CAGR) of 4.3%. The growth in the historic period can be attributed to convenience and time-saving, changing consumer lifestyles, expansion of retail channels, variety and innovation, economic factors.

The frozen pizza market size is expected to see steady growth in the next few years. It will grow to " $26.11 billion in 2029 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to health and wellness focus, e-commerce growth, sustainability concerns, global market expansion, customization and personalization. Major trends in the forecast period include plant-based and gluten-free options, artisanal and specialty pizzas, clean label products, innovative flavors and toppings, smart packaging solutions.

The forecast of 4.7% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising costs for cheese and dough ingredients from Italy and Canada, increasing retail prices.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth in the frozen pizza market is expected to be driven by the increasing popularity of online shopping in the foreseeable future. Online shopping involves the process of acquiring goods or services over the Internet from an online retailer or e-commerce platform, providing consumers the convenience of purchasing frozen pizza from their homes and receiving direct doorstep deliveries. This mode of shopping offers a broader range of frozen pizza brands and flavors compared to what may be available in local grocery stores. For instance, as of April 2023, Tidio Sp. z o.o., a US-based software company, reported an increase in digital shoppers from 268.2 million in 2022 to 274.7 million in the US. Globally, the number of digital buyers rose from 2.14 billion in 2021 to 2.30 billion in 2022, with a 4.4% increase in online shopping observed between 2020 and 2021. Hence, the growing popularity of online shopping is a driving force in the frozen pizza market.

The growth of the frozen pizza market is expected to be driven by rising disposable income in the near future. Disposable income represents the total amount of money an individual or household has available for spending and saving after taxes. It is a key indicator, helping businesses to tailor strategies, adjust product offerings to match consumer budgets, and position themselves effectively in the frozen pizza market based on economic trends. For example, according to the Bureau of Economic Analysis, a U.S.-based government agency, disposable personal income in the United States reached $21,782 billion in August 2024, up from $20,666 billion in August 2023. Thus, rising disposable income is contributing to the growth of the frozen pizza market.

Product innovation stands out as a prominent trend gaining traction in the frozen pizza market, with major companies directing their efforts towards creating inventive products to reinforce their market standing. In November 2022, General Assembly Holdings Limited, a Canadian operator of fast-casual premium restaurants, introduced the New York Sicilian, the world's first frozen pizza featuring Impossible beef derived from plants. This innovative pizza is crafted with 100% naturally leavened dough, seasoned Impossible Beef, red onions, Lombardi peppers, and mozzarella. Utilizing advanced freezing technology, the pizzas undergo par-baking before being frozen. The dough, comprising a blend of wheat flour, rye flour, and barley malta, along with soy protein, coconut oil, and potato starch, positions the New York Sicilian as an appealing choice for those seeking a delicious and satisfying plant-based meal, rich in protein and fiber.

Leading companies in the frozen pizza market are emphasizing innovative offerings like restaurant-quality frozen pizzas, designed to provide consumers with authentic, high-quality Italian pizzas that capture traditional culinary heritage, bringing the restaurant experience home. These restaurant-quality frozen pizzas are premium, pre-cooked products that are flash-frozen to maintain flavor and texture, offering a convenient way to enjoy gourmet pizza without the need for preparation. For example, in September 2024, PORTA, a Canada-based producer of authentic Italian artisanal, ready-to-cook frozen meals, introduced PORTA Roman-Style Pizzas. Featuring hand-stretched dough crafted from premium ingredients sourced from Italy, the pizzas offer a light, airy texture and a crisp finish when baked. This product highlights how consumers can enjoy restaurant-quality Italian cuisine at home, supporting both culinary authenticity and convenience in the market.

In June 2022, General Mills Inc., a US-based food processing company, acquired TNT Crust LLC for an undisclosed amount. This strategic move aims to expand General Mills Inc.'s frozen pizza business, enhance product offerings, and strengthen its presence in the away-from-home market. TNT Crust LLC is a US-based manufacturer specializing in high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets.

Major companies operating in the frozen pizza market include Nestle S.A., Tyson Foods Inc., Kraft Foods Group, General Mills Inc., Conagra Brands Inc., BRF S.A., Ajinomoto Co Inc., Bimbo Bakeries USA, ITC Limited, Maple Leaf Foods Inc., Pinnacle Foods Inc., Calbee Inc., California Pizza Kitchen Inc., Bellisio Foods Inc., Beyond Meat Inc., Amys Kitchen Inc., Schwans Consumer Brands Inc., Daiya Foods Inc., Atkins Nutritionals Inc., Newmans Own, Die Dr Oetker GmbH, Hansen Foods LLC., Anhui Lejinji Food Co. Ltd., Miltons Craft Bakers, One Planet Pizza, Freiberger Lebensmittel GmbH, Jacks Pizza, Turtle Island Foods, McCain Foods Ltd.

North America was the largest region in the frozen pizza market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the frozen pizza market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the frozen pizza market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The frozen pizza market consists of sales of cheese pizza, pepperoni pizza, Hawaiian pizza, and tomato sauce. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Frozen Pizza Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on frozen pizza market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for frozen pizza ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The frozen pizza market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Frozen Pizza Market Characteristics

3. Frozen Pizza Market Trends And Strategies

4. Frozen Pizza Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Frozen Pizza Growth Analysis And Strategic Analysis Framework

6. Frozen Pizza Market Segmentation

7. Frozen Pizza Market Regional And Country Analysis

8. Asia-Pacific Frozen Pizza Market

9. China Frozen Pizza Market

10. India Frozen Pizza Market

11. Japan Frozen Pizza Market

12. Australia Frozen Pizza Market

13. Indonesia Frozen Pizza Market

14. South Korea Frozen Pizza Market

15. Western Europe Frozen Pizza Market

16. UK Frozen Pizza Market

17. Germany Frozen Pizza Market

18. France Frozen Pizza Market

19. Italy Frozen Pizza Market

20. Spain Frozen Pizza Market

21. Eastern Europe Frozen Pizza Market

22. Russia Frozen Pizza Market

23. North America Frozen Pizza Market

24. USA Frozen Pizza Market

25. Canada Frozen Pizza Market

26. South America Frozen Pizza Market

27. Brazil Frozen Pizza Market

28. Middle East Frozen Pizza Market

29. Africa Frozen Pizza Market

30. Frozen Pizza Market Competitive Landscape And Company Profiles

31. Frozen Pizza Market Other Major And Innovative Companies

32. Global Frozen Pizza Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Frozen Pizza Market

34. Recent Developments In The Frozen Pizza Market

35. Frozen Pizza Market High Potential Countries, Segments and Strategies

36. Appendix

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