Text Analytics Market Report by Deployment Model, Organization Size, Application, End User, and Region 2024-2032
세계 텍스트 분석 시장 규모는 2023년 87억 달러에 달했습니다. 향후 IMARC 그룹은 2032년까지 시장 규모가 330억 달러에 달하고, 2024-2032년간 15.5%의 연평균 성장률(CAGR)을 나타낼 것으로 예측했습니다.
텍스트 분석은 이메일, 온라인 리뷰, 트윗, 콜센터 직원 메모, 설문 조사 결과 등 대량의 비정형 텍스트를 정량적 데이터로 변환하여 트렌드에 대한 통찰력을 얻기 위한 자동화 프로세스를 말합니다. 텍스트 마이닝과 자연어 처리(NLP) 알고리즘에 의존하여 문서화된 커뮤니케이션에서 의미를 찾아냅니다. 데이터 시각화 도구와 결합하여 기업은 숫자를 이해하고 더 나은 의사결정을 내릴 수 있습니다. 현재 전 세계 기업들이 다양한 언어의 텍스트를 평가하고 고객의 의견을 더 깊이 이해하기 위해 널리 사용되고 있습니다.
텍스트 분석 시장 동향 :
코로나 바이러스 감염증(코로나19) 사태로 인해 전 세계 기업들은 온라인 입지를 구축하여 전체 매출을 향상시키는 데 주력하고 있습니다. 그 결과, 매분 엄청난 양의 비정형 데이터가 생성되고 있으며, 이는 전 세계 기업들이 텍스트 분석을 통합하도록 유도하는 중요한 요인 중 하나가 되고 있습니다. 텍스트 분석은 소셜 미디어 게시물, 이메일, 라이브 채팅, 설문 조사에서 데이터를 자동으로 분석하여 정량적 인사이트를 얻을 수 있습니다. 텍스트 분석은 패턴 식별, 고객 만족도 향상, 제품 문제 감지, 시장 조사, 브랜드 평가 모니터링에 도움이 됩니다. 또한, 텍스트 분석은 확장성이 뛰어나 중소기업(SME)에서도 널리 채택되어 실시간으로 결과를 도출하고, 자신감 있는 의사결정을 내리고, 고객의 문제를 제때에 해결할 수 있습니다. 이 외에도 텍스트 분석은 텍스트 분석 결과를 집계하고 비즈니스 인텔리전스(BI) 도구를 통합하여 이해하기 쉬운 보고서와 그래픽을 생성하여 실용적인 통찰력을 파악할 수 있습니다. 이는 미디어, 소매, 의료, 여행 및 관광, 군사 및 방위, 정보 기술(IT) 및 통신, 은행 및 금융 서비스 및 보험(BFSI) 부문에서 활용에 긍정적인 영향을 미치고 있습니다.
본 보고서에서 다룬 주요 질문들
- 세계 텍스트 분석 시장은 지금까지 어떻게 성장해왔고, 앞으로 어떻게 발전할 것인가?
- 코로나19는 세계 텍스트 분석 시장에 어떤 영향을 미쳤는가?
- 주요 지역 시장은?
- 전개 모델별 시장 현황은?
- 조직 규모별 시장 현황은?
- 용도별 시장 분석은?
- 최종사용자별 시장 분석은?
- 산업 가치사슬의 다양한 단계는?
- 업계의 주요 촉진요인과 과제는?
- 세계 텍스트 분석 시장 구조와 주요 진출 기업은?
- 업계의 경쟁은 어느 정도인가?
목차
제1장 서문
제2장 조사 범위와 조사 방법
- 조사 목적
- 이해관계자
- 데이터 소스
- 시장 추정
- 조사 방법
제3장 주요 요약
제4장 서론
제5장 세계의 텍스트 분석 시장
- 시장 개요
- 시장 분석
- COVID-19의 영향
- 시장 예측
제6장 시장 분석 : 전개 모델별
제7장 시장 분석 : 조직 규모별
제8장 시장 분석 : 용도별
- 경쟁 정보
- 고객관계 관리
- 예측 분석
- 부정행위 탐지
- 브랜드 평판
- 기타
제9장 시장 분석 : 최종사용자별
- 일용소비재(FMCG)
- 은행/금융서비스/보험(BFSI)
- 의료 및 의약품
- 통신
- 정부
- 소매
- 기타
제10장 시장 분석 : 지역별
- 북미
- 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인
- 러시아
- 기타
- 라틴아메리카
- 중동 및 아프리카
제11장 SWOT 분석
제12장 밸류체인 분석
제13장 Porter의 Five Forces 분석
- 개요
- 바이어의 교섭력
- 공급 기업의 교섭력
- 경쟁 정도
- 신규 진출업체의 위협
- 대체품의 위협
제14장 가격 분석
제15장 경쟁 구도
- 시장 구조
- 주요 기업
- 주요 기업 개요
- Clarabridge
- Infegy
- International Business Machines Corporation
- Lexalytics Inc.
- Luminoso Technologies Inc.
- Microsoft Corporation
- Open Text Corporation
- Oracle Corporation
- SAP SE
- SAS Institute Inc.
- Tableau Software LLC(Salesforce.com inc)
- The Hewlett Packard Enterprise Company
- TIBCO Software Inc.
LSH
The global text analytics market size reached US$ 8.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.0 Billion by 2032, exhibiting a growth rate (CAGR) of 15.5% during 2024-2032.
Text analytics refers to the automated process of translating large volumes of unstructured text, such as emails, online reviews, tweets, call center agent notes, and survey results, into quantitative data to obtain insights about trends. It relies on text mining and natural language processing (NLP) algorithms to find meaning from written communication. It can be combined with data visualization tools to enable companies to understand numbers and make better decisions. At present, it is widely used by organizations across the globe to evaluate text in a wide range of languages and gain a deeper understanding of customer opinions.
Text Analytics Market Trends:
Due to the outbreak of coronavirus disease (COVID-19), businesses around the world are focusing on boosting their overall sales by establishing their online presence. As a result, high amounts of unstructured data are generated every minute, which represents one of the key factors encouraging enterprises worldwide to integrate text analytics. Text analytics automatically analyze data from social media posts, emails, live chats and surveys and procure quantitative insights. It assists in identifying patterns, improving customer satisfaction, detecting product issues, conducting market research, and monitoring brand reputation. Moreover, as it is scalable, text analytics is being widely adopted by small and medium-sized enterprises (SMEs) to gain results in real-time, make confident decisions, and resolve customer issues on time. Apart from this, text analytics can also identify actionable insights by aggregating text analysis results and incorporating business intelligence (BI) tools for easy-to-understand reports and graphics. This is positively influencing its utilization in the media, retail, healthcare, travel and tourism, military and defense, information technology (IT) and telecommunication, and banking, financial services, and insurance (BFSI) sectors.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global text analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on deployment model, organization size, application and end user.
Breakup by Deployment Model:
On-premises
Cloud-based
Breakup by Organization Size:
Large Enterprises
Small and Medium Enterprises (SMEs)
Breakup by Application:
Competitive Intelligence
Customer Relationship Management
Predictive Analytics
Fraud Detection
Brand Reputation
Others
Breakup by End User:
Fast Moving Consumer Goods (FMCG)
Banking Financial Services and Insurance (BFSI)
Healthcare and Pharmaceuticals
Telecommunication
Government
Retail
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Clarabridge, Infegy, International Business Machines Corporation, Lexalytics Inc., Luminoso Technologies Inc., Microsoft Corporation, Open Text Corporation, Oracle Corporation, SAP SE, SAS Institute Inc., Tableau Software LLC (Salesforce.com Inc), The Hewlett Packard Enterprise Company and TIBCO Software Inc.
Key Questions Answered in This Report:
- How has the global text analytics market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global text analytics market?
- What are the key regional markets?
- What is the breakup of the market based on the deployment model?
- What is the breakup of the market based on the organization size?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global text analytics market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Text Analytics Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Deployment Model
- 6.1 On-premises
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Cloud-based
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Organization Size
- 7.1 Large Enterprises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Small and Medium Enterprises (SMEs)
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Application
- 8.1 Competitive Intelligence
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Customer Relationship Management
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Predictive Analytics
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Fraud Detection
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Brand Reputation
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Others
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
9 Market Breakup by End User
- 9.1 Fast Moving Consumer Goods (FMCG)
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Banking Financial Services and Insurance (BFSI)
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Healthcare and Pharmaceuticals
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
- 9.4 Telecommunication
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
- 9.5 Government
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
- 9.6 Retail
- 9.6.1 Market Trends
- 9.6.2 Market Forecast
- 9.7 Others
- 9.7.1 Market Trends
- 9.7.2 Market Forecast
10 Market Breakup by Region
- 10.1 North America
- 10.1.1 United States
- 10.1.1.1 Market Trends
- 10.1.1.2 Market Forecast
- 10.1.2 Canada
- 10.1.2.1 Market Trends
- 10.1.2.2 Market Forecast
- 10.2 Asia-Pacific
- 10.2.1 China
- 10.2.1.1 Market Trends
- 10.2.1.2 Market Forecast
- 10.2.2 Japan
- 10.2.2.1 Market Trends
- 10.2.2.2 Market Forecast
- 10.2.3 India
- 10.2.3.1 Market Trends
- 10.2.3.2 Market Forecast
- 10.2.4 South Korea
- 10.2.4.1 Market Trends
- 10.2.4.2 Market Forecast
- 10.2.5 Australia
- 10.2.5.1 Market Trends
- 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
- 10.2.6.1 Market Trends
- 10.2.6.2 Market Forecast
- 10.2.7 Others
- 10.2.7.1 Market Trends
- 10.2.7.2 Market Forecast
- 10.3 Europe
- 10.3.1 Germany
- 10.3.1.1 Market Trends
- 10.3.1.2 Market Forecast
- 10.3.2 France
- 10.3.2.1 Market Trends
- 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
- 10.3.3.1 Market Trends
- 10.3.3.2 Market Forecast
- 10.3.4 Italy
- 10.3.4.1 Market Trends
- 10.3.4.2 Market Forecast
- 10.3.5 Spain
- 10.3.5.1 Market Trends
- 10.3.5.2 Market Forecast
- 10.3.6 Russia
- 10.3.6.1 Market Trends
- 10.3.6.2 Market Forecast
- 10.3.7 Others
- 10.3.7.1 Market Trends
- 10.3.7.2 Market Forecast
- 10.4 Latin America
- 10.4.1 Brazil
- 10.4.1.1 Market Trends
- 10.4.1.2 Market Forecast
- 10.4.2 Mexico
- 10.4.2.1 Market Trends
- 10.4.2.2 Market Forecast
- 10.4.3 Others
- 10.4.3.1 Market Trends
- 10.4.3.2 Market Forecast
- 10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast
11 SWOT Analysis
- 11.1 Overview
- 11.2 Strengths
- 11.3 Weaknesses
- 11.4 Opportunities
- 11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
- 13.1 Overview
- 13.2 Bargaining Power of Buyers
- 13.3 Bargaining Power of Suppliers
- 13.4 Degree of Competition
- 13.5 Threat of New Entrants
- 13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Clarabridge
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Infegy
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 International Business Machines Corporation
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.3.3 Financials
- 15.3.3.4 SWOT Analysis
- 15.3.4 Lexalytics Inc.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Luminoso Technologies Inc.
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Microsoft Corporation
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.6.3 Financials
- 15.3.6.4 SWOT Analysis
- 15.3.7 Open Text Corporation
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Oracle Corporation
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.8.3 Financials
- 15.3.8.4 SWOT Analysis
- 15.3.9 SAP SE
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.9.4 SWOT Analysis
- 15.3.10 SAS Institute Inc.
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 SWOT Analysis
- 15.3.11 Tableau Software LLC (Salesforce.com inc)
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.12 The Hewlett Packard Enterprise Company
- 15.3.12.1 Company Overview
- 15.3.12.2 Product Portfolio
- 15.3.12.3 Financials
- 15.3.12.4 SWOT Analysis
- 15.3.13 TIBCO Software Inc.
- 15.3.13.1 Company Overview
- 15.3.13.2 Product Portfolio
- 15.3.13.3 SWOT Analysis
