¼¼°èÀÇ ±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀå
In-Flight Retail and Advertising
»óǰÄÚµå : 1791693
¸®¼­Ä¡»ç : Global Industry Analysts, Inc.
¹ßÇàÀÏ : 2025³â 08¿ù
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 192 Pages
 ¶óÀ̼±½º & °¡°Ý (ºÎ°¡¼¼ º°µµ)
US $ 5,850 £Ü 8,257,000
PDF (Single User License) help
PDF º¸°í¼­¸¦ 1¸í¸¸ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμâ´Â °¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 17,550 £Ü 24,771,000
PDF (Global License to Company and its Fully-owned Subsidiaries) help
PDF º¸°í¼­¸¦ µ¿ÀÏ ±â¾÷ÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμâ´Â °¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.


Çѱ۸ñÂ÷

¼¼°èÀÇ ±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀåÀº 2030³â±îÁö 59¾ï ´Þ·¯¿¡ µµ´Þ

2024³â¿¡ 38¾ï ´Þ·¯·Î ÃßÁ¤µÇ´Â ±â³» ÆÇ¸Å ¹× ±¤°í ¼¼°è ½ÃÀåÀº 2024-2030³â°£ CAGR 7.6%·Î ¼ºÀåÇÏ¿© 2030³â¿¡´Â 59¾ï ´Þ·¯¿¡ À̸¦ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. º» º¸°í¼­¿¡¼­ ºÐ¼®ÇÑ ºÎ¹® Áß ÇϳªÀÎ ±¤°í´Â CAGR 8.6%¸¦ ³ªÅ¸³»°í, ºÐ¼® ±â°£ Á¾·á½Ã¿¡´Â 41¾ï ´Þ·¯¿¡ À̸¦ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. ¼Ò¸Å ºÐ¾ßÀÇ ¼ºÀå·üÀº ºÐ¼® ±â°£Áß CAGR 5.4%·Î ÃßÁ¤µË´Ï´Ù.

¹Ì±¹ ½ÃÀåÀº 9¾ï 9,340¸¸ ´Þ·¯·Î ÃßÁ¤, Áß±¹Àº CAGR 7.3%·Î ¼ºÀå ¿¹Ãø

¹Ì±¹ÀÇ ±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀåÀº 2024³â¿¡´Â 9¾ï 9,340¸¸ ´Þ·¯·Î Æò°¡µÇ¾ú½À´Ï´Ù. ¼¼°è 2À§ °æÁ¦´ë±¹ÀÎ Áß±¹Àº 2024-2030³â°£ CAGR 7.3%·Î ¼ºÀåÀ» Áö¼ÓÇÏ¿©, 2030³â¿¡´Â 9¾ï 3,500¸¸ ´Þ·¯ ±Ô¸ð¿¡ À̸¦ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. ±âŸ ÁÖ¸ñÇØ¾ß ÇÒ Áö¿ªº° ½ÃÀåÀ¸·Î´Â ÀϺ»°ú ij³ª´Ù°¡ ÀÖÀ¸¸ç, ºÐ¼® ±â°£Áß CAGRÀº °¢°¢ 7.1%¿Í 6.3%¸¦ º¸ÀÏ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. À¯·´¿¡¼­´Â µ¶ÀÏÀÌ CAGR ¾à 6.0%¸¦ º¸ÀÏ Àü¸ÁÀÔ´Ï´Ù.

¼¼°èÀÇ ±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀå - ÁÖ¿ä µ¿Çâ°ú ÃËÁø¿äÀÎ Á¤¸®

±â³» ÆÇ¸Å ¹× ±¤°í: ±â³» »ó°Å·¡ ¹× ¸¶ÄÉÆÃÀÇ ÁøÈ­

Ç×°ø»ç°¡ Ç×°ø±Ç ÆÇ¸Å ÀÌ¿ÜÀÇ ¼öÀÍ¿øÀ» ã°Ô µÇ¸é¼­ ±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀåÀº Å« º¯È­¸¦ °Þ°í ÀÖ½À´Ï´Ù. Ç×°ø ¿©Çà°´ÀÌ Áõ°¡ÇÔ¿¡ µû¶ó Ç×°ø»ç´Â ±â³» ÆÇ¸Å ±âȸ¿Í µðÁöÅÐ ±¤°íÀÇ Çõ½ÅÀ» Ȱ¿ëÇÏ¿© ¼öÀͼºÀ» ³ôÀ̸鼭 ½Â°´ÀÇ °æÇèÀ» Çâ»ó½Ã۰í ÀÖ½À´Ï´Ù. °³ÀÎÈ­µÈ ¼îÇÎ °æÇè, µ¥ÀÌÅÍ ±â¹Ý ¸¶ÄÉÆÃ Àü·«, µðÁöÅÐ ±â³» ¿£ÅÍÅ×ÀÎ¸ÕÆ®(IFE) Ç÷§ÆûÀ¸·ÎÀÇ ÀüȯÀº Ç×°ø»ç°¡ ½Â°´°ú ¼ÒÅëÇÏ´Â ¹æ½Ä¿¡ Çõ¸íÀ» ºÒ·¯ÀÏÀ¸Å°°í ÀÖ½À´Ï´Ù.

ÀüÀÚ»ó°Å·¡ ¼Ö·ç¼Ç°ú ºñÁ¢ÃË½Ä °áÁ¦ ±â¼úÀÇ ÅëÇÕÀ¸·Î ±â³» ¼îÇÎÀÌ ´õ¿í ¿øÈ°ÇÏ°í Æí¸®ÇØÁ³½À´Ï´Ù. Ç×°ø»ç´Â ¸íǰ ºê·£µå, ¸é¼¼Á¡, µðÁöÅÐ ±¤°íÁÖ¿Í Çù·ÂÇÏ¿© ´Ù¾çÇÑ ½Â°´Ãþ¿¡ ¸Â´Â Ưº°ÇÑ ¼îÇÎ ¹× ÇÁ·Î¸ð¼Ç °æÇèÀ» âÃâÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, °í¼Ó ±â³» Wi-Fi¿Í °°Àº Ä¿³ØÆ¼ºñƼÀÇ ¹ßÀüÀ¸·Î ½Ç½Ã°£ °Å·¡, ÀÎÅÍ·¢Æ¼ºê ±¤°í, Ÿ°ÙÆÃµÈ ÇÁ·Î¸ð¼ÇÀÌ °¡´ÉÇØÁ® ±â³» ÆÇ¸Å ¹× ±¤°íÀÇ È®ÀåÀ» ´õ¿í ÃËÁøÇϰí ÀÖ½À´Ï´Ù.

±â¼úÀÌ ±â³» ÆÇ¸Å ¹× ±¤°í »ê¾÷À» ¾î¶»°Ô º¯È­½Ã۰í Àִ°¡?

±â¼úÀÇ ¹ßÀüÀº ±â³» ÆÇ¸Å ¹× ±¤°í Çõ¸íÀÇ ÇÙ½ÉÀÔ´Ï´Ù. µðÁöÅÐ ½ºÅ©¸°, °³ÀÎÈ­µÈ ±¤°í, AI¸¦ ÅëÇÑ »óǰ ÃßõÀÇ Ã¤ÅÃÀº ±â³» »ó°Å·¡¸¦ ÀçÁ¤ÀÇÇϰí ÀÖ½À´Ï´Ù. Ç×°ø»ç´Â ¿©Çà ÀÌ·Â, ¼±È£µµ µî ½Â°´ µ¥ÀÌÅ͸¦ Ȱ¿ëÇÏ¿© °³ÀÎÈ­µÈ »óǰ Á¦°ø ¹× ÇÁ·Î¸ð¼ÇÀ» Å¥·¹À̼ÇÇÏ¿© Âü¿©µµ¿Í ÀüȯÀ²À» ±Ø´ëÈ­Çϰí ÀÖ½À´Ï´Ù.

¾÷°èÀÇ Áß¿äÇÑ Æ®·»µå Áß Çϳª´Â ¸ð¹ÙÀÏ ±â¹Ý ±â³» ¼îÇÎ °æÇèÀÇ ºÎ»óÀÔ´Ï´Ù. ½Â°´µéÀº ÇöÀç Ç×°ø»ç ¸ð¹ÙÀÏ ¾Û°ú Á¼® µî¹ÞÀÌ ½ºÅ©¸°À» ÅëÇØ ¸é¼¼Ç°, Ç×°ø»ç ÇÑÁ¤ »óǰ, ¿©Çà Çʼöǰ µîÀ» °Ë»öÇÏ°í ±¸¸ÅÇÒ ¼ö ÀÖ½À´Ï´Ù. Áõ°­Çö½Ç(AR) ¹× °¡»ó ½ÃÂø ±â´Éµµ ±â³» ¼îÇÎ Ç÷§Æû¿¡ ÅëÇÕµÇ¾î »óǰ ½Ã°¢È­ ¹× Âü¿©µµ¸¦ ³ôÀ̰í ÀÖ½À´Ï´Ù.

¶Ç ´Ù¸¥ ÁÖ¸ñÇÒ ¸¸ÇÑ Æ®·»µå´Â ±â³» ¿£ÅÍÅ×ÀÎ¸ÕÆ® ½Ã½ºÅÛ¿¡¼­ ÇÁ·Î±×·¡¸Óƽ ±¤°íÀÇ µîÀåÀÔ´Ï´Ù. ±¤°íÁÖ´Â AI¸¦ Ȱ¿ëÇÑ ¾Ë°í¸®ÁòÀ» Ȱ¿ëÇÏ¿© ½Â°´ÀÇ ¼Ó¼º, ¿©Çà °æ·Î, °Ë»ö Çൿ¿¡ µû¶ó Ÿ°ÙÆÃµÈ ±¤°í¸¦ Á¦°øÇÕ´Ï´Ù. Ŭ¸¯ °¡´ÉÇÑ ÄÁÅÙÃ÷¿Í °ÔÀÓÈ­µÈ ÇÁ·Î¸ð¼ÇÀ» ÅëÇØ ½Â°´ÀÌ ºê·£µå¿Í ¼ÒÅëÇÒ ¼ö ÀÖ´Â ÀÎÅÍ·¢Æ¼ºê ±¤°í´Â ±¤°í È¿°ú¿Í ½Â°´ÀÇ Âü¿©µµ¸¦ ´õ¿í ³ôÀ̰í ÀÖ½À´Ï´Ù.

±â³» ÆÇ¸Å ¹× ±¤°í È®´ëÀÇ ÁÖ¿ä °úÁ¦´Â?

±â³» ÆÇ¸Å ¹× ±¤°íÀÇ ¼ºÀåÀÌ À¯¸ÁÇÔ¿¡µµ ºÒ±¸Çϰí, ÀÌ·¯ÇÑ »ç¾÷À» È¿°úÀûÀ¸·Î È®ÀåÇϱâ À§Çؼ­´Â ¸î °¡Áö °úÁ¦°¡ ³²¾Æ ÀÖ½À´Ï´Ù. ÁÖ¿ä Àå¾Ö¹° Áß Çϳª´Â ½Â°´ÀÇ Âü¿©µµ°¡ ´Ù¾çÇÏ´Ù´Â °ÍÀÔ´Ï´Ù. µðÁöÅÐÀÇ ¹ßÀüÀ¸·Î ¼îÇΰú ±¤°í¿¡ ´ëÇÑ Á¢±Ù¼ºÀÌ ³ô¾ÆÁ³Áö¸¸, ¸¹Àº ½Â°´µéÀº ±â³» »ó°Å·¡º¸´Ù ±â³»¿¡¼­ÀÇ ÈÞ½ÄÀ» ¿ì¼±½ÃÇϰí ÀÖ½À´Ï´Ù.

¶Ç ´Ù¸¥ Å« °úÁ¦´Â ƯÈ÷ ´Ü°Å¸® ³ë¼±À̳ª À§¼º Åë½ÅÀÌ ¹ß´ÞÇÏÁö ¾ÊÀº Áö¿ª µî ÀϺΠÇ×°øÆíÀÇ ¿¬°áÀÌ Á¦ÇѵǾî ÀÖ´Ù´Â Á¡ÀÔ´Ï´Ù. ±â³» ¿ÍÀÌÆÄÀ̰¡ °³¼±µÇ¾ú´Ù°í´Â ÇÏÁö¸¸, Àϰü¼º ¾ø´Â ¿¬°áÀº ¿øÈ°ÇÑ ºê¶ó¿ì¡°ú ±¸¸Å °æÇèÀ» ¹æÇØÇÏ°í °Å·¡ ¿Ï·áÀ²¿¡ ¿µÇâÀ» ¹ÌÄ¥ ¼ö ÀÖ½À´Ï´Ù. Ç×°ø»ç¿Í ±â¼ú Á¦°ø ¾÷ü´Â ¿¬°á¼ºÀ» ³ôÀÌ°í ´õ °ß°íÇÑ ¼îÇÎ »ýŰ踦 ±¸ÃàÇϱâ À§ÇØ À§¼º Åë½Å ³×Æ®¿öÅ©¸¦ °³¼±Çϱâ À§ÇØ ³ë·ÂÇϰí ÀÖ½À´Ï´Ù.

±â³» ±¤°í¿Í ¼Ò¸Å¾÷¿¡ ´ëÇÑ ±ÔÁ¦Àû Á¦¾àµµ ¹®Á¦Á¡À¸·Î ÁöÀûµÇ°í ÀÖ½À´Ï´Ù. ±¹Á¦ °üÇұǿ¡ µû¶ó ¸é¼¼ ±ÔÁ¤ÀÌ ´Ù¸£°Å³ª ±¤°í ÄÁÅÙÃ÷¿¡ ´ëÇÑ Á¦ÇÑÀÌ ÀÖ¾î Ç×°ø»çÀÇ ¼öÀÍ ±âȸ°¡ Á¦ÇÑµÉ ¼ö ÀÖ½À´Ï´Ù. GDPR(EU °³ÀÎÁ¤º¸º¸È£±ÔÁ¤) ¹× CCPA¿Í °°Àº µ¥ÀÌÅÍ ÇÁ¶óÀ̹ö½Ã ¹ý±Ô¸¦ ÁؼöÇÏ´Â °Íµµ Áß¿äÇÑ ¿ä¼ÒÀ̸ç, Ç×°ø»ç´Â ±¤°í ¹× »óǰ °³ÀÎÈ­¸¦ ÇÒ ¶§ ½Â°´ÀÇ µ¥ÀÌÅͰ¡ ¾ÈÀüÇÏ°Ô Ã³¸®µÇµµ·Ï ÇØ¾ß ÇÕ´Ï´Ù.

±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀåÀÇ ¼ºÀåÀ» ÁÖµµÇÏ´Â °ÍÀº?

±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀåÀÇ ¼ºÀåÀº µðÁöÅÐ Àüȯ, Ç×°ø ½Â°´ ¼ö Áõ°¡, ¼ÒºñÀÚ ÇൿÀÇ ÁøÈ­ µî ¿©·¯ °¡Áö ¿äÀο¡ ÀÇÇØ ÀÌ·ç¾îÁö°í ÀÖ½À´Ï´Ù. ÁÖ¿ä ¼ºÀå ¿äÀÎ Áß Çϳª´Â NFC, ºí·ÏüÀÎ ±â¹Ý °Å·¡, »ýüÀÎ½Ä µî µðÁöÅÐ °áÁ¦ ¼Ö·ç¼ÇÀÇ ÅëÇÕÀÔ´Ï´Ù. ÀÌ·¯ÇÑ ±â¼úÀº ½Â°´¿¡°Ô ¿øÈ°ÇÏ°í ¾ÈÀüÇÑ °áÁ¦ ¿É¼ÇÀ» Á¦°øÇÏ¿© ±â³» ±¸¸ÅÀ²À» ³ôÀÔ´Ï´Ù.

Àå°Å¸® ³ë¼±°ú ÇÁ¸®¹Ì¾ö Ŭ·¡½ºÀÇ È®´ëµµ ±â³» ÆÇ¸Å¸¦ ÃËÁøÇÏ´Â ¿äÀÎÀÔ´Ï´Ù. ºñÁî´Ï½º ¹× ÆÛ½ºÆ® Ŭ·¡½º¸¦ Æ÷ÇÔÇÑ ÇÁ¸®¹Ì¾ö Ŭ·¡½º ½Â°´µéÀº °í±Þ ±â³» ¼îÇÎ °æÇè°ú °í±Þ ºê·£µå¿ÍÀÇ Á¦ÈÞ¸¦ ¼±È£ÇÏ´Â °æÇâÀÌ °­ÇÕ´Ï´Ù. Ç×°ø»çµéÀº °í±Þ »óǰ ¼±Åðú ±â³» ÇÑÁ¤ »óǰ Á¦°ø µîÀ» ÅëÇØ ÀÌ·¯ÇÑ Æ®·»µå¸¦ Ȱ¿ëÇϰí ÀÖ½À´Ï´Ù.

¶ÇÇÑ, Ç×°ø ¿©Çà¿¡¼­ Áö¼Ó°¡´É¼ºÀÇ ¿µÇâ·ÂÀÌ Ä¿Áö¸é¼­ ±â³» ÆÇ¸Å ¹× ±¤°í Àü·«µµ º¯È­Çϰí ÀÖ½À´Ï´Ù. Ç×°ø»ç´Â À±¸®ÀûÀ̰í ģȯ°æÀûÀÎ ¼îÇÎÀ» ¿øÇÏ´Â ¼ÒºñÀÚÀÇ ÃëÇâ¿¡ ¸ÂÃß¾î »ýºÐÇØ¼º Æ÷Àå, Áö¼Ó °¡´ÉÇÑ ¿©Çà Çʼöǰ µî ģȯ°æ Á¦Ç°À» Á¦°øÇÕ´Ï´Ù. ¶ÇÇÑ, µðÁöÅÐ ±¤°íÀÇ µµÀÔÀ¸·Î ÀμâµÈ īŻ·Î±×¿Í ºê·Î¼Å¿¡ ´ëÇÑ ÀÇÁ¸µµ¸¦ ³·Ãß°í, Æó±â¹°°ú ¿î¿µ ºñ¿ëÀ» Àý°¨Çϰí ÀÖ½À´Ï´Ù.

Ç×°ø»ç°¡ Çõ½ÅÀ» Áö¼ÓÇÏ°í °³ÀÎÈ­µÈ µðÁöÅÐ °æÇèÀ» ÅëÇØ ½Â°´ÀÇ Âü¿©¸¦ °­È­ÇÔ¿¡ µû¶ó ±â³» ÆÇ¸Å ¹× ±¤°í ½ÃÀåÀº Å©°Ô ¼ºÀåÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. ±â¼ú, µ¥ÀÌÅÍ ºÐ¼®, ºê·£µå¿ÍÀÇ Àü·«Àû Á¦ÈÞ°¡ °áÇյǸ鼭 ±â³» »ó°Å·¡°¡ ÀçÁ¤ÀÇµÇ°í ±â³» ÆÇ¸Å ¹× ±¤°í°¡ Çö´ë Ç×°ø ¿©ÇàÀÇ ÇʼöÀûÀÎ ¿ä¼Ò°¡ µÉ °ÍÀ¸·Î º¸ÀÔ´Ï´Ù.

ºÎ¹®

¸ðµå(±¤°í, ¼Ò¸Å);½ÃÆ® Ŭ·¡½º(ÆÛ½ºÆ®, ºñÁî´Ï½º, ÇÁ¸®¹Ì¾ö ÀÌÄÚ³ë¹Ì, ÀÌÄÚ³ë¹Ì);¿ÀÆÛ·¹À̼Ç(º¸Á¸, ½ºÆ®¸®¹Ö);ÃÖÁ¾»ç¿ëÀÚ(¹Î°£ Ç×°ø, ºñÁî´Ï½º Ç×°ø)

Á¶»ç ´ë»ó ±â¾÷ ¿¹

AI ÅëÇÕ

Global Industry Analysts´Â À¯È¿ÇÑ Àü¹®°¡ ÄÁÅÙÃ÷¿Í AIÅø¿¡ ÀÇÇØ ½ÃÀå Á¤º¸¿Í °æÀï Á¤º¸¸¦ º¯ÇõÇϰí ÀÖ½À´Ï´Ù.

Global Industry Analysts´Â LLM³ª ¾÷°è °íÀ¯ SLM¸¦ Á¶È¸ÇÏ´Â ÀϹÝÀûÀÎ ±Ô¹ü¿¡ µû¸£´Â ´ë½Å¿¡, ºñµð¿À ±â·Ï, ºí·Î±×, °Ë»ö ¿£Áø Á¶»ç, ¹æ´ëÇÑ ¾çÀÇ ±â¾÷, Á¦Ç°/¼­ºñ½º, ½ÃÀå µ¥ÀÌÅÍ µî, Àü ¼¼°è Àü¹®°¡·ÎºÎÅÍ ¼öÁýÇÑ ÄÁÅÙÃ÷ ¸®Æ÷ÁöÅ丮¸¦ ±¸ÃàÇß½À´Ï´Ù.

°ü¼¼ ¿µÇâ °è¼ö

Global Industry Analysts´Â º»»ç ¼ÒÀçÁö, Á¦Á¶°ÅÁ¡, ¼öÃâÀÔ(¿ÏÁ¦Ç° ¹× OEM)À» ±âÁØÀ¸·Î ±â¾÷ÀÇ °æÀï·Â º¯È­¸¦ ¿¹ÃøÇß½À´Ï´Ù. ÀÌ·¯ÇÑ º¹ÀâÇÏ°í ´Ù¸éÀûÀÎ ½ÃÀå ¿ªÇÐÀº ¼öÀÍ¿ø°¡(COGS) Áõ°¡, ¼öÀͼº Ç϶ô, °ø±Þ¸Á ÀçÆí µî ¹Ì½ÃÀû, °Å½ÃÀû ½ÃÀå ¿ªÇÐ Áß¿¡¼­µµ ƯÈ÷ °æÀï»çµé¿¡°Ô ¿µÇâÀ» ¹ÌÄ¥ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù.

¸ñÂ÷

Á¦1Àå Á¶»ç ¹æ¹ý

Á¦2Àå ÁÖ¿ä ¿ä¾à

Á¦3Àå ½ÃÀå ºÐ¼®

Á¦4Àå °æÀï

LSH
¿µ¹® ¸ñÂ÷

¿µ¹®¸ñÂ÷

Global In-Flight Retail and Advertising Market to Reach US$5.9 Billion by 2030

The global market for In-Flight Retail and Advertising estimated at US$3.8 Billion in the year 2024, is expected to reach US$5.9 Billion by 2030, growing at a CAGR of 7.6% over the analysis period 2024-2030. Advertising, one of the segments analyzed in the report, is expected to record a 8.6% CAGR and reach US$4.1 Billion by the end of the analysis period. Growth in the Retail segment is estimated at 5.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$993.4 Million While China is Forecast to Grow at 7.3% CAGR

The In-Flight Retail and Advertising market in the U.S. is estimated at US$993.4 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$935.0 Million by the year 2030 trailing a CAGR of 7.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.1% and 6.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.0% CAGR.

Global Inflight Retail and Advertising Market - Key Trends & Drivers Summarized

Inflight Retail and Advertising: The Evolution of Onboard Commerce and Marketing

The inflight retail and advertising market has witnessed significant transformation as airlines increasingly look for alternative revenue streams beyond ticket sales. With the growing number of air travelers, airlines are capitalizing on onboard retail opportunities and digital advertising innovations to enhance passenger experiences while boosting profitability. The shift toward personalized shopping experiences, data-driven marketing strategies, and digital inflight entertainment (IFE) platforms is revolutionizing the way airlines engage with their passengers.

The integration of e-commerce solutions and contactless payment technologies has made onboard shopping more seamless and convenient. Airlines are collaborating with luxury brands, duty-free retailers, and digital advertisers to create exclusive shopping and promotional experiences tailored to diverse passenger demographics. Additionally, advancements in connectivity, such as high-speed inflight Wi-Fi, are enabling real-time transactions, interactive ads, and targeted promotions, further driving the expansion of inflight retail and advertising.

How Is Technology Reshaping the Inflight Retail and Advertising Industry?

Technological advancements are at the core of the inflight retail and advertising revolution. The adoption of digital screens, personalized advertisements, and AI-driven product recommendations is redefining inflight commerce. Airlines are leveraging passenger data, including travel history and preferences, to curate personalized product offerings and promotions, maximizing engagement and conversion rates.

One of the key trends in the industry is the rise of mobile-based inflight shopping experiences. Passengers can now browse and purchase duty-free products, exclusive airline merchandise, and travel essentials using airline mobile apps or seatback screens. Augmented reality (AR) and virtual try-on features are also being integrated into inflight shopping platforms to enhance product visualization and engagement.

Another notable trend is the emergence of programmatic advertising in inflight entertainment systems. Advertisers are utilizing AI-powered algorithms to serve targeted ads based on passenger demographics, travel routes, and browsing behavior. Interactive advertising, which allows passengers to engage with brands through clickable content and gamified promotions, is further enhancing advertising effectiveness and passenger involvement.

What Are the Key Challenges in Scaling Inflight Retail and Advertising?

Despite the promising growth of inflight retail and advertising, several challenges remain in scaling these operations effectively. One of the primary obstacles is the variability in passenger engagement levels. While digital advancements have made shopping and advertising more accessible, many passengers still prioritize inflight relaxation over engaging with onboard commerce.

Another significant challenge is limited connectivity on some flights, particularly on short-haul routes or in regions with underdeveloped satellite coverage. Although inflight Wi-Fi has improved, inconsistent connectivity can hinder seamless browsing and purchasing experiences, affecting transaction completion rates. Airlines and technology providers are working on improving satellite communication networks to enhance connectivity and create a more robust shopping ecosystem.

Regulatory constraints regarding onboard advertising and retail operations also pose challenges. Varying duty-free regulations across international jurisdictions and restrictions on advertising content can limit revenue opportunities for airlines. Compliance with data privacy laws, such as GDPR and CCPA, is another critical factor, as airlines must ensure passenger data is handled securely when personalizing ads and product offerings.

What Is Driving the Growth of the Inflight Retail and Advertising Market?

The growth in the inflight retail and advertising market is driven by several factors, including digital transformation, increasing air passenger traffic, and evolving consumer behavior. One of the primary growth drivers is the integration of digital payment solutions, such as NFC, blockchain-based transactions, and biometric authentication. These technologies provide passengers with seamless and secure payment options, increasing onboard purchase rates.

The expansion of long-haul and premium travel segments is another factor boosting inflight retail. Premium-class passengers, including business and first-class travelers, are more likely to engage with high-end inflight shopping experiences and exclusive brand partnerships. Airlines are leveraging this trend by curating luxury product selections and offering limited-edition inflight merchandise.

Furthermore, the growing influence of sustainability in air travel is shaping inflight retail and advertising strategies. Airlines are adopting eco-friendly product offerings, such as biodegradable packaging and sustainable travel essentials, aligning with consumer preferences for ethical and environmentally responsible shopping. Additionally, digital advertising initiatives are reducing the reliance on printed catalogs and brochures, lowering waste and operational costs.

As airlines continue to innovate and enhance passenger engagement through personalized digital experiences, the inflight retail and advertising market is expected to experience substantial growth. The convergence of technology, data analytics, and strategic brand collaborations will redefine onboard commerce, making inflight shopping and advertising an integral part of modern air travel.

SCOPE OF STUDY:

The report analyzes the In-Flight Retail and Advertising market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Mode (Advertising, Retail); Seat Class (First, Business, Premium Economy, Economy); Operation (Stored, Streamed); End-User (Commercial Aviation, Business Aviation)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 32 Featured) -

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

III. MARKET ANALYSIS

IV. COMPETITION

(ÁÖ)±Û·Î¹úÀÎÆ÷¸ÞÀÌ¼Ç 02-2025-2992 kr-info@giikorea.co.kr
¨Ï Copyright Global Information, Inc. All rights reserved.
PC¹öÀü º¸±â