세계의 인쇄 광고 유통 시장 보고서(2025년)
Print Advertising Distribution Global Market Report 2025
상품코드 : 1807916
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

인쇄 광고 유통 시장 규모는 향후 수년간 안정된 성장이 예상됩니다. 2029년에는 CAGR 3.7%를 나타내 307억 달러로 성장할 전망입니다. 예측 기간의 성장은 디지털 마이그레이션, 광고 차단, 지속가능성, 크로스 플랫폼 캠페인으로 인한 것입니다. 예측 기간 동안 주요 동향으로는 디지털 변환, 멀티채널 캠페인에서의 인쇄, 위기 및 이벤트 중심 광고, 인쇄 탄력성 등이 있습니다.

향후 5년간의 성장률 3.7%라고 하는 예측은 이 시장의 전회 예측으로부터의 0.1%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 무역 규제는 네덜란드와 캐나다에서 조달하는 자동 메일링 장비 및 배달 추적 소프트웨어의 비용을 증가시켜 캠페인 이행 지연과 발행 부수 비용을 증가시켜 미국 미디어 플레이어에 영향을 줄 수 있습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 가해질 수 있습니다.

인쇄 광고 유통 시장 수요를 견인하는 것은 소비자층의 급증이 예상됩니다. 인쇄 광고의 지속적인 매력은 독자에게 신뢰성을 높이는 고품질의 신뢰할 수 있는 컨텐츠를 제공하는 능력에 있습니다. 미국 인터넷 사용자를 대상으로 한 전국 조사에서는 약 82%가 온라인 광고보다 종이 매체의 광고가 더 신뢰할 수 있다고 생각하는 것으로 나타났습니다. 종이 매체 광고의 핵심인 신문과 잡지는 다양한 연령대에 지지를 받고 있습니다. 그러나 주요 소비자는 노인이나 습관적인 독자인 경향이 있습니다. 활자를 선호하는 것은 활자가 느린 속도로 읽을 수 있기 때문에 스케줄에 맞게 읽을 수 있고 디지털 용도에 대한 의존도가 낮고 가젯에 소요되는 시간이 짧기 때문입니다. 따라서 소비자층 확대는 인쇄 광고 유통 시장 확대에 불을 붙일 준비가 되어 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

A print advertising distribution service involves the dissemination of periodicals, promotional samples, and handbills, typically compact advertisements aimed at a specific target audience. This form of advertising seeks to capture the attention of readers within particular publications, influencing them to make a purchase either in-store or digitally.

The primary types of print advertising distribution include newspapers, magazines, posters and banners, as well as other formats like brochures, guides, business cards, and pamphlets. Newspapers, for instance, are monthly publications providing information on current events typically presented in black ink on a white or grey background. Various services within print advertising distribution encompass advertising material direct distribution, circular direct distribution, coupon direct distribution, directory telephone, door-to-door distribution of advertising materials, flyer direct distribution, handbill direct distribution, and sample direct distribution. These services cater to diverse industries such as retail, electronics, telecommunications, insurance, finance, and more. Enterprises of varying sizes, including large corporations and small to medium-sized businesses, utilize these services to promote their products and services effectively.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The print advertising distribution market research report is one of a series of new reports from The Business Research Company that provides print advertising distribution market statistics, including print advertising distribution industry global market size, regional shares, competitors with a print advertising distribution market share, detailed print advertising distribution market segments, market trends and opportunities, and any further data you may need to thrive in the print advertising distribution industry. This print advertising distribution market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The print advertising distribution market size has grown steadily in recent years. It will grow from $25.8 billion in 2024 to $26.51 billion in 2025 at a compound annual growth rate (CAGR) of 2.7%. The growth in the historic period can be attributed to mass media dominance, advertising revenue, circulation and readership, visual appeal.

The print advertising distribution market size is expected to see steady growth in the next few years. It will grow to $30.7 billion in 2029 at a compound annual growth rate (CAGR) of 3.7%. The growth in the forecast period can be attributed to digital transition, ad blockers, sustainability, cross-platform campaigns. Major trends in the forecast period include digital transformation, print in multichannel campaigns, crisis and event-driven advertising, print resilience.

The forecast of 3.7% growth over the next five years reflects a modest reduction of 0.1% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade restrictions may impact U.S. media companies by increasing expenses for automated mailing equipment and distribution tracking software sourced from the Netherlands and Canada, leading to slower campaign execution and higher circulation costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

An upsurge in the consumer base is anticipated to steer the demand for the print advertising distribution market. The enduring allure of print advertising lies in its ability to offer readers high-caliber, dependable content that fosters credibility-a crucial aspect advertisers can leverage. A national survey among American internet users revealed that roughly 82% consider print ads more trustworthy than their online counterparts. Newspapers and magazines, the cornerstone of print advertising, resonate across various age groups. Yet, the primary consumers tend to be older adults and habitual readers. Their preference for print stems from the leisurely pace it allows, aligning with their schedules and a reduced reliance on digital applications, spending less time on gadgets. Hence, the growing consumer base is poised to ignite the expansion of the print advertising distribution market.

The escalating demand in e-commerce is poised to propel the trajectory of the print advertising distribution market. E-commerce platforms serve as valuable arenas for online advertising, enabling print publications to reach wider audiences and entice new advertisers and readers. Notably, the United States Census Bureau reported a 7.5% surge in e-commerce estimates in the second quarter of 2023 compared to the same period in 2022, constituting 15.4% of total sales. This burgeoning e-commerce demand stands as a driver fueling growth in the print advertising distribution market.

Leading companies in the print advertising distribution sector are increasingly prioritizing the development of advanced technologies, such as integrated digital hubs, to boost consumer engagement, streamline campaign management, and offer valuable insights into advertising effectiveness. These digital hubs are all-encompassing platforms designed to support the integration and use of cutting-edge digital technologies. They act as collaborative networks that connect various stakeholders, promoting innovation and improving operational efficiency across different industries. For example, in June 2023, TenantMagic, a US-based provider of online tenant applications, launched BrowsingMagic.com. This platform introduces groundbreaking QR code technology for print advertising, which enhances lead generation by facilitating instant communication between prospective customers and sales representatives. When the QR code is scanned, it not only directs users to pertinent landing pages but also sends a non-spam text message to a specified salesperson, including the prospect's contact details. This dual functionality enables businesses to leverage immediate interest, significantly boosting lead conversion rates and fostering more personalized connections with potential clients.

Key players in the print advertising distribution market are pioneering innovative technologies such as MFA sites (made-for-advertising sites) to bolster market profitability. Integral Ad Science, for instance, launched an MFA site solution in October 2023, promising increased transparency into campaign quality and spending, empowering advertisers to make informed decisions about their advertising budgets.

In November 2022, Alpha Card Compact Media, a UK-based print marketing specialist, completed the acquisition of A-ha! Distribution, a UK-based distributor focused on tourism and leaflet dissemination. The acquisition sum remains undisclosed. This acquisition enables Alpha Card Compact Media to extend its reach, allowing the supply of its specialized print marketing products to A-ha!'s client network in newly accessed regions of England. A-ha! Distribution presently distributes over 20 million leaflets annually for more than 500 clients, promoting events, attractions, and public information.

Major companies operating in the print advertising distribution market include Ogilvy & Mather Worldwide Inc, MullenLowe U.S. Inc, McCann Worldgroup LLC, McCann Erickson Worldwide Inc, Dentsu Group Inc, Havas Worldwide LLC, Grey Group Inc, Droga5 LLC, VMLY&R LLC, WPP plc, Omnicom Group Inc, The Interpublic Group of Companies Inc, Hakuhodo DY Holdings Inc, Anchour Studio LLC, CAYK Marketing Inc, DeSantis Breindel Inc, WECOMEET Inc, THE CROOKED YOUNG - Designed with Love LLC, Bagstudios Business Design LLC, STORMING AG, R211-Agentur fur Kommunikation GmbH, Digital Ink Co., BBDO Worldwide Inc., DDB Worldwide Communications Group Inc., Leo Burnett Company Inc., Saatchi & Saatchi Worldwide LLC, Wieden+Kennedy LLC

North America was the largest region in the print advertising distribution market in 2024. Western Europe was the second largest region in the print advertising distribution market. The regions covered in the print advertising distribution market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the print advertising distribution market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The print advertising distribution market consists of revenues earned by entities by distributing and delivering advertisements, such as sample products, door-to-door promotion, placing brochures and flyers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Print Advertising Distribution Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on print advertising distribution market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for print advertising distribution ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The print advertising distribution market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Print Advertising Distribution Market Characteristics

3. Print Advertising Distribution Market Trends And Strategies

4. Print Advertising Distribution Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Print Advertising Distribution Growth Analysis And Strategic Analysis Framework

6. Print Advertising Distribution Market Segmentation

7. Print Advertising Distribution Market Regional And Country Analysis

8. Asia-Pacific Print Advertising Distribution Market

9. China Print Advertising Distribution Market

10. India Print Advertising Distribution Market

11. Japan Print Advertising Distribution Market

12. Australia Print Advertising Distribution Market

13. Indonesia Print Advertising Distribution Market

14. South Korea Print Advertising Distribution Market

15. Western Europe Print Advertising Distribution Market

16. UK Print Advertising Distribution Market

17. Germany Print Advertising Distribution Market

18. France Print Advertising Distribution Market

19. Italy Print Advertising Distribution Market

20. Spain Print Advertising Distribution Market

21. Eastern Europe Print Advertising Distribution Market

22. Russia Print Advertising Distribution Market

23. North America Print Advertising Distribution Market

24. USA Print Advertising Distribution Market

25. Canada Print Advertising Distribution Market

26. South America Print Advertising Distribution Market

27. Brazil Print Advertising Distribution Market

28. Middle East Print Advertising Distribution Market

29. Africa Print Advertising Distribution Market

30. Print Advertising Distribution Market Competitive Landscape And Company Profiles

31. Print Advertising Distribution Market Other Major And Innovative Companies

32. Global Print Advertising Distribution Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Print Advertising Distribution Market

34. Recent Developments In The Print Advertising Distribution Market

35. Print Advertising Distribution Market High Potential Countries, Segments and Strategies

36. Appendix

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