세계의 메타버스 광고 플랫폼 시장 보고서(2025년)
Metaverse Advertising Platform Global Market Report 2025
상품코드 : 1872974
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

메타버스 광고 플랫폼 시장 규모는 최근 수년간 비약적으로 확대되고 있습니다. 2024년 22억 3,000만 달러에서 2025년에는 29억 2,000만 달러에 달할 것으로 추정되며, CAGR 31.0%로 성장이 전망되고 있습니다. 지금까지의 성장은 몰입형 디지털 광고의 보급 확대, 가상 플랫폼에서 사용자 참여 향상, 브랜드 가상 체험에 대한 투자 증가, 메타버스 플랫폼 내에서의 소셜 상호작용 증가, 개인화된 마케팅 컨텐츠에 대한 수요 증가에 의해 견인되어 왔습니다.

메타버스 광고 플랫폼 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 85억 1,000만 달러에 달할 것으로 예측되며, CAGR 30.6%로 성장할 전망입니다. 예측 기간의 성장은 메타버스 기반 광고 솔루션 채택 확대, 타겟팅 캠페인에 대한 사용자 데이터 통합 증가, 디지털 브랜드 활성화 성장, 가상 상거래 및 프로모션 공간에 대한 수요 증가, 대화형 광고 형식에 대한 참여도 향상으로 이어질 전망입니다. 예측 기간 주요 동향으로는 인공지능을 활용한 광고 개인화의 진화, 몰입형 광고 포맷 및 게이미피케이션 캠페인의 혁신, 안전한 광고 거래를 위한 블록체인 통합, 크로스 플랫폼형 메타버스 광고 네트워크의 개발, 가상 광고 효과 측정을 위한 분석 기술의 진보 등을 들 수 있습니다.

디지털 전환의 진전은 메타버스 광고 플랫폼 시장의 성장을 이끌 것으로 예측됩니다. 디지털 전환은 디지털 기술을 활용하여 사업 운영, 고객 접점, 가치 제공을 근본적으로 변화시키는 노력입니다. 기업이 고객 경험을 향상시키기 위해 보다 신속하고 개인화된 원활한 디지털 서비스를 제공하는 것을 추구하는 동안, 이러한 변화는 가속화되고 있습니다. 메타버스 광고 플랫폼은 몰입형 및 양방향 데이터 구동 고객 고객 참여를 제공함으로써 이러한 변화를 지원합니다. 이러한 플랫폼을 통해 기업은 보다 광범위한 디지털 전략의 일환으로 브랜드 경험을 강화하고 새로운 수익원을 창출하는 혁신적인 가상 채널을 모색할 수 있습니다. 예를 들어 2024년 유럽투자은행에 의한 조사에서는 2022년 유럽연합(EU) 영세 기업의 30%가 디지털화 개선을 위한 조치를 강구한 반면 대기업에서는 63%가 비슷한 노력을 했다는 것이 밝혀졌습니다. 따라서 디지털 전환의 진전이 메타버스 광고 플랫폼 시장의 확대를 견인하고 있습니다.

메타버스 광고 플랫폼 시장의 기업은 크로스 플랫폼 3D 자산 리포지토리를 포함한 혁신적인 솔루션 개발에 주력하고 있습니다. 이를 통해 서로 다른 메타버스 환경 간의 원활한 컨텐츠 제작, 몰입형 광고, 효율적인 가상 자산 관리가 가능합니다. 크로스 플랫폼 3D 자산 리포지토리는 가상현실(VR), 증강현실(AR), 메타버스 플랫폼 간에 3D 자산을 일관되게 생성, 구성, 전개할 수 있는 디지털 스토리지 솔루션으로, 상호 운용성과 몰입감 있는 경험을 보장합니다. 예를 들어, 2023년 4월에는 인도의 IT 기업인 HCL Technologies, Inc.가 기업이 몰입형 메타버스 솔루션과 실시간 고객 경험을 창출하고 제공할 수 있도록 지원하는 종합적인 플랫폼인 Metafinity를 발표했습니다. 이 플랫폼은 증강현실(AR) 또는 가상현실(VR) 기술을 블록체인 및 3D 컨텐츠 제작과 통합하고 기업이 기존 마케팅 도구를 재사용할 수 있게 하고 멀티 디바이스에서 공동 작업을 지원합니다. 물리 세계와 디지털 세계를 교차함으로써 Metafinity는 급속히 진화하는 메타버스 경제에서 새로운 비즈니스 모델과 교류 채널의 개척을 지원합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

A metaverse advertising platform refers to a digital system that allows brands to create, deliver, and manage advertisements within immersive virtual environments of the metaverse. It enables interactive three-dimensional advertisements, branded experiences, and data-driven targeting to improve consumer engagement across virtual reality, augmented reality, and mixed reality spaces.

The key components of metaverse advertising platforms are software and services. Software includes programs, applications, and instructions that direct digital devices to perform specific tasks or functions. Platform types include web-based, app-based, virtual reality, and augmented reality systems. Supported advertising formats include display advertisements, video advertisements, in-game advertising, sponsorships, native advertising, and others. These platforms serve enterprises of all sizes, from small and medium enterprises to large enterprises, and are used across industries such as retail and e-commerce, media and entertainment, gaming, automotive, banking, financial services and insurance, real estate, education, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The metaverse advertising platform market research report is one of a series of new reports from The Business Research Company that provides metaverse advertising platform market statistics, including metaverse advertising platform industry global market size, regional shares, competitors with a metaverse advertising platform market share, detailed metaverse advertising platform market segments, market trends and opportunities, and any further data you may need to thrive in the metaverse advertising platform industry. This metaverse advertising platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The metaverse advertising platform market size has grown exponentially in recent years. It will grow from $2.23 billion in 2024 to $2.92 billion in 2025 at a compound annual growth rate (CAGR) of 31.0%. The growth in the historic period was driven by increasing adoption of immersive digital advertising, rising user engagement on virtual platforms, increasing investments in branded virtual experiences, growth in social interactions within metaverse platforms, and increasing demand for personalized marketing content.

The metaverse advertising platform market size is expected to see exponential growth in the next few years. It will grow to $8.51 billion in 2029 at a compound annual growth rate (CAGR) of 30.6%. The growth in the forecast period will be driven by rising adoption of metaverse-based advertising solutions, increasing integration of user data for targeted campaigns, growth in digital brand activations, increasing demand for virtual commerce and promotional spaces, and rising engagement with interactive advertisement formats. Major trends in the forecast period include advancements in artificial intelligence-driven advertising personalization, innovation in immersive advertisement formats and gamified campaigns, integration of blockchain for secure advertisement transactions, development of cross-platform metaverse advertisement networks, and advancements in analytics for measuring virtual advertisement effectiveness.

The rise of digital transformation is expected to drive the growth of the metaverse advertising platform market. Digital transformation involves utilizing digital technologies to fundamentally alter business operations, customer interactions, and value delivery. This shift is accelerating as businesses strive to offer faster, more personalized, and seamless digital services to enhance customer experiences. Metaverse advertising platforms support this transformation by providing immersive, interactive, and data-driven customer engagement. These platforms allow businesses to explore innovative virtual channels that enhance brand experiences and generate new revenue streams as part of their broader digital strategies. For example, a 2024 survey by the European Investment Bank found that in 2022, 30% of microenterprises in the European Union took steps to improve digitalization, compared to 63% of larger firms. Therefore, the growth in digital transformation is driving the expansion of the metaverse advertising platform market.

Companies in the metaverse advertising platform market are focusing on developing innovative solutions, such as cross-platform 3D asset repositories, to facilitate seamless content creation, immersive advertising, and efficient virtual asset management across different metaverse environments. A cross-platform 3D asset repository is a digital storage solution that allows 3D assets to be created, organized, and deployed consistently across virtual reality (VR), augmented reality (AR), and metaverse platforms, ensuring interoperable and immersive experiences. For instance, in April 2023, HCL Technologies Limited, an India-based IT company, launched Metafinity, a comprehensive platform designed to help businesses create and deliver immersive metaverse solutions and real-time customer experiences. The platform integrates augmented reality or virtual reality technologies with blockchain and 3D content creation, enabling enterprises to reuse existing marketing tools and supports multi-device collaboration. By bridging the physical and digital worlds, Metafinity helps unlock new business models and interaction channels in the rapidly evolving metaverse economy.

In June 2025, Hoko Agency Limited, a UAE-based creative and marketing firm, acquired Everdome FZCO for an undisclosed amount. This acquisition aims to accelerate Hoko Agency's AI-powered HumAIn Assets platform, combining human creativity, artificial intelligence (AI), and Web3 technologies to deliver scalable, emotionally engaging, and community-driven digital content experiences. Everdome FZCO, a UAE-based metaverse company, offers a metaverse advertising platform that will enhance Hoko Agency's capabilities in delivering innovative digital content.

Major players in the metaverse advertising platform market are ByteDance Ltd., Meta Platforms Inc., Alibaba Group Holding Limited, Tencent Holdings Ltd., NVIDIA Corporation, Publicis.Poke, Napster Corporation, rooom AG, Super League Gaming Inc., Groove Jones Inc., Lunar Strategy, Bidstack Group PLC, MetaVision Labs, Geeiq Limited, Hype Marketing FZCO, Ninja Promo, Virtual Brand Group Inc., Coinbound, Bemersive, Hava Group, Takeaway Reality.

North America was the largest region in the metaverse advertising platform market in 2024. The regions covered in metaverse advertising platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the metaverse advertising platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The metaverse advertising platform market consists of revenues earned by entities by providing services such as virtual experience design, programmatic advertising, and audience targeting and personalization. The market value includes the value of related goods sold by the service provider or included within the service offering. The metaverse advertising platform Market also includes sales of 3D virtual billboards and banners, branded virtual spaces and showrooms, and avatar customization and branded skins. Values in this market are 'factory gate' values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Metaverse Advertising Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on metaverse advertising platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for metaverse advertising platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The metaverse advertising platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Metaverse Advertising Platform Market Characteristics

3. Metaverse Advertising Platform Market Trends And Strategies

4. Metaverse Advertising Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Metaverse Advertising Platform Growth Analysis And Strategic Analysis Framework

6. Metaverse Advertising Platform Market Segmentation

7. Metaverse Advertising Platform Market Regional And Country Analysis

8. Asia-Pacific Metaverse Advertising Platform Market

9. China Metaverse Advertising Platform Market

10. India Metaverse Advertising Platform Market

11. Japan Metaverse Advertising Platform Market

12. Australia Metaverse Advertising Platform Market

13. Indonesia Metaverse Advertising Platform Market

14. South Korea Metaverse Advertising Platform Market

15. Western Europe Metaverse Advertising Platform Market

16. UK Metaverse Advertising Platform Market

17. Germany Metaverse Advertising Platform Market

18. France Metaverse Advertising Platform Market

19. Italy Metaverse Advertising Platform Market

20. Spain Metaverse Advertising Platform Market

21. Eastern Europe Metaverse Advertising Platform Market

22. Russia Metaverse Advertising Platform Market

23. North America Metaverse Advertising Platform Market

24. USA Metaverse Advertising Platform Market

25. Canada Metaverse Advertising Platform Market

26. South America Metaverse Advertising Platform Market

27. Brazil Metaverse Advertising Platform Market

28. Middle East Metaverse Advertising Platform Market

29. Africa Metaverse Advertising Platform Market

30. Metaverse Advertising Platform Market Competitive Landscape And Company Profiles

31. Metaverse Advertising Platform Market Other Major And Innovative Companies

32. Global Metaverse Advertising Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Metaverse Advertising Platform Market

34. Recent Developments In The Metaverse Advertising Platform Market

35. Metaverse Advertising Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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