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한글목차
인터랙티브 광고 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 CAGR 8.1%를 나타내 529억 3,000만 달러로 성장할 전망입니다. 예측 기간의 성장 배경으로는 인플루언서 마케팅의 시작, 지속 가능한 광고 기법, 커넥티드 TV(CTV) 출현, 5G 기술 채택, AI와 머신러닝 통합 등이 있습니다. 예측 기간의 주요 동향으로는 대화형 동영상 광고, 대화형 음성 광고, AI를 활용한 개인화, 가상 이벤트 및 경험적 마케팅, 소셜 커머스 통합 등이 있습니다.
향후 5년간의 성장률 8.1%라고 하는 예측은 이 시장의 전회 예측으로부터 0.3%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 전자기기 및 센서 기술에 대한 관세의 상승은 제스처 및 음성 인터페이스에 의존하는 고급 대화형 광고 형식의 배포를 방해할 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 보다 광범위하게 이어질 수 있습니다.
소셜 미디어의 보급 확대가 향후 인터랙티브 광고 시장 성장을 이끌 것으로 예측됩니다. 소셜 미디어의 보급이란 세계 개인 및 커뮤니티에서 소셜 미디어 플랫폼의 사용과 보급 증가를 의미합니다. 이 증가는 액세스가 더 쉬워지고 연결과 엔터테인먼트에 대한 사용자의 선호도가 변화하고 있기 때문입니다. 소셜 미디어는 인터랙티브 광고의 동적 플랫폼 역할을 하며, 브랜드는 매력적이고 개인화된 경험을 창조함으로써 잠재고객과의 유의한 연결성을 키우고 브랜드 참여도를 높이고 마케팅 목표 달성에 기여합니다. 예를 들어, 2024년 2월 미국에 본사를 둔 세계 미디어 플레이어인 Forbes의 보고서에 따르면, 2023년에는 세계 약 49억 명이 소셜 미디어를 이용해 과거 최고를 기록했습니다. 이 수치는 2027년까지 약 58억 5,000만 명에 달할 것으로 예측됩니다. 그 결과, 소셜 미디어의 침투는 인터랙티브 광고 시장 확대에 박차를 가하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 인터랙티브 광고 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 인터랙티브 광고 시장 : 성장률 분석
세계의 인터랙티브 광고 시장 실적 : 규모와 성장(2019-2024년)
세계의 인터랙티브 광고 시장 예측 : 규모와 성장(2024-2029년, 2034년)
세계의 인터랙티브 광고 : 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 인터랙티브 광고 시장 : 광고 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
스폰서십
블로깅
위젯
오프라인 활성화
소셜 미디어
세계의 인터랙티브 광고 시장 : 조직 규모별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
중소기업
대기업
세계의 인터랙티브 광고 시장 : 최종 사용자별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
미디어 및 엔터테인먼트
은행, 금융서비스 및 보험(BFSI)
소매 및 전자상거래
자동차
교육
기타
세계의 인터랙티브 광고 시장 : 스폰서십 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 스폰서십
콘텐츠 스폰서십
제품 스폰서십
인플루언서 또는 유명인 스폰서십
세계의 인터랙티브 광고 시장 : 블로깅 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
스폰서드 블로그 게시물
제휴 블로깅
블로그 내 네이티브 광고
리뷰 및 추천 블로그
세계의 인터랙티브 광고 시장 : 위젯 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
인터랙티브 디스플레이 위젯
임베디드 광고 위젯
맞춤형 광고 위젯
소셜 공유 위젯
세계의 인터랙티브 광고 시장 : 오프라인 활성화 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 기반 활성화
매장 내 인터랙티브 광고
체험형 마케팅 캠페인
증강현실(AR) 활성화
세계의 인터랙티브 광고 시장 : 소셜 미디어 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
스폰서 게시물
소셜 미디어 광고(Facebook, Instagram, Twitter)
소셜 미디어 인플루언서 파트너십
인터랙티브 설문 및 퀴즈
소셜 미디어 콘테스트 및 경품 행사
제7장 지역별/국가별 분석
세계의 인터랙티브 광고 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 인터랙티브 광고 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
인터랙티브 광고 시장 : 경쟁 구도
인터랙티브 광고 시장 : 기업 프로파일
Adobe Inc.
Ogilvy & Mather Worldwide Inc.
Roku Inc.
BBDO Worldwide Inc.
MullenLowe Group Ltd.
제31장 기타 주요 기업 및 혁신 기업
Taboola Inc
Grey Group Inc.
Deutsch LA.
BuzzFeed Inc.
Mood Media Corporation
George P. Johnson Company
Wieden Kennedy LLC
Droga5 LLC
Crispin Porter & Bogusky LLC
The Martin Agency LLC
BSSP Inc.
Keo Marketing Inc.
Mood Media
Shine Interactive LLC
NxtConcepts Inc.
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 전략
인터랙티브 광고 시장(2029년) : 새로운 기회를 제공하는 국가
인터랙티브 광고 시장(2029년) : 새로운 기회를 제공하는 부문
인터랙티브 광고 시장(2029년) : 성장 전략
시장 동향에 의한 전략
경쟁 전략
제36장 부록
KTH
영문 목차
영문목차
Interactive advertising is a dynamic form of marketing communication that directly engages consumers through active participation, feedback, or interaction. This approach fosters two-way communication and engagement, enabling consumers to interact with ad content in real-time. The goal of interactive advertising is to captivate viewers, gather insights, and drive engagement and conversions, ultimately enhancing brand awareness and generating leads.
The primary types of interactive advertising include sponsorship, blogging, widgets, offline activation, and social media. Sponsorship advertising involves promotional content created by a company or individual to support an event, activity, or organization in exchange for visibility and branding opportunities. This strategy is utilized by organizations ranging from small and medium enterprises (SMEs) to large enterprises. End users of interactive advertising encompass various industries such as media and entertainment, banking, financial services and insurance (BFSI), retail and e-commerce, automotive, education, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.
The interactive advertising research report is one of a series of new reports from The Business Research Company that provides interactive advertising market statistics, including the interactive advertising industry's global market size, regional shares, competitors with an interactive advertising market share, detailed interactive advertising market segments, market trends and opportunities, and any further data you may need to thrive in the interactive advertising industry. This interactive advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The interactive advertising market size has grown strongly in recent years. It will grow from $35.65 billion in 2024 to $38.79 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to internet penetration, mobile adoption, social media platforms, e-commerce growth, and video content consumption.
The interactive advertising market size is expected to see strong growth in the next few years. It will grow to $52.93 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to the rise of influencer marketing, sustainable advertising practices, the emergence of connected TV (CTV), 5g technology adoption, and AI and machine learning integration. Major trends in the forecast period include interactive video ads, interactive audio ads, AI-powered personalization, virtual events and experiential marketing, and social commerce integration.
The forecast of 8.1% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Escalating tariffs on electronics and sensor technologies could hinder the rollout of advanced interactive ad formats reliant on gesture and voice interfaces. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing penetration of social media is expected to drive the growth of the interactive advertising market in the future. Social media penetration refers to the increasing use and prevalence of social media platforms among individuals and communities globally. This rise is attributed to greater accessibility and shifting user preferences for connection and entertainment. Social media acts as a dynamic platform for interactive advertising, allowing brands to create engaging, personalized experiences that foster meaningful connections with their audience, enhance brand engagement, and help achieve marketing goals. For example, in February 2024, a report by Forbes, a US-based global media company, stated that in 2023, around 4.9 billion people worldwide were using social media, setting a record high. This number is expected to reach approximately 5.85 billion users by 2027. As a result, the growing penetration of social media is fueling the expansion of the interactive advertising market.
Key players in the interactive advertising market are focusing on developing innovative audience engagement solutions to cater to the mounting demand in the sector. These solutions play a pivotal role in interactive advertising by fostering meaningful interactions, capturing attention, and driving deeper brand engagement, thereby enhancing campaign effectiveness and return on investment (ROI). For instance, Inuxu Digital Media Technologies introduced interactive advertising features via WhatsApp in January 2023, including Click to Call and Click to WhatsApp functionalities. These features offer advertisers a simpler and more intuitive means to connect with users and accomplish desired goals, facilitating seamless conversion directly through WhatsApp or phone calls. By providing direct contact options, these features streamline the conversion process, reduce bounce rates, and expedite lead nurturing through preferred communication channels.
In June 2023, Dentsu Group Inc. strengthened its capabilities by acquiring Tag Group for an undisclosed amount. This strategic acquisition aims to bolster Dentsu Group's creative production capabilities, customer experience management, and dynamic content optimization services, aligning with its customer transformation and technology (CT&T) strategy. Tag Group, a UK-based marketing production agency specializing in interactive marketing, brings valuable expertise and resources to Dentsu Group, enabling it to further enhance its offerings in the interactive advertising landscape and better cater to evolving client needs.
Major companies operating in the interactive advertising market are Adobe Inc., Ogilvy & Mather Worldwide Inc., Roku Inc., BBDO Worldwide Inc., MullenLowe Group Ltd., Taboola Inc., Grey Group Inc., Deutsch LA., BuzzFeed Inc., Mood Media Corporation, George P. Johnson Company, Wieden + Kennedy LLC, Droga5 LLC, Crispin Porter & Bogusky LLC, The Martin Agency LLC, BSSP Inc., Keo Marketing Inc., Mood Media, Shine Interactive LLC, NxtConcepts Inc.
North America was the largest region in the interactive advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the interactive advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the interactive advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The interactive advertising market includes revenues earned by entities by providing services such as digital display ads, cross-channel integration, and ad campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Interactive Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on interactive advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for interactive advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The interactive advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Advertising Type: Sponsorship; Blogging; Widgets; Offline Activation; Social Media
2) By Organization Size: Small And Medium Enterprises; Large Enterprises
3) By End-User: Media And Entertainment; Banking, Financial Services And Insurance (BFSI); Retail And E-Commerce; Automotive; Education; Other End Users
Subsegments:
1) By Sponsorship: Event Sponsorship; Content Sponsorship; Product Sponsorship; Influencer Or Celebrity Sponsorship
2) By Blogging: Sponsored Blog Posts; Affiliate Blogging; Native Advertising In Blogs; Review And Testimonial Blogs
3) By Widgets: Interactive Display Widgets; Embedded Ad Widgets; Customizable Ad Widgets; Social Sharing Widgets
5) By Social Media: Sponsored Posts; Social Media Ads (Facebook, Instagram, Twitter); Social Media Influencer Partnerships; Interactive Polls And Quizzes; Social Media Contests And Giveaways
Companies Mentioned: Adobe Inc.; Ogilvy & Mather Worldwide Inc.; Roku Inc.; BBDO Worldwide Inc.; MullenLowe Group Ltd.; Taboola Inc; Grey Group Inc.; Deutsch LA.; BuzzFeed Inc.; Mood Media Corporation; George P. Johnson Company; Wieden + Kennedy LLC; Droga5 LLC; Crispin Porter & Bogusky LLC; The Martin Agency LLC; BSSP Inc.; Keo Marketing Inc.; Mood Media; Shine Interactive LLC; NxtConcepts Inc.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Interactive Advertising Market Characteristics
3. Interactive Advertising Market Trends And Strategies
4. Interactive Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Interactive Advertising Growth Analysis And Strategic Analysis Framework
5.1. Global Interactive Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Interactive Advertising Market Growth Rate Analysis
5.4. Global Interactive Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Interactive Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Interactive Advertising Total Addressable Market (TAM)
6. Interactive Advertising Market Segmentation
6.1. Global Interactive Advertising Market, Segmentation By Advertising Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sponsorship
Blogging
Widgets
Offline Activation
Social Media
6.2. Global Interactive Advertising Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises
Large Enterprises
6.3. Global Interactive Advertising Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Media And Entertainment
Banking, Financial Services And Insurance (BFSI)
Retail And E-Commerce
Automotive
Education
Other End Users
6.4. Global Interactive Advertising Market, Sub-Segmentation Of Sponsorship, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event Sponsorship
Content Sponsorship
Product Sponsorship
Influencer Or Celebrity Sponsorship
6.5. Global Interactive Advertising Market, Sub-Segmentation Of Blogging, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sponsored Blog Posts
Affiliate Blogging
Native Advertising In Blogs
Review And Testimonial Blogs
6.6. Global Interactive Advertising Market, Sub-Segmentation Of Widgets, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Interactive Display Widgets
Embedded Ad Widgets
Customizable Ad Widgets
Social Sharing Widgets
6.7. Global Interactive Advertising Market, Sub-Segmentation Of Offline Activation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event-Based Activations
In-store Interactive Ads
Experiential Marketing Campaigns
Augmented Reality (AR) Activations
6.8. Global Interactive Advertising Market, Sub-Segmentation Of Social Media, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sponsored Posts
Social Media Ads (Facebook, Instagram, Twitter)
Social Media Influencer Partnerships
Interactive Polls And Quizzes
Social Media Contests And Giveaways
7. Interactive Advertising Market Regional And Country Analysis
7.1. Global Interactive Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Interactive Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
