세계의 위치 기반 광고 시장 보고서(2025년)
Location-based Advertising Global Market Report 2025
상품코드 : 1811099
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

위치 기반 광고 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에는 CAGR 16.4%를 나타내 2,620억 3,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 모바일 디바이스의 보급, 5G 기술의 채용, 전자상거래 서비스, 실시간 고객 위치 데이터, 고객 행동 파악 등에 기인한다고 생각됩니다. 예측 기간의 주요 동향으로는 지오로케이션 기술의 진보, 인공지능(AI) 및 머신러닝(ML)과의 통합, 실시간 입찰(RTB), 증강현실(AR) 광고, 위치 인텔리전스 플랫폼 등이 있습니다.

향후 5년간의 성장률 16.4%라고 하는 예측은 전회의 예측으로부터 0.1%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 지오위치 칩 및 모바일 신호 삼각측량 모듈에 대한 관세는 하이퍼로컬 광고 인프라의 확장성에 영향을 줄 수 있습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계경제와 무역에 대한 악영향에 의해 영향이 보다 광범위하게 확대될 것으로 예측됩니다.

위치 기반 광고 시장 확대는 모바일 기기의 이용이 증가하는 경향이 있을 것으로 예측됩니다. 지속적인 인터넷 연결을 제공하는 모바일 장치는 세계 포지셔닝 시스템 기술을 활용하여 위치 기반 광고를 가능하게 합니다. 이렇게 하면 사용자의 실시간 지리적 위치를 기반으로 타게팅된 적절한 광고를 게재할 수 있습니다. 2024년 2월 기준 Uswitch Limited는 영국의 모바일 연결 수가 2021년 대비 3.8% 증가하여 7,180만 연결에 도달했다고 보고했습니다. 2025년 예측은 영국 인구의 95%에 해당하는 약 6,500만 명이 스마트폰을 소유하고 있으며, 모바일 장치의 보급이 위치 기반 광고 시장 성장에 큰 영향을 미친다는 것이 밝혀졌습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Location-based advertising is a form of advertising that seamlessly combines mobile advertising with location-based services. Leveraging technology, this advertising approach accurately determines a consumer's location and delivers location-specific advertisements. This enables organizations to offer personalized content to individuals based on their physical location, enhancing the relevance and effectiveness of the advertising message.

The primary types of location-based advertising encompass geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting involves delivering content or advertisements to a specific audience based on their geographical location, determined through methods such as the global positioning system, internet protocol addresses, or device information. Various advertisement types include push and pull advertising, utilized for promotions such as banner displays, pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. Geotargeting finds applications in retail outlets, public spaces, airports, and other areas, catering to diverse industry verticals including retail, hospitality, healthcare, banking, financial services and insurance (BFSI), education, technology and media, transportation and logistics, automotive, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The location-based advertising research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including the location-based advertising industry's global market size, regional shares, competitors with an location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The location-based advertising market size has grown rapidly in recent years. It will grow from $123.34 billion in 2024 to $142.96 billion in 2025 at a compound annual growth rate (CAGR) of 15.9%. The growth in the historic period can be attributed to the rise of location-based social platforms, the emergence of smart cities and IoT, consumer demand for personalized experiences, rising demand for personalized advertising, increased adoption of dynamic creative optimization (DCO).

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $262.03 billion in 2029 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to mobile device penetration, 5G technology adoption, e-commerce services, real-time customer location data, customer behavior understanding. Major trends in the forecast period include advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, location intelligence platforms.

The forecast of 16.4% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on geolocation chips and mobile signal triangulation modules may impact the scalability of hyperlocal advertising infrastructure. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The upward trajectory in mobile device usage is anticipated to drive the expansion of the location-based advertising market. Mobile devices, offering continuous internet connectivity, enable location-based advertising through the utilization of global positioning system technology. This facilitates the delivery of targeted and pertinent ads to users based on their real-time geographic location. As of February 2024, Uswitch Limited reported a 3.8% increase in mobile connections in the UK, reaching 71.8 million connections compared to 2021. The projection for 2025 indicates that 95% of the UK's population, approximately 65 million people, will own smartphones, underscoring the substantial impact of mobile device proliferation on the growth of the location-based advertising market.

Prominent players in the location-based advertising market are channeling their efforts into the development of cutting-edge technological solutions, including sophisticated location-based advertising platforms. These platforms, serving as digital marketing tools, harness geographic information sourced from mobile devices or other channels to deliver precise and targeted advertisements. A case in point is the initiative by Moovit, an Israel-based mobile advertising company, which introduced a novel location-based advertising platform in July 2022. This platform empowers brands to engage with transit riders in real-time, enabling advertisers to target Moovit users based on their current location and route points during their journeys. Notably, this advertising platform prioritizes user privacy by adhering to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), requiring user consent for location tracking with the option to withdraw it at any time.

In June 2023, Dentsu Group Inc., a Japan-based advertising services company, acquired Tag Group for an undisclosed amount. This acquisition aims to bolster Dentsu's creative production capabilities by offering full-service, end-to-end support across diverse media channels. Tag's advanced digital infrastructure will continue to provide high-quality, scalable content, elevating customer experiences through personalized strategies and optimized media delivery using dynamic content optimization (DCO). Tag Group, based in the UK, specializes in omnichannel digital marketing production.

Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

North America was the largest region in the location-based advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location-based Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on location-based advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for location-based advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The location-based advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Location-based Advertising Market Characteristics

3. Location-based Advertising Market Trends And Strategies

4. Location-based Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Location-based Advertising Growth Analysis And Strategic Analysis Framework

6. Location-based Advertising Market Segmentation

7. Location-based Advertising Market Regional And Country Analysis

8. Asia-Pacific Location-based Advertising Market

9. China Location-based Advertising Market

10. India Location-based Advertising Market

11. Japan Location-based Advertising Market

12. Australia Location-based Advertising Market

13. Indonesia Location-based Advertising Market

14. South Korea Location-based Advertising Market

15. Western Europe Location-based Advertising Market

16. UK Location-based Advertising Market

17. Germany Location-based Advertising Market

18. France Location-based Advertising Market

19. Italy Location-based Advertising Market

20. Spain Location-based Advertising Market

21. Eastern Europe Location-based Advertising Market

22. Russia Location-based Advertising Market

23. North America Location-based Advertising Market

24. USA Location-based Advertising Market

25. Canada Location-based Advertising Market

26. South America Location-based Advertising Market

27. Brazil Location-based Advertising Market

28. Middle East Location-based Advertising Market

29. Africa Location-based Advertising Market

30. Location-based Advertising Market Competitive Landscape And Company Profiles

31. Location-based Advertising Market Other Major And Innovative Companies

32. Global Location-based Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Location-based Advertising Market

34. Recent Developments In The Location-based Advertising Market

35. Location-based Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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