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한글목차
헬스케어 광고 시장의 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 연평균 복합 성장률(CAGR) 6.7%로 621억 9,000만 달러로 성장할 전망입니다. 예측기간의 성장은 급속한 디지털화, 유전체 의료의 진보, 원격 환자 모니터링, 정신건강의 중요성 증가, 건강 데이터의 프라이버시에 대한 우려 등으로 인한 것으로 예측됩니다. 예측기간의 주요 동향에는 디지털 변환, 원격의료 촉진, 건강 및 웰빙앱 광고, 데이터 보안을 위한 블록체인, 채팅봇 및 AI 주도 상호작용 등이 포함됩니다.
향후 5년간의 예측 성장률 6.7%는 과거 예측에서 0.1% 소폭 감소한 수치입니다. 이러한 성장세 둔화는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세의 상승은 캐나다와 영국에서 조달하는 프로그래매틱 광고 플랫폼과 환자 참여 소프트웨어의 비용을 높여 마케팅의 효율성을 악화시키고, 헬스케어 시스템의 아웃리치 비용을 상승시킴으로써, 미국 내 의료 제공자의 부담을 증가시킬 가능성이 높습니다. 또한 상호관세와 무역의 긴장과 한계 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더욱 광범위해질 것으로 예상됩니다.
원격의료 도입 증가가 예상되면서 헬스케어 광고 시장의 성장을 가속할 전망입니다. 원격 헬스케어 서비스를 위한 디지털 기술의 사용을 포함한 원격의료는 점점 대중화되고 있습니다. 헬스케어 광고는 원격의료를 활용하여 환자에게 도달하고 물리적인 장소나 이동의 제약에 관계없이 케어 서비스를 제공하여 환자의 참여를 높이고, 헬스케어 서비스 전체를 개선하기 위해 타겟형 캠페인을 실시합니다. 그 예로, 2022년 8월, Australian Digital Health Agency의 보고서에 따르면 2020년부터 2022년 사이에 호주에서는 1억 1,820만 건의 원격 의료 서비스가 1,800만명의 환자에게 제공되었으며, 9만 5,000명 이상의 개원의가 원격 의료 서비스를 이용하고 있습니다. 게다가 2023년 4월에 국립의학도서관이 발표한 보고서에서는 미국에서의 원격의료의 일일 평균 이용률이 2021년의 19.6%에서 2022년에는 25.7%로 증가한 것으로 나타났습니다. 원격의료 채택의 확대는 헬스케어 광고 시장의 성장에 중요한 촉진요인입니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 헬스케어 광고 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 헬스케어 광고 시장 : 성장률 분석
세계의 헬스케어 광고 시장 실적 : 규모와 성장(2019-2024년)
세계의 헬스케어 광고 시장 예측 : 규모와 성장(2024-2029년, 2034F)
세계의 헬스케어 광고 : 총 시장 규모(TAM)
제6장 시장 세분화
세계의 헬스케어 광고 시장 : 유형별, 분석과 예측(2019-2024년, 2024-2029F, 2034F)
일반
디지털
홍보
독특한 브랜딩과 인지도
사내 마케팅
의사 소개
고용주 마케팅
기타 유형
세계의 헬스케어 광고 시장 : 접근법별, 분석과 예측(2019-2024년, 2024-2029F, 2034F)
소비자용 직접 광고
헬스케어 전문가(디테일링)
세계의 헬스케어 광고 시장 : 기술별, 분석과 예측(2019-2024년, 2024-2029F, 2034F)
개인 데이터 추적
원격의료
인공지능
기타 기술
세계의 헬스케어 광고 시장 : 용도별, 분석과 예측(2019-2024년, 2024-2029F, 2034F)
바이오테크놀러지기업
의료보험
체중 감량 및 피트니스 제품
기타 용도
세계의 헬스케어 광고 시장 : 세분화 일반(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
인쇄
TV
라디오
옥외
세계의 헬스케어 광고 시장 : 세분화 디지털(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
소셜 미디어 광고
검색엔진 마케팅(SEM)
디스플레이 광고
메일 마케팅
모바일 광고
세계의 헬스케어 광고 시장 : 세분화 홍보(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
미디어 홍보
커뮤니티 홍보
위기관리
보도 자료
세계의 헬스케어 광고 시장 : 세분화 독특한 브랜딩과 인지도(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
브랜드 아이덴티티 개발
코즈 마케팅
스폰서십과 이벤트
세계의 헬스케어 광고 시장 : 세분화 사내 마케팅(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
종업원 커뮤니케이션
사내 뉴스레터
연수 프로그램
세계의 헬스케어 광고 시장 : 세분화 의사 소개(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
소개 프로그램
의사 대상 아웃리치
네트워킹 이벤트
세계의 헬스케어 광고 시장 : 세분화 고용주 마케팅(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
고용주 브랜딩
종업원 복지 커뮤니케이션
건강과 웰빙 프로그램
세계의 헬스케어 광고 시장 : 세분화 기타 유형(유형별), 분석과 예측(2019-2024년, 2024-2029F, 2034F)
인플루언서 마케팅
컨텐츠 마케팅
환자의 증언과 사례 연구
제7장 지역별/국가별 분석
세계의 헬스케어 광고 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029F, 2034F)
세계의 헬스케어 광고 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029F, 2034F)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
헬스케어 광고 시장 : 경쟁 구도
헬스케어 광고 시장 : 기업 프로파일
Alphabet Inc : 개요, 제품 및 서비스, 전략 및 재무 분석
Verizon : 개요, 제품 및 서비스, 전략 및 재무 분석
WPP plc. : 개요, 제품 및 서비스, 전략 및 재무 분석
PUBLICIS GROUP : 개요, 제품 및 서비스, 전략 및 재무 분석
Syneos Health : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
MCCANN WORLDGROUP
Omnicom Group
Magnite Inc
CMI Media Group
Ogilvy Healthworld LLC
Digitas Health
Response Mine Interactive, Inc.
SAGEFROG MARKETING
Practice Builders
McCann Health Worldwide LLC
ProperExpression
Maricich Health
Communications Strategy Group
Thrive Internet Marketing Agency
Intrepy Healthcare Marketing
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
헬스케어 광고 시장(2029년) : 새로운 기회를 제공하는 국가
헬스케어 광고 시장(2029년) : 새로운 기회를 제공하는 부문
헬스케어 광고 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
CSM
영문 목차
영문목차
Healthcare advertising is the strategic promotion of healthcare products, services, or organizations directed at a specific target audience. This multifaceted process employs a variety of strategies and tactics to attract and retain patients, bolster the reputation of healthcare providers, and ultimately contribute to improved patient outcomes.
The primary types of healthcare advertising encompass traditional, digital, public relations, unique branding and awareness, internal marketing, physician referrals, employer marketing, and others. Traditional healthcare advertising involves the use of conventional marketing methods, including print ads, TV, radio, and direct mail, to promote healthcare services and products. This approach can be directed at both consumers and healthcare professionals through methods such as detailing. Healthcare advertising employs various technologies such as personal data tracking, telemedicine, artificial intelligence, and others, and finds applications in diverse sectors including biotechnology companies, medical insurance, weight loss and fitness products, among others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.
The healthcare advertising market research report is one of a series of new reports from The Business Research Company that provides healthcare advertising market statistics, including healthcare advertising industry global market size, regional shares, competitors with a healthcare advertising market share, detailed healthcare advertising market segments, market trends and opportunities, and any further data you may need to thrive in the healthcare advertising industry. This healthcare advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The healthcare advertising market size has grown strongly in recent years. It will grow from $45.1 billion in 2024 to $48.06 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to increasing healthcare awareness, rise of telehealth services, pharmaceutical innovations, increasing healthcare costs, global health crises, healthcare provider competition.
The healthcare advertising market size is expected to see strong growth in the next few years. It will grow to $62.19 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to rapid digitalization, genomic medicine advancements, remote patient monitoring, increased emphasis on mental health, health data privacy concerns. Major trends in the forecast period include digital transformation, telehealth promotion, health and wellness apps advertising, blockchain for data security, chatbots and ai-driven interactions.
The forecast of 6.7% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to burden U.S. providers by driving up the cost of programmatic ad platforms and patient engagement software sourced from Canada and the UK, exacerbating marketing inefficiencies and elevating healthcare system outreach expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated rise in telehealth adoption is poised to drive the growth of the healthcare advertising market. Telehealth, involving the use of digital technologies for remote healthcare services, has become increasingly prevalent. Healthcare advertising leverages telehealth to reach patients, deliver care services irrespective of physical location or mobility constraints, and execute targeted campaigns to boost patient engagement and improve overall healthcare services. An example comes from August 2022, where a report by the Australian Digital Health Agency revealed that between 2020 and 2022, 118.2 million telehealth services were provided to 18 million patients in Australia, with over 95,000 practitioners utilizing telehealth services. Additionally, a report from the National Library of Medicine in April 2023 indicated an increase in the average daily level of telemedicine usage in the US from 19.6% in 2021 to 25.7% in 2022. The escalating adoption of telehealth is a key driver for the growth of the healthcare advertising market.
Major players in the healthcare advertising market are directing their efforts towards innovative healthcare advancements, such as DeepIntent Copilot, to elevate their advertising strategies. DeepIntent Copilot, an AI-powered tool integrated into the DeepIntent healthcare advertising platform, provides actionable insights and real-time media data-based recommendations. In September 2023, DeepIntent, a US-based healthcare advertising platform, launched DeepIntent Copilot, aimed at optimizing campaign strategies, maximizing media investments, and enhancing performance and efficiency in healthcare advertising. The tool leverages unique connected datasets to deliver actionable insights and recommendations tailored to healthcare-specific goals, transforming healthcare advertising by providing adaptability to real-time market changes and reducing time to positive ROI.
In November 2023, Accenture plc, an Ireland-based information technology company, successfully acquired Concentriclife for an undisclosed amount. This strategic acquisition bolsters Accenture's capabilities in the healthcare industry, enabling the provision of more integrated and intelligent healthcare solutions. The acquisition addresses the growing demand for data-driven insights and analytics in the healthcare sector. Concentriclife, a US-based healthcare marketing agency specializing in life sciences, contributes to Accenture's goal of offering comprehensive and innovative solutions to its clients in the healthcare space.
Major companies operating in the healthcare advertising market report are Alphabet Inc., Verizon, WPP plc., PUBLICIS GROUP, Syneos Health, MCCANN WORLDGROUP, Omnicom Group, Magnite Inc., CMI Media Group, Ogilvy Healthworld LLC, Digitas Health, Response Mine Interactive, Inc., SAGEFROG MARKETING, Practice Builders, McCann Health Worldwide LLC, ProperExpression, Maricich Health, Communications Strategy Group, Thrive Internet Marketing Agency, Intrepy Healthcare Marketing, ParkerWhite Brand Interactive, Distill Health LLC, High Level Marketing, Inc., Dobies Health Marketing, Healthcare Success, LLC, Thrive Internet Marketing Agency
North America was the largest region in the healthcare advertising market in 2024. The regions covered in the healthcare advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the healthcare advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The healthcare advertising market consists of revenues earned by entities by providing services such as primary care services, diagnostic services, rehabilitation services, maternity and women's health services, and telemedicine services. The market value includes the value of related goods sold by the service provider or included within the service offering. The healthcare advertising market also includes sales of pharmaceuticals, medical devices, diagnostic tools, personal care products, health monitoring devices, and health education materials. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Healthcare Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on healthcare advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for healthcare advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The healthcare advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Traditional; Digital; Public Relations; Unique Branding And Awareness; Internal Marketing; Physician Referrals; Employer Marketing; Other Types
2) By Approach: Direct-To-Consumer Advertising; Healthcare Professional (Detailing)
3) By Technology: Personal Data Tracking; Telemedicine; Artificial Intelligence; Other Technologies
4) By Application: Biotechnology Companies; Medical Insurance; Weight Loss And Fitness Products; Other Applications
Subsegments:
1) By Traditional: Print; Television; Radio; Outdoor
2) By Digital: Social Media Advertising; Search Engine Marketing (SEM); Display Advertising; Email Marketing; Mobile Advertising
3) By Public Relations: Media Relations; Community Relations; Crisis Management; Press Releases
4) By Unique Branding And Awareness: Brand Identity Development; Cause Marketing; Sponsorships And Events
5) By Internal Marketing: Employee Communications; Internal Newsletters; Training Programs
6) By Physician Referrals: Referral Programs; Physician Outreach; Networking Events
7) By Employer Marketing: Employer Branding; Employee Benefits Communication; Health And Wellness Programs
8) By Other Types: Influencer Marketing; Content Marketing; Patient Testimonials And Case Studies
Companies Mentioned: Alphabet Inc; Verizon; WPP plc.; PUBLICIS GROUP; Syneos Health; MCCANN WORLDGROUP; Omnicom Group; Magnite Inc; CMI Media Group; Ogilvy Healthworld LLC; Digitas Health; Response Mine Interactive, Inc.; SAGEFROG MARKETING; Practice Builders; McCann Health Worldwide LLC; ProperExpression; Maricich Health; Communications Strategy Group; Thrive Internet Marketing Agency; Intrepy Healthcare Marketing; ParkerWhite Brand Interactive; Distill Health LLC; High Level Marketing, Inc.; Dobies Health Marketing; Healthcare Success, LLC; Thrive Internet Marketing Agency
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Healthcare Advertising Market Characteristics
3. Healthcare Advertising Market Trends And Strategies
4. Healthcare Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Healthcare Advertising Growth Analysis And Strategic Analysis Framework
5.1. Global Healthcare Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Healthcare Advertising Market Growth Rate Analysis
5.4. Global Healthcare Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Healthcare Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Healthcare Advertising Total Addressable Market (TAM)
6. Healthcare Advertising Market Segmentation
6.1. Global Healthcare Advertising Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Traditional
Digital
Public Relations
Unique Branding And Awareness
Internal Marketing
Physician Referrals
Employer Marketing
Other Types
6.2. Global Healthcare Advertising Market, Segmentation By Approach, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Direct-To-Consumer Advertising
Healthcare Professional (Detailing)
6.3. Global Healthcare Advertising Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Personal Data Tracking
Telemedicine
Artificial Intelligence
Other Technologies
6.4. Global Healthcare Advertising Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Biotechnology Companies
Medical Insurance
Weight Loss And Fitness Products
Other Applications
6.5. Global Healthcare Advertising Market, Sub-Segmentation Of Traditional, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Print
Television
Radio
Outdoor
6.6. Global Healthcare Advertising Market, Sub-Segmentation Of Digital, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Advertising
Search Engine Marketing (SEM)
Display Advertising
Email Marketing
Mobile Advertising
6.7. Global Healthcare Advertising Market, Sub-Segmentation Of Public Relations, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Media Relations
Community Relations
Crisis Management
Press Releases
6.8. Global Healthcare Advertising Market, Sub-Segmentation Of Unique Branding And Awareness, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Brand Identity Development
Cause Marketing
Sponsorships And Events
6.9. Global Healthcare Advertising Market, Sub-Segmentation Of Internal Marketing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Employee Communications
Internal Newsletters
Training Programs
6.10. Global Healthcare Advertising Market, Sub-Segmentation Of Physician Referrals, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Referral Programs
Physician Outreach
Networking Events
6.11. Global Healthcare Advertising Market, Sub-Segmentation Of Employer Marketing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Employer Branding
Employee Benefits Communication
Health And Wellness Programs
6.12. Global Healthcare Advertising Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Influencer Marketing
Content Marketing
Patient Testimonials And Case Studies
7. Healthcare Advertising Market Regional And Country Analysis
7.1. Global Healthcare Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Healthcare Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
