인도네시아의 의류 및 신발 시장은 2025년에 견조한 성장세를 보였습니다. 이는 경제 회복, 중산층 확대, 재량지출 증가에 힘입어 매출은 201조 2,000억 루피아에 달했습니다. 이러한 성장은 젊고 패션에 민감한 인구층과 소비자의 구매력 향상을 배경으로 예측 기간 동안 지속될 것으로 예측됩니다. 시장 특징으로는 가치 중심의 구매 트렌드로의 전환과 합리적인 가격의 패셔너블한 선택에 대한 수요 증가를 들 수 있습니다.
Euromonitor International의 "인도네시아의 의류 및 신발 시장" 보고서는 국내 시장 규모와 구조에 대한 종합적인 가이드를 제공합니다. 2021년부터 2025년까지의 최신 소매 매출 데이터와 유통 형태별 분석을 통해 성장을 주도하는 부문을 파악할 수 있습니다. 주요 기업 및 주요 브랜드를 식별하고 시장에 영향을 미치는 주요 요인에 대한 전략적 분석을 제공합니다. 2030년까지의 예측은 시장이 어떻게 변화할 것인지를 보여줍니다.
대상 제품 : 의류, 신발, 스포츠웨어, 스포츠웨어
데이터 범위 : 시장 규모 실적(과거 분석 및 예측), 기업 점유율, 브랜드 점유율, 유통 데이터
본 보고서를 구매해야 하는 이유
의류 및 신발 시장에 대한 자세한 전체 그림을 파악할 수 있습니다.
성장 분야를 파악하고, 변화를 촉진하는 요인을 파악할 수 있습니다.
경쟁 환경, 시장 주요 진출기업, 주요 브랜드를 이해할 수 있습니다.
5년 예측을 활용하여 시장의 발전 추세를 평가할 수 있습니다.
Euromonitor International은 시장 조사 보고서, 비즈니스 참고서, 온라인 정보 시스템 출판 분야에서 50년 이상의 실적을 보유하고 있습니다. 런던, 시카고, 싱가포르, 상하이, 상하이, 빌뉴스, 두바이, 케이프타운, 산티아고, 시드니, 도쿄, 방갈로르, 상파울루, 서울, 홍콩, 뒤셀도르프, 멕시코시티에 사무소를 두고 100개국에 애널리스트 네트워크를 보유한 이 회사는 다양한 시장에 대한 다양한 시장에 대한 독자적인 지식과 이해력을 활용하여 확실한 정보 자원을 개발함으로써 정보에 기반한 전략적 계획을 수립할 수 있도록 지원합니다.
목차
목차와 표 리스트
주요 요약
주요 데이터 결과
업계 퍼포먼스
향후 전망
경쟁 구도
채널
경제적 배경
소비자 문맥
국가별 보고서 면책사항
정보원
인도네시아 여성복
주요 데이터 결과
2025년 발전
업계 퍼포먼스
향후 전망
경쟁 구도
채널
제품
국가별 보고서 면책사항
인도네시아 남성복
주요 데이터 결과
2025년 발전
업계 퍼포먼스
향후 전망
경쟁 구도
채널
국가별 보고서 면책사항
인도네시아 아동복
주요 데이터 결과
2025년 발전
업계 퍼포먼스
향후 전망
경쟁 구도
채널
국가별 보고서 면책사항
인도네시아 스포츠웨어
주요 데이터 결과
2025년 발전
업계 퍼포먼스
향후 전망
경쟁 구도
채널
제품
국가별 보고서 면책사항
인도네시아 청바지
주요 데이터 결과
2025년 발전
업계 퍼포먼스
향후 전망
경쟁 구도
채널
제품
국가별 보고서 면책사항
인도네시아 양말
주요 데이터 결과
2025년 발전
업계 퍼포먼스
향후 전망
경쟁 구도
채널
제품
국가별 보고서 면책사항
인도네시아의 의류 액세서리
주요 데이터 결과
2025년 발전
업계 퍼포먼스
향후 전망
경쟁 구도
채널
국가별 보고서 면책사항
LSH
영문 목차
영문목차
Apparel and footwear in Indonesia demonstrated robust growth in 2025, driven by economic recovery, a rising middle-income segment and increased discretionary spending, with sales reaching IDR201.2 trillion. This growth is expected to continue over the forecast period, driven by a young, fashion-conscious population and an increase in consumer spending power. The market is characterised by a shift towards value-conscious purchases and a growing demand for affordable and fashionable options, parti...
Euromonitor International's Apparel and Footwear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer demand for affordability and functionality drives innovation
KEY DATA FINDINGS
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
Market polarisation shapes value sales growth
CHART 2 Puma on Shopee Live
How digital-native challengers are reshaping the Indonesian landscape
CHART 3 Erspo - From Local Sportswear to National Phenomenon
WHAT'S NEXT?
Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
Global brands cater to growing consumer preference for sustainability
CHART 4 Increasing Sustainability Focus by Global Brands
Omnichannel strategies are expected to become crucial
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Indonesian brands pose competition for global incumbents
Emerging local brands capitalise on national pride and digital channels
CHANNELS
Offline retail remains dominant, while social commerce drives online sales
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in Indonesia 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Indonesia 2025
CHART 9 Consumer Landscape in Indonesia 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market polarisation reshapes womenswear in Indonesia
CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation drives brands to either scale affordability or deepen premium appeal
Mainstream adoption of sustainable materials drives product innovation
CHART 11 Jakarta Fashion Week 2025 Showcased Eco-Conscious Principles and Inclusivity
Tariffs and local sourcing reshape industry dynamics
CHART 12 Due to Rising Import Costs, H&M Expands Production in Indonesia
WHAT'S NEXT?
Smart clothing and digital shopping expected to boost future sales
Bold shapes and expressive colours to define future womenswear designs
Local brands expected to continue leading sustainability and vintage trends
CHART 13 Analyst Insight
COMPETITIVE LANDSCAPE
Global players maintain lead through local relevance and sustainability
Emerging brand, Erigo, gains traction in Indonesian womenswear
CHANNELS
E-commerce platforms gain share from apparel and footwear specialists
PRODUCTS
Uniqlo's new collection highlights premiumisation trend
CHART 14 Uniqlo Indonesia Introduces Fall/Winter "Revisiting Classic" Collection
COUNTRY REPORTS DISCLAIMER
MENSWEAR IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fragmented competitive landscape enables brands to cater to polarised market
CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation contributes to continued growth in value sales
CHART 16 Uniqlo vs Erigo in Menswear Market Polarisation
Sustainability and inclusivity drive product innovation
CHART 17 Uniqlo Redefines Menswear with Functional Fashion and Cultural Relevance
Incumbents experience stagnation, while challenger brands gain traction
CHART 18 Erigo's Digital D2C Breakthrough in Menswear
WHAT'S NEXT?
Premium brands and local players set to drive value sales growth
Challenger brands expected to continue gaining popularity
Market polarisation anticipated to drive diversification in pricing strategies
CHART 19 Analyst Insight
COMPETITIVE LANDSCAPE
Incumbents maintain their lead, but challengers are gaining traction
CHANNELS
E-commerce gains traction with live commerce and influencer marketing
COUNTRY REPORTS DISCLAIMER
CHILDRENSWEAR IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market polarisation drives brands to adapt to diverse consumer preferences
CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
Quality, comfort, and value-driven consumption shape childrenswear in 2025
Market polarisation shapes value sales growth through diverse consumer preferences
CHART 21 Uniqlo Captures Premium Segment in Indonesian Childrenswear in 2025
Irwandhy Official capitalises on sustainability preferences in Indonesian fashion
WHAT'S NEXT?
Local brands to drive development with affordable and practical designs
The rise of digital channels set to drive childrenswear sales
CHART 22 Analyst Insight
Indonesian childrenswear labels gaining ground amidst global supply volatility
COMPETITIVE LANDSCAPE
Top players maintain lead, focusing on sustainability and digital-first retail
Challenger brands aim to disrupt childrenswear landscape
Import pressures and rising costs challenge childrenswear brands
CHART 23 Uniqlo Indonesia Raises Prices Due to Tariff and Logistic Pressures
CHANNELS
Omnichannel shopping supports both online and offline childrenswear sales
COUNTRY REPORTS DISCLAIMER
SPORTSWEAR IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer shift towards active lifestyles drives sportswear sales in Indonesia
CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation slows sportswear value sales growth
Tariffs and supply chain disruptions lead to a boost in localisation
Lacoste capitalises on AI innovation to enhance brand visibility
CHART 25 Lacoste's AI-Driven Ramadan Campaign with Sport-Chic Apparel
WHAT'S NEXT?
Consumer preference for athleisure set to drive value sales growth
Demand for affordability and quality expected to drive category growth
Sustainability and innovation to shape sportswear development
CHART 26 Analyst Insight
COMPETITIVE LANDSCAPE
PT Adidas Indonesia retains lead as emerging players grow in popularity
Uniqlo gains traction through its strategic store expansion and live event
CHANNELS
Offline retail leads with sports goods stores dominating sales
PRODUCTS
How adidas Originals bridges heritage and innovation for SS25 campaign
CHART 27 Balancing Heritage and Innovation in Polarised Consumer Markets
COUNTRY REPORTS DISCLAIMER
JEANS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustainable practices and rising incomes bolster performance of jeans
CHART 28 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation divides jeans in Indonesia
Sustainability and inclusivity drive brands to adopt eco-friendly materials
CHART 29 KIND Denim Brings Eco-Friendly Concepts to Life
Challengers force incumbents to innovate and adapt
CHART 30 Strategic Positioning in Indonesian Denim: Local Brand Pot Meets Pop
WHAT'S NEXT?
Price-sensitivity could shift consumer preferences towards more affordable brands
Local brands aim to capitalise on sustainability and craftsmanship
Digital expansion and bespoke recommendations
CHART 31 Analyst Insight
COMPETITIVE LANDSCAPE
Top companies maintain lead through diverse strategies
CHANNELS
Offline retail drives distribution despite e-commerce growth
