세계의 FMCG 포장 시장은 2022년에 8,052억 달러에 달하며, 2030년에는 1조 1,705억 달러에 달할 것으로 예측되며, 예측 기간인 2023-2030년 CAGR은 4.8%로 성장할 전망입니다.
FMCG 포장 시장은 보다 지속가능하고 친환경적인 포장 옵션에 대한 소비자 수요에 힘입어 큰 성장과 혁신을 경험하고 있습니다. 유니레버는 세계 최초의 종이 기반 세탁 세제 병을 출시했습니다. 이 프로토타입은 지속가능한 방식으로 조달된 펄프로 만들어졌으며, 종이 쓰레기의 흐름에서 재활용될 수 있도록 설계되었습니다. 또한 유니레버는 플라스틱 폐기물 감소에 대한 의지를 보여주기 위해 헤어 케어 제품에도 종이 기반 포장을 고려하고 있습니다.
네슬레의 '스마티즈' 브랜드는 세계 모든 제품을 재활용 가능한 종이 포장으로 전환했습니다. 이 전환은 포장재가 필요한 품질 및 안전 기준을 충족하는지 확인하기 위해 기계 적합성 및 엄격한 테스트를 거쳐야 합니다. 네슬레는 또한 자사의 생수 브랜드 '비텔'도 종이 포장을 고려하고 있으며, 종이로 전환하는 동안 제품 품질을 유지하는 것이 중요하다고 강조합니다.
월드패널의 아시아 펄스 보고서에 따르면 아시아태평양의 소비재(FMCG) 부문은 2022년 4분기에 인플레이션의 어려움에도 불구하고 3.1%의 성장률을 기록했다고 밝혔습니다. 성장의 주요 원동력은 각각 5.7%와 4.6% 증가한 홈케어와 음료 분야로, FMCG 패키지 시장이 더욱 확대되었습니다.
지속가능성 추세는 FMCG 포장 시장을 크게 확대하고 있습니다. 최근 소비자들은 환경문제에 대한 인식이 높아지면서 지속가능한 포장 제품을 적극 권장하고 있습니다. 환경 부하가 적고 재활용과 생분해가 쉬운 포장재를 선호하고 있습니다. 이에 따라 FMCG 브랜드는 소비자의 취향을 충족시키기 위해 지속가능한 포장 솔루션을 채택해야 합니다.
정부와 규제기관은 플라스틱 폐기물을 줄이고 지속가능성을 촉진하기 위한 조치를 시행하고 있습니다. 예를 들어 EU는 일부 일회용 플라스틱을 금지하고 일부 국가는 특정 분야에서 일회용 포장을 금지하고 있으며, FMCG 기업은 지속가능한 포장을 공급망에 통합하여 미래의 법규를 미리 준비하는 것이 중요하다는 것을 인식하고 있습니다. 지속가능한 포장은 FMCG 업계에서 중요한 차별화 요소가 되고 있습니다. 지속가능한 포장을 채택하는 브랜드는 환경 친화적 인 고객을 끌어들이는 마케팅 포인트로 활용할 수 있습니다.
디아지오(Diageo)는 자사의 스카치 위스키 브랜드인 조니워커(Johnny Walker)에 100% 플라스틱을 사용하지 않는 종이 소재의 증류주 병을 도입했습니다. 이 혁신적인 병은 지속가능한 방식으로 조달된 목재로만 만들어졌으며, 플라스틱을 사용하는 대신 수지로 안감을 덧댔다. 이 노력은 지속가능한 포장과 플라스틱 사용량 감소에 대한 디아지오의 약속에 따른 것으로, P& G는 올드 스파이스와 시크릿의 일부 제품에 플라스틱이 없는 롤형 데오도란트 패키지를 도입했습니다. 이 패키지는 90% 재활용 종이로 만들어졌으며, Forest Stewardship Council(산림관리위원회)의 인증을 받았으며, P& G는 더 많은 제품 라인에 이 지속가능한 패키지의 사용을 확대할 계획입니다.
FMCG 포장 산업은 스마트 포장 기술의 새로운 기술 발전과 혁신으로 인해 괄목할 만한 성장과 혁신을 경험하고 있습니다. 스마트 포장 기술은 제품의 신선도, 유통기한, 보관 상태에 대한 정보를 실시간으로 제공함으로써 FMCG의 안전성을 보장하는 데 활용되고 있습니다. 포장에 내장된 센서는 환경 요인을 모니터링하여 부패와 폐기물을 줄이고 소비자가 안전하고 신선한 제품을 받을 수 있도록 합니다.
Digimark Corporation과 Shield Air는 스마트 포장을 통해 식품 단백질, E-Commerce 이동, 산업 제품 및 소비재를 포함한 다양한 시장에 제품 디지털화를 도입하기 위해 파트너십을 체결했습니다. 이 파트너십의 목적은 브랜드가 진정성, 지속가능성 및 개인화된 경험에 대한 소비자의 요구를 충족시킴으로써 브랜드가 포장의 가치를 높일 수 있도록 하는 것입니다. 또한 제품공급망 여정을 조명하여 업무상의 이점도 제공합니다.
환경 문제, 특히 일회용 플라스틱 금지와 관련된 문제는 FMCG 포장 시장에 부정적인 영향을 미치고 있습니다. 정부가 세계에서 다양한 플라스틱 제품 사용을 금지함에 따라 이들 제품의 제조, 공급, 보관 및 판매와 관련된 사업이 폐쇄되어 FMCG 부문에 영향을 미치고 있습니다. 인도의 FMCG 부문은 규모가 커서 플라스틱 사용 금지를 준수하는 동시에 포장의 안전성과 비용 효율성을 보장해야 하는 과제에 직면해 있습니다.
그러나 환경의식이 높아지고 플라스틱 사용 금지로 인해 FMCG 기업은 대체 포장 솔루션을 찾아야 합니다. 정부는 대나무 빨대나 대나무 봉지와 같은 대체품을 제안하고 있지만, FMCG 기업이 지속가능한 포장재로 전환하는 것은 여전히 어려운 과제입니다. 이러한 어려움에도 불구하고, 생산자들의 인식이 높아지면서 FMCG 업계는 플라스틱 포장을 대체할 수 있는 독창적이고 합리적인 가격의 대안을 개발하기 위해 노력하고 있습니다.
Global FMCG Packaging Market reached US$ 805.2 billion in 2022 and is expected to reach US$ 1170.5 billion by 2030, growing with a CAGR of 4.8% during the forecast period 2023-2030.
The FMCG packaging market is experiencing significant growth and innovation, driven by consumer demand for more sustainable and eco-friendly packaging options. Unilever has introduced a world-first paper-based laundry detergent bottle. Its prototype is made from sustainably sourced pulp and is designed to be recycled in the paper waste stream. In addition, Unilever is also exploring paper-based packaging for haircare products, demonstrating their commitment to reducing plastic waste.
Nestle's Smarties brand has transitioned to recyclable paper packaging for all its products globally. It shifts required adapting machinery and rigorous testing to ensure the packaging met the necessary quality and safety standards. Nestle is also exploring paper packaging for its Vittel bottled water brand, emphasizing the importance of maintaining product quality during the transition to paper.
The Asia-Pacific's Fast-Moving Consumer Goods (FMCG) sector demonstrated robust growth in the fourth quarter of 2022, registering a 3.1% increase in value despite inflationary challenges, according to Worldpanel's Asia Pulse report. Its growth was primarily driven by the home care and beverages segments, which expanded by 5.7% and 4.6%, respectively, which further expanding the market for FMCG packaging.
The trend towards sustainability is significantly increasing the market for FMCG packaging. Consumers these days are increasingly aware of environmental issues and they are actively promoting products with sustainable packaging. As they prefer packaging materials that have a lower environmental impact and are easily recyclable or biodegradable. As a result, FMCG brands are under pressure to adopt sustainable packaging solutions to fulfill consumer preferences.
Governments and regulatory bodies are implementing measures to reduce plastic waste and promote sustainability. EU, for example, has banned selected single-use plastics and some countries have prohibited single-use packaging in certain sectors. FMCG businesses are recognizing the importance of pre-empting future legislation by incorporating sustainable packaging into their supply chains. Sustainable packaging has become a key differentiator in the FMCG industry. Brands that adopt sustainable packaging can use it as a marketing point to attract eco-conscious customers.
Diageo has introduced a 100% plastic-free paper-based spirits bottle for its Johnnie Walker scotch whisky brand. The innovative bottle is made entirely from sustainably sourced wood and is resin-lined instead of using plastic. The initiative aligns with Diageo's commitment to sustainable packaging and reducing plastic use. P&G has introduced plastic-free roll-on deodorant packaging for select Old Spice and Secret lines. The packaging is made from 90% recycled paper and certified by the Forest Stewardship Council. P&G plans to extend the use of this sustainable packaging across more product lines.
The FMCG packaging industry is experiencing significant growth and innovation driven by new technology advancements and innovations in smart packaging technologies. Smart packaging technologies are being used to ensure the safety of FMCGs by providing real-time information about product freshness, expiration dates and storage conditions. Sensors embedded in packaging can monitor environmental factors, reducing spoilage and waste and ensuring consumers receive safe and fresh products.
Digimarc Corporation and Sealed Air have joined forces to introduce product digitization to various markets, including food proteins, e-commerce fulfillment, industrials and consumer goods, through smart packaging. Its partnership aims to enable brands to enhance the value of their packaging by meeting consumer demands for authenticity, sustainability and personalized experiences. It also provides operational benefits by shedding light on a product's supply chain journey.
Environmental concerns, particularly related to the ban on single-use plastics, are negatively impacting the FMCG packaging market. The government's globally putting ban on various plastic products which has led to the closure of businesses involved in the manufacturing, supply, storage and marketing of these goods, affecting the FMCG sector. The FMCG sector in India is significant in terms of size and it faces the challenge of ensuring the safety and cost-effectiveness of packaging while complying with the plastic ban.
However, with increasing environmental awareness and the ban on plastic use, FMCG companies are under pressure to find alternative packaging solutions. While the government has suggested substitutes like bamboo straws and jute bags, it remains a challenge for FMCG companies to transition to sustainable packaging materials. Despite these challenges, there is a growing awareness among producers and efforts are being made to develop creative and affordable alternatives to plastic packaging in the FMCG sector.
The global FMCG packaging market is segmented based on type, material, end-user and region.
Plastic material holds the largest segment in the FMCG packaging market, any FMCG products, including packaged foods, beverages, personal care products, cleaning products and over-the-counter drugs, are delivered in single-use plastic packaging. Plastic packaging offers functional benefits such as health and safety, product protection and preservation. It also provides marketing advantages by helping products stand out on shelves and online.
Some of the largest FMCG companies, including Nestle, Proctor and Gamble, PepsiCo, Unilever, AB-InBev, The Coca-Cola Company and L'Oreal, rely significantly on plastic packaging for their products. In alignment with the national agenda on plastic waste management, many FMCG companies are aggressively working on adopting 100 percent biodegradable plastic for packaging certain products. It highlights the industry's commitment to finding more sustainable packaging solutions.
Asia-Pacific is expected to be the fastest-growing region in the FMCG packaging market, with various trends and growth patterns across different countries within the region. Health and wellness have become significant trends in the FMCG industry. Consumers in the Asia-Pacific are increasingly proactive about health and wellness. Vietnam recorded an impressive 8% GDP growth in 2022, despite inflation pressures and expectations of further increases in 2023.
Furthermore, notable trends include the rapid rebound of consumer FMCG purchases in major Chinese cities, with opportunities expected to arise in lower-tier cities in Q2 of 2023. As per Kantar Worldpanel's Asia Pulse report, Taiwan experienced a 20% surge in online FMCG sales, led by health supplements and facial skincare. India witnessed strong growth in the beverages sector, along with categories such as chocolates, soft drinks and ready-to-eat mixes. South Korea's mature digital infrastructure contributed to online FMCG sales capturing a 35% share of the total market value.
The major global players in the market include: Amcor plc, Ball Corporation, Tetra Pak, Mondi Group, Sealed Air Corporation, Smurfit Kappa Group, Sonoco Products Company, Huhtamaki, Constantia Flexibles and WestRock Company.
The COVID-19 pandemic had a significant impact on the FMCG packaging market, as the pandemic accelerated the shift towards e-commerce and home delivery as consumers sought safer and more convenient shopping options. Lockdowns prompted a surge in online sales and many consumers adopted new shopping habits, including online grocery shopping. As because of pandemic, the FMCG packaging industry saw an increase in demand for packaging suitable for e-commerce and home delivery.
Furthermore, with the rise of e-commerce, there was a need for packaging that can protect products during transit and maintain product quality. It had led to changes in packaging design to ensure that products arrived in good condition when ordered online. Additionally, packaging played a role in reassuring consumers about product safety and hygiene during the pandemic. The pandemic heightened consumer awareness of environmental issues, including the increase in packaging waste generated by online shopping.
The Russia-Ukraine war has had a significant impact on the FMCG packaging industry, leading to several disruptions. The FMCG industry was already dealing with financial challenges due to the second wave of the pandemic. Companies were witnessing margin and cost reductions to meet the rising demand for FMCG products, particularly in health and hygiene categories. The war has brought back the possibility of a financial slump, impacting the industry's recovery. Prices of FMCG products have increased, affecting daily consumers who rely on these products for daily use. The increase in crude oil prices has further contributed to higher prices in various FMCG-related commodities.
Pouches & Sachets
Stick Packs
Bags & Sacks
Foils & Films
Boxes & Cartons
Trays
Tubes
Containers & Jars
Bottles
Cans
Blisters
The global FMCG packaging market report would provide approximately 61 tables, 61 figures and 210 Pages.
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