세계의 고객 참여 시장 : 시장 점유율(2023년)

Customer Engagement: Worldwide Market Shares 2023

US $ 8,799 ￦ 12,046,000

PPTX, PDF and Excel (5 Users License)

한글목차

2023년 통신사별 고객 참여 소프트웨어 시스템 및 관련 서비스에 대한 통신사업자(CSP)의 지출에 대한 시장 점유율 데이터를 제공합니다. 또한 딜리버리 모델, 벤더, 지역별 지출액의 차이에 대해서도 자세하게 해설하고 있습니다. 또한 시장의 주요 벤더 개요도 제공합니다.

목차

• 고객 참여 시스템 및 서비스 시장 상세한 시장 점유율 데이터
  • 3개 하위 부문 : 영업 및 수주 관리, 고객 가치 관리, 고객 경험 관리
  • 2개 제공 유형 : 제품 서비스와 전문 서비스
  • 8개 지역 : 중유럽 및 동유럽, 아시아태평양 선진국, 아시아태평양 신흥국, 라틴아메리카, 중동 및 북아프리카, 북미, 사하라 이남 아프리카, 서유럽
  • 고객 참여 시장에 영향을 미치는 비즈니스 환경과 지역 역학 분석
  • 상세한 시장 정의
  • 벤더에 대한 제안
  • 시장 진출 벤더 15개사 상세 프로파일

게재 기업

KSM

영문 목차

영문목차

"CSPs increased their spending on customer engagement solutions and services because they renewed their focus on improving the customer experience and invested in AI-enhanced tools to improve customer retention and lifetime value."

This report provides market share data for communications service provider (CSP) spending on telecoms-specific customer engagement software systems and related services for 2023. It provides details of how the spending varied by delivery model, vendor and region. The report also includes profiles of the leading vendors in the market.

Questions answered in the customer engagement market share report:

• What was the overall size of the market (customer engagement software systems for the telecoms industry) and what drove this spending among CSPs?
• Who are the major vendors and what is their share of revenue in the customer engagement market?
• What are the different drivers and growth rates of CSP spending on products and professional services?

Who should read this report:

• Vendor strategy teams that need to understand how spending is shifting as CSPs seek to reduce spending on legacy systems and invest in adopting modern architecture frameworks.
• Product management teams that are responsible for feature functionality and geographical focus, and product marketing teams that are responsible for growth.
• CSPs that are planning to revamp their customer engagement systems and advance their digital transformation journeys.
• Professional services vendors that want to understand the growth opportunities over the next 5 years.

This report and the associated data annex provide:

• detailed market share data for the customer engagement systems and services market, split by:
  • three sub-segments: sales and order management, customer value management and customer experience management
  • two delivery types: product and professional services
  • eight geographical regions: Central and Eastern Europe (CEE), developed Asia-Pacific (DVAP), emerging Asia-Pacific (EMAP), Latin America (LATAM), the Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA) and Western Europe (WE)
  • analysis of the business environment and regional dynamics that will influence the customer engagement market
  • a detailed market definition
  • recommendations for vendors
  • detailed profiles of 15 vendors in this market.

Company coverage:

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