천연 감미료는 인위적인 합성이나 화학적 변화를 수반하지 않는 천연 유래 감미료를 말합니다. 이러한 감미료는 일반적으로 식물, 과일, 때로는 유제품에서 추출되며 스테비아, 꿀, 꿀, 메이플 시럽, 용설란, 과일 주스/농축액 등이 포함됩니다. 인공 감미료와 정제된 설탕의 대체품으로 사용되며, 더 건강하고 덜 가공된 식품을 찾는 소비자들에게 어필하고 있습니다. 천연 감미료는 공급원에 따라 비타민, 미네랄, 항산화제 등 다른 건강상의 이점을 제공하는 경우가 많습니다. 천연 감미료 시장 규모는 강력한 성장세를 보이고 있으며, 예측 기간 동안 8.3%의 CAGR로 확대될 것으로 예상됩니다. 이러한 성장의 주요 원인은 전 세계적으로 건강에 대한 관심이 높아지고 당뇨병, 비만, 설탕 과다 섭취로 인한 기타 건강 문제 발생률이 증가함에 따라 합성 감미료 및 설탕 기반 감미료에서 천연 감미료로의 전환이 이루어지고 있기 때문입니다. 소비자들은 보다 깨끗한 라벨링과 영양가 높은 식단 선택을 위해 천연 감미료에 점점 더 많은 관심을 보이고 있습니다. 또한, 천연 감미료가 건강 지향적 제품뿐만 아니라 베이커리, 음료, 유제품과 같은 일반 소비재에도 사용되는 식음료 산업에서 천연 감미료의 채택이 확대되고 있는 것도 시장을 촉진하고 있습니다. 또한, 제약 및 퍼스널케어 산업에서 천연 감미료의 기능적 특성이 혁신적으로 활용되고 있는 것도 한 요인으로 작용하고 있습니다. 온라인 스토어를 포함한 소매 플랫폼에서 다양한 천연 감미료 제품을 이용할 수 있게 됨에 따라 소비자의 접근성이 더욱 용이해져 시장 성장의 원동력이 되고 있습니다. 수요가 계속 증가함에 따라 제조업체들은 건강과 웰빙에 대한 새로운 소비자 트렌드를 활용하기 위해 신제품 개발 및 마케팅 전략에 많은 투자를 할 가능성이 높습니다.
전 세계 소비자들의 건강에 대한 인식이 높아지면서 천연 감미료 시장의 주요 촉진요인으로 작용하고 있습니다. 당뇨병, 비만, 심장병과 같은 건강 관련 문제의 유병률이 지속적으로 증가함에 따라 소비자의 선호도가 보다 건강한 식습관 선택으로 뚜렷하게 변화하고 있습니다. 천연 감미료는 건강상의 이점이 인정되고 칼로리가 낮기 때문에 인공 감미료나 고칼로리 설탕보다 선호되고 있습니다. 이러한 추세는 설탕 섭취를 줄이고 전반적인 건강에 긍정적인 영향을 미친다는 과학적 연구 결과가 증가함에 따라 뒷받침되고 있습니다. 또한, 천연 감미료에는 필수 미네랄과 항산화제와 같은 영양학적 혜택이 추가되는 경우가 많아 건강 및 웰니스 분야에서 인기 있는 선택이 되고 있습니다. 이러한 변화는 많은 대형 식음료 제조업체들이 더 건강한 선택에 대한 소비자의 요구에 부응하기 위해 천연 감미료를 제품에 도입하고 제품 배합을 변경하고 있는 것으로도 알 수 있습니다.
식음료 산업에서 천연 감미료 시장 확대는 큰 기회가 있습니다. 소비자들이 이해하기 쉽고 간단한 원료를 사용한 클린 라벨 제품을 찾는 경향이 강해짐에 따라, 제조업체들은 천연 감미료를 사용한 기존 제품의 개선과 신제품 개발에 박차를 가하고 있습니다. 이러한 추세는 건강 관련 제품뿐만 아니라 제과, 음료, 유제품 등 일반 소비재에까지 확대되고 있습니다. 천연 감미료의 다재다능함은 클린 라벨 트렌드에 대응할 수 있는 능력과 함께 식품 산업에서 천연 감미료가 중요한 성분으로 자리매김하고 있습니다. 또한, 전 세계 요리에 천연 감미료의 혁신적인 적용은 더 많은 시장 기회를 창출하고 다양한 요리 전통에서 더 널리 받아들여져 시장 침투를 촉진할 수 있습니다.
세계의 천연 감미료 시장에 대해 조사했으며, 시장 개요와 함께 제품 유형별, 형태별, 성질별, 최종 용도별, 유통 채널별, 지역별 동향, 시장 진입 기업 프로파일 등의 정보를 전해드립니다.
목차
제1장 서문
제2장 주요 요약
제3장 천연 감미료 시장 : 경쟁 분석
주요 벤더의 시장 포지셔닝
벤더가 채용하는 전략
주요 업계 전략
제4장 천연 감미료 시장 : 거시적 분석과 시장 역학
소개
세계의 천연 감미료 시장 가치, 2023-2033년
시장 역학
성장 촉진요인과 억제요인의 영향 분석
See-Saw 분석
Porter's Five Forces 모델
PESTEL 분석
제5장 천연 감미료 시장 : 2023-2033년
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
제6장 천연 감미료 시장 : 제품 유형별, 2023-2033년
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
스테비아
팜슈가
코코넛 설탕
허니
메이플 시럽
나한과 당
아가베 시럽
르크 머프 루트 설탕
당밀
천연 감미료 블렌드
제7장 천연 감미료 시장 : 형태별, 2023-2033년
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
분말
액체
결정
제8장 천연 감미료 시장 : 성질별, 2023-2033년
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
유기농
기존
제9장 천연 감미료 시장 : 최종 용도별, 2023-2033년
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
식품
음료
의약품
퍼스널케어
탁상 감미료
제10장 천연 감미료 시장 : 유통 채널별, 2023-2033년
시장 개요
성장과 매출 분석 : 2024년 대 2033년
시장 세분화
B2B
B2C
제11장 북미의 천연 감미료 시장 : 2023-2033년
제12장 영국 및 EU의 천연 감미료 시장 : 2023-2033년
제13장 아시아태평양의 천연 감미료 시장 : 2023-2033년
제14장 라틴아메리카의 천연 감미료 시장 : 2023-2033년
제15장 중동 및 아프리카의 천연 감미료 시장 : 2023-2033년
제16장 기업 개요
Nestle SA
Cargill Inc
Archer Daniels Midland Company
Ingredion Incorporated
Tate and Lyle PLC
Dupont Koninklijke
DSM NV
Symrise AG
Raizen SA
Associated British Foods plc
Wilmar International Limited
Dohler GmbH
Wholesome Sweeteners Inc
Heartland Food Products Group LLC .
Butternut Mountain Farm.
ksm
영문 목차
영문목차
Natural sweeteners refer to sweetening agents derived from natural sources without artificial synthesis or chemical alteration. These sweeteners are typically extracted from plants, fruits, and sometimes dairy products, and include options like stevia, honey, maple syrup, agave nectar, and fruit juices/concentrates. They are used as alternatives to artificial sweeteners and refined sugars, appealing to consumers seeking healthier, less processed food options. Natural sweeteners often provide additional health benefits such as vitamins, minerals, and antioxidants, depending on their source. The natural sweeteners market is experiencing robust growth, projected to expand at a CAGR of 8.3% over the forecast period. This growth is primarily driven by the increasing global health consciousness and a shift away from synthetic and sugar-based sweeteners due to the rising incidence of diabetes, obesity, and other health issues associated with high sugar consumption. Consumers are increasingly gravitating towards natural sweeteners as they seek cleaner labels and more nutritious dietary options. Additionally, the market is buoyed by the growing adoption of natural sweeteners in the food and beverage industry, where they are used not only in health-oriented products but also in general consumer goods such as baked products, beverages, and dairy items. Another contributing factor is the innovative use of natural sweeteners in the pharmaceutical and personal care industries for their functional properties. The expanding availability of a variety of natural sweetener products across retail platforms, including online stores, further facilitates consumer access and drives market growth. As demand continues to rise, manufacturers are likely to invest heavily in new product development and marketing strategies to capitalize on emerging consumer trends toward health and wellness.
Rising Health Awareness and Dietary Changes
The surge in health consciousness among consumers globally acts as a primary driver for the natural sweeteners market. As the prevalence of health-related issues such as diabetes, obesity, and heart disease continues to rise, there is a notable shift in consumer preference towards healthier dietary choices. Natural sweeteners are increasingly favored over artificial sweeteners and high-calorie sugars due to their perceived health benefits and lower caloric content. This trend is supported by a growing body of scientific research advocating for reduced sugar intake and its positive impact on overall health. Additionally, natural sweeteners often come with added nutritional benefits, including essential minerals and antioxidants, making them a popular choice in health and wellness communities. This shift is evident in the changing product formulations of many major food and beverage manufacturers, who are now incorporating natural sweeteners into their products to meet consumer demand for healthier options.
Expansion in Food and Beverage Industry
There is a significant opportunity for the expansion of the natural sweeteners market within the food and beverage industry. As consumers increasingly demand clean-label products with recognizable and simple ingredients, manufacturers are prompted to reformulate their existing products and develop new ones that feature natural sweeteners. This trend is not limited to health-specific products but extends to general consumer goods such as baked goods, beverages, and dairy products. The versatility of natural sweeteners, along with their ability to cater to the clean-label trend, positions them as a critical ingredient in the food industry. Furthermore, the innovative application of natural sweeteners in culinary practices worldwide presents additional market opportunities, potentially driving broader acceptance and increasing market penetration in various culinary traditions.
Cost and Supply Chain Variability
A major restraint facing the natural sweeteners market is the cost and variability in the supply chain of raw materials. Natural sweeteners, being sourced from specific plants or agricultural products, can be significantly more expensive to produce than synthetic sweeteners, primarily due to varying yields, seasonal growth patterns, and farming conditions. Additionally, the extraction and processing methods required to produce natural sweeteners can add to the cost, making these products less competitive in price-sensitive markets. The supply chain for such products is also susceptible to disruptions caused by environmental factors, trade restrictions, and other geopolitical issues that can lead to fluctuations in availability and price, ultimately affecting market growth.
Regulatory and Consumer Perception Challenges
Navigating regulatory hurdles and shifting consumer perceptions presents a substantial challenge in the natural sweeteners market. Regulatory approval processes for new natural sweeteners can be lengthy and complex, varying significantly by region. These processes often require extensive safety testing and documentation, delaying product launches and increasing costs. Moreover, while there is a strong market segment that prefers natural sweeteners, there remains a skeptical consumer base that associates natural sweeteners with undesirable tastes or textures. Overcoming these perceptions requires continuous product innovation and effective marketing strategies to educate consumers about the benefits and improvements in taste profiles of natural sweeteners. As the market for natural sweeteners evolves, addressing these challenges will be crucial for sustaining growth and expanding consumer acceptance.
Market Segmentation by Product Type
In the natural sweeteners market, the product types include Stevia, Palm Sugar, Coconut Sugar, Honey, Maple Syrup, Monk Fruit Sugar, Agave Syrup, Lucuma Fruit Sugar, Molasses, and Natural Sweetener Blends. Among these, Honey commands the highest revenue due to its widespread usage across various food products, beverages, and medicinal applications coupled with its longstanding cultural acceptance worldwide. Honey's natural health benefits and versatility make it a staple in both household and commercial kitchens. Conversely, Stevia is projected to exhibit the highest CAGR. The growth of Stevia is driven by its zero-calorie property, making it highly desirable in the diet beverages and food sectors, particularly as global health guidelines continue to push for reduced sugar intake. Stevia's increasing popularity is further buoyed by improvements in its taste profile and its growing acceptance as a plant-based sweetener among health-conscious consumers.
Market Segmentation by Form
The natural sweeteners market is also segmented by form, which includes Powder, Liquid, and Crystals. The Liquid form segment generates the highest revenue, primarily because key sweeteners like honey and agave syrup are predominantly consumed in liquid form. Liquid sweeteners are favored for their ease of mixing into beverages and other liquid-based foods, making them highly versatile for both household and industrial purposes. On the other hand, the Powder form is expected to have the highest CAGR due to the convenience and precision it offers in dosage, particularly in the context of baking and dry mix applications. Powdered sweeteners like stevia and monk fruit sugar are gaining popularity in the packaged food industry, where they are used to reduce calories while maintaining sweetness in a wide range of products, from baked goods to dietary supplements.
Geographic and Competitive Trends in the Natural Sweeteners Market
Geographically, the natural sweeteners market shows significant trends, with North America leading in revenue in 2024. This dominance is driven by high consumer awareness, established health and wellness trends, and stringent sugar reduction regulations influencing food and beverage formulations. However, the Asia-Pacific region is expected to display the highest CAGR from 2025 to 2033. This anticipated growth is fueled by rapid urbanization, increasing health consciousness, and rising disposable incomes, particularly in countries like China and India, which are also large producers and consumers of natural sweeteners such as stevia and monk fruit.
Competitive Trends
In terms of competitive trends, the market features prominent players like Nestle SA, Cargill, Inc., Archer Daniels Midland Company, Ingredion Incorporated, Tate and Lyle PLC, Dupont, Koninklijke DSM N.V., Symrise AG, Raizen S.A., Associated British Foods plc, Wilmar International Limited, Dohler GmbH, Wholesome Sweeteners Inc., Heartland Food Products Group, LLC, and Butternut Mountain Farm. In 2024, these companies focused on expanding their product portfolios to include a broader range of natural sweeteners, addressing the growing consumer demand for health-oriented and clean-label products. They also engaged in strategic partnerships and acquisitions to strengthen their supply chains and expand their global footprints. From 2025 to 2033, these companies are expected to increase their investments in research and development to enhance product quality and develop new, innovative sweetener solutions that cater to specific consumer preferences and regulatory requirements. Emphasis will likely be on sustainability and ethical sourcing practices, as these factors become increasingly important in consumer purchasing decisions. Additionally, expanding into emerging markets will be a key strategy for these companies as they seek to capitalize on new growth opportunities presented by the rising consumer affluence and health awareness in these regions.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Natural Sweeteners market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Natural Sweeteners market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Product Type
Stevia
Palm Sugar
Coconut Sugar
Honey
Maple Syrup
Monk Fruit Sugar
Agave Syrup
Lucuma Fruit Sugar
Molasses
Natural Sweetener Blends
Form
Powder
Liquid
Crystals
Nature
Organic
Conventional
End-Use
Food
Bakery Goods
Sweet Spreads
Confectionery
Dairy Products
Canned Food
Others
Beverage
Carbonated Drinks
Fruit Drinks & Juice
Powdered Drinks and Mixes
Others
Pharmaceuticals
Personal Care
Tabletop Sweetener
Distribution Channel
Business to Business
Business to Consumer
Hypermarkets/Supermarkets
Convenience Stores
Specialty Retail Stores
Local Neighborhood Stores
Online Retail
Region Segment (2023-2033; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Natural Sweeteners market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2033.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Natural Sweeteners market?
Which is the largest regional market for Natural Sweeteners market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Natural Sweeteners market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Natural Sweeteners market worldwide?
Table of Contents
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted
2. Executive Summary
2.1. Market Snapshot: Global Natural Sweeteners Market
2.2. Global Natural Sweeteners Market, By , 2024 (US$ Million)
2.3. Global Natural Sweeteners Market, By Product Type, 2024 (US$ Million)
2.4. Global Natural Sweeteners Market, By Form, 2024 (US$ Million)
2.5. Global Natural Sweeteners Market, By Nature, 2024 (US$ Million)
2.6. Global Natural Sweeteners Market, By End-Use, 2024 (US$ Million)
2.7. Global Natural Sweeteners Market, By Distribution Channel, 2024 (US$ Million)
2.8. Global Natural Sweeteners Market, By Geography, 2024 (US$ Million)
2.9. Attractive Investment Proposition by Geography, 2024
