피쉬 소스 시장 규모는 2024년에 179억 달러로 평가되며, 2026-2032년의 예측 기간 중 5.5%의 CAGR로 성장하며, 2032년까지 275억 달러에 달할 것으로 예측됩니다.
어장 시장 시장 성장 촉진요인은 다양한 요인에 의해 영향을 받을 수 있습니다. 여기에는 다음이 포함됩니다.
전통 아시아 요리에 대한 수요 증가: 세계 각국의 음식에 대한 관심이 높아짐에 따라 동남아시아 음식을 먹을 기회가 많아지고 있습니다. 어간장은 이러한 요리에 자주 사용되는 조미료입니다.
외식 산업의 성장: 도시 지역의 음식 동향과 관광이 레스토랑, 호텔, 노점 등 외식 산업의 성장을 가속하고 있습니다. 어간장은 소스, 마리네이드, 샐러드에 많이 사용됩니다.
소매 유통 채널 확대: 고객의 접근성을 높이기 위해 더 많은 슈퍼마켓, 대형 마트, 온라인 플랫폼에서 어장을 판매할 예정입니다. 선반의 존재감과 브랜드 노출도가 높아졌습니다.
건강에 대한 인식이 높아짐: 생선 소스는 자연 발효 과정과 최소한의 화학 물질로 인해 높은 평가를 받고 있습니다. 어간장은 인공 조미료보다 건강한 선택으로 인식되는 경우가 많습니다.
간편식 소비 증가: 바쁜 라이프스타일로 인해 생선 장류를 포함한 조리된 식품과 조리 키트의 인기가 높아지고 있습니다. 맛있고 빠르게 한 끼를 해결하고 싶은 소비자의 니즈를 충족시키고 있습니다.
제품 혁신과 프리미엄 제품: 틈새 및 프리미엄 시장의 요구에 부응하기 위해 새로운 맛의 변형, 유기농 선택, 장인정신이 깃든 어장들이 출시되고 있습니다. 제조업체는 품질로 차별화를 원합니다.
신흥 국가의 가처분 소득 증가: 아시아 및 아프리카의 구매력이 증가함에 따라 어간장과 같은 포장 조미료에 대한 지출이 증가하고 있습니다. 수제 대체품보다 브랜드 제품을 선호하게된 것입니다.
문화적 영향과 요리 유산: 베트남, 태국, 필리핀에서는 전통 요리법을 보존하고 장려하고 있습니다. 어간장은 여러 세대에 걸쳐 가정에서 사용되어 왔습니다.
세계 어간장 시장 성장 억제요인
어장 시장에는 몇 가지 억제요인과 과제가 존재합니다. 여기에는 다음이 포함됩니다.
높은 나트륨 함량에 대한 건강상 우려: 소금 함량이 높기 때문에 건강을 중시하는 고객들은 피시 소스를 피하고 있습니다. 고혈압 및 기타 질병의 위험이 장벽이 되고 있습니다.
강한 냄새와 매운 맛: 어장의 강한 냄새와 맛은 그 보급을 방해하고 있습니다. 더 순한 조미료를 선호하는 지역도 많습니다.
아시아 외 지역에서의 낮은 인지도: 유럽과 미국에서는 피시 소스에 익숙하지 않아 시장 개발이 늦어지고 있습니다. 주류 식품을 접할 기회가 적기 때문에 소비자의 회의적인 태도는 더욱 악화되고 있습니다.
대체품의 가용성: 간장, 굴소스, 다마리 등 대체품의 가용성은 어장 수요에 영향을 미칩니다. 이러한 대체품은 맛과 음식과의 궁합이 좋아서 선호됩니다.
품질 불일치: 브랜드 간 발효 절차나 원재료의 차이는 제품 품질에 대한 소비자의 신뢰를 떨어뜨립니다. 불규칙한 것으로 인식되는 것은 소규모 또는 지역 생산자입니다.
수입 규제 및 무역 장벽: 관세, 식품 안전 규제, 표시 관련 법률은 모두 어장 국제 거래에 제한을 가하고 있습니다. 소규모 수출업체들 시장 진입이 점점 더 어려워지고 있습니다.
공급망의 혼란: 어류 수급 상황과 어업법의 변동은 어장의 지속적인 공급에 어려움을 가져옵니다. 생산 지연은 환경 및 규제 제한으로 인한 것입니다.
Fish Sauce Market size was valued at USD 17.9 Billion in 2024 and is projected to reach USD 27.5 Billion by 2032, growing at a CAGR of 5.5% during the forecast period 2026-2032.
The market drivers for the fish sauce market can be influenced by various factors. These may include:
Rising Demand for Traditional Asian Cuisine: As people become more interested in global culinary experiences, they are eating more Southeast Asian foods. Fish sauce is a popular component in many of these dishes.
Growth of Foodservice Industry: Urban eating trends and tourism are driving growth in the foodservice industry, including restaurants, hotels, and street sellers. Fish sauce is often used in sauces, marinades, and salads.
Retail Distribution Channel Expansion: To boost customer access, fish sauce will be available in more supermarkets, hypermarkets, and online platforms. Shelf presence and brand exposure are being improved.
Rising Health Awareness: Fish sauce is appreciated due to its natural fermentation process and minimal chemicals. It is frequently perceived as a healthier option to artificial taste enhancers.
Increasing Consumption of Convenience Foods: Due to our hectic lifestyles, ready-to-eat meals and cooking kits, including fish sauce, are becoming increasingly popular. Consumers' need for tasty yet fast meals is being met.
Product Innovations and Premium Offerings: New taste variations, organic choices, and artisanal fish sauces are being launched to meet the needs of niche and premium markets. Manufacturers desire differentiation via quality.
Rising Disposable Income in Developing Countries: Greater purchasing power in regions of Asia and Africa has been connected to higher spending on packaged condiments such as fish sauce. Branded items are being preferred over handmade alternatives.
Cultural Influence and Culinary Heritage: Traditional culinary methods in Vietnam, Thailand, and the Philippines are being conserved and encouraged. Fish sauce is used in families for generations.
Global Fish Sauce Market Restraints
Several factors can act as restraints or challenges for the fish sauce market. These may include:
Health Concerns Over High Sodium Content: Due to its high salt content, health-conscious customers are avoiding fish sauce. The risk of hypertension and other disorders is stated as a barrier.
Strong Odor and Pungent Flavor: Fish sauce's powerful odor and flavor hinder its widespread popularity. Milder condiments are preferred in a number of places.
Limited Awareness Outside Asia: Western nations' market development is delayed owing to unfamiliarity with fish sauce. Consumer skepticism is exacerbated by a lack of exposure to mainstream food.
Availability of Substitutes: The availability of substitutes, such as soy sauce, oyster sauce, and tamari, has an impact on demand for fish sauce. These alternatives are preferred for their flavor or dietary compatibility.
Quality Inconsistencies: Variations in fermentation procedures and raw ingredients between brands diminish consumer trust in product quality. Perceived irregularity is associated with smaller or local producers.
Import Regulations and Trade Barriers: Tariffs, food safety regulations, and labeling laws all impose restrictions on international commerce in fish sauce. Market access for small exporters is becoming increasingly challenging.
Supply Chain Disruptions: Variations in fish availability and fishing laws pose a difficulty to the continuous supply of fish sauce. Production delays are due to environmental and regulatory limitations.
The Global Fish Sauce Market is segmented based on Type, Packaging, Distribution Channel, Application, and Geography.
Traditional Fish Sauce: Made with natural fermentation procedures utilizing fish and salt over lengthy periods. This kind is popular in Southeast Asian dishes due to its genuine taste profile.
Blended Fish Sauce: A combination of fish sauce and additives such as sugar, hydrolyzed protein, or preservatives. It is a less expensive choice that is commonly utilized in mass-market or processed meals.
Glass Bottles: Commonly used for luxury items due to their ability to retain flavor and quality. Glass packaging is commonly used for retail sales and brand positioning.
Plastic Bottles: Preferred for their affordability, durability, and convenience, especially in the home and foodservice industries. Plastic bottles dominate the mid-range and low-cost categories.
Supermarkets and Hypermarkets: Often employed for the distribution of branded fish sauce goods. These establishments carry a diverse selection of goods and are important places of purchase for consumers.
Convenience Stores: Selected for their rapid purchases and close accessibility to residential areas. Convenience shops frequently offer popular brands in smaller amounts.
Online Retail: Specialty and international fish sauce items are increasingly being sold online, as customers seek variety and convenience. Online platforms also provide access to specialized or handmade products.
Foodservice: Restaurants and food firms make major bulk purchases in this channel. Fish sauce is widely used in commercial cookery, particularly in Asian cuisines.
Household: It is commonly used for home cooking, particularly in areas where fish sauce is a staple. Changes in food habits and culinary experimentation impact this segment's growth.
Food Industry: It is added to sauces, marinades, snacks, and processed meals. Fish sauce is used in the culinary sector for taste as well as natural seasoning.
Foodservice: These are used extensively by restaurants, caterers, and commercial kitchens. Demand in this area is being driven by the appeal of Asian cuisine and rising dine-out tendencies.
Asia Pacific: The region is dominated by traditional consumption patterns and widespread production quantities, notably in nations such as Vietnam and Thailand, where fish sauce is widely utilized in daily meals.
North America: It is emerging as an expanding market, owing to the growth of Asian-American populations and a rising interest in ethnic foods.
Europe: Europe is experiencing expansion as Southeast Asian foods become more popular and demand from ethnic populations rises.
Latin America: Fish sauce has gradually become popular in fusion cookery and specialist culinary categories in this region.
Middle East and Africa: Low market penetration owing to limited local demand and cultural dietary preferences.
The "Global Fish Sauce Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Thai Fishsauce Factory (Squid Brand), TANG SANG HAH Co. Ltd., Masan Consumer Corporation, Viet Phu, Inc. (Red Boat), Teo Tak Seng Fish Sauce Factory Co. Ltd. (Knife Brand), Pichai Fish Sauce Co. Ltd., Marine Resources Development Co. Ltd., Rayong Fish Sauce Industry Co. Ltd., Unilever (Knorr), Hong Hanh Fish Sauce Company, and BLiS Gourmet Products.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with their product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.