통신 서비스 보증 산업은 모니터링, 관리 및 문제 해결 솔루션을 통해 통신 서비스의 최고 성능과 안정성을 보장하는 것을 목표로 합니다. 이 시장은 고품질, 무중단 서비스에 대한 수요 증가와 통신 네트워크의 복잡성 증가에 힘입어 성장하고 있습니다. 이에 따라 시장 규모는 2024년 68억 3,000만 달러를 돌파하고 2032년까지 약 143억 달러에 달할 것으로 예측됩니다.
통신 네트워크에 대한 투자가 증가하고 효율적인 서비스 제공에 대한 요구가 증가하면서 이 산업은 성장하고 있습니다. 주요 기업들은 인공지능, 머신러닝과 같은 최신 기술에 투자하여 서비스 품질과 업무 효율성을 개선하고 있으며, 이는 시장 성장을 크게 촉진하고 있습니다. 통신 서비스 보증에 대한 수요가 증가함에 따라 2026-2032년 연평균 복합 성장률(CAGR) 9.67%의 성장이 가능할 것으로 예측됩니다.
통신 서비스 보증 시장 정의/개요
통신 서비스 보증에는 통신 서비스의 품질과 신뢰성을 보장하기 위한 전술과 기술이 포함됩니다. 여기에는 사용자의 기대에 부응하는 서비스 성능의 모니터링, 유지 및 최적화가 포함됩니다.
이는 네트워크 성능을 실시간으로 모니터링하고, 문제를 진단하고, 서비스 저하를 방지하기 위해 수정 작업을 수행하는 것을 포함합니다. 이를 통해 소비자는 항상 안정적인 통신 서비스를 받을 수 있으며, 서비스 중단을 줄이고 고객 만족도를 높일 수 있습니다.
앞으로 통신 서비스 보증은 문제가 발생하기 전에 이를 감지하고 처리하기 위해 AI와 머신러닝에 점점 더 의존하게 될 것입니다. 이러한 진화는 서비스의 신뢰성과 운영 효율성을 높이고 고품질 통신 서비스에 대한 수요 증가에 부응하기 위한 것입니다.
고객 경험 관리의 중요성이 높아짐에 따라 통신 서비스 보증 산업의 성장이 크게 촉진될 것으로 예측됩니다. Analysys Mason의 조사에 따르면, 고객 경험을 개선하면 이직률을 최대 27%까지 낮추고 매출을 최대 14%까지 증가시킬 수 있는 것으로 나타났습니다. 이러한 고객 만족에 대한 관심은 네트워크 문제를 사전에 감지하고 복구하여 보다 원활한 사용자 경험을 제공하는 서비스 보증 기술 강화에 대한 수요를 증가시키고 있습니다. 통신 사업자들이 서비스 품질을 개선하고 고객의 기대에 부응하기 위해 새로운 솔루션을 도입함에 따라 서비스 보증 시장은 확대될 것이며, 통신 부문의 경쟁력과 수익성을 높일 수 있을 것으로 보입니다.
Korn Ferry의 분석에 따르면, 2030년까지 하이테크, 미디어, 통신 분야에서 430만 명의 인력 부족이 발생할 것으로 예상되며, 이는 통신 서비스 보증 시장의 성장을 저해할 것으로 예측됩니다. 이러한 인력 부족은 정교한 서비스 보증 시스템을 성공적으로 도입하고 관리하는 것을 방해하고, 기업이 첨단 기술을 도입하고 활용하는 것을 어렵게 만들고 있습니다. 적절한 인력 풀이 없다면 통신사는 변화하는 네트워크 성능 및 고객 경험 요구사항에 대응하는 데 어려움을 겪을 수 있으며, 기술 혁신 및 서비스 품질 향상 능력이 제한될 수 있습니다. 결과적으로 이러한 기술 격차는 사업 성장을 제한하고 시장 변화에 대한 대응 능력을 제한할 수 있습니다. 이러한 문제를 해결하기 위해 통신 사업자는 교육 및 개발 프로그램에 투자하여 경쟁 환경에서 점점 더 복잡해지는 서비스 보증 솔루션을 지원할 수 있는 유능한 인재를 양성해야 합니다.
The Telecom Service Assurance industry is concerned with assuring the best performance and dependability of telecom services via monitoring, management and troubleshooting solutions. The market is being driven by rising demand for high-quality, uninterrupted services and the increasing complexity of communication networks. This is likely to enable the market size surpass USD 6.83 Billion valued in 2024 to reach a valuation of around USD 14.3 Billion by 2032.
The industry is growing due to increasing telecom network investments and the demand for efficient service delivery. Key companies are investing in modern technologies such as artificial intelligence and machine learning to improve service quality and operational efficiency, hence driving considerable market growth. The rising demand for Telecom Service Assurance is enabling the market grow at a CAGR of 9.67% from 2026 to 2032.
Telecom Service Assurance Market: Definition/ Overview
Telecom service assurance encompasses the tactics and technology used to ensure the quality and dependability of telecommunications services. It includes monitoring, maintaining and optimizing service performance to satisfy user expectations.
This entails real-time monitoring of network performance, diagnosing problems and implementing fixes to prevent service deterioration. This guarantees that consumers receive constant and dependable communication services, reducing disruptions and increasing customer satisfaction.
In the future, telecom service assurance will increasingly rely on AI and machine learning to detect and handle issues before they arise. This evolution intends to increase service dependability and operational efficiency, hence meeting the growing demand for high-quality telecom services.
The growing importance of customer experience management is expected to considerably drive growth in the telecom service assurance industry. To prevent churn and build loyalty, telecom providers prioritize the consumer experience. According to Analysys Mason research, improving the customer experience can reduce turnover by up to 27% while increasing revenue by up to 14%. This emphasis on client happiness fuels demand for enhanced service assurance technologies that proactively detect and repair network issues, resulting in a more seamless user experience. As telecom providers embrace new solutions to improve service quality and fulfill customer expectations, the market for service assurance is likely to grow, boosting the telecom sector's competitiveness and profitability.
The shortage of trained personnel is expected to stifle expansion in the telecom service assurance market. A Korn Ferry analysis predicts a 4.3 million workforce shortage in the tech, media and telecom sectors by 2030. This deficiency impedes the successful deployment and management of sophisticated service assurance systems, making it difficult for businesses to adopt and use advanced technology. Without a suitable labor pool, telecom companies may struggle to meet changing network performance and customer experience requirements, limiting their capacity to innovate and improve service quality. As a result, this skills gap could restrict business growth and limit the sector's ability to respond to market changes. To address these problems, telecom businesses must invest in training and development programs, cultivating a qualified staff to support the increasing complexities of service assurance solutions in a competitive landscape.
The growing requirement to ensure network uptime and improve service quality is propelling growth in the telecom service provider's market. Factors such as increasing demand for seamless connectivity, the proliferation of IoT devices and the spread of 5G networks all contribute to this trend. Furthermore, customer expectations for uninterrupted service are increasing, necessitating proactive network monitoring and management. As competition heats up, telecom service providers are forced to invest in advanced service assurance solutions to preserve operational efficiency and provide improved client experiences.
As a result, the emphasis on improving network dependability and service quality is projected to spur investments in innovative technology. These technologies are used to monitor network performance in real time, identify potential problems and take corrective action quickly. By prioritizing these aspects, telecom service providers are being positioned to improve customer satisfaction and retain a competitive edge in the evolving market landscape.
The growing demand for improved service assurance solutions is likely to fuel expansion in the mobile operator market. Rising data traffic, the proliferation of connected devices and the desire for better customer experiences all contribute to this trend. Furthermore, the implementation of 5G technology necessitates improved service assurance procedures to assure peak performance and dependability. As customer expectations for uninterrupted connectivity rise, mobile operators are pushed to employ innovative solutions capable of proactively identifying and resolving issues, hence enhancing service quality and satisfaction.
As a result, the demand for advanced service assurance solutions is expected to increase dramatically within the mobile operator industry. Enhanced analytics, automation and AI-driven insights are increasingly sought to provide real-time network performance monitoring and troubleshooting. By investing in these advanced solutions, mobile operators aim to remain competitive, optimize operational efficiency and effectively meet the evolving needs of their customers.
High smartphone adoption and data usage are expected to drive the telecom service assurance market in North America. The region has one of the highest smartphone adoption rates internationally, resulting in significant network traffic and growing demand for dependable connectivity. According to Ericsson's Mobility Report, North America's average monthly data traffic per smartphone is predicted to reach 55 GB by 2027, making it the most in the world.
This extraordinary increase in data consumption emphasizes the urgent need for enhanced service assurance solutions to ensure network availability and improve user experiences. To address these concerns, telecom operators are likely to invest in strong service assurance solutions that proactively monitor and handle network issues. This focus on service quality and reliability will drive the market expansion in North America, as operators strive to meet the growing expectations of consumers for seamless and high-quality mobile experiences.
The rapid development in mobile subscriber numbers and data usage is predicted to greatly boost the Asia Pacific telecom service assurance industry. According to the GSMA's The Mobile Economy Asia Pacific 2022 research, the area is expected to add 400 million new mobile consumers by 2025, bringing the total to 3.2 billion. This spike in mobile users will result in an exponential growth in data flow, driving the demand for improved service assurance solutions.
As mobile operators try to maintain network resilience and service quality in the face of an expanding user base, sophisticated monitoring and management technologies become increasingly important. Enhanced service assurance technologies will be sought to proactively address network issues and preserve smooth connectivity, hence boosting overall market expansion in the region. Consequently, telecom providers are likely to invest in innovative solutions to meet the rising expectations of consumers for high-quality and reliable mobile experiences.
The telecom service assurance market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the telecom service assurance market include:
NEC Corporation, Telefonaktiebolaget LM Ericsson, Nokia, Amdocs, NETSCOUT, Broadcom, Huawei Technologies Co., Ltd., Comarch SA, Spirent Communications, and TEOCO.
In March 2024, ServiceNow expanded their partnership with NVIDIA, concentrating on offering industry-specific GenAI to telecoms. Their inaugural service, Now Assist for Telecommunications Service Management (TSM), leverages NVIDIA AI on the Now Platform to streamline AI-driven and automated operations, particularly in crucial telecom use cases such as network management assurance.
In February 2024, MYCOM OSI released new features for its Experience Assurance and Analytics (EAA) service assurance suite. These changes are intended to speed up the identification, diagnosis and resolution of network issues on mobile and fixed lines.