세계 통신 서비스 보증 시장 규모는 2024년 83억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 159억 달러에 달하고, 2025-2033년 연평균 성장률(CAGR)은 7.22%를 보일 것으로 예측했습니다. 종합적인 모니터링과 관리가 필요한 네트워크 아키텍처의 복잡성, 대중의 보안에 대한 관심 증가, 고객 중심 접근 방식에 대한 강조 강화 등이 시장 수요를 촉진하는 요인 중 일부입니다. 또한, 5G, IoT 등 첨단 기술의 도입은 시장 성장의 기회입니다.
휴대폰 사용자 수 증가
휴대폰 사용자 수 증가는 통신 서비스 보증 시장을 견인하는 중요한 요인 중 하나입니다. 휴대폰 가입자가 크게 증가하고 있습니다. 예를 들어, ITU는 2022년 86억 건, 2019년 80억 건에서 2023년에는 전 세계적으로 약 89억 건의 휴대폰 가입이 있을 것으로 추정하고 있습니다. 스마트폰 보급률의 급격한 증가는 통신 서비스 보증 분야에 큰 발전 기회를 가져옵니다. 또한, 사용자 기반이 확대됨에 따라 네트워크 장애 및 문제 해결의 복잡성도 증가하고 있습니다. 서비스 보증 도구는 장애 감지 자동화, 근본 원인 분석, 신속한 문제 해결을 촉진하고 지속적인 서비스 가용성을 보장합니다. 예를 들어, 커넥티비티 산업 전문 기업 프로댑트(Prodapt)는 2024년 6월 통신 서비스 제공업체(CSP)를 지원하기 위해 서비스 활성화 가속화, 주요 워크플로우 자동화, AI를 활용한 운영 혁신 실현을 지원하는 ServiceNow와의 통합인 TechCo Toolkit을 발표했습니다. 이를 통해 신속한 문제 해결 및 진단이 가능해져 이벤트에 신속하게 대응할 수 있으며, AI를 활용하여 미래의 중단을 예측하고 예방할 수 있습니다. 이러한 요인들은 통신 서비스 보증 시장 가치에 더욱 긍정적인 영향을 미치고 있습니다. 이와는 별도로, 증가하는 휴대폰 사용자를 지원하기 위해 통신사들은 5G, 가상화 네트워크 기능 등 첨단 기술을 채택하고 있습니다. 이러한 기술에 맞춘 서비스 보증 솔루션은 모니터링 기능을 강화하여 차세대 네트워크의 효율적인 구축 및 관리를 지원합니다. 예를 들어, 2023년 7월 통신 서비스 제공업체(CSP)를 위한 네트워크 보증 및 서비스 경험 보증을 제공하는 MYCOM OSI는 5G 통신 서비스 제공업체, 기업 및 사설 모바일 네트워크를 지원하는 EAA 서비스 보증 제품군 및 Telco Transformation Solutions의 새로운 기능과 기능을 발표했습니다. 이러한 요인들은 통신 서비스 보증 시장 예측에 긍정적인 영향을 미치고 있습니다.
높아지는 보안 우려와 사이버 공격
사이버 위협이 고도화되고 확산되는 가운데, 안전하고 신뢰할 수 있는 통신 네트워크의 필요성이 그 어느 때보다 높아지고 있습니다. 예를 들어, AAG가 발표한 기사에 따르면 영국 기업의 39%가 2022년에 사이버 공격을 받았다고 보고했습니다. 2021년 사이버 공격은 2020년에 비해 전 세계적으로 12%나 크게 증가했습니다. 기업과 개인은 은행, 의료, 개인 커뮤니케이션 등 다양한 목적으로 통신에 크게 의존하고 있기 때문에 이러한 서비스의 무결성은 중요한 관심사가 되고 있습니다. 예를 들어, 연방통신위원회가 발표한 기사에 따르면, 미국 통신 산업은 약 3억 3,500만 명에게 서비스를 제공합니다. 또한, 원격 의료 및 원격 환자 모니터링의 채택이 증가함에 따라 보증에 대한 수요가 증가하고 있습니다. 예를 들어, Statista에 따르면 2022년 미국 성인의 52%가 의료진과의 실시간 화상회의를 통한 원격 의료를 이용하고 있다고 응답했으며, 이는 이전보다 크게 증가한 수치입니다. 마찬가지로 인도에서도 2021년 응답자의 59%가 원격의료 서비스를 이용하고 있었습니다. 아시아태평양의 일부 국가에서는 2024년까지 원격의료 보급률이 70%를 넘어설 것으로 예상되며, 그 중 중국이 76%로 가장 높은 것으로 나타났습니다. 이러한 요인들이 통신 서비스 보증 시장 점유율에 기여하고 있습니다.
네트워크 관리 시스템 도입 확대
네트워크 관리 시스템의 채택이 증가하는 것은 통신 서비스 보증 시장 수요를 촉진하는 중요한 요인 중 하나입니다. NMS는 물리적 및 가상 구성요소를 포함한 네트워크 인프라를 종합적으로 가시화합니다. 이러한 가시성은 네트워크 문제를 감지하고, 성능 지표를 분석하고, 최적의 네트워크 운영을 보장하기 위해 필수적입니다. 또한, 5G, IoT, 클라우드 컴퓨팅을 도입하는 사업자가 증가하고 있습니다. 예를 들어, Global Mobile Suppliers Association에 따르면, 2023년 3분기 기준 전 세계 약 121개 모바일 네트워크 사업자가 5G SA(5G Standalone) 인프라에 투자하고 있으며, 이는 2022년 115개에서 증가한 수치입니다. 증가했습니다. NMS는 다양한 네트워크 환경을 효율적으로 관리하는데 필요한 확장성과 유연성을 제공합니다. 이와 더불어, 네트워크 관리에서는 여러 사이트를 능동적으로 모니터링하는 경향이 강화되고 있습니다. 이러한 사전 예방적 접근 방식은 잠재적인 문제가 서비스 품질과 고객 경험에 영향을 미치기 전에 파악하여 다운타임과 서비스 중단을 최소화할 수 있도록 도와줍니다. 예를 들어, VMware의 Telco Cloud Service Assurance를 통해 DISH Wireless NOC는 20,000개 이상의 셀 사이트에서 데이터를 모니터링하고 분석할 수 있습니다. 이 구성은 VMware의 서비스가 NOC 직원에게 즉각적인 경고를 보내 신속한 문제 파악과 신속한 시정 조치를 통해 네트워크의 무결성을 보장합니다. 이러한 요인으로 인해 통신 서비스 보증 시장의 수익이 증가하고 있습니다.
The global telecom service assurance market size reached USD 8.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.22% during 2025-2033. The increasing complexity of network architectures necessitating comprehensive oversight and management, growing security concerns among the masses, and an enhanced focus on customer-centric approaches represent some of the factors that are propelling the market demand. In addition, the introduction of cutting-edge technologies, such as 5G and IoT is opportunistic for the market growth.
Increasing Number of Mobile Phone Users
The rising number of mobile phone users is one of the crucial factors driving the telecom service assurance market. There has been a significant increase in mobile subscriptions. For instance, the ITU estimated approximately 8.9 Billion mobile subscriptions worldwide in 2023, up from 8.6 Billion in 2022 and 8 Billion in 2019. The spike in smartphone penetration creates a substantial development opportunity for the telecom service assurance sector. Moreover, with a larger user base, the complexity of network faults and troubleshooting increases. Service assurance tools automate fault detection, perform root cause analysis, and facilitate quicker resolution of issues, ensuring continuous service availability. For instance, in June 2024, Prodapt, a specialized company focused on the connectedness industry, launched TechCo Toolkit, an integration with ServiceNow to assist Communications Service Providers (CSPs) in accelerating service activation, automating key workflows, and leveraging AI to transform operations. It enables quick troubleshooting and diagnosis to address events faster and uses AI to forecast and guard against future interruptions. These factors are further positively influencing the telecom service assurance market value. Apart from this, to support the growing number of mobile phone users, telecom operators are adopting advanced technologies, such as 5G and virtualized network functions. Service assurance solutions tailored for these technologies offer enhanced monitoring capabilities and support the efficient deployment and management of next-generation networks. For instance, in July 2023, MYCOM OSI, a network assurance and service experience assurance for Communications Service Providers (CSPs), launched new features and capabilities of its EAA Service Assurance suite and Telco Transformation Solutions to support 5G Communications Service Providers, Enterprises, and Private Mobile Networks. These factors are positively influencing the telecom service assurance market forecast.
Rising Security Concerns and Cyber Attacks
With cyber threats becoming more sophisticated and prevalent, the need for secure and reliable telecom networks has never been greater. For instance, according to an article published by AAG, 39% of UK businesses reported suffering a cyber-attack in 2022. Cyber-attacks experienced a significant increase of 12% in 2021 as compared to 2020 across the globe. As businesses and individuals rely heavily on telecommunications for various purposes, such as banking, healthcare, and personal communication, the integrity of these services becomes a critical concern. For instance, according to an article published by the Federal Communication Commission, the U.S. telecom industry serves nearly 335 million people. Moreover, the rising adoption of telemedicine and remote patient monitoring is also driving the demand for assurance. For instance, according to Statista, in 2022, 52% of interviewed American adults reported using telemedicine via a live video conference with their healthcare practitioner, representing a significant rise from previous years. Similarly, in India, 59% of respondents used telehealth services in 2021. Several countries in the Asia Pacific were projected to have telehealth adoption rates of more than 70% by 2024, with China leading the way at 76%. These factors are contributing to the telecom service assurance market share.
Growing Adoption of Network Management System
The rising adoption of network management systems is one of the key factors driving the telecom service assurance market demand. NMS offers comprehensive visibility into network infrastructure, including physical and virtual components. This visibility is essential for detecting network issues, analyzing performance metrics, and ensuring optimal network operation. Moreover, the rising number of operators are adopting 5G, IoT, and cloud computing. For instance, according to the Global Mobile Suppliers Association, as of the third quarter of 2023, around 121 mobile network operators worldwide invested in 5G standalone (5G SA) infrastructure for public networks, up from 115 in 2022. NMS provides the scalability and flexibility needed to manage diverse network environments effectively. Besides this, there's been a growing trend to proactively monitor multiple sites in network management. This proactive approach helps in identifying potential issues before they impact service quality or customer experience, thereby minimizing downtime and service disruptions. For instance, VMware's Telco Cloud Service Assurance enables the DISH Wireless NOC to monitor and analyze data from over 20,000 cell sites. This configuration allows for rapid problem identification, with the VMware service alerting the NOC staff immediately, permitting quick corrective steps and ensuring network integrity. These factors are bolstering the telecom service assurance market revenue.
Fixed represents the largest market segment
According to the telecom service assurance market outlook, the fixed segment's growth in the market is driven by a continuous need for reliable and stable connections, especially in the business sector. Increasing dependence on fixed-line services for data-intensive tasks and a growing demand for high-quality services are essential drivers. The ongoing investments in infrastructure, regulatory support, and technological advancements further push the expansion of the fixed segment. Fixed connections remain critical in many areas, and the integration of new technologies continues to enhance the relevance of this segment.
Software accounts for the majority of the market share
According to the telecom service assurance market overview, the software segment within the market is driven by the need for real-time monitoring, troubleshooting, and sophisticated analytics. The demand for improved network performance and seamless integration with existing infrastructure is vital in today's rapidly changing telecom environment. Constant technological evolution and an increased focus on customer satisfaction contribute to the growth of this segment. Cost-effective solutions that enable telecom operators to stay competitive further enhance the importance of software in the market. This multifaceted approach places software as a major segment in the telecom service assurance market.
On-premises represents the largest market segment
On-premises solutions in the market are preferred for their ability to provide enhanced control and security. Organizations requiring customization and direct oversight of their systems lean toward on-premises solutions. Compliance with data security regulations is vital, and on-premises solutions allow for greater control over sensitive data. The flexibility and customization available in on-premises solutions make them appealing to the majority of businesses across the globe.
Large enterprises accounts for the majority of the market share
Large enterprises are heavily investing in the telecom service assurance market to manage extensive networks. They are seeking to improve efficiency and enhance customer satisfaction through these investments. The adoption of innovative technologies such as AI and big data analytics is pivotal in ensuring quality service. Increased competition and regulatory compliance are also driving large enterprises to adopt these solutions. These factors collectively contribute to the growth of the large enterprises segment. The telecom service assurance market scope is broadening as large enterprises increasingly invest in cutting-edge technologies like AI and big data to improve service quality and maintain a competitive edge in a highly regulated environment.
North America exhibits a clear dominance, accounting for the largest telecom service assurance market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
According to the telecom service assurance market statistics, the growth of the industry in the North American region is impelled by advanced technological infrastructure, high adoption rates of innovative solutions, and a strong focus on customer experience. Regulatory support and initiatives to enhance the connectivity in both urban and rural areas are further contributing to this growth. Moreover, the presence of major market players, substantial investments in research and development, and a mature telecom industry are also shaping the market in this region. The rise of IoT devices, increasing awareness about cybersecurity, and the need for scalable solutions are adding to the complexity and driving the demand for telecom service assurance. Furthermore, the integration of emerging technologies like AI and big data analytics, coupled with ongoing digital transformation initiatives, are definitive factors propelling the market in North America. Besides this, continuous investment by the key players in open radio access networks (Open RAN) is boosting the telecom industry further, proliferating the market growth. For instance, in December 2023, AT&T collaborated with Ericsson to spearhead the United States' commercial-scale open radio access network (Open RAN) rollout.
The key players are actively engaged in strategies aimed at ensuring continued market growth. These companies are investing in research and development (R&D) to innovate new solutions that align with emerging technologies and customer demands. Collaboration with technology partners and mergers and acquisitions are often part of their strategy to expand their offerings and market reach. They are focusing on automation and integrating artificial intelligence (AI), machine learning (ML) and cloud-based solutions to enhance service quality and efficiency. The prominent players are also concentrating on regulatory compliance, keeping abreast of legal requirements in various jurisdictions. The major companies are also implementing customer-centric approaches to retain existing customers and putting efforts into providing comprehensive training and support to their clients. Marketing initiatives are targeted to promote their assurance services across different segments and regions. In addition, these companies are often involved in social responsibility programs that align with their corporate values and build their brand reputation.