Uber 및 Lyft와 같은 라이드 헤일링 서비스의 상승과 카셰어링, 자전거 및 스쿠터 공유와 같은 마이크로 이동성 옵션의 인기가 높아짐에 따라 세계의 공유 모빌리티 시장을 견인하는 주요 요인이되었습니다. Verified Market Research의 분석가에 따르면, 공유 모빌리티 시장은 2024년 약 56억 9,000만 달러 미만에 달했고 예측 기간 동안 2,154억 8,000만 달러의 평가 금액에 도달할 것으로 추정됩니다.
합리적인 가격으로 친환경 운송 수단에 대한 소비자의 선호도 향상과 더불어 사용자 경험과 연결성 향상, 시너지, 라이드 쉐어, 이륜차 쉐어링 등의 서비스를 지금까지 이상으로 이용하기 쉽고 효과적인 것으로 만드는 기술 개척이 공유 모빌리티 시장을 촉진할 것으로 예측됩니다.
공유 모빌리티 시장 정의/개요
공유 모빌리티란 라이드 쉐어와 같이, 혹은 카 쉐어링이나 이륜차 쉐어링과 같이 순차적으로 사람들이 탈것을 공유하는 운송 수단을 가리킵니다. 기간만 자동차를 빌릴 수 있으며, 이륜차 공유 프로그램에서는 공공의 자전거가 제공되며, 라이드 공유 플랫폼에서는 비슷한 이동 경로로 운전자와 승객이 연결됩니다.
급속한 도시화는 세계 도시에서 교통 혼잡 증가를 일으켜 공유 모빌리티 솔루션에 대한 수요를 창출하고 있습니다. 통근자는 연간 100시간 이상도 교통 정체에 휘말리고 있습니다. 도시 인구 증가와 교통 정체의 악화에 수반해, 자가용 차량의 소유에 대신하는 효율적인 수단으로서 공유 모빌리티를 이용하는 개인이 늘고 있습니다.
환경 의식 증가와 이산화탄소 배출량을 최소화하기 위한 정부의 시책이 공유 모빌리티 서비스의 이용을 뒷받침하고 있습니다. 예를 들어, 유럽연합은 2030년까지 1990년 수준 대비 온실가스 배출량을 최소 55% 감축할 계획입니다.
게다가 스마트폰의 보급과 인터넷에의 액세스의 확대가, 공유 모빌리티 서비스의 확대를 뒷받침하고 있습니다. 모바일 인터넷 사용자는 2020년까지 42억 명에 이르렀으며, 세계 인구의 51%를 차지했습니다.
안전, 프라이버시, 라이드 헤일링 앱 및 자율주행 차량과 같은 신기술의 신뢰성에 대한 우려 때문에 많은 잠재적 소비자들은 여전히 공유 모빌리티 서비스의 사용을 주저하고 있습니다. 모르는 사람들과 여행이나 개인 정보를 공유하는 것을 두려워하며 이러한 서비스의 사용을 피하고 있습니다.
또한 공유 모빌리티 서비스의 효율성은 주로 고속도로, 주차장 및 대중 교통망과 같은 기존 교통 인프라에 따라 달라집니다. 또, 전기자동차나 자율주행차의 도입에는 충전소이나 유지관리 시설에의 다액의 투자가 필요하지만, 교통망이 미발달인 장소에서는 현실적이지 않을 가능성이 있습니다.
The rise of ride-hailing services like Uber and Lyft, as well as the growing popularity of car-sharing and micro-mobility choices like bike and scooter sharing, are the main factors driving the global shared mobility market. These trends indicate a considerable move towards more environmentally friendly modes of transportation. According to the analyst from Verified Market Research, the shared mobility market is estimated to reach a valuation of USD 215.48 Billion over the forecast subjugating around USD 5.69 Billion valued in 2024.
The growing consumer preferences for affordable and environmentally friendly modes of transportation, along with technological developments that improve user experience and connectivity and make services like carpooling, ride-sharing, and bike-sharing more accessible and effective than ever before, are expected to propel the shared mobility market. This enables the market to grow at a CAGR of 57.51% from 2026 to 2032.
Shared Mobility Market: Definition/ Overview
Shared mobility refers to a mode of transportation in which people share vehicles either concurrently, as in ride-sharing, or sequentially, as in car-sharing or bike-sharing. This approach enables customers to use a variety of transportation services as needed, effectively combining parts of private vehicle use and public transportation. Car-sharing services allow users to borrow automobiles for short periods, bike-sharing programs provide public bicycles, and ride-sharing platforms connect drivers and passengers on similar travel routes. These services not only improve accessibility and convenience but also help to minimize traffic congestion and personal vehicle ownership, resulting in more sustainable urban transportation alternatives.
Rapid urbanization is causing rising traffic congestion in cities around the world, creating demand for shared mobility solutions. According to the United Nations Department of Economic and Social Affairs, 55% of the world's population lived in cities in 2018, and that number is anticipated to rise to 68% by 2050. According to the World Bank, commuters in some cities spend more than 100 hours per year stuck in traffic. For example, in 2017, Los Angeles drivers spent an average of 119 hours trapped in traffic. As the urban population grows and traffic congestion worsens, more individuals are turning to shared mobility as an efficient alternative to private car ownership.
Growing environmental consciousness and government measures to minimize carbon emissions are pushing the use of shared mobility services. According to the International Energy Agency (IEA), the transportation sector accounted for 24% of total direct CO2 emissions from fuel combustion in 2019. In response, many governments have established ambitious emission reduction objectives. For example, the European Union intends to reduce greenhouse gas emissions by at least 55% by 2030 compared to 1990 levels. Shared mobility can help meet these goals by lowering the number of automobiles on the road and promoting more efficient transportation options.
Furthermore, the growing use of smartphones and greater internet access are aiding the expansion of shared mobility services. According to the Pew Research Center, 85% of Americans own smartphones by 2021, up from 35% in 2011. According to the GSMA, mobile internet users reached 4.2 billion by 2020, accounting for 51% of the global population. This broad digital connectivity allows for simple access to ride-hailing, car-sharing, and bike-sharing apps, accelerating the expansion of the shared mobility market.
Many potential consumers are still hesitant to use shared mobility services because of worries about safety, privacy, and the dependability of new technologies like ride-hailing apps and self-driving cars. People avoid using these services because they are afraid of traveling with strangers or sharing personal information. Building customer confidence is critical for the widespread adoption of shared mobility solutions, but this is a difficult process.
Furthermore, the effectiveness of shared mobility services is primarily reliant on existing transportation infrastructure, such as highways, parking lots, and public transit networks. Inadequate infrastructure causes inefficiencies, which makes shared mobility less enticing to users. Also, the adoption of electric and self-driving vehicles requires significant investments in charging stations and maintenance facilities, which may not be practical in places with underdeveloped transportation networks.
According to VMR analysis, the ride-sharing segment is estimated to hold the largest market share during the forecast period. The need for adaptable and effective transportation solutions rises as more people relocate to cities. Ride-sharing services offer a more convenient alternative to car ownership, solving concerns such as traffic congestion and parking shortages. This move to urban living encourages consumers to consider ride-sharing as a viable mode of transportation, increasing its market share.
The widespread availability of smartphones and mobile applications has made ride-hailing services more accessible and user-friendly. Features like real-time tracking, cashless payments, and quick ride booking improve the entire customer experience. These technology advancements not only attract new users but also inspire current consumers to employ ride-sharing services for their daily transportation needs.
Furthermore, ridesharing's dominance is largely due to its cost-effectiveness. With escalating automobile ownership and maintenance costs, people are looking for more economical options. Ride-sharing provides a pay-per-use basis, allowing consumers to save money over owning a vehicle. This financial incentive encourages more people to use ride-sharing services instead of traditional modes of transportation, consolidating its position as the market leader in shared mobility.
The passenger car segment is estimated to dominate the shared mobility market during the forecast period. There is a growing need for adaptable transportation options as cities grow and populations increase. Passenger cars provide varied options for individuals navigating crowded metropolitan surroundings, making them an appealing choice for shared mobility services. This trend is especially apparent in densely populated places where public transportation may be lacking.
The proliferation of mobile applications and location-based services has made it easier for people to use shared passenger vehicles. These technologies provide seamless connectivity between drivers and passengers, increasing convenience and efficiency. The ability to arrange trips with a few taps on a smartphone has greatly increased the appeal of passenger cars in shared mobility.
Furthermore, economic factors play an important part in driving passenger car domination. With increased disposable incomes, customers are more likely to choose shared mobility options that offer cost-effective alternatives to vehicle ownership. Also, the economic benefits of shared passenger vehicles, such as cheaper maintenance expenses and insurance rates, make them an enticing option for cost-conscious persons looking for dependable transportation.
According to VMR analyst, the Asia Pacific region is estimated to dominate the shared mobility market during the forecast period. The Asia Pacific region is rapidly urbanizing, resulting in high population density in cities and an increased demand for efficient transportation options. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), Asia's urban population grew from 1.8 billion in 2010 to 2.3 billion in 2020 and is expected to reach 3.5 billion by 2050. This reflects a rise in urbanization from 45.9% in 2010 to 51.4% in 2020, with a projected rate of 66.2% in 2050. The high population density in cities presents considerable transportation issues, prompting the implementation of shared mobility solutions.
Furthermore, the Asia Pacific region has experienced an increase in smartphone usage and internet access, allowing shared mobility services to develop. According to the GSMA's Mobile Economy Asia Pacific 2021 report, the region had 1.6 billion smartphone connections in 2020, accounting for 68% of all connections. This number is predicted to reach 2.7 billion by 2025, accounting for 83% of total connections. The region's high smartphone penetration makes ride-sharing, bike-sharing, and other shared mobility apps more accessible, driving market growth.
North America is estimated to exhibit substantial growth within the shared mobility market during the forecast period. North America's urbanization continues, resulting in greater traffic congestion in major cities. According to the United Nations Department of Economic and Social Affairs, 82% of North America's population resided in cities in 2018, with that figure expected to rise to 87% by 2050. According to the 2019 Urban Mobility Report by the Texas A&M Transportation Institute, the average American commuter spends 54 hours per year trapped in traffic. In Los Angeles, one of the most congested cities, commuters lost 119 hours per year due to traffic. As the urban population grows and traffic conditions worsen, more individuals are turning to shared mobility as a more efficient alternative to private car ownership.
Furthermore, increased environmental consciousness and government measures to minimize carbon emissions are pushing the use of shared mobility services in North America. According to the US Environmental Protection Agency (EPA), transportation accounted for approximately 29% of total US greenhouse gas emissions in 2019. In response, several cities and governments are enacting policies to promote sustainable mobility. For example, the California Air Resources Board (CARB) has set a goal of zero-emission cars accounting for all new car and light truck sales by 2035. These environmental concerns and actions are driving the adoption of shared mobility as a more sustainable mode of transportation.
The competitive landscape of the shared mobility market is characterized by a dynamic interplay of established and rising competitors, each attempting to differentiate their offers and gain market share. Key trends include the use of modern technology like mobile applications, GPS tracking, and self-driving vehicles, which improve service efficiency and user convenience.
Some of the prominent players operating in the shared mobility market include:
Avis Budget Group
Car2go NA LLC
Beijing Xiaoju Technology Co. Ltd
Uber Technologies
Grab Lyft, Inc.
Creem
Gett
Hertz Corporation
Zipcar, Inc.
Mabiag
Movmi Shared Transportation Services, Inc.
Bolt Technology
In November 2023, Zipcar announced a partnership with the Philadelphia Housing Authority, this partnership provides shared vehicles to residents of the Philadelphia Housing Society. The Zipcar aims to provide low-income Philadelphia people with access to affordable homes, economic opportunities, and safe, sustainable neighborhoods.
In October 2023, Zipcar announced the launch of the Signature Back-to-School Campaign for the students with a drive to support the next generation of mission-driven leaders.