전지형차 시장 : 제품 유형별, 엔진 유형별, 용도별, 승차 정원별, 지역별 범위 및 예측

All-Terrain Vehicle Market By Product Type, By Engine Type, By Application, By Seating Capacity, By Geographic Scope And Forecast

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한글목차

전지형차 시장 규모 및 예측

전지형차 시장 규모는 2024년에 14억 4,000만 달러로 평가되며 2026년부터 2032년까지 4.75%의 CAGR로 성장하여 2032년에는 20억 2,000만 달러에 달할 것으로 예상됩니다.

• 전지형차(ATV)는 다양한 지형에서 주행할 수 있도록 설계된 전기 오프로드 차량입니다. 일반적으로 저압 타이어, 조향 제어용 핸들바가 장착되어 있으며, 레크리에이션 및 유틸리티 목적으로 모두 사용할 수 있습니다.
• 전지형차(ATV)는 두 가지 유형으로 분류됩니다 : 유형 I은 동승자가 없는 단독 운전자를 위한 것이고, 유형 II는 운전자와 지정된 좌석을 가진 동승자를 위해 설계되었습니다.
• 최근 ATV에는 자동변속기, 전복 방지 장치, 안전 하네스 등의 안전 장치가 장착되어 있는 경우가 많지만, 사고를 피하기 위해서는 조심스럽게 다뤄야 합니다.
• ATV는 특히 북미의 농촌 지역과 야외 레크리에이션 지역에서 인기가 높으며, 모험과 실용적인 용도로 자주 사용됩니다.

전지형차 세계 시장 역학

전지형차 세계 시장을 형성하는 주요 시장 역학은 다음과 같습니다:

주요 시장 촉진요인

• 레크리에이션 활동 수요 확대 : 오프로드 이벤트, 어드벤처 파크 등 아웃도어 스포츠 및 레크리에이션 활동의 인기가 높아지면서 ATV의 수요를 견인하고 있습니다.
• 다양한 용도 : ATV는 레크리에이션, 농업, 산업 작업, 수색 및 구조 등 다목적으로 사용할 수 있기 때문에 다양한 분야에서 매력을 발휘하여 시장의 지속적인 성장을 뒷받침하고 있습니다.
• 농업 및 군사 응용 : 밭 경작, 가축 관리 등 농업에서의 ATV 사용 증가와 열악한 환경에서의 기동성을 위한 군사적 용도로의 채택은 시장 성장에 크게 기여하고 있습니다.
• 기술 발전 : 전기 ATV, 엔진 효율 향상, 첨단 안전 기능 등 기술 혁신은 ATV의 매력을 높이고 더 많은 소비자를 끌어들이고 있습니다. 예를 들어, 미국 소비자제품안전위원회는 2007년부터 2019년까지 ATV 관련 사망사고가 38.6% 감소했다고 보고했는데, 이는 안전 규정의 개선도 한몫을 했습니다.

주요 과제

• 높은 초기 비용 : ATV의 구매 가격이 높을 수 있으며, 특히 가처분 소득이 낮은 신흥국 시장에서는 잠재적인 구매 의욕을 떨어뜨릴 수 있습니다. 미국 신차 ATV의 평균 가격은 5,000-1만 5,000달러이며, 고급 모델은 2만 달러가 넘습니다.
• 안전에 대한 우려와 사고 : ATV 관련 사고의 증가는 심각한 문제입니다. 사고의 증가는 규제 강화와 ATV에 대한 부정적인 이미지로 이어져 판매 및 시장 성장에 영향을 미칠 수 있으며, 2024년에는 ATV 관련 사고로 인한 사망자가 약 291명으로 보고되었으며, 주로 운전자가 사망한 것으로 나타났습니다.
• 환경 문제에 대한 우려 : 환경 문제와 오프로드 차량이 생태계에 미치는 영향에 대한 인식이 높아짐에 따라 환경 보호가 우선시되는 지역에서는 규제가 강화되고 수요가 감소할 수 있습니다. 예를 들어, 미국 지질조사국(U.S. Geological Survey)의 연구에 따르면, ATV 트레일은 교란되지 않은 산림층에 비해 토양 손실을 최대 40배까지 증가시킬 수 있다고 합니다.
• 규제에 의한 제한 : 공공장소에서의 ATV 사용에 대한 법적 제한은 시장 성장을 저해할 수 있습니다. 많은 지역에서 ATV를 운전할 수 있는 장소에 대한 엄격한 법률이 제정되어 있어, ATV의 사용 및 어필이 제한될 수 있습니다.
• 공급망 혼란 : ATV 시장은 COVID-19 팬데믹과 같은 세계적인 사건으로 인해 생산 시설의 일시적 폐쇄와 공급망 중단으로 인해 생산 및 공급 능력에 영향을 미치고 있습니다.

주요 동향:

• 전기 ATV의 성장 : 친환경 교통수단에 대한 소비자의 수요가 증가함에 따라 전기 ATV로의 전환이 두드러지게 나타나고 있습니다. 미국 소비자 제품 안전 위원회의 보고서에 따르면, 전기 ATV의 판매량은 2019년에서 2020년 사이 47% 증가하였습니다.
• 기술 발전 : 배터리 기술과 전기 파워트레인의 혁신으로 ATV의 성능과 효율성이 향상되고 있습니다. 제조업체들은 전기 모델의 대중화에 필수적인 험한 지형에서도 필요한 토크를 발휘할 수 있는 강력한 전기 파워트레인 개발에 주력하고 있습니다. 예를 들어, 한 조사에 따르면 2022년 ATV 신모델의 65%는 GPS 내비게이션 및 스마트폰 연결과 같은 기능을 탑재할 것으로 예상됩니다.
• 어드벤처 스포츠의 인기 상승 : 야외 레크리에이션 활동과 어드벤처 스포츠에 대한 관심이 높아지면서 ATV에 대한 수요가 증가하고 있습니다. 이러한 추세는 북미와 유럽과 같은 지역에서 특히 강하게 나타나고 있으며, 소비자들은 트레일 라이딩, 사냥, 농사일을 위한 다용도 차량을 찾고 있습니다.
• 전기자동차에 대한 정부 인센티브 : 전기 ATV에 대한 정부 인센티브와 보조금이 제공됨에 따라 소비자들은 전기 옵션을 고려하게 됩니다. 이러한 추세는 전체 전기 ATV 시장의 성장을 뒷받침하고 있습니다.

목차

제1장 전지형차 세계 시장 소개

• 시장 개요
• 조사 범위
• 가정

제2장 주요 요약

제3장 VERIFIED MARKET RESEARCH 조사 방법

• 데이터 마이닝
• 검증
• 1차 자료
• 데이터 소스 리스트

제4장 전지형차 세계 시장 전망

• 개요
• 시장 역학
  • 성장 촉진요인
  • 성장 억제요인
  • 기회
• Porter's Five Forces 모델
• 밸류체인 분석

제5장 전지형차 세계 시장, 제품 유형별

• 개요
• 스포츠 ATV
• 유틸리티 ATV
• 레크레이셔널 ATV

제6장 전지형차 세계 시장 : 엔진 유형별

• 개요
• 400cc 이하
• 400-800cc
• 800cc 이상

제7장 전지형차 세계 시장 : 용도별

• 개요
• 스포츠·레저
• 농업
• 야외 작업
• 군사
• 기타

제8장 전지형차 세계 시장, 승차 정원별

• 개요
• 1인승
• 2인승 이상

제9장 전지형차 세계 시장 : 지역별

• 개요
• 북미
  • 미국
  • 캐나다
  • 멕시코
• 유럽
  • 독일
  • 영국
  • 프랑스
  • 기타 유럽
• 아시아태평양
  • 중국
  • 일본
  • 인도
  • 기타 아시아태평양
• 세계 기타 지역
  • 라틴아메리카
  • 중동 및 아프리카

제10장 전지형차 세계 시장 경쟁 구도

• 개요
• 각사의 시장 순위
• 주요 개발 전략

제11장 기업 개요

• Polaris Inc.
• Honda Motor Company Ltd
• Yamaha Motor Company Limited
• Kawasaki
• Arctic Cat
• Suzuki Motor Corporation
• Hisun
• BRP Inc.
• TGB
• Kymco

제12장 부록

• 관련 조사

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영문 목차

영문목차

All-Terrain Vehicle Market Size And Forecast

All-Terrain Vehicle Market size was valued at USD 1.44 Billion in 2024 and is projected to reach USD 2.02 Billion by 2032, growing at a CAGR of 4.75% from 2026 to 2032.

• An All-Terrain Vehicle (ATV) is a motorized off-road vehicle designed for traveling on a variety of terrains. It typically features low-pressure tires, handlebars for steering control, and can be used for both recreational and utility purposes.
• An All-Terrain Vehicles (ATV) are categorized into two types: Type I, intended for a single operator with no passenger, and Type II, designed for an operator and a passenger with a designated seating position.
• Modern ATVs often come with safety features like automatic transmission, rollover protection, and safety harnesses, though they require careful handling to avoid accidents.
• ATVs are popular in rural and outdoor recreation areas, especially in North America, where they are frequently used for both adventure and practical applications

Global All-Terrain Vehicle Market Dynamics

The key market dynamics that are shaping the global all-terrain vehicle market include:

Key Market Drivers:

• Growing Demand for Recreational Activities: There is an increasing popularity of outdoor sports and recreational activities, such as off-road events and adventure parks, which drives the demand for ATVs.
• Versatile Usage: The versatility of ATVs, which can be used for recreation, farming, industrial work, search and rescue, and more, makes them appealing across various sectors, supporting sustained market growth.
• Applications in Agriculture and Military: The growing use of ATVs in agriculture for tasks like field plowing and animal handling, as well as their adoption in military applications for mobility in challenging environments, significantly contributes to market growth.
• Technological Advancements: Innovations such as electric ATVs, improved engine efficiency, and advanced safety features enhance the appeal of ATVs, attracting more consumers. For instance, The U.S. Consumer Product Safety Commission reported a 38.6% decrease in ATV-related fatalities between 2007 and 2019, partly due to improved safety regulations.

Key Challenges:

• High Initial Costs: The purchase price of ATVs can be significant, which may deter potential buyers, especially in developing markets where disposable income is lower. The average price of a new ATV in the U.S. ranges from $5,000 to $15,000, with high-end models exceeding $20,000.
• Safety Concerns and Accidents: The growing number of accidents related to ATVs poses a serious challenge. Increased incidents can lead to stricter regulations and a negative perception of ATVs, impacting sales and market growth. In 2024, approximately 291 deaths were reported due to ATV-related incidents, primarily involving drivers.
• Environmental Concerns: Increasing awareness of environmental issues and the impact of off-road vehicles on ecosystems can lead to stricter regulations and reduced demand in areas where environmental protection is prioritized. For instance, A study by the U.S. Geological Survey found that ATV trails can increase soil loss by up to 40 times compared to undisturbed forest floors.
• Regulatory Restrictions: Legal limitations on the use of ATVs in public spaces can hinder market growth. Many regions have strict laws governing where ATVs can be operated, which can restrict their usage and appeal.
• Supply Chain Disruptions: The ATV market has experienced disruptions due to global events like the COVID-19 pandemic, which led to temporary closures of manufacturing facilities and supply chain interruptions, affecting production and availability.

Key Trends:

• Growth of Electric ATVs: There is a significant shift towards electric ATVs, driven by increasing consumer demand for eco-friendly transportation solutions. The U.S. Consumer Product Safety Commission reported that electric ATV sales increased by 47% between 2019 and 2020.
• Technological Advancements: Innovations in battery technology and electric powertrains are enhancing the performance and efficiency of ATVs. Manufacturers are focusing on developing robust electric powertrains that can deliver necessary torque for challenging terrains, which is vital for the widespread adoption of electric models . For instance, A survey found that 65% of new ATV models in 2022 included features like GPS navigation and smartphone connectivity.
• Rising Popularity of Adventure Sports: The increasing interest in outdoor recreational activities and adventure sports is boosting the demand for ATVs. This trend is particularly strong in regions like North America and Europe, where consumers are seeking versatile vehicles for trail riding, hunting, and farming .
• Government Incentives for Electric Vehicles: The availability of government incentives and subsidies for electric ATVs is encouraging consumers to consider electric options. This trend supports the overall growth of the electric ATV market .

Global All-Terrain Vehicle Market Regional Analysis

Here is a more detailed regional analysis of the global all-terrain vehicle market.

North America:

• North America is expected to hold the largest market share of the all-terrain vehicle over the forecast period.
• North America accounts for over 50% of the global ATV demand, with the United States alone representing a substantial portion of this market. According to Yamaha Factbook 2022, the U.S. market contributes more than half of the world's ATV sales, highlighting its central role in the industry .
• The use of ATVs in various sectors, including sports, agriculture, and military applications, drives demand. The increasing popularity of outdoor recreational activities and adventure sports further enhances the market's growth. According to the Motorcycle Industry Council, over 70% of ATVs sold in the U.S. are manufactured in North America.
• The rise of adventure tourism in North America has led to a surge in demand for ATVs, as they are essential for exploring rugged terrains and participating in off-road events .

Europe:

• Europe is expected to be the fastest-growing region during the forecast period.
• There is a rising trend in recreational activities and adventure sports across Europe, which has led to increased participation in off-road sports. This cultural shift supports the growth of the ATV market as more consumers seek vehicles for outdoor adventures.
• European manufacturers are at the forefront of developing advanced ATV models that incorporate the latest technologies, such as improved safety features and enhanced performance capabilities. This focus on innovation attracts consumers looking for high-quality vehicles.
• European governments are investing in infrastructure that supports outdoor activities, including the development of trails and parks for ATV use. This investment not only promotes recreational use but also encourages safe and responsible riding practices.
• The demand for ATVs in agricultural and forestry applications is expanding, as these vehicles are effective for tasks such as herding, timber cutting, and maintenance of nature parks. This practical application enhances the market's growth potential in rural areas.

All-Terrain Vehicle Market: Segmentation Analysis

The Global All-Terrain Market is segmented based on Product Type, Engine Type, Seating Capacity, Application, and Geography.

All-Terrain Vehicle Market, By Product Type

• Sport ATV
• Utility ATV
• Recreational ATV

Based on Product Type, the market is segmented into Sport ATV, Utility ATV and Recreational ATV. Sport ATVs accounted for the largest market share. The sports segment accounted for more than 47.2% of the market share in 2024, indicating a strong preference for high-performance ATVs among consumers seeking recreational activities and adventure sports.

All-Terrain Vehicle Market, By Engine Type

• Below 400cc
• 400-800cc
• Above 800cc

Based on Engine Type, the market is segmented into Below 400cc, 400-800cc and Above 800cc. The 400-800cc segment dominates the All-Terrain Vehicle (ATV) market. The 400-800cc segment held the highest market share in 2024, accounting for over 47.2% of the global ATV market. The demand for high power with greater efficiency is leading to the dominance of this segment over the forecast period.

All-Terrain Vehicle Market, By Application

• Sports and Leisure
• Agriculture Industry
• Out-door Work
• Military Forces
• Others

Based on Application, the market is segmented into Sports and Leisure, Agriculture Industry, Out-door Work, Military Forces and Others. The sports and leisure segment dominates the all-terrain vehicle (ATV) market. This segment holds a significant share of the ATV market, driven by the increasing popularity of recreational activities and adventure sports. This segment is particularly favored by consumers seeking high-performance vehicles for off-road racing, trail riding, and other leisure activities.

All-Terrain Vehicle Market, By Seating Capacity

• One Seat
• >=Two Seat

Based on Seating Capacity, the market is segmented into One Seat and >=Two Seat. >=Two Seat segment dominates the All-Terrain Vehicle (ATV) market. The >=two seat segment holds a significant share of the ATV market. The increasing popularity of recreational activities and family-oriented outdoor experiences has led to a higher demand for ATVs that can accommodate more than one passenger. These vehicles are often used for group outings, adventure tourism, and family recreational activities.

All-Terrain Vehicle Market, By Geography

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa
• On the basis of Geography, the Global All-Terrain Vehicle Market is classified into North America, Europe, Asia Pacific and Rest of the World. North America is expected to hold the largest market share of the all-terrain vehicle over the forecast period followed by Europe. North America accounts for over 50% of the global ATV demand, with the United States alone representing a substantial portion of this market. According to Yamaha Factbook 2022, the U.S. market contributes more than half of the world's ATV sales, highlighting its central role in the industry .

Key Players

The "Global All-Terrain Vehicle Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Polaris, Inc., Honda Motor Company, Ltd,, Textron, Inc., Kawasaki, Suzuki Motor Corporation, Yamaha Motor Company Limited, KTM AG, BRP, Inc., CFMoto, Linhai, Arctic Cat, Hisun, TGB, Kymco.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Latest Developments

• In March 2024, Honda announced the launch of its side-by-side and ATV models. Honda is returning with remarkably capable multipurpose offerings. Included are the Pioneer 520 and Pioneer 500, two of Honda's smallest side-by-sides, which return for the 2024 model year and are praised for their excellent performance and outstanding value.
• In August 2024, Honda announced the company's three smallest ATV models will return in 2024 and they also have different vibrant new colors. The TRX250X and TRX90X sport ATVs, as well as the FourTrax Recon multipurpose ATVs, all share the trait of being compact but strong, which has helped these models gain a long-term following among consumers.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ALL-TERRAIN VEHICLE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ALL-TERRAIN VEHICLE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Sport ATV
• 5.3 Utility ATV
• 5.4 Recreational ATV

6 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY ENGINE TYPE

• 6.1 Overview
• 6.2 Below 400cc
• 6.3 400-800cc
• 6.4 Above 800cc

7 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY APPLICATION

• 7.1 Overview
• 7.2 Sports and Leisure
• 7.3 Agriculture Industry
• 7.4 Out-door Work
• 7.5 Military Forces
• 7.6 Others

8 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY CAPACITY

• 8.1 Overview
• 8.2 One Seat
• 8.3 >=Two Seat

9 GLOBAL ALL-TERRAIN VEHICLE MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East & Africa

10 GLOBAL ALL-TERRAIN VEHICLE MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 Polaris Inc.
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Honda Motor Company Ltd
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 Yamaha Motor Company Limited
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Kawasaki
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 Arctic Cat
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 Suzuki Motor Corporation
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Hisun
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 BRP Inc.
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 TGB
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments
• 11.10 Kymco
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments

12 Appendix

• 12.1 Related Research

관련자료