한글목차

세계의 전지형차(ATV) 시장 규모는 2024년 23억 달러로, 2030년까지 31억 달러에 이르고, 예측 기간 중 CAGR 6.15%로 성장이 예측되고 있습니다.

세계의 ATV 시장은 여러 역동적인 요인들로 인해 큰 성장을 이루고 있습니다. 야외 레크리에이션 활동에 대한 관심 증가는 특히 모험 애호가와 스포츠 애호가 사이에서 ATV에 대한 소비자 수요를 밀어 올리고 있습니다. 기술의 진보는 ATV의 성능, 안전성, 다목적성을 향상시키고 더 넓은 층에 ATV를 호소하는 데 중요한 역할을 합니다. 엔진 효율 향상, 전동 파워트레인, 고급 서스펜션 시스템 등의 기술 혁신은 라이딩 경험을 향상시키고 기존 시장을 넘어 새로운 사용자를 유치하고 있습니다. 게다가 농업, 임업, 방위 등의 분야에서 ATV의 이용이 확대되고 있는 것도 시장 확대의 새로운 길을 열고 있습니다. 이러한 차량은 신뢰할 수 있는 오프로드에서의 이동성과 실용성을 제공하여 어려운 지형에서 생산성과 작업 효율성 향상에 기여하고 있습니다.

시장 성장 촉진요인

레크리에이션 활동 확대

기술 진보

주요 시장 과제

높은 구매비와 유지비

주요 시장 동향

녹색차와 전기차를 지원하는 정부의 이니셔티브

목차

제1장 서론

제2장 조사 방법

제3장 주요 요약

제4장 세계의 ATV 시장 전망

• 시장 규모와 예측
  • 금액별
• 시장 점유율 및 예측
  • 유형별(스포츠용 ATV, 유틸리티용 ATV, 청소년용 ATV)
  • 용도별(스포츠, 농업, 엔터테인먼트 등)
  • 지역별
  • 상위 5개사, 기타(2024)
• ATV 시장 매핑 및 기회 평가

제5장 북미의 ATV 시장 전망

• 시장 규모와 예측
  • 금액별
• 시장 점유율 및 예측
  • 유형별
  • 용도별
  • 국가별

제6장 유럽 및 CIS의 ATV 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측

제7장 아시아태평양의 ATV 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측

제8장 중동 및 아프리카의 ATV 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측

제9장 남미의 ATV 시장 전망

• 시장 규모와 예측
• 시장 점유율 및 예측

제10장 시장 역학

• 성장 촉진요인
• 과제

제11장 시장 동향과 발전

제12장 Porter's Five Forces 분석

제13장 주요 시장의 혼란

• 유행
• 분쟁
• 무역장벽

제14장 경쟁 구도

• 기업 프로파일
  • Polaris Industries Inc.
  • Honda Motor Co., Ltd.
  • Yamaha Motor Company, Limited
  • Kawasaki Heavy Industries, Ltd.
  • Arctic Cat Inc.
  • BRP Inc.(Bombardier Recreational Products)
  • Suzuki Motor Corporation
  • Textron Inc.
  • Hisun Motors Co., Ltd.
  • Zhejiang CFMOTO Power Co., Ltd.(CF Moto)

제15장 전략적 제안

제16장 기업 소개와 면책사항

영문목차

The Global All Terrain Vehicle Market was valued at USD 2.3 Billion in 2024 and is expected to reach USD 3.1 Billion by 2030 with a CAGR of 6.15% during the forecast period. The global All Terrain Vehicle (ATV) market is witnessing significant growth fueled by multiple dynamic factors. Growing interest in outdoor recreational activities has boosted consumer demand for ATVs, especially among adventure enthusiasts and sports participants. Technological advancements have played a crucial role in enhancing the performance, safety, and versatility of ATVs, making them more appealing to a broader audience. Innovations such as improved engine efficiency, electric powertrains, and advanced suspension systems have elevated the riding experience, attracting new users beyond traditional markets. Moreover, the expanding use of ATVs in sectors like agriculture, forestry, and defense has opened new avenues for market expansion. These vehicles offer reliable off-road mobility and utility, contributing to increased productivity and operational efficiency in challenging terrains.

Market Drivers

Expansion of Recreational Activities

The growing popularity of outdoor and adventure sports is significantly fueling the demand for ATVs. Enthusiasts are seeking versatile vehicles that can handle rugged terrains, making ATVs a preferred choice for recreational riding, hunting, and trail exploration. This surge in recreational usage is not only increasing ATV sales but also encouraging manufacturers to design models that cater specifically to leisure activities with enhanced comfort and user-friendly features. The social appeal of off-roading and the increasing participation in outdoor events create a thriving consumer base eager to invest in reliable and high-performance ATVs.

Technological Advancements

Innovations in engine technology, safety mechanisms, and materials have transformed ATVs, making them more efficient, durable, and safe. Advanced fuel injection systems improve power output while reducing emissions, responding to environmental concerns without compromising performance. The introduction of electric ATVs represents a leap toward sustainability, offering quieter and cleaner alternatives to traditional fuel-powered vehicles. These technological strides not only attract new customers but also encourage existing users to upgrade, supporting steady market growth. CFMOTO launched the 2024 CForce 1000 Overland, an ATV tailored for long-distance off-road adventures. It features a 963cc engine, advanced suspension system, and ample storage capacity, catering to overlanding enthusiasts seeking reliable performance and comfort on extended trips. The CForce 1000 Overland is designed to handle diverse terrains, offering versatility for various off-road activities.

Key Market Challenges

High Purchase and Maintenance Costs

The initial investment required for high-quality ATVs, especially models featuring the latest technology and safety components, can be prohibitively expensive for many potential buyers. Furthermore, ongoing maintenance, parts replacement, and repair costs add financial burdens that may deter long-term ownership. These cost factors limit market penetration, especially among casual users and those with budget constraints.

Key Market Trends

Government Initiatives Supporting Green and Electric Vehicles

Governments worldwide are increasingly prioritizing environmental sustainability, which directly impacts the ATV market by promoting the adoption of electric and zero-emission vehicles. Initiatives such as substantial funding for research and development, subsidies for electric vehicles, and stringent emissions regulations are encouraging manufacturers to innovate cleaner ATV models. For instance, in 2024, the U.S. Department of Energy allocated over $131 million toward projects focused on zero-emission vehicles, which includes ATVs. This funding encourages the development of environmentally friendly off-road vehicles and pushes manufacturers to advance electric ATV technologies.

Key Market Players

• Polaris Industries Inc.
• Honda Motor Co., Ltd.
• Yamaha Motor Company, Limited
• Kawasaki Heavy Industries, Ltd.
• Arctic Cat Inc.
• BRP Inc. (Bombardier Recreational Products)
• Suzuki Motor Corporation
• Textron Inc.
• Hisun Motors Co., Ltd.
• Zhejiang CFMOTO Power Co., Ltd. (CF Moto)

Report Scope:

In this report, the Global All Terrain Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

All Terrain Vehicle Market, By Type:

• Sports ATV
• Utility ATV
• Youth ATV

All Terrain Vehicle Market, By Application:

• Sports
• Agriculture
• Entertainment
• Others

All Terrain Vehicle Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe & CIS
  • Germany
  • France
  • U.K.
  • Spain
  • Italy
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global All Terrain Vehicle Market.

Available Customizations:

Global All Terrain Vehicle Market report with the given market data, TechSci Research offers customizations according to the company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Research Tenure Considered
• 1.2. Market Definition
• 1.3. Scope of the Market
• 1.4. Markets Covered
• 1.5. Years Considered for Study
• 1.6. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Regions

4. Global All Terrain Vehicle Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Type Market Share Analysis (Sports ATV, Utility ATV, Youth ATV)
  • 4.2.2. By Application Market Share Analysis (Sports, Agriculture, Entertainment, and Others)
  • 4.2.3. By Regional Market Share Analysis
  • 4.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 4.3. All Terrain Vehicle Market Mapping & Opportunity Assessment

5. North America All Terrain Vehicle Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis
  • 5.2.2. By Application Market Share Analysis
  • 5.2.3. By Country Market Share Analysis
    • 5.2.3.1. United States All Terrain Vehicle Market Outlook
      • 5.2.3.1.1. Market Size & Forecast
        • 5.2.3.1.1.1. By Value
      • 5.2.3.1.2. Market Share & Forecast
        • 5.2.3.1.2.1. By Type Market Share Analysis
        • 5.2.3.1.2.2. By Application Market Share Analysis
    • 5.2.3.2. Canada All Terrain Vehicle Market Outlook
      • 5.2.3.2.1. Market Size & Forecast
        • 5.2.3.2.1.1. By Value
      • 5.2.3.2.2. Market Share & Forecast
        • 5.2.3.2.2.1. By Type Market Share Analysis
        • 5.2.3.2.2.2. By Application Market Share Analysis
    • 5.2.3.3. Mexico All Terrain Vehicle Market Outlook
      • 5.2.3.3.1. Market Size & Forecast
        • 5.2.3.3.1.1. By Value
      • 5.2.3.3.2. Market Share & Forecast
        • 5.2.3.3.2.1. By Type Market Share Analysis
        • 5.2.3.3.2.2. By Application Market Share Analysis

6. Europe & CIS All Terrain Vehicle Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Application Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
    • 6.2.3.1. France All Terrain Vehicle Market Outlook
      • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
      • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Type Market Share Analysis
        • 6.2.3.1.2.2. By Application Market Share Analysis
    • 6.2.3.2. Germany All Terrain Vehicle Market Outlook
      • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
      • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Type Market Share Analysis
        • 6.2.3.2.2.2. By Application Market Share Analysis
    • 6.2.3.3. United Kingdom All Terrain Vehicle Market Outlook
      • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
      • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Type Market Share Analysis
        • 6.2.3.3.2.2. By Application Market Share Analysis
    • 6.2.3.4. Italy All Terrain Vehicle Market Outlook
      • 6.2.3.4.1. Market Size & Forecast
        • 6.2.3.4.1.1. By Value
      • 6.2.3.4.2. Market Share & Forecast
        • 6.2.3.4.2.1. By Type Market Share Analysis
        • 6.2.3.4.2.2. By Application Market Share Analysis
    • 6.2.3.5. Spain All Terrain Vehicle Market Outlook
      • 6.2.3.5.1. Market Size & Forecast
        • 6.2.3.5.1.1. By Value
      • 6.2.3.5.2. Market Share & Forecast
        • 6.2.3.5.2.1. By Type Market Share Analysis
        • 6.2.3.5.2.2. By Application Market Share Analysis

7. Asia-Pacific All Terrain Vehicle Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Application Market Share Analysis
  • 7.2.3. By Country Share Analysis
    • 7.2.3.1. China All Terrain Vehicle Market Outlook
      • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
      • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Type Market Share Analysis
        • 7.2.3.1.2.2. By Application Market Share Analysis
    • 7.2.3.2. Japan All Terrain Vehicle Market Outlook
      • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
      • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Type Market Share Analysis
        • 7.2.3.2.2.2. By Application Market Share Analysis
    • 7.2.3.3. India All Terrain Vehicle Market Outlook
      • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
      • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Type Market Share Analysis
        • 7.2.3.3.2.2. By Application Market Share Analysis
    • 7.2.3.4. South Korea All Terrain Vehicle Market Outlook
      • 7.2.3.4.1. Market Size & Forecast
        • 7.2.3.4.1.1. By Value
      • 7.2.3.4.2. Market Share & Forecast
        • 7.2.3.4.2.1. By Type Market Share Analysis
        • 7.2.3.4.2.2. By Application Market Share Analysis

8. Middle East & Africa All Terrain Vehicle Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Application Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
    • 8.2.3.1. South Africa All Terrain Vehicle Market Outlook
      • 8.2.3.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
      • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Type Market Share Analysis
        • 8.2.3.1.2.2. By Application Market Share Analysis
    • 8.2.3.2. Saudi Arabia All Terrain Vehicle Market Outlook
      • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
      • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Type Market Share Analysis
        • 8.2.3.2.2.2. By Application Market Share Analysis
    • 8.2.3.3. UAE All Terrain Vehicle Market Outlook
      • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
      • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Type Market Share Analysis
        • 8.2.3.3.2.2. By Application Market Share Analysis
    • 8.2.3.4. Turkey All Terrain Vehicle Market Outlook
      • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
      • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Type Market Share Analysis
        • 8.2.3.4.2.2. By Application Market Share Analysis

9. South America All Terrain Vehicle Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Application Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
    • 9.2.3.1. Brazil All Terrain Vehicle Market Outlook
      • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
      • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Type Market Share Analysis
        • 9.2.3.1.2.2. By Application Market Share Analysis
    • 9.2.3.2. Argentina All Terrain Vehicle Market Outlook
      • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
      • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Type Market Share Analysis
        • 9.2.3.2.2.2. By Application Market Share Analysis

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

12. Porters Five Forces Analysis

13. Key Market Disruptions

• 13.1. Pandemic
• 13.2. Conflicts
• 13.3. Trade Barriers

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Polaris Industries Inc.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Product Type
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Honda Motor Co., Ltd.
  • 14.1.3. Yamaha Motor Company, Limited
  • 14.1.4. Kawasaki Heavy Industries, Ltd.
  • 14.1.5. Arctic Cat Inc.
  • 14.1.6. BRP Inc. (Bombardier Recreational Products)
  • 14.1.7. Suzuki Motor Corporation
  • 14.1.8. Textron Inc.
  • 14.1.9. Hisun Motors Co., Ltd.
  • 14.1.10. Zhejiang CFMOTO Power Co., Ltd. (CF Moto)

15. Strategic Recommendations

16. About Us & Disclaimer